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Aug-2025
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Overview
Market Insights Snapshot
In the competitive cannabis market of New York, To The Moon has shown varied performance across different product categories. Notably, their Concentrates have seen a positive trajectory, climbing from a rank of 16 in May to 13 by August, indicating a strengthening position in this segment. Conversely, their Flower category experienced a decline from 22 in May to 49 in August, suggesting potential challenges in maintaining consumer interest or facing stiff competition. The Vapor Pens category, however, presents a brighter outlook, with To The Moon maintaining a consistent presence in the top 20, peaking at rank 16 in August, which could imply steady consumer demand and brand loyalty in this segment.
On the other hand, the Edible and Pre-Roll categories present a more concerning picture for To The Moon in New York. The Edibles were ranked 42 in May but have since fallen out of the top 30, which could indicate a need for strategic reevaluation or innovation to regain market share. Similarly, the Pre-Roll category saw a sharp decline from 31 in May to falling out of the top 30 by July, suggesting difficulties in maintaining competitive positioning. These fluctuations highlight the dynamic nature of the cannabis industry and underscore the importance of adaptability and market responsiveness for sustained success.
Competitive Landscape
In the competitive landscape of vapor pens in New York, To The Moon has shown a notable improvement in its ranking over the past few months, particularly in August 2025, where it climbed to 16th place from being outside the top 20 in May. This upward trajectory is significant when compared to competitors like Jetty Extracts, which maintained a steady rank improvement from 20th to 17th, and Off Hours, which fluctuated slightly but remained in the top 20. Meanwhile, Turn experienced a dramatic drop in June but rebounded back to 15th place by August. Hashtag Honey consistently outperformed To The Moon, maintaining a strong presence in the top 14. These dynamics suggest that while To The Moon is gaining ground, it faces stiff competition from established brands, indicating a need for strategic marketing and product differentiation to continue its ascent in the rankings.
Notable Products
In August 2025, the top-performing product for To The Moon was Skywalker (1g) in the Flower category, securing the first rank with sales of 1878 units. Rainbow Zerbert Live Resin Disposable (1g) made a notable entry into the rankings, achieving the second position in the Vapor Pens category. Blue Moon Dream (1g) saw a drop from its previous top position in July to third place, indicating a decrease in sales momentum. Permanent Marker (1g) remained consistent, holding the fourth rank both in May and August, despite being unranked in July. Lemon Cherry Gelato Live Resin Disposable (1g) debuted at fifth place, showing a promising start in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
