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Nov-2025
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Overview
Market Insights Snapshot
Vortex Cannabis Inc. has shown a strong performance in the Alberta market, particularly in the concentrates category where it consistently ranks within the top 10. This stability, with a slight dip from 8th to 9th place in November 2025, indicates a solid foothold in the region despite some fluctuations in sales figures. In contrast, the brand's presence in the Arizona flower category has been less consistent, with rankings fluctuating between 30th and 35th place over the past four months. This inconsistency, coupled with a noticeable decline in sales from September to November, suggests challenges in maintaining a competitive edge in the Arizona market.
In British Columbia, Vortex Cannabis Inc. has maintained a strong position in concentrates, consistently ranking in the top four, with a notable recovery to 2nd place in November after a brief dip to 4th in October. This suggests resilience and a competitive strategy that allows for quick rebounds in market positioning. Meanwhile, Ontario has proven to be a stronghold for Vortex Cannabis Inc. in the concentrates category, where it has consistently held the top rank. However, in the vapor pens category, the brand has struggled to break into the top 30, reflecting either a highly competitive market or a need for strategic adjustments to improve its standing. These insights highlight the varying dynamics across different states and categories, offering a glimpse into the brand's market adaptation strategies.
Competitive Landscape
In the competitive landscape of the concentrates category in Ontario, Vortex Cannabis Inc. has maintained a dominant position, consistently ranking first from August to November 2025. This unwavering top rank highlights Vortex's strong market presence and consumer preference in the region. Competitors like Nugz (Canada) and Endgame have consistently held the second and third positions, respectively, but their sales figures remain significantly lower than those of Vortex Cannabis Inc. This gap underscores Vortex's competitive advantage in terms of brand loyalty and product appeal. While Nugz and Endgame have shown steady sales, they have not posed a threat to Vortex's leading position, suggesting that Vortex's strategies in product quality and customer engagement are effectively sustaining its market leadership.
Notable Products
In November 2025, Afghan Black Hash 2g from Vortex Cannabis Inc. maintained its top position in the Concentrates category, recording impressive sales of 48,490. Zkittlez Pure Live Resin Disposable 1g held steady at second place in the Vapor Pens category, while Vanilla Boba Live Resin Disposable 1g continued to rank third. Afghan Black Liquid Shatter Cartridge 1g re-entered the rankings at fourth place in the Vapor Pens category, having not been ranked in the previous months. Afghan Black Hash 8g remained consistent at fifth place in Concentrates, showing a slight decline in sales compared to earlier months. This stability in rankings reflects a strong and consistent consumer preference for these products from Vortex Cannabis Inc.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
