Double Delicious

Data Snapshot: May 04, 2024
Double Delicious Cannabis Brand Logo
$100K+

Apr-2024

Sales

Neutral

Trend

6-Month

128

Product Count

SKUs

Double Delicious

Overview

Double Delicious is a family-owned and operated cannabis brand established in 2014 which offers an array of consistently high-quality products including vaporizers, concentrates, edibles, and topicals. Renowned for their affordability and reliability, Double Delicious aims to make cannabis accessible to all. With a newly rebranded image and an assortment of offerings including crafted capsules and 'Super Infusionz,' this brand showcases the value of experience and family tradition in the cannabis industry.
Markets

Double Delicious Locations

Product Trends

Double Delicious Categories

Double Delicious Sales

Market Insights Snapshot

Double Delicious Historical Sales by Category

In the Washington market, Double Delicious has shown a strong performance in certain categories, notably maintaining the top position in the Capsules category from January to April 2024. This consistency in ranking, coupled with a gradual increase in sales from 189,678 in January to 207,394 in April, underscores the brand's dominance and growing consumer preference in this segment. Conversely, their performance in the Concentrates category tells a different story, with rankings hovering in the 30s and 40s range over the same period. This indicates a significant challenge in penetrating this market segment more effectively, despite a slight improvement in rank from 44 in February to 36 in April.

Another area where Double Delicious excels is in the Topical category, consistently securing the second position from January through April 2024. This shows a strong market presence and consumer trust in their topical products, even as sales saw a slight dip in April to 159,643 from a peak in March at 176,911. On the other hand, their Vapor Pens category performance is less impressive, with rankings in the 80s over the four months, and a noticeable decrease in sales from 49,417 in February to 34,185 in April. This decline highlights potential issues in product appeal or market competition that Double Delicious may need to address to improve their standing in the Vapor Pens category within the Washington market.

Apr-2024 Rank
Capsules
Concentrates
Topical
Vapor Pens
1
36
2
84
Double Delicious

Competitive Landscape

In the competitive landscape of the cannabis capsule market in Washington, Double Delicious has maintained a strong lead, consistently ranking as the top brand from January to April 2024. Its closest competitor, Fairwinds, has held the second position during the same period, but with sales figures significantly lower than those of Double Delicious. This gap highlights Double Delicious's dominance in the market and suggests a strong consumer preference for their products. Another notable competitor, Ceres, has secured the third rank consistently, yet their sales have shown a slight decline over the months, contrasting with the upward sales trajectory of Double Delicious. This trend not only underscores Double Delicious's growing market share but also indicates potential challenges for Ceres and other competitors in catching up. The sustained lead of Double Delicious in Washington's cannabis capsule market is a testament to their strong market presence and consumer loyalty, setting a high competitive bar for others in the industry.

Double Delicious market ranking for WA Capsules

Double Delicious

Notable Products

In April 2024, Double Delicious saw Indica RSO Capsules 10-Pack (100mg) leading the sales with 7671 units sold, maintaining its position as the top-selling product from previous months. Sativa RSO Capsules 10-Pack (100mg) followed closely behind, securing the second rank consistently since February. The OG Kush Preroll (1g) experienced a notable fluctuation, initially leading in January but dropping to the third rank in April. Hybrid Super RSO Infusionz 3-Pack (600mg) and Hybrid RSO Capsules 10-Pack (100mg) rounded out the top five, holding steady in their rankings from the previous month. These rankings highlight a stable consumer preference for capsules, with the top two spots being occupied by such products, and indicate a slight decline in preference for pre-rolls and topicals.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Indica RSO Capsules 10-Pack (100mg)
Capsules
2
1
1
1
Sativa RSO Capsules 10-Pack (100mg)
Capsules
3
2
2
2
OG Kush Preroll (1g)
Pre-Roll
1
3
>5
3
Hybrid Super RSO Infusionz 3-Pack (600mg)
Topical
4
4
3
4
Hybrid RSO Capsules 10-Pack (100mg)
Capsules
5
5
4
5
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