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Jun-2024
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Overview
Market Insights Snapshot
Double Delicious has shown consistent performance in the Washington market, particularly in the Capsules category where it has maintained the top rank for four consecutive months. However, the brand's presence in the Concentrates category has seen a gradual but steady improvement, moving from rank 48 in March 2024 to rank 42 by June 2024. This upward trend is a positive indicator of increasing consumer preference. On the other hand, the brand's performance in Vapor Pens has been less stable, with the ranking dropping out of the top 30 in April 2024, only to reappear at 99 in May and slightly improve to 97 in June.
In the Topical category, Double Delicious has consistently held the second position, showing a strong and stable market presence. This stability suggests a loyal customer base and effective product offerings. However, the brand's absence from the top 30 in the Vapor Pens category during April 2024 raises concerns about its competitiveness in this segment. Despite these fluctuations, the overall sales figures indicate that Double Delicious is maintaining a significant footprint in the Washington cannabis market. The data highlights both strengths in certain categories and areas that require strategic focus for further growth.
Competitive Landscape
In the highly competitive Washington state market for cannabis capsules, Double Delicious has consistently maintained the top rank from March to June 2024. This stability in rank highlights its strong market presence and consumer preference. Notably, Fairwinds has also held a steady second position during the same period, indicating a close competition. Despite this, Double Delicious has managed to outperform Fairwinds by a significant margin in terms of sales, showcasing its dominance. Ceres, ranked third, has shown fluctuating sales figures but remains far behind Double Delicious. The consistent top ranking and substantial sales figures of Double Delicious suggest a robust brand loyalty and effective market strategy, positioning it well ahead of its competitors in the Washington state capsules category.
Notable Products
In June 2024, the top-performing product for Double Delicious was Indica RSO Capsules 10-Pack (100mg), maintaining its number one rank for four consecutive months with sales of 5903. The Sativa RSO Capsules 10-Pack (100mg) also held steady at the second position, showing an increase in sales to 5782. Hybrid Super RSO Infusionz 3-Pack (600mg) climbed back to the third spot, having been fourth in the previous two months. Hybrid RSO Capsules 10-Pack (100mg) remained consistent at the fourth position, with a noticeable sales increase. Indica Super RSO Infusionz 3-Pack (600mg) re-entered the rankings at fifth place, showing a slight decrease in sales compared to March 2024.
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