To The Moon

To The Moon has experienced notable fluctuations across different product categories in New York. In the Concentrates category, the brand saw a gradual decline in its ranking, starting at 21st place in July 2025 and dropping to 30th by October 2025. This decline is mirrored by a decrease in sales, with October figures being significantly lower than those in July. In contrast, the Flower category showed some improvement over the same period, moving from 39th in July to 62nd in October, suggesting a potential rebound in consumer interest. However, this was still outside the top 30, indicating room for improvement. Meanwhile, in Vapor Pens, To The Moon maintained a relatively stable presence, although it did slip slightly from 24th in July to 33rd in October, reflecting a potential challenge in maintaining its foothold in this competitive segment.

Despite these challenges, To The Moon's performance across categories reveals interesting dynamics. The brand's sales in Vapor Pens were notably high in August, indicating a peak in consumer demand that month, although this was not sustained in the following months. In the Flower category, while the brand did not break into the top 30, the slight improvement in rankings from September to October could suggest a strategic shift or marketing effort beginning to take effect. The overall trajectory in New York shows that while To The Moon faces competitive pressures, particularly in the Concentrates and Vapor Pens categories, there are areas of potential growth and recovery, particularly if they can capitalize on the slight upward trends observed in Flower sales.