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Mar-2025
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Overview
Market Insights Snapshot
Agro Couture has shown a consistent presence in the Washington cannabis market, particularly in the Beverage category, where it has maintained a steady 6th place ranking over several months. This stability indicates a strong foothold in this niche, despite a slight dip in sales in February before recovering in March. In contrast, their performance in the Flower category has seen a notable decline, dropping from 12th to 20th place over the same period. This movement suggests potential challenges in maintaining market share within this competitive category, possibly due to increased competition or shifts in consumer preferences.
In other categories, Agro Couture's rankings have fluctuated, particularly in Concentrates and Edibles, where they hovered around the lower end of the top 30. Notably, their rank in Concentrates improved from 29th to 25th in March, indicating a possible recovery or strategic adjustments that are beginning to pay off. However, their absence from the top 30 in the Vapor Pens category highlights a significant area for potential growth or re-evaluation of strategy. Meanwhile, their consistent 3rd place ranking in Topicals suggests a strong brand presence and customer loyalty in this segment, which could be leveraged for further expansion or innovation.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Agro Couture has experienced notable fluctuations in its ranking, which could impact its sales trajectory. As of December 2024, Agro Couture was ranked 12th, maintaining this position into January 2025. However, by February 2025, it slipped to 15th, and further down to 20th by March 2025. This decline in rank is mirrored by a decrease in sales over the same period. In contrast, Mama J's showed resilience, improving from 16th in December 2024 to 13th by February 2025, before slightly dropping to 18th in March 2025, indicating a more stable performance. Meanwhile, Smokey Point Productions (SPP) and SKÖRD both experienced a downward trend in rankings, with SPP falling out of the top 20 by March 2025. Interestingly, Momma Chan Farms showed a positive trend, climbing from 30th in December 2024 to 19th by March 2025, suggesting a potential emerging competitor. These dynamics highlight the competitive pressures Agro Couture faces, emphasizing the need for strategic adjustments to regain its market position.
Notable Products
In March 2025, the top-performing product from Agro Couture was the CBD/THC 1:1 Blue Raspberry Infused Lemonade, maintaining its first-place rank consistently from December 2024 through March 2025, with sales of 4339 units. The Blue Raspberry Lemonade climbed to the second position, up from third in February 2025, showing a steady increase in popularity. The CBD/THC 1:1 Tropical Lemonade Shot maintained its third-place ranking, reflecting stable consumer demand. The newly introduced CBD/THC 1:1 Strawberry Lemonade Shot debuted at fourth place, indicating a strong market entry. Wedding Cake Pre-Roll 2-Pack returned to the rankings in fifth place, showing a resurgence after being unranked in February 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
