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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
OMO - Open Minded Organics concentrated 47.02% of May 2026 sales in Edible with year-over-year down 0.82% and month-over-month down 10.75%, while Tincture & Sublingual held 38.65% share with year-over-year down 13.06% and month-over-month down 3.87%. Vapor Pens accounted for 14.33% share but contracted year-over-year by 76.57% and month-over-month by 3.24%, pulling the overall brand sales year-over-year down 34.65% even as the average price fell 13.50%. In New York Edible ranked 34 in May 2026, indicating a middle-of-pack position even as average price in Edible sat at $26.02 and brand-wide average price at $36.67; the pattern implies the category mix is being led by value-leaning Edible while Vapor Pens is the principal drag.
The shift toward a 47.02% Edible share alongside a 38.65% Tincture & Sublingual share, paired with a 13.50% brand-wide price decline and a 10.75% Edible month-over-month dip, implies OMO - Open Minded Organics is trading down to maintain volume in lower-priced formats while ceding premium penetration. With Vapor Pens down 76.57% year-over-year and only 14.33% of mix versus Edible’s 0.82% year-over-year decline and rank 34 in New York, the brand’s positioning skews toward accessible ingestibles rather than inhalable innovation; this suggests near-term focus on stabilizing mix by converting Tincture & Sublingual (down 13.06% year-over-year) into cross-over Edible demand rather than chasing recovery in Vapor Pens.
Competitive Landscape
OMO - Open Minded Organics is ranked #34 in NY Edible for May 2026, down 1 position year over year from #33, but up 11 spots versus February 2026 when it sat at #45; relative to its peak of #23 in June 2024, the brand is 11 ranks lower, indicating a multi-quarter slide despite a recent quarter-on-quarter rebound. Competitive pressure at the top is stable-to-rising, with Camino improving from #2 to #1 year over year while posting approximately 15.9% sales growth, and Wyld holding at #3 with about 25.0% sales growth, which widens the performance gap against a mid-30s ranker; Off Hours slipped from #1 to #2 even as the top tier remains tightly clustered. The pattern—minor YoY rank erosion alongside a clear recovery from #45 three months ago—implies OMO - Open Minded Organics is stabilizing in the mid-30s but must outpace double-digit growth leaders to reverse the longer-term descent from its June 2024 peak.
Notable Products
Watermelon RSO Gummies 10-Pack (100mg) led the movement in May 2026 with a -51.7% month-over-month decline while sitting at rank 9, and Sweet Tangie DSO Gummies 10-Pack (100mg) fell -44.0% at rank 9 as well, signaling acute volatility at the lower end of the ranking. At the top, Blueberry RSO Gummies 10-Pack (100mg) rose +13.5% to rank 1 while Sleepy Strawberry RSO Gummies 10-Pack (100mg) in rank 2 inched up +1.2%, and four of the top ten are Edible SKUs, concentrating demand in a single category despite divergent trajectories. In contrast, Standardized DSO Infused Oil Tincture (100mg THC, 30ml) dropped -37.7% to rank 4 even as its higher-dose counterpart held rank 3 with a +1.1% lift and $44,852 in sales, indicating dose-tier cannibalization rather than category softness. The pattern implies OMO - Open Minded Organics is pivoting toward higher-potency formats and a tighter Edibles core while pruning or repositioning weaker flavors at the tail.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
