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Apr-2025
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Overview
Market Insights Snapshot
Agro Couture has demonstrated a steady presence in the beverage category within Washington, maintaining a consistent rank of 6th place from January to April 2025. This stability is noteworthy, especially given the fluctuations in sales figures, which saw a dip in February before recovering and growing through April. In contrast, their performance in the concentrates category has shown a positive trajectory, moving from 30th position in January to 25th by April. This upward movement indicates a strengthening market position, despite not being initially in the top 30 in February, which could be seen as a temporary setback that the brand has successfully overcome.
In the flower category, Agro Couture's ranking has experienced some volatility, dropping from 13th in January to 20th in March, before slightly recovering to 19th in April. This suggests that while there is a demand for their flower products, competition remains fierce. The pre-roll category, however, tells a different story, with the brand climbing from 18th to 16th place over the same period, suggesting improved market penetration. Meanwhile, their performance in the vapor pens category, where they were initially ranked 46th in January, has shown gradual improvement, reaching 39th place by April. This indicates potential growth opportunities in a highly competitive segment. Notably, Agro Couture has maintained a strong position in the topical category, consistently ranking 3rd, which highlights their stronghold in this niche market.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Agro Couture has experienced fluctuations in its market position, with its rank sliding from 13th in January 2025 to 19th by April 2025. This decline in rank is notable as it coincides with a relatively stable sales performance, suggesting increased competition rather than a significant drop in Agro Couture's sales. Competitors such as Torus and Ooowee have shown upward momentum, with Torus improving its rank from 30th to 17th and Ooowee maintaining a consistent position around the 18th spot. Meanwhile, Thunder Chief Farms has seen a decline, dropping from 16th to 21st, which may indicate shifting consumer preferences or strategic changes within the market. These dynamics highlight the competitive pressures Agro Couture faces, emphasizing the need for strategic adjustments to regain its standing in the market.
Notable Products
In April 2025, the top-performing product for Agro Couture was the CBD/THC 1:1 Blue Raspberry Infused Lemonade (100mg CBD, 100mg THC, 1.7oz) in the Beverage category, maintaining its first-place ranking from previous months with sales of 4361. The Blue Raspberry Lemonade (100mg) also held steady in the second position, showing consistent performance. The CBD/THC 1:1 Strawberry Lemonade Shot (100mg CBD, 100mg THC, 1.7oz) improved its rank to third, up from fourth in March. The Wedding Cake Pre-Roll 2-Pack (1g) climbed to fourth place, showing a notable increase in its sales rank from fifth. The CBN/THC 1:1 Wild Berry Lemonade Shot (100mg CBN, 100mg THC, 1.7oz) re-entered the top five, securing the fifth position after being unranked in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
