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Sep-2024
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Overview
Market Insights Snapshot
In the state of New York, OMO - Open Minded Organics has shown varied performance across different cannabis categories. In the Edible category, the brand has maintained a relatively stable position, starting at rank 23 in June 2024 and returning to that position by September after a slight dip in July. This consistency indicates a steady demand for their edible products, despite fluctuations in monthly sales. However, it's worth noting that they did not make it into the top 30 for the Vapor Pens category in June, but have since made significant strides, improving their rank from 32 in June to 23 by September. This upward trajectory highlights a growing consumer interest in their vapor pen offerings, which could be a key area for further growth and market penetration.
OMO's performance in the Tincture & Sublingual category in New York is particularly noteworthy. The brand has consistently held the 4th position from June through September 2024, demonstrating their strong foothold and consumer loyalty in this segment. This consistency, coupled with a notable increase in sales from July to August, suggests that their tincture products are well-received and potentially benefiting from positive word-of-mouth or effective marketing strategies. While the Vapor Pens category saw a significant sales increase, the Edible category's sales experienced a dip in July before recovering in August, indicating potential volatility in consumer preferences or external market factors influencing sales performance. Overall, OMO's varied performance across categories suggests targeted opportunities for growth and consolidation in specific segments.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, OMO - Open Minded Organics has shown a commendable upward trajectory in rankings from June to September 2024, moving from 32nd to 23rd position. This positive shift indicates a growing market presence, despite starting outside the top 20. In contrast, Waahoo has experienced a slight decline, dropping from 16th to 21st place, though it still maintains a higher rank than OMO. Meanwhile, Bloom and Cookies have shown fluctuations but remain consistently above OMO, with Bloom ending September in 22nd place. Notably, Rezinators has had a more stable presence, ranking between 22nd and 24th, closely competing with OMO. These dynamics suggest that while OMO is gaining ground, it faces stiff competition from established brands that have maintained higher sales volumes, highlighting the importance of strategic marketing and product differentiation to continue its upward momentum.
Notable Products
In September 2024, OG Kush RSO Distillate Cartridge (1g) emerged as the top-performing product for OMO - Open Minded Organics, climbing from the second position in August to secure the first rank with sales of 1387 units. Sour Tangie Distillate RSO Cartridge (1g) followed closely, dropping one spot from its previous top rank in August to second place, with notable sales of 1204 units. The Blueberry RSO Gummies 10-Pack (100mg) maintained consistent performance, holding steady at the third position for the month. Sleepy Strawberry RSO Gummies 10-Pack (100mg) saw a slight decline, moving from fourth place in August to retaining the same rank in September. Purple Urkle RSO Distillate Cartridge (1g) continued to hold the fifth position, showing steady sales figures since its introduction in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
