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Jun-2024
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Overview
Market Insights Snapshot
Censored Edibles has shown varied performance across different provinces and categories. In Alberta, the brand did not rank in the top 30 for March, April, or May 2024, but made a significant breakthrough by securing the 23rd position in June 2024. This improvement indicates a positive trend and potential growth in the Alberta market. The brand's sales in Alberta also showed a slight decline from $13,352 in May to $13,068 in June, suggesting that while ranking improved, market penetration and sales consistency might still be areas needing attention.
In contrast, Censored Edibles had a brief appearance in the rankings in Ontario, where it was ranked 31st in March 2024 but did not appear in the top 30 in subsequent months. This drop indicates potential challenges in maintaining a competitive edge in Ontario's edibles market. The absence from the top 30 in April, May, and June suggests that the brand may need to reassess its strategy or face stronger competition in this province. The initial sales figure of $10,007 in March highlights a starting point from which the brand could build its presence with targeted marketing and product innovation.
Competitive Landscape
In the competitive landscape of the Edible category in Alberta, Censored Edibles has shown a notable entry in May 2024, debuting at rank 23 and maintaining this position through June 2024. This is a significant achievement considering that Even Cannabis Company has fluctuated between ranks 18 and 21 during the same period, indicating a more volatile performance. Meanwhile, Olli has seen a steady rise, moving from rank 26 in March and April to rank 21 in May and June, suggesting a growing market presence. Additionally, A-HA! has experienced more variability, peaking at rank 20 in April but dropping to rank 25 by June. The entry and consistent ranking of Censored Edibles in the top 25 highlight its potential to capture market share amidst competitors with fluctuating ranks, positioning it as a stable choice for consumers in Alberta.
Notable Products
In June 2024, the top-performing product from Censored Edibles was Blue Raspberry Penis Gummies 4-Pack (10mg), maintaining its first-place ranking for four consecutive months with a notable sales figure of 2569 units. CBG Playtime Pack Gummies 4-Pack (10mg CBG) secured the second position, showing an improvement from its fifth-place ranking in May 2024. Tutti Fruity Boobies & Booties Gummies 4-Pack (10mg) held steady in third place, consistent with its ranking from May. WAPs Gummies 4-Pack (10mg) re-entered the rankings at fourth place after being unranked for two months. Lastly, CBD Party Assorted Naughty Gummies 20-Pack (200mg CBD) dropped to fifth place from its fourth-place position in May.
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