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Apr-2025
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Overview
Market Insights Snapshot
Double Delicious has demonstrated a strong presence in the Washington market, particularly in the Capsules category, where it has consistently maintained the top position from January through April 2025. This unwavering leadership highlights the brand's strong foothold and consumer preference in this category. In the Topical category, Double Delicious has also shown remarkable stability, consistently ranking second over the same period. These rankings suggest a solid consumer trust and a steady demand for their topical products. However, the Concentrates category tells a different story, with Double Delicious failing to break into the top 30, indicating potential challenges or competition that the brand faces in this specific segment. The absence from the top 30 in Concentrates could point to an area needing strategic attention or innovation.
The sales trajectory for Double Delicious in Washington reveals interesting trends. While their Capsules sales saw a slight dip in February, they rebounded by April, indicating a potential seasonal fluctuation or successful promotional efforts. The Topical sales have shown a steady increase, suggesting growing consumer interest or successful marketing strategies in place. On the contrary, Concentrates sales have remained relatively stagnant, which aligns with their lower rankings and suggests a need for strategic re-evaluation in this category. The consistent performance in Capsules and Topicals highlights Double Delicious's strength in these categories, yet the struggle in Concentrates could be a focal point for future growth and development strategies.
Competitive Landscape
In the Washington market for cannabis capsules, Double Delicious has consistently maintained its top position from January to April 2025, showcasing a strong hold over its competitors. Despite the presence of formidable brands such as Fairwinds and Ceres, which have held steady ranks at second and third respectively, Double Delicious's sales figures have shown a positive trajectory, particularly in April with a notable increase. This upward trend in sales further solidifies its dominance in the category, as it outpaces Fairwinds by a significant margin, while Ceres remains a distant third. The consistent top ranking and sales growth indicate a strong brand loyalty and effective market strategy by Double Delicious, positioning it well ahead of its competitors in the Washington capsules market.
Notable Products
In April 2025, the top-performing product for Double Delicious was the Indica RSO Capsules 10-Pack (100mg), which retained its number one ranking from previous months with sales reaching 4924 units. The Sativa RSO Capsules 10-Pack (100mg) also maintained its consistent second-place position, showing a notable increase in sales to 4905 units. The Hybrid Super RSO Infusionz 3-Pack (600mg) continued to hold the third spot, demonstrating steady performance across the months. The Hybrid RSO Capsules 10-Pack (100mg) remained in fourth place, showing an increase in sales compared to previous months. A new entry, Indica Super RSO Infusionz 3-Pack (600mg), made its debut in the rankings at fifth place, indicating potential growth in the topical category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
