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Jul-2025
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Overview
Market Insights Snapshot
Vortex Cannabis Inc. has shown varying performance across different categories and regions in recent months. In the Alberta market, the brand has faced a downward trend in the Concentrates category, slipping from a rank of 4 in April 2025 to 10 by July 2025. This decline in ranking is accompanied by a decrease in sales, indicating a potential challenge in maintaining its competitive edge in this region. Conversely, in British Columbia, Vortex Cannabis Inc. has maintained a strong presence in the Concentrates category, consistently holding the second position, reflecting stable sales performance and market acceptance.
In Ontario, Vortex Cannabis Inc. has achieved a remarkable feat by maintaining the top position in the Concentrates category throughout the observed period, showcasing its dominance and strong consumer preference. However, the brand's performance in the Vapor Pens category in Ontario is less impressive, with rankings fluctuating around the 30th position. This suggests a potential area for growth or strategic focus to improve its standing. Meanwhile, in Arizona, Vortex Cannabis Inc. did not make it into the top 30 in the Flower category, indicating a significant opportunity for improvement in this region and category.
Competitive Landscape
In the Ontario concentrates market, Vortex Cannabis Inc. has consistently maintained its top position from April to July 2025, demonstrating a strong hold on the market despite fluctuations in sales. The brand's leadership is challenged by competitors like Endgame and Nugz (Canada), which have been oscillating between the second and third ranks. Notably, Endgame briefly overtook Nugz (Canada) in June, indicating a competitive dynamic that could influence future rankings. While Vortex Cannabis Inc. continues to lead, the close competition suggests that maintaining this position will require strategic efforts to differentiate and innovate in a rapidly evolving market.
Notable Products
In July 2025, the top-performing product from Vortex Cannabis Inc. was Afghan Black Hash (2g) in the Concentrates category, maintaining its number one rank consistently over the past months with sales reaching 51,355. Following closely, the Zkittlez Pure Live Resin Disposable (1g) in the Vapor Pens category held its steady second place position throughout the same period. The Vanilla Boba Live Resin Disposable (1g), also in the Vapor Pens category, remained in third place, although experiencing a slight decrease in sales compared to previous months. The Afghan Black Liquid Shatter Cartridge (1g) maintained its fourth position since its introduction in May 2025. Lastly, the Skittlz Live Resin Disposable (1g) entered the rankings in June 2025 and held onto the fifth place in July, indicating a stable demand since its launch.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
