Market Insights Snapshot
In Washington, Agro Couture has maintained consistent performance in the Beverage category, holding steady at rank 5 for the months of August through November 2023. The brand's Pre-Rolls have also shown a positive trend, improving their ranking from 12 in August to 7 by November. However, their performance in the Vapor Pens category has shown a slight decline, slipping from 27 in August to 32 in November. This suggests that while Agro Couture is performing well in some areas, there is room for improvement in others.
Agro Couture's performance in the Flower category is worth noting. Starting at rank 25 in August, the brand made a significant leap to rank 9 by November. This is a remarkable improvement and indicates a strong upward trend for Agro Couture in this category. However, the brand's Concentrates did not rank in the top 20 in August, but managed to secure a spot at rank 21 by November. It's clear that Agro Couture is making strides in certain categories, but there's still work to be done to ensure consistent performance across all offerings.
In the Flower category within the Washington state market, Agro Couture has shown significant improvement in rank over the period from August to November 2023, moving from not being in the top 20 to a commendable 9th place. This upward trend indicates a positive shift in market position, potentially translating to increased sales. However, competition remains fierce. Brands like Fifty Fold have maintained a steady 7th rank, while Fire Bros. and Pagoda have also shown consistent performance within the top 10 ranks. Notably, Hemp Kings has also shown a similar upward trend, moving from 22nd to 10th place, directly competing with Agro Couture. The dynamic nature of this market segment underscores the need for Agro Couture to continue innovating and differentiating their offerings to maintain and improve their market position.
In November 2023, Agro Couture's top-performing product was 'Blue Raspberry Lemonade (100mg)', maintaining its first place ranking from previous months with sales totaling 4741 units. The 'CBD/THC 1:1 Blue Raspberry Infused Lemonade (100mg CBD, 100mg THC, 1.7oz)' climbed from fourth to second place over the course of four months, with November sales reaching 4047 units. The 'Wedding Cake Pre-Roll 2-Pack (1g)' consistently held the third-place position. The 'Alaskan Thunder Fuck Pre-Roll (1g)', absent from the top rankings in August and September, made a strong showing in October and November, securing the fourth place. Lastly, the 'Orange Vanilla Float Shot (100mg)' fluctuated in the rankings, but ended up in the fifth position in November.