.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
To The Moon has shown varied performance across different categories in the state of New York. In the Concentrates category, the brand maintained a consistent ranking of 16th in April and May 2025, with a slight dip to 23rd in June before recovering to 17th in July. This indicates some volatility but also a potential for resilience in this segment. In contrast, the Edible category saw To The Moon slipping out of the top 30 after May 2025, which could be a point of concern given the competitive nature of this segment. Meanwhile, the Flower category experienced a significant drop from 18th in April to 58th in June, before a partial recovery to 38th in July, suggesting challenges in maintaining a steady market position.
To The Moon's performance in the Pre-Roll category in New York saw a downturn as the brand fell out of the top 30 by July 2025, after ranking 23rd in April. This could indicate increased competition or shifting consumer preferences. On a more positive note, the Vapor Pens category exhibited a strong upward trend, with the brand climbing from 29th in April to 18th in June, showing a growing market presence. However, the slight drop back to 21st in July suggests ongoing competitive pressures. These movements across categories highlight the dynamic nature of the cannabis market in New York, with To The Moon needing to adapt strategically to maintain and improve its standings.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, To The Moon has demonstrated a notable upward trajectory in rank and sales over recent months. Starting from a rank of 29 in April 2025, To The Moon climbed to 21 in May, peaked at 18 in June, and settled at 21 in July. This positive trend indicates a strengthening market presence, although it faces stiff competition from brands like Jetty Extracts, which consistently maintained a top 20 position, and High Garden, which also showed strong performance. Despite the competitive pressure, To The Moon's sales have shown a healthy increase, suggesting effective strategies in capturing consumer interest. Meanwhile, ghost. experienced a drop in rank from 13 in May to 23 in July, highlighting potential volatility in the market that To The Moon could capitalize on. Additionally, Untitled made a significant leap in July, indicating a dynamic market environment where To The Moon must continue to innovate to maintain its upward momentum.
Notable Products
In July 2025, Blue Moon Dream (1g) from To The Moon emerged as the top-performing product, securing the number one rank with sales of 2141 units. Skywalker (1g) followed closely at the second position, maintaining its strong performance from previous months where it held the third rank in April and May. Cherry Bomb Live Resin Disposable (1g) claimed the third spot, marking its first appearance in the top rankings. Peanut Butter N Jealousy (1g) achieved the fourth rank, showcasing a solid entry into the top five. Permanent Marker (1g) rounded out the top five, experiencing a slight decline from its fourth-place ranking in May and June to fifth in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
