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Dec-2025
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Overview
Market Insights Snapshot
Vortex Cannabis Inc. has demonstrated a strong presence in the Ontario market, particularly in the Concentrates category, consistently maintaining the number one rank from September to December 2025. This stability highlights their dominance and the consumer's preference for their products in this category. In contrast, their performance in the Vapor Pens category in Ontario shows a more varied trend, with rankings fluctuating between 35th and 41st place. This suggests a more competitive landscape or potential challenges in capturing a larger market share within this segment.
In Alberta, Vortex Cannabis Inc. holds a steady position within the top 10 for Concentrates, indicating a robust foothold in this market. Meanwhile, their performance in Arizona for the Flower category shows a less favorable trend, as they did not make it into the top 30 rankings from October to December 2025. This could imply either a highly competitive market or a need for strategic adjustments to improve their standing. In British Columbia, Vortex Cannabis Inc. has maintained a strong presence in the Concentrates category, consistently ranking second, which underscores their strong brand recognition and consumer loyalty in this region.
Competitive Landscape
In the Ontario concentrates market, Vortex Cannabis Inc. has maintained a dominant position, consistently ranking first from September to December 2025. This steady top ranking underscores their strong market presence and consumer preference. Despite Nugz (Canada) holding the second position throughout the same period, their sales figures remain significantly lower than Vortex Cannabis Inc., with a noticeable sales increase in December 2025 that still does not threaten Vortex's lead. Similarly, Endgame has consistently ranked third, with sales figures trailing behind both Vortex and Nugz. The stability in Vortex's ranking and sales suggests a robust brand loyalty and effective market strategies, positioning them well against competitors who have not shown significant movement in rank or sales to challenge Vortex's leadership in the concentrates category in Ontario.
Notable Products
In December 2025, the top-performing product for Vortex Cannabis Inc. was Afghan Black Hash (2g) in the Concentrates category, maintaining its consistent rank of 1 since September, with notable sales reaching 49,955 units. The Zkittlez Pure Live Resin Disposable (1g) from the Vapor Pens category held its steady position at rank 2, while Vanilla Boba Live Resin Disposable (1g) remained in third place, showing stability across the months. A new entry in the rankings, The One (3.5g) from the Flower category, emerged at rank 4 in December. Afghan Black Liquid Shatter Cartridge (1g) experienced a slight drop from rank 4 in November to rank 5 in December, indicating a shift in consumer preference within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
