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Apr-2025
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Overview
Market Insights Snapshot
Chef For Higher, a cannabis brand specializing in edibles, has shown varied performance across different states and categories. In New York, the brand has struggled to maintain a consistent position in the rankings. Starting the year off at 38th place in January 2025, they managed to climb to 31st in February, only to slip back to 35th in March and further drop to 41st by April. This fluctuation highlights the competitive nature of the edible category in New York, and while a spike in sales was evident in February, the subsequent decline suggests challenges in sustaining momentum. Notably, the absence of Chef For Higher in the top 30 rankings during these months indicates significant room for growth and the necessity for strategic adjustments to improve their standing.
While the brand's journey in New York reflects certain struggles, it also underscores the potential for recovery and advancement. The sales figures reveal an interesting trend, with February showing a peak in sales, which might have been influenced by strategic marketing efforts or seasonal demand. However, the notable drop in April sales suggests either increased competition or a shift in consumer preferences. The brand's ability to regain a top 30 position could be pivotal in determining its future trajectory in the market. This dynamic landscape provides a fertile ground for further analysis, particularly in understanding the factors contributing to their fluctuating performance and potential strategies for improvement.
Competitive Landscape
In the competitive landscape of the New York edible cannabis market, Chef For Higher has experienced notable fluctuations in its ranking over the first four months of 2025. Starting at 38th place in January, Chef For Higher made a significant leap to 31st in February, indicating a strong surge in consumer interest and sales momentum. However, this was followed by a decline to 35th in March and further down to 41st in April, suggesting challenges in maintaining its competitive edge. In comparison, High Peaks maintained a steadier performance, consistently ranking around the 42nd position, while OMO - Open Minded Organics and To The Moon both showed more stable rankings, with OMO holding at 37th in April and To The Moon at 38th. The fluctuations in Chef For Higher's rank highlight the dynamic nature of the market and underscore the importance of strategic marketing and product differentiation to regain and sustain higher market positions.
Notable Products
In April 2025, Chef For Higher's top-performing product was Guava Jelly 10-Pack (100mg) in the Edible category, maintaining its number one rank from March with sales of 312 units. Calamansi Vegan Jelly 10-Pack (100mg) rose to the second position, showing consistent performance with a slight drop in sales from March. Linden Honey (240mg) experienced a decline, moving from fourth to third place, with sales decreasing to 151 units. Extra Virgin Olive Oil (240mg) re-entered the rankings at fourth place, following a hiatus in previous months. Coconut Oil (240mg) made its debut on the list, securing the fifth spot in April.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
