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Dec-2025
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Overview
Market Insights Snapshot
Double Delicious has shown a consistent and impressive performance in the Washington market, particularly in the Capsules category where it has maintained the top position for four consecutive months. This consistency highlights their strong brand presence and consumer loyalty in this segment. Meanwhile, in the Topical category, Double Delicious has also demonstrated a robust performance, securing the third spot in September and October before briefly moving up to second place in November, only to return to third in December. This slight fluctuation suggests a competitive landscape in the Topical category, yet Double Delicious remains a key player.
In contrast, the Concentrates category presents a different narrative for Double Delicious in Washington. While they were not in the top 30 brands in September and October, the brand made a significant leap from 81st place in September to 62nd by December. This upward trend indicates a growing market acceptance and potential for further expansion in this category. However, the absence from the top 30 in the earlier months could reflect either a strategic focus on other categories or an area for improvement. The noticeable increase in sales from November to December supports the notion of a positive trajectory in Concentrates, hinting at potential future gains.
Competitive Landscape
In the Washington capsules market, Double Delicious consistently holds the top rank from September to December 2025, showcasing its dominance in this category. Despite fluctuations in sales, with a noticeable dip in November, Double Delicious maintains its lead over competitors, indicating strong brand loyalty and market presence. The closest competitor, Fairwinds, remains stable at the second position throughout the same period, but its sales figures are significantly lower than Double Delicious, suggesting a considerable gap in market share. Meanwhile, Ceres holds the third position consistently, further trailing behind in sales. This consistent ranking reflects Double Delicious's robust strategy and consumer preference, positioning it as a formidable leader in the Washington capsules market.
Notable Products
In December 2025, Indica RSO Capsules 10-Pack (100mg) maintained its top position as the best-performing product from Double Delicious, with sales reaching 2724 units. Sativa RSO Capsules 10-Pack (100mg) followed closely, holding steady at the second rank for the second consecutive month. Hybrid Capsules 10-Pack (100mg) remained consistent in the third position, mirroring its performance from November. OG Kush Preroll (1g) improved its ranking from fifth in the previous months to fourth in December. Lastly, Hybrid Super RSO Infusionz 3-Pack (600mg) experienced a slight drop, moving from fourth to fifth place compared to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
