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Aug-2025
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Overview
Market Insights Snapshot
Double Delicious has shown consistent dominance in the Washington market, particularly in the Capsules category, where it has maintained the number one spot from May through August 2025. Despite a slight decline in sales from May to August, the brand's top ranking underscores its stronghold in this category. In contrast, its performance in the Concentrates category has been less impressive, with rankings hovering outside the top 30, indicating a potential area for growth. The brand's steady second-place position in the Topical category further highlights its established presence in the Washington market, although sales have shown a gradual decrease over the months.
While Double Delicious excels in certain categories, the lack of top 30 rankings in Concentrates suggests a competitive challenge or a need for strategic adjustments. The brand's consistent performance in Capsules and Topicals in Washington is noteworthy, yet the gradual decline in sales across these categories might indicate market saturation or shifting consumer preferences. This performance snapshot provides a glimpse into the brand's current market dynamics, with opportunities for further analysis on how Double Delicious could enhance its standing in less dominant categories and adapt to market changes.
Competitive Landscape
In the Washington capsules market, Double Delicious has consistently maintained its top position from May to August 2025, showcasing its dominance in this category. Despite a downward trend in sales from May to August, Double Delicious remains ahead of its competitors, such as Fairwinds and Ceres, which have held steady at the second and third ranks, respectively. Notably, Fairwinds, while maintaining its rank, has experienced a slight decline in sales, whereas Ceres shows a more pronounced decrease over the same period. This stability in rank for Double Delicious, despite fluctuating sales, indicates a strong brand presence and customer loyalty in the Washington capsules market, positioning it favorably against its competitors.
Notable Products
In August 2025, the top-performing product for Double Delicious was Indica RSO Capsules 10-Pack (100mg) in the Capsules category, maintaining its top rank from May and reclaiming it from July, with sales of 3296 units. Sativa RSO Capsules 10-Pack (100mg) held steady in the second position, showing consistent performance across the months. Hybrid Super RSO Infusionz 3-Pack (600mg) rose to third place, continuing its upward trend from fifth in May. Hybrid Capsules 10-Pack (100mg) remained in the fourth spot, indicating stable demand. OG Kush Preroll (1g) dropped from its peak position in July to fifth in August, reflecting a significant decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
