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Apr-2025
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Overview
Market Insights Snapshot
OMO - Open Minded Organics has exhibited varied performance across different product categories in New York. In the Edible category, the brand has struggled to maintain a top position, with rankings slipping from 32nd in January 2025 to 37th by April 2025. This downward trend is accompanied by a consistent decline in sales, indicating potential challenges in maintaining consumer interest or facing increased competition. Conversely, their performance in the Tincture & Sublingual category remains strong, holding steady at 7th place from February through April 2025, suggesting a robust market presence and possibly a loyal customer base in this segment.
The Vapor Pens category tells another story for OMO, as the brand has seen a consistent decline in its rankings, dropping from 40th in January to 50th by April 2025. This movement out of the top 30 could be a cause for concern, as it reflects a significant decrease in market share or consumer preference within this category. The sales data for Vapor Pens also mirrors this decline, indicating a need for strategic adjustments to regain traction. These trends across different categories highlight the importance of targeted marketing and product innovation to address specific challenges and capitalize on strengths within the New York market.
Competitive Landscape
In the competitive landscape of vapor pens in New York, OMO - Open Minded Organics has experienced a notable decline in its market position from January to April 2025, dropping from 40th to 50th rank. This trend is indicative of a broader challenge as competitors like Flower by Edie Parker and MyHi also show fluctuating ranks, with Flower by Edie Parker descending from 35th to 46th and MyHi maintaining a relatively stable position around the 50th mark. Despite these shifts, OMO's sales figures reflect a consistent downward trajectory, paralleling the rank changes, which suggests a need for strategic adjustments to regain competitive ground. The absence of Packs (fka Packwoods) and Generic AF from the top 20 further highlights the volatility in this category, emphasizing the importance for OMO to innovate and differentiate to capture market share.
Notable Products
In April 2025, the top-performing product for OMO - Open Minded Organics was the Standardized DSO Infused Oil Tincture (1000mg THC, 30ml) from the Tincture & Sublingual category, which climbed to the number one spot from second place in March, with sales reaching 562 units. The Sleepy Strawberry RSO Gummies 10-Pack (100mg) maintained a strong presence, ranking second after a slight improvement from fifth in March, with notable sales of 516 units. Blueberry RSO Gummies 10-Pack (100mg) secured the third position, showing a consistent performance with 433 units sold, despite not being ranked in March. The OG Kush RSO Distillate Cartridge (1g) entered the rankings at fourth place with 406 units sold, while the Purple Urkle RSO Distillate Cartridge (1g) slipped to fifth place from its previous fourth position, selling 400 units. Overall, the rankings indicate a dynamic shift in consumer preferences, especially within the Vapor Pens category, where new entries are making a significant impact.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
