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Aug-2024
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Overview
Market Insights Snapshot
Censored Edibles has shown a noticeable performance trend in the Alberta market over the recent months. In the Edible category, the brand ranked 23rd in May 2024, improving slightly to 22nd in June 2024. However, it is important to note that by July and August 2024, Censored Edibles did not appear in the top 30 brands. This indicates a potential decline in either market share or consumer interest during the latter part of the summer.
The sales figures for Censored Edibles in Alberta reflect some of this fluctuation. While the brand saw a decrease in sales from May to June 2024, dropping from 14,246 to 11,743 units, the absence of ranking data for July and August suggests a significant drop in performance. This trend is crucial for stakeholders to monitor, as it may indicate underlying issues that need addressing to regain market presence and competitiveness in the Edible category.
Competitive Landscape
In the Alberta edibles market, Censored Edibles has shown a fluctuating performance over the past few months, which has significant implications for its competitive positioning. In May 2024, Censored Edibles was ranked 23rd, slightly improving to 22nd in June 2024, but failed to maintain a top 20 position in subsequent months. This trend suggests a need for strategic adjustments to regain and sustain market presence. In comparison, Even Cannabis Company held a stronger position, ranking 20th in May 2024 and 19th in June 2024, before dropping out of the top 20 by August 2024. Meanwhile, A-HA! appeared in the rankings only in May 2024 at 22nd, indicating a more sporadic market presence. These insights highlight the competitive volatility in Alberta's edibles category and underscore the importance for Censored Edibles to innovate and enhance its market strategies to climb higher in the rankings and boost sales.
Notable Products
In August 2024, the top-performing product from Censored Edibles was Blue Raspberry Penis Gummies 4-Pack (10mg), maintaining its first-place ranking for four consecutive months with sales of 1961 units. Tutti Fruity Boobies & Booties Gummies 4-Pack (10mg) held the second position, consistent with its ranking from July. WAPs Gummies 4-Pack (10mg) remained in third place, although its sales figures saw a decline from 233 units in July to 143 units in August. Happy Ending Vanilla Cream Hard Penises Candies 4-Pack (10mg) entered the rankings at fourth place for the first time in August. CBG Playtime Pack Gummies 4-Pack (10mg CBG) returned to the list, securing the fifth position, a drop from its second-place ranking in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
