Market Insights Snapshot
Double Delicious, a cannabis brand based in Washington, has shown an impressive performance in the Capsules and Topical categories. Throughout the period from July to October 2023, Double Delicious maintained its position as the top brand in the Capsules category, demonstrating a consistent sales increase from $220,955 in July to $235,149 in October. Similarly, in the Topical category, it held a steady second place, with sales growing from $222,421 in July to $252,800 in October. This consistent performance underscores the brand's strong market presence and popularity in these categories.
However, the brand's performance in the Concentrates, Edible, and Vapor Pens categories tells a different story. In the Concentrates category, Double Delicious's ranking fluctuated around the 30th position, indicating that it did not make it to the top 20 brands in this category. The Edible category also saw a similar trend, with rankings hovering around the mid-50s. The Vapor Pens category, despite not being in the top 20, showed a slight improvement in ranking from 85th in August to 76th in October. These categories could potentially be areas for the brand to focus on for improvement. Despite the lower rankings in these categories, it's worth noting that Double Delicious continues to maintain a presence across a broad range of product categories.
In the Topical category within the Washington market, Double Delicious consistently held the second rank from July to October 2023, indicating a strong and steady performance. Their main competition is Ceres, which consistently outperformed Double Delicious, maintaining the top rank during the same period. Despite this, Double Delicious showed a positive sales trend, with sales increasing each month, indicating a growing consumer base. In contrast, Fairwinds and Lucid trailed behind Double Delicious, ranking third and fourth respectively. Fairwinds showed a slight decline in sales over the period, while Lucid, despite being fourth, showed a gradual increase in sales, although not enough to challenge Double Delicious's position.
In October 2023, Double Delicious saw the Indica RSO Capsules 10-Pack (100mg) hold its top position in sales, with a notable figure of 8885 units sold. The OG Kush Preroll (1g) moved up to the second rank, recovering from a dip to the third rank in August. The Sativa RSO Capsules 10-Pack (100mg) maintained a consistent performance, securing the third rank for the second consecutive month. The fourth and fifth ranks were held by the Hybrid Super RSO Infusionz 3-Pack (600mg) and the Indica Super RSO Infusionz 3-Pack (600mg) respectively, both keeping their positions from the previous month. This data suggests a stable demand for Double Delicious's top products, with minor shifts in rankings.