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Mar-2026
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Overview
Market Insights Snapshot
To The Moon's performance in the New York market shows a notable upward trajectory in the Flower category. Starting from a rank of 35 in December 2025, the brand improved to 19 by March 2026, demonstrating significant growth in consumer preference. This positive movement is underpinned by a substantial increase in sales, which more than doubled from December to March. However, the Pre-Roll category tells a different story, as To The Moon did not feature in the top 30 rankings, indicating a potential area for improvement or a shift in strategy.
In the Vapor Pens category, To The Moon has maintained a relatively stable position, with minor fluctuations between ranks 36 and 33 from December 2025 to March 2026. Although the brand did not achieve a top 30 position, the consistency in ranking suggests a steady consumer base. This stability could be seen as a foundation for future growth if strategic adjustments are made. The brand's overall performance across these categories in New York reflects both opportunities for expansion and areas requiring strategic focus, particularly in Pre-Rolls where they have yet to break into the top tier.
Competitive Landscape
In the competitive landscape of the New York flower category, To The Moon has shown a remarkable upward trajectory from December 2025 to March 2026. Initially ranked at 35th in December, To The Moon improved significantly to 19th by March, indicating a strong recovery and growth in market presence. This upward movement is particularly noteworthy when contrasted with competitors such as Matter., which saw a decline from 10th to 18th place during the same period, and Electraleaf, which fell from 16th to 20th. Meanwhile, Knack maintained a relatively stable ranking, only slightly dropping from 34th to 21st. The Bulk Boys (NY) experienced fluctuations, moving from 22nd to 17th. To The Moon's rise in rank is accompanied by a notable increase in sales, particularly in March 2026, suggesting effective strategies in capturing market share and consumer interest in a competitive environment.
Notable Products
In March 2026, the top-performing products for To The Moon were Granddaddy Pluto Smalls 14g and Unicorn Milk 14g, both securing the first rank in sales. Cyber Diesel 1g maintained a strong presence, ranking second, showing an increase from its third position in February. The Cyber Diesel Pre-Roll 2-Pack 1.5g was notable in the third position, reflecting its consistent popularity. Guavatron 3.5g improved its ranking from fifth in February to fourth in March, indicating a growing consumer preference. Notably, Cyber Diesel 1g achieved impressive sales of 1,045 units, showcasing its robust demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
