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Aug-2024
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Overview
Market Insights Snapshot
Vortex Cannabis Inc. has shown a consistent performance in the Alberta market, particularly in the Concentrates category where it maintained a steady rank of 6th place from June to August 2024. This stability is notable despite fluctuations in sales, which saw a significant rise in August. In the Edible category, Vortex Cannabis Inc. experienced a slight improvement, moving from 14th place in June and July to 12th place in August. However, it is important to note that the brand did not make it into the top 30 brands in the Concentrates category in Ontario for the month of May, which could be seen as a negative indicator for that period.
In British Columbia, Vortex Cannabis Inc. has demonstrated strong performance in the Concentrates category, consistently holding the 2nd place rank from May through August 2024. This indicates a robust market presence and consumer preference in this category. Meanwhile, in Ontario, the brand has dominated the Concentrates category, maintaining the 1st place rank throughout the same period. Additionally, Vortex Cannabis Inc. has shown significant upward movement in the Edible category in Ontario, climbing from 15th place in May to 8th place in August. Despite this positive trend, the brand's performance in the Vapor Pens category in Ontario saw some fluctuation, dropping from 27th place in July to 31st place in August, indicating potential challenges in this segment.
Competitive Landscape
In the Ontario concentrates market, Vortex Cannabis Inc. has consistently maintained its top position from May to August 2024, demonstrating strong market dominance. This stability in rank is particularly notable given the competitive landscape, with brands like Endgame and Pura Vida consistently holding the second and third positions, respectively. While Vortex Cannabis Inc. has seen a steady increase in sales over these months, Pura Vida has also shown significant growth, potentially signaling a rising threat. However, Endgame has experienced fluctuating sales, which may indicate a less stable market presence. The consistent top ranking and increasing sales of Vortex Cannabis Inc. suggest a strong brand loyalty and effective market strategy, but the growth of competitors highlights the need for continuous innovation and customer engagement to maintain its leading position.
Notable Products
In August 2024, the top-performing product for Vortex Cannabis Inc. was Afghan Black Hash (2g) in the Concentrates category, maintaining its first-place ranking consistently since May 2024 and achieving notable sales of $49,531. Full Spectrum THC Jelly Cubes 20-Pack (200mg) in the Edible category remained in second place, showing a steady increase in sales each month. THC Capsules 20-Pack (200mg) held the third position throughout the months, with a gradual rise in sales figures. Zkittlez Pure Live Resin Disposable (1g) in the Vapor Pens category consistently ranked fourth since June 2024. Alaskan Thunder Fuck Live Resin (1g) entered the rankings in August 2024 at the fifth position, demonstrating a strong debut in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
