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Sep-2025
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Overview
Market Insights Snapshot
Vortex Cannabis Inc. has shown varied performance across different categories and regions. In the concentrates category, the brand has maintained a strong presence in Ontario, consistently holding the top spot from June through September 2025. This indicates a robust market position and steady consumer demand in the province. In contrast, the brand's performance in Alberta has been slightly more volatile, with a marginal fluctuation between the 8th and 9th ranks over the same period. Such stability in the top 10 suggests a solid foothold, but the slight dip in sales from June to September might warrant strategic adjustments to maintain or improve their ranking.
In the flower category, Vortex Cannabis Inc. has seen notable upward movement in Arizona, climbing from a rank of 38 in June to 28 by September. This positive trajectory is accompanied by a significant increase in sales, indicating growing consumer interest and potential for further market penetration. Meanwhile, the vapor pens category in Ontario presents a contrasting scenario, as the brand has experienced a decline from the 30th rank in June to 35th in September. This downward trend suggests challenges in maintaining a competitive edge, possibly due to increased competition or shifting consumer preferences, and highlights an area where Vortex Cannabis Inc. may need to innovate or refine their offerings.
Competitive Landscape
In the Ontario concentrates market, Vortex Cannabis Inc. has consistently maintained its position as the top-ranked brand from June to September 2025. This stability at the pinnacle of the rankings highlights Vortex's strong market presence and consumer preference in this category. Meanwhile, competitors like Nugz (Canada) and Endgame have been vying for the second and third positions, with Nugz improving its rank from third to second in August and September, while Endgame experienced a slight decline. Although both competitors have significant sales figures, they remain substantially lower than Vortex's, indicating a robust lead for Vortex. This sustained leadership suggests that Vortex Cannabis Inc. has effectively captured and retained consumer loyalty, positioning itself as a formidable force in the Ontario concentrates market.
Notable Products
In September 2025, Afghan Black Hash (2g) maintained its position as the top-performing product for Vortex Cannabis Inc., leading the sales chart consistently from June through September with sales of 49,089. Zkittlez Pure Live Resin Disposable (1g) held steady in second place, despite experiencing a slight decline in sales over the months. Vanilla Boba Live Resin Disposable (1g) remained in third place, showing a rebound in sales compared to August. New entries in the top five for September include Afghan Black Hash (8g) and Donny Burger Pre-Roll (1g), which secured the fourth and fifth ranks, respectively. These new entries suggest a growing interest in both concentrates and pre-rolls categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
