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Sep-2025
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Overview
Market Insights Snapshot
Double Delicious has maintained a strong presence in the Washington market, particularly in the Capsules category, where it consistently holds the number one rank from June through September 2025. Despite a slight decrease in sales from August to September, the brand's leadership in this category remains unchallenged. In the Topical category, Double Delicious has also performed well, holding the second position for three consecutive months before dropping to third in September. This slight dip indicates a need for strategic adjustments to regain its previous standing. The brand's performance in these categories highlights its strong market presence, although there is room for improvement to maintain and enhance its ranking.
Conversely, Double Delicious faces challenges in the Concentrates category, where it did not make it into the top 30 brands in Washington at any point from June to September 2025. This absence from the top rankings suggests a significant opportunity for growth and strategic realignment to capture a larger market share. The brand's fluctuating sales in this category, with a peak in August followed by a decline in September, further emphasize the need for a focused approach to increase competitiveness. Understanding the dynamics of consumer preferences and competitor strategies in this category could be key to improving its market position in the future.
Competitive Landscape
In the Washington capsules market, Double Delicious has consistently maintained its top position from June to September 2025, showcasing its dominance in this category. Despite a slight decline in sales from July to September, Double Delicious remains ahead of its competitors, such as Fairwinds and Ceres, which have consistently ranked second and third, respectively. Notably, Fairwinds has shown stable sales figures, while Ceres experienced a slight dip in August but rebounded in September. This stability among competitors highlights the strength of Double Delicious's market presence, as it continues to lead despite fluctuations in sales, emphasizing the brand's strong customer loyalty and market strategy.
Notable Products
In September 2025, Indica RSO Capsules 10-Pack (100mg) maintained its position as the top-selling product for Double Delicious, despite a slight decrease in sales to 2821 units. Sativa RSO Capsules 10-Pack (100mg) followed closely in second place, consistent with its previous month's rank. Hybrid Super RSO Infusionz 3-Pack (600mg) showed improvement by climbing to third place from its fourth position in August. Hybrid Capsules 10-Pack (100mg) dropped from third to fourth place, reflecting a decline in sales performance. Notably, the CBD/THC 1:1 Blackberry Live Resin Gummies 10-Pack (50mg CBD, 50mg THC) made its debut in the rankings in fifth place, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
