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Sep-2025
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Overview
Market Insights Snapshot
To The Moon's performance in New York shows a dynamic shift across various product categories over the recent months. In the Concentrates category, the brand demonstrated a notable improvement, climbing from the 27th position in June to reach 13th by August, before settling at 21st in September. This upward trajectory, although followed by a slight dip, indicates a strong presence in the market, suggesting potential consumer interest and competitive pricing strategies. Conversely, the Vapor Pens category saw a decline from a peak ranking of 18th in August to 28th in September, despite a significant drop in sales from August to September. This fluctuation might point towards increased competition or changing consumer preferences, which could be areas for the brand to explore further.
In the Flower category, To The Moon has not managed to secure a consistent top 30 position, except briefly in July when it ranked 40th. The brand's inability to maintain a stronghold in this category might suggest challenges in differentiating its products or meeting consumer expectations in New York. Furthermore, the absence of rankings in the Pre-Roll category after June, where it was ranked 76th, indicates a potential area for growth or reevaluation of market strategies. The fluctuations across these categories highlight the need for To The Moon to potentially reassess its product offerings and marketing strategies to better align with market demands and consumer preferences in New York.
Competitive Landscape
In the competitive landscape of vapor pens in New York, To The Moon has experienced notable fluctuations in its market position over the past few months. Starting from a rank of 19th in June 2025, To The Moon improved to 18th by August, driven by a consistent increase in sales during this period. However, by September, the brand's rank dropped significantly to 28th, indicating a sharp decline in sales. This decline could be attributed to the competitive pressure from brands like Eureka, which, despite a gradual decline in rank from 18th to 26th, maintained a competitive sales volume. Similarly, Littles showed a positive trend, improving its rank from 35th in June to 27th in September, suggesting a growing market presence that may have contributed to To The Moon's challenges. Meanwhile, Dime Industries and CRU Cannabis have maintained relatively stable positions, indicating a steady performance that could also impact To The Moon's market dynamics. These shifts highlight the volatile nature of the vapor pen market in New York, emphasizing the need for To The Moon to strategize effectively to regain its competitive edge.
Notable Products
In September 2025, the top-performing product for To The Moon was the Pink Ztarburst Live Resin Disposable (1g) from the Vapor Pens category, securing the first position with sales of 960 units. Following closely was the Dreamsicle Live Resin Disposable (1g), which ranked second. The Kryptonite Live Resin Disposable (1g) made its debut in the rankings at third place. The Cherry Bomb Live Resin Disposable (1g) experienced a slight drop, moving from third in July to fourth in September. Lemon Cherry Gelato Live Resin Disposable (1g) entered the rankings in fifth place, marking its first appearance.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
