Market Insights Snapshot
Looking at the performance of Vortex Cannabis Inc. across various categories, it's evident that the brand has been performing exceptionally well in the Concentrates category. In Alberta, the brand consistently ranked within the top 5 from July to October 2023, indicating a strong market presence. However, in the Edible and Vapor Pens categories, the brand's ranking fluctuated, falling outside of the top 20 in Alberta. In British Columbia, Vortex Cannabis Inc. maintained a top 3 position in the Concentrates category, while the rankings in other categories like Edible and Vapor Pens varied, indicating room for improvement.
Meanwhile, in Ontario, Vortex Cannabis Inc. dominated the Concentrates category, consistently securing the number one rank from July to October 2023. This is a clear indication of the brand's strong foothold in this category in Ontario. However, the brand's performance in the Edible category showed a concerning downward trend, with the ranking plummeting from 30 in July to 86 in October. The brand's absence in the Pre-Roll category rankings for September and October suggests that it didn't make it to the top 20, which might be a point of concern. The Vapor Pens category saw a slight increase in ranking, indicating a potential area of growth for the brand.
In the Concentrates category in Ontario, Vortex Cannabis Inc. has maintained its top position in the rankings from July to October 2023. However, it's worth noting that its competitors are not far behind. Endgame has consistently held the second position, showing a steady increase in sales over the same period, indicating a potential threat to Vortex's dominance. On the other hand, Nugz has shown a fluctuating performance, moving from the fourth position in July to the second in August, and then settling at the third position in September and October. Despite these fluctuations, Nugz's sales have been consistently lower than those of Vortex and Endgame. These trends suggest that while Vortex Cannabis Inc. continues to lead in the Concentrates category in Ontario, it faces stiff competition from Endgame and Nugz.
In October 2023, Vortex Cannabis Inc.'s top-performing product was 'Afghan Black Hash (2g)' in the Concentrates category, maintaining its number one rank from the previous three months. The 'Afghan Black Hash Infused Pre-Roll (1g)' from the Pre-Roll category secured the second position, consistent with its ranking in July, August, and September. The third best-seller was 'Alaskan Thunder Fuck Live Resin (1g)', also in the Concentrates category, which moved up from fourth place in July to third in August, where it remained. The 'Strawberry Ghost Mint Live Resin Cartridge (1g)' in the Vapor Pens category ranked fourth, dropping one place from its third position in July. The fifth place was occupied by 'Alaskan Thunder Fuck Liquid Live Resin Cartridge (1g)', another Vapor Pens category product, which moved up from fifth to fourth in September before returning to fifth in October. Notably, the 'Afghan Black Hash (2g)' product saw sales of 39,265 units in October.