Market Insights Snapshot
In Ontario, Censored Edibles has been experiencing a steady decline in its category rankings over the past few months. The brand was not among the top 20 edible brands in the state from July to October 2023, indicating a potential decrease in its market share. The rankings moved from 29 in July to 34 in October, which may be a cause for concern. Despite this, we can see a significant amount of sales in July amounting to approximately 29,729 units, although this number has been decreasing over the months.
On the other hand, in Saskatchewan, Censored Edibles has managed to stay within the top 20 brands in the edible category. The brand's ranking fluctuated slightly, starting at 19 in July 2023, peaking at 24 in September, but then recovering to 20 in October. This shows a level of resilience and ability to maintain a competitive position within the Saskatchewan market. However, similar to Ontario, there has been a downward trend in sales, which may be indicative of broader market dynamics or specific challenges for the brand.
In the Ontario Edible market, Censored Edibles has experienced a slight drop in rank from July to October 2023, moving from 29th to 34th place. This indicates a decrease in sales, although the brand still remains in the top 40. Notable competitors include Big Pete's Treats, which has seen a significant improvement in rank and presumably sales, moving from 63rd to 35th place. Daily Special has also improved, moving from 57th to 36th, while DynaWellness has dropped from 14th to 33rd. Interestingly, Collective Project was not in the top 20 in July but has since risen to 31st place by October. These shifts in the competitive landscape could have various implications for Censored Edibles' market strategy.
In October 2023, the best-selling product from Censored Edibles was the Happy Ending Vanilla Cream Hard Penises Candies 4-Pack (10mg), which climbed two positions from the previous month. Following closely behind in second place was the WAPs Gummies 4-Pack (10mg), dropping one position from its September rank. The Milk Chocolate Penises 4-Pack (10mg) secured the third position, a slight decline from its second-place rank in September. The fourth position was held by the Cola Penis Gummies 4-Pack (10mg), which had previously been ranked first in July and third in August. Finally, the Glazed Banana Penis Gummies 4-Pack (10mg) maintained its fifth position from the previous month, with October sales reaching 223 units.