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Oct-2025
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Overview
Market Insights Snapshot
Vortex Cannabis Inc. has demonstrated varied performance across different categories and regions. In the Ontario market, the company has maintained a stronghold in the concentrates category, consistently holding the number one rank from July through October 2025. This indicates a robust presence and consumer preference in this segment within Ontario. However, in the vapor pens category in the same region, Vortex Cannabis Inc. has shown fluctuating rankings, moving from 33rd in July to 36th in August, and back to 33rd in October. This suggests a competitive market landscape where the brand might need to strategize further to improve its standing.
In Alberta, Vortex Cannabis Inc. has shown a positive trajectory in the concentrates category, advancing from 11th position in July to 7th by October 2025. This upward movement highlights an increasing acceptance and potential growth opportunity for the brand in Alberta's concentrates market. On the other hand, the performance in the Arizona flower category presents a more challenging picture. The brand barely made it to the top 30 in August and September, but slipped to 32nd position in October, indicating potential challenges in gaining a stronger foothold in this market segment. Meanwhile, in British Columbia, Vortex Cannabis Inc. experienced a slight decline in its concentrates category ranking, dropping from 2nd place in the previous months to 4th in October, which could point to increased competition or changing consumer preferences.
Competitive Landscape
In the Ontario concentrates market, Vortex Cannabis Inc. has maintained a dominant position, consistently ranking as the top brand from July to October 2025. This leadership is underscored by a steady increase in sales each month, suggesting a strong consumer preference and effective market strategies. In contrast, Nugz (Canada) has shown a stable performance, holding the second position from August to October 2025, after initially ranking third in July. This indicates a positive trend for Nugz, although their sales figures remain significantly lower than Vortex's. Meanwhile, Endgame, which started in the second position in July, has slipped to third place since August, reflecting a slight decline in market traction. Despite these shifts, Vortex Cannabis Inc.'s consistent top ranking and growing sales highlight its robust competitive edge in the Ontario concentrates category.
Notable Products
In October 2025, Afghan Black Hash 2g from Vortex Cannabis Inc. maintained its top position in the Concentrates category with sales reaching 49,518. Zkittlez Pure Live Resin Disposable 1g continued to hold the second spot in Vapor Pens, showing increased sales compared to previous months. Vanilla Boba Live Resin Disposable 1g remained steady in third place within the same category. Hash Burger 3.5g debuted in the fourth position in the Flower category, marking its first appearance in the rankings. Afghan Black Hash 8g dropped from fourth to fifth place in Concentrates, indicating a decline in sales compared to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
