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Aug-2024
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Overview
Market Insights Snapshot
Double Delicious has shown impressive consistency in the Washington market, particularly in the Capsules category where they have maintained the number one ranking from May through August 2024. This sustained top position is indicative of strong consumer loyalty and effective product offerings. Additionally, in the Topical category, Double Delicious has consistently held the second position for the same period, suggesting a solid presence in this segment as well. However, their performance in the Concentrates category has been less stellar, with rankings fluctuating outside the top 30 for the first two months and then stabilizing at the 40th position in July and August. This indicates potential areas for improvement or strategic repositioning.
In the Vapor Pens category, Double Delicious entered the rankings in July 2024 at the 94th position and slightly dropped to 97th in August. This late entry into the rankings could be seen as a sign of emerging presence, but the low rankings suggest that there is significant room for growth. On the other hand, the absence of Double Delicious in the top 30 for Vapor Pens in May and June highlights a potential gap in their market penetration or consumer reach in this category. Overall, while Double Delicious excels in Capsules and Topicals in Washington, there are notable opportunities for growth and improvement in other categories like Concentrates and Vapor Pens.
Competitive Landscape
In the Washington state capsules category, Double Delicious has consistently maintained its top rank from May to August 2024, indicating strong brand loyalty and market presence. This consistent performance is particularly notable when compared to competitors like Fairwinds, which has held the second rank over the same period. Despite Fairwinds' steady sales growth, it has not been enough to surpass Double Delicious. Another competitor, Ceres, remains in the third position, showing moderate sales fluctuations but no significant threat to Double Delicious' dominance. The stability in Double Delicious' ranking suggests a robust market strategy and customer base, making it a formidable player in the Washington capsules market.
Notable Products
In August 2024, the top-performing product for Double Delicious was Indica RSO Capsules 10-Pack (100mg), maintaining its number one rank with notable sales of 7078 units. Sativa RSO Capsules 10-Pack (100mg) held the second position consistently, showing an increase in sales to 6653 units. Hybrid Super RSO Infusionz 3-Pack (600mg) remained in third place, with sales rising to 4052 units. Hybrid RSO Capsules 10-Pack (100mg) continued to rank fourth, increasing its sales to 2871 units. Indica Super RSO Infusionz 3-Pack (600mg) stayed in the fifth position, with sales improving to 2007 units. This consistent ranking pattern indicates strong and stable performance across these top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
