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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Vortex Cannabis Inc. concentrated 81.58% of sales in Concentrates, where sales grew 3.70% year over year and 5.52% month over month, while holding a rank of 1 in Concentrates in Ontario. Vapor Pens fell 25.01% year over year and 7.26% month over month to 11.91% share, and Flower contracted 40.25% year over year and 36.49% month over month to 5.20% share. Minor lines were mixed: Capsules rose 50.13% year over year but slipped 7.24% month over month to 0.97% share, Pre-Roll climbed 38.82% year over year but dropped 56.29% month over month to 0.33% share, and Edible declined 86.40% year over year and 97.06% month over month to 0.01% share. With total brand sales down 4.05% year over year despite a 1.07% year-over-year price decrease and an average price of $28.23, the pattern points to the Concentrates-led mix buffering declines in Vapor Pens and Flower but not fully offsetting them.
The tilt toward Concentrates expansion alongside double-digit contractions in Vapor Pens and Flower signals a positioning anchored to a single growth engine, which raises volatility if that category’s 5.52% month-over-month lift normalizes or reverses. The 50.13% year-over-year gain in Capsules at a 57.45 average price and the 38.82% year-over-year rise in Pre-Roll (despite a 56.29% month-over-month drop) suggest small but diversifying adjacencies that could dilute risk if they sustain share above 1.5% while Vapor Pens remain down 25.01% year over year. Given the 1 rank in Ontario Concentrates and a 81.58% mix weight, the implication is to leverage category leadership to lift cross-category conversion while managing exposure to Vapor Pens’ 7.26% month-over-month decline.
Competitive Landscape
Vortex Cannabis Inc. holds rank #1 in ON Concentrates in May 2026, unchanged from #1 year over year, and has also maintained #1 over the last three months, implying stability at its peak rank #1 in May 2026; meanwhile, Pura Vida advanced from #4 to #2 with a 30.8% year-over-year sales increase, and Endgame slid from #2 to #5 with a 49.7% year-over-year sales decline, indicating that Vortex Cannabis Inc.’s flat rank trajectory at the top is sustained more by competitors’ mixed movements than by broad market churn, which implies continued leadership but a need to watch fast risers like #2 and #4 as the distribution of gains shifts beneath a stable #1.
Notable Products
Peach Ice Live Diamonds Disposable (1g) posted the steepest shift in May 2026 with a -41.5% month-over-month drop and slid to rank 10, signaling volatility at the lower end of the Vapor Pens lineup. Afghan Black Hash (2g) held rank 1 with a +4.4% lift while Afghan Black Liquid Shatter Cartridge (1g) in Vapor Pens rose +3.4% at rank 7, and three Vapor Pens SKUs still sit in the top eight despite mixed movements of -14.1% at rank 3 and +35.4% at rank 8. Concentrates depth widened as Afghan Black Hash (8g) climbed +8.9% at rank 6 and Double Black Hash (1g) entered at rank 4, concentrating share in higher-ranking hash formats versus pen disposables. The pattern implies a pivot toward hash-led differentiation while maintaining a selective presence in disposables, suggesting resource allocation should favor Concentrates where rank density is 1, 4, and 6 over volatile pen variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
