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Jul-2025
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Overview
Market Insights Snapshot
Double Delicious has maintained a strong presence in the Washington market, particularly excelling in the Capsules category where it consistently holds the top rank from April through July 2025. This consistent performance highlights their dominance and possibly a strong consumer preference for their capsule products. In the Topical category, Double Delicious also shows impressive stability, maintaining the second position across the same months. This suggests that their topical offerings are well-received, though there's a slight gap between them and the top competitor in this category. While their performance in Concentrates is less remarkable, with rankings hovering around the 60s and 70s, the brand's presence in this category indicates room for growth and potential for strategic improvements.
As for sales trends, Double Delicious experienced a slight decline in sales across both Capsules and Topicals from May to July 2025, which may indicate seasonal fluctuations or shifts in consumer preferences. Despite this, their leading position in Capsules remains unchallenged, which could be attributed to a loyal customer base or a unique product offering. The absence of Double Delicious in the top 30 for Concentrates in Washington during these months is notable and might be seen as a challenge for the brand to diversify its market presence. Understanding these dynamics can offer insights into strategic adjustments that could enhance their performance in underrepresented categories.
Competitive Landscape
In the Washington capsules market, Double Delicious has consistently maintained its top position from April through July 2025, showcasing its strong brand presence and customer loyalty. Despite a slight dip in sales from June to July, Double Delicious remains the leader, significantly outperforming its closest competitor, Fairwinds, which has held the second rank consistently during the same period. Fairwinds' sales figures are notably lower, indicating a substantial gap between the two brands. Meanwhile, Ceres has maintained a stable third position, with sales figures trailing behind both Double Delicious and Fairwinds. The unwavering rank of Double Delicious amidst fluctuating sales figures suggests a robust market strategy and brand loyalty that competitors are yet to match.
Notable Products
In July 2025, the top-performing product from Double Delicious was the OG Kush Preroll (1g) in the Pre-Roll category, which climbed to the number one spot with sales of 3715 units, up from fifth place in June. The Sativa RSO Capsules 10-Pack (100mg) maintained a consistent performance, holding onto the second rank for the second consecutive month. Indica RSO Capsules 10-Pack (100mg), previously the top-ranked product in April and May, fell to the third position in July. Hybrid Super RSO Infusionz 3-Pack (600mg) remained steady at fourth place, showing little change from its position in June. Finally, the Hybrid Capsules 10-Pack (100mg) saw a slight decline, dropping to fifth place from third in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
