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Oct-2025
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Overview
Market Insights Snapshot
Double Delicious has shown a strong performance in the Washington market, particularly in the Capsules category, where it has consistently held the number one rank from July to October 2025. This dominance is a testament to its strong brand presence and consumer preference in this segment. However, the sales figures have shown a slight decline over the months, from $103,884 in July to $91,054 in October, indicating a need for strategic initiatives to maintain their top position. In the Topical category, Double Delicious has remained a competitive player, ranking consistently in the top three, with a brief dip to third place in September before regaining the second spot in October. This resilience suggests a solid consumer base and potential for growth if they can capitalize on their strengths in this category.
On the other hand, Double Delicious faces challenges in the Concentrates category in Washington, where they have not been able to break into the top 30 ranks as of October 2025. This absence from the top tier could indicate either a highly competitive market or a gap in their product offerings that needs addressing. Despite this, there was a slight sales increase from $22,968 in September to $24,898 in October, hinting at a possible upward trend if they can leverage this momentum. The overall performance across categories highlights areas of both strength and opportunity, suggesting that while Double Delicious has a strong foothold in certain segments, there is room for strategic improvements in others to enhance their market position.
Competitive Landscape
In the Washington capsules market, Double Delicious has consistently maintained its top rank from July to October 2025, showcasing its dominance over competitors. Despite a slight decline in sales from July to September, Double Delicious experienced a rebound in October, indicating a resilient market position. In contrast, Fairwinds has held the second rank throughout the same period, with sales figures significantly lower than Double Delicious, though it showed a slight recovery in October. Meanwhile, Ceres has consistently ranked third, with sales figures that are considerably lower than both Double Delicious and Fairwinds. The stability in rankings suggests that while Double Delicious faces competition, its leadership in the market remains unchallenged, providing a solid foundation for future growth and market strategies.
Notable Products
In October 2025, the top-performing product from Double Delicious was the Indica RSO Capsules 10-Pack (100mg) in the Capsules category, maintaining its number one position from September with sales of 2,905 units. The Sativa RSO Capsules 10-Pack (100mg) remained steady at the second rank, showing consistent performance across the past months. Notably, the Hybrid Super RSO Infusionz 3-Pack (600mg) in the Topical category climbed to third place, improving from its fourth position in previous months, indicating a growing preference for this product. Meanwhile, the Hybrid Capsules 10-Pack (100mg) held its ground at fourth place, showing a slight decline in sales. The OG Kush Preroll (1g) re-entered the rankings in October, securing fifth place, despite not being ranked in August and September, suggesting a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
