.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, To The Moon concentrated 68.60% of sales in Flower with year-over-year growth of 54.56% and month-over-month growth of 25.47%, while Vapor Pens held 27.18% share but declined 41.34% YoY and 11.56% MoM. Pre-Roll shrank to 4.12% share with a 77.96% YoY drop and 45.18% MoM contraction, and Edible slipped to 0.11% share with a 96.60% YoY decline and 37.38% MoM decline. Despite a 12.11% YoY increase in average price to $41.28, total brand sales fell 14.78% YoY, implying that mix shift toward Flower is cushioning but not fully offsetting ongoing weakness in Vapor Pens and Pre-Roll.
The category tilt raises positioning stakes in New York Flower, where To The Moon sits at rank 20, because the 25.47% MoM Flower lift and the 54.56% YoY gain now anchor the brand’s trajectory while 41.34% YoY decline in Vapor Pens and 77.96% YoY decline in Pre-Roll reduce multi-category breadth. With Flower pricing at $42.04 against a portfolio average of $41.28 and share rising to 68.60% as Vapor Pens’ share receded to 27.18%, the brand is increasingly defined by Flower performance; the implication is that maintaining or climbing from rank 20 will depend more on sustaining Flower growth than on near-term recovery in shrinking form factors.
Competitive Landscape
To The Moon sits at rank #20 in NY Flower in May 2026, improving 5 positions from #25 year over year, while holding the same #25 rank three months ago before climbing to #20 now; against this, Leal advanced from #11 to #1 with 109.3% YoY sales growth and RYTHM moved from #10 to #4 with a 45.8% YoY lift, whereas Dank. By Definition slipped from #1 to #2 alongside a -38.1% YoY sales decline. To The Moon’s current #20 stands well below its peak #12 in September 2024, and the 5-rank YoY gain contrasts with leaders’ double-digit rank swings at the top, implying a gradual recovery that may sustain share only if upward momentum accelerates beyond single-digit rank moves.
Notable Products
Turbo Toad (3.5g) led with a steep month-over-month decline of 14.8% while still holding rank 1, indicating share defense at the top despite contraction, and with Unicorn Milk (14g) parked at rank 6 the dollar-weight tilts toward larger pack sizes even as rank momentum concentrates in 3.5g Flower. Flower occupies 7 of the top 10 ranks including positions 1 through 7, and Vapor Pens sit at ranks 8 and 9, implying May 2026 mix skew toward inhalables with a Flower-heavy core. The Vapor Pens entries at ranks 8 and 9 keep non-Flower presence limited to 20% of the top 10, and the lone Pre-Roll at rank 10 caps category breadth, which suggests To The Moon is concentrating assortment around core Flower while testing two value-driving pen SKUs for incremental reach. With $88,247 tied up in Unicorn Milk (14g) at rank 6 against a declining top 3.5g leader at rank 1 and Vapor Pens constrained to ranks 8–9, the product mix signals a pivot toward pack-size diversification within Flower rather than a category-led expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
