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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Double Delicious concentrated 45.00% of sales in Capsules with year-over-year change of -32.64% and month-over-month change of -4.82%, while Topical held 34.46% share with year-over-year change of -30.84% and month-over-month change of +6.63%. Concentrates accounted for 16.83% share with year-over-year change of -12.21% and month-over-month change of -14.09%, and Vapor Pens dropped to 3.22% share with year-over-year change of -80.22% and month-over-month change of -20.27%. Pre-Roll remained a rounding-error offer at 0.48% share despite a month-over-month rebound of +70.99% after a year-over-year decline of -91.85%. With overall brand sales down 38.25% year over year alongside a 5.82% average price decline, the category mix now leans into Capsules and Topical, implying a pivot toward value-oriented wellness formats over inhalables.
The mix shift implies defensiveness: stability in Capsules rank at #1 in the Washington Capsules market coexists with deep retrenchment in Vapor Pens at -80.22% year over year and -20.27% month over month, and a tactical pullback in Concentrates at -14.09% month over month despite a milder -12.21% year-over-year decline. The counter-move is Topical’s +6.63% month-over-month lift against a -30.84% year-over-year baseline, paired with a 34.46% share, suggesting resource allocation toward non-inhalable formats where price elasticity and repeat-use may offset the 5.82% average price decrease. Net, May 2026 signals a positioning anchored in Capsules scale and Topical recovery, with intentional de-emphasis of inhalables to preserve rank leadership and margin stability within core formats.
Competitive Landscape
Double Delicious holds #1 in WA Capsules in May 2026, unchanged from #1 a year earlier, and steady at #1 over the past three months; this stability contrasts with Fairwinds staying at #2 while posting a -36.3% year-over-year sales change, and Constellation Cannabis holding #4 despite a +71.5% year-over-year increase. Meanwhile, Ceres remains #3 with a -27.0% year-over-year decline, and Skagit Organics improved rank from #7 to #5 with a -6.2% year-over-year change, indicating that Double Delicious’s unshifted #1 position amid competitors’ double-digit declines and gains points to entrenched leadership driven more by relative outperformance than by broad category lift.
Notable Products
Indica Mix RSO Syringe (1g) posted the steepest movement in May 2026 with a -35.8% month-over-month decline while holding rank 10, contrasting with Sativa RSO (1g) at rank 3 rising 43.5% and Indica RSO Capsules 10-Pack (100mg) at rank 1 up 5.4%. Capsules concentrated the leaderboard with four of the top ten SKUs and included Sativa RSO Capsules 10-Pack (100mg) slipping -3.9% at rank 2, while CBD/THC 40:1 Capsules 10-Pack (1000mg CBD, 25mg THC) fell -15.3% at rank 8 and Hybrid Capsules 10-Pack (100mg) in rank 6 edged up 0.9%. This split between a 43.5% surge in a Concentrates SKU and double-digit declines of -19.4% and -15.3% in Topical and Capsules indicates the mix is tilting toward higher-velocity RSO formats even as breadth SKUs retrench, suggesting Double Delicious should prioritize the fastest-moving RSO lines over slower capsule variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
