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Aug-2024
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Overview
Market Insights Snapshot
Space Race Cannabis has shown notable performance fluctuations across different categories and provinces. In Alberta, the brand's Flower category experienced a downward trend, starting from a high rank of 2 in May 2024 and dropping to 8 by August 2024. This decline in ranking was accompanied by a decrease in sales from approximately $988,556 in May to $700,535 in August. Conversely, their Pre-Roll category in Alberta saw a more positive trajectory, climbing from rank 6 in May to rank 5 in August, with a notable increase in sales, especially in August where they hit around $1,009,272.
In Saskatchewan, Space Race Cannabis demonstrated a strong and stable presence in the Flower category, maintaining a consistent rank of 4 from June to August 2024, after a significant jump from rank 12 in May. This stability was mirrored in their sales, which saw a steady increase, peaking at approximately $214,482 in August. However, the Pre-Roll category in Saskatchewan also showed improvement, moving up from rank 12 in May to rank 7 by July and maintaining that position through August, with sales reaching $189,313. This consistent performance across different product categories highlights the brand's growing influence in the Saskatchewan market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Space Race Cannabis has shown notable fluctuations in its market rank over the past few months. Starting at rank 6 in May 2024, the brand experienced a dip to rank 9 in June 2024, but then made a steady climb back up to rank 5 by August 2024. This recovery is significant when considering the performance of competitors like Redecan, which consistently held a top 3 position, and Shred, which maintained a stable rank at 4. Meanwhile, Back Forty / Back 40 Cannabis and Weed Me have shown more variability, with ranks ranging from 6 to 9. The ability of Space Race Cannabis to rebound and improve its rank suggests a positive trend in consumer preference and market penetration, positioning it as a resilient player amidst fierce competition.
Notable Products
In August 2024, the top-performing product from Space Race Cannabis was the Sputnik Pre-Roll (0.4g), maintaining its first-place ranking with sales of 28,788 units. The Apollo Pre-Roll (0.4g) held steady in the second position, while the Stargirl Pre-Roll (1g) remained in third place. Notably, the Starship Pre-Roll (1g) climbed to fourth place, surpassing the Falcon Heavy Pre-Roll (1g), which dropped to fifth. Compared to previous months, the rankings of the top three products have remained consistent, while the Starship and Falcon Heavy Pre-Rolls swapped positions. This shift indicates a growing preference for the Starship Pre-Roll among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
