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Jul-2025
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Overview
Market Insights Snapshot
Agro Couture has shown a mixed performance across various product categories within Washington. In the Beverage category, Agro Couture consistently maintained its position at rank 6 from April to July 2025, despite a noticeable decline in sales from May onwards. This consistency in ranking suggests a stable presence in the market, although the sales dip might be a concern. Meanwhile, in the Concentrates category, the brand fluctuated within the lower half of the top 30, dropping to rank 30 in both May and July, which indicates a struggle to maintain a strong foothold. The Flower category also saw a slight downward trend, moving from rank 18 in May to 22 in July, though sales remained relatively stable, hinting at possible market saturation or increased competition.
In contrast, Agro Couture's performance in the Pre-Roll and Topical categories in Washington tells a different story. The brand held steady at rank 17 in the Pre-Roll category from June to July, with a notable increase in sales during this period, suggesting a strengthening market position. The Topical category is where Agro Couture truly excelled, consistently ranking at number 3 throughout the four months, indicating a strong consumer preference or brand loyalty in this segment. However, the Vapor Pens category presents a challenge, as the brand was not in the top 30 for June and July, reflecting a significant drop from its earlier positions and highlighting potential areas for improvement. This varied performance across categories underlines the complexities of maintaining a balanced portfolio in a competitive market.
Competitive Landscape
In the competitive landscape of the Washington flower market, Agro Couture has experienced notable fluctuations in its rank and sales over recent months. While maintaining a strong presence, Agro Couture's rank shifted from 19th in April 2025 to 22nd by July 2025, indicating a slight decline in its competitive positioning. Despite this, its sales have shown resilience, with a modest increase from June to July 2025. In comparison, Smokey Point Productions (SPP) has seen a gradual decline in rank from 20th to 23rd, while Mt Baker Homegrown has made significant strides, improving from 32nd to 20th place, showcasing a robust growth trajectory. Meanwhile, Thunder Chief Farms has maintained a relatively stable position, slightly improving from 22nd to 21st. These dynamics suggest that while Agro Couture faces increasing competition, particularly from brands like Mt Baker Homegrown, its ability to sustain sales growth amidst rank fluctuations highlights its resilience and potential for strategic adjustments to regain higher standings.
Notable Products
In July 2025, Agro Couture's top-performing product was Alaskan Thunder Fuck Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one spot with sales of 3033 units. Wedding Cake Pre-Roll 2-Pack (1g) also showed remarkable improvement, moving up to second place from its previous fifth position in June. The CBD/THC 1:1 Blue Raspberry Infused Lemonade (100mg CBD, 100mg THC, 1.7oz) slipped to third place after holding the top rank for three consecutive months. Tropicana Cookies Pre-Roll (1g) re-entered the rankings at fourth place, showing a positive trend after being unranked in June. The CBN/THC 1:1 Wild Berry Lemonade (100mg CBN, 100mg THC, 1.7oz) maintained its presence in the top five, securing the fifth position despite fluctuating rankings in previous months.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
