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Mar-2024
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Overview
Market Insights Snapshot
In Washington, Double Delicious demonstrates a strong performance across several categories, with notable standings in Capsules and Topicals. The brand consistently maintained the number 1 rank in the Capsules category from December 2023 through March 2024, indicating a dominant position in this segment. This performance is further underscored by a significant sales figure of $207,179 in March 2024 alone. Similarly, in the Topicals category, Double Delicious held a steady second position across the same period, showcasing robust sales that culminated in $191,978 by March 2024. However, the brand faced challenges in the Concentrates and Edible categories, where rankings were outside the top 30 for several months, reflecting areas of potential growth or reevaluation.
Despite the successes in Capsules and Topicals, Double Delicious experienced fluctuating rankings in other categories within the Washington market. The brand struggled to maintain a strong presence in the Vapor Pens category, with rankings dipping as low as 80th position in January 2024 and only slightly improving to 76th by March 2024. This downward trend in a popular category could signal a need for strategic adjustments. On a brighter note, Double Delicious made its debut in the Beverages category in March 2024, securing the 32nd rank. While this entry is a positive development, the brand's performance in this new category will be crucial to watch in the coming months to gauge consumer acceptance and market penetration.
Competitive Landscape
In the competitive landscape of the cannabis capsule market in Washington, Double Delicious has maintained its leading position from December 2023 through March 2024, outperforming its closest competitors. Notably, Fairwinds has consistently held the second rank during this period, yet its sales, while showing a slight dip in February, rebounded in March, indicating resilience and potential for growth. On the other hand, Ceres, securing the third position, displayed a unique trend with an increase in sales in February, suggesting a fluctuating consumer preference that could impact the dynamics of the competition. Despite these movements, Double Delicious not only retained its top rank but also saw a significant increase in sales in March 2024, further solidifying its market dominance. This performance underscores Double Delicious's strong market presence and the challenges its competitors face in trying to dethrone it from the top spot. The ongoing trends suggest a stable yet competitive market, with Double Delicious leading but closely watched by its competitors.
Notable Products
In March 2024, Double Delicious saw Indica RSO Capsules 10-Pack (100mg) leading their sales with a total of 7323 units sold, maintaining its first-place position from February. Following closely, Sativa RSO Capsules 10-Pack (100mg) secured the second spot, showing consistent growth and maintaining its previous month's rank. The third position was taken by Hybrid Super RSO Infusionz 3-Pack (600mg), which climbed one rank from February, indicating a growing interest in topical solutions among consumers. Hybrid RSO Capsules 10-Pack (100mg) showed a notable improvement, moving up to the fourth rank in March from its fifth position in February, despite not being ranked in January. The OG Kush Preroll (1g), previously a top seller, fell to the fifth position, highlighting a shift in consumer preferences towards capsules and topicals over traditional pre-rolls.
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