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Apr-2025
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Overview
Market Insights Snapshot
To The Moon has shown a notable performance in the New York cannabis market, particularly in the Concentrates category, where it made its entry into the top 30 in April 2025, securing the 16th position. This indicates a positive upward trajectory for the brand in a competitive category. However, in the Edible category, the brand has struggled to maintain a strong foothold, with rankings slipping from 30th in January to 38th by April. This decline suggests challenges in maintaining consumer interest or facing stiff competition in this segment.
In the Flower category, To The Moon demonstrated resilience, returning to its January rank of 19th by April after experiencing a dip in the intervening months. This recovery could indicate successful strategic adjustments or product improvements. Conversely, the Vapor Pens category saw a gradual decline in rank from 21st in January to 29th in April, suggesting potential market saturation or a need for product innovation. The Pre-Roll category presented a positive trend, with the brand climbing from 29th to 21st, highlighting growing consumer preference or effective marketing strategies in this segment. Each of these movements provides insights into the brand's strategic positioning and market dynamics in New York.
Competitive Landscape
In the competitive landscape of the New York flower category, To The Moon experienced notable fluctuations in its ranking and sales performance from January to April 2025. Initially ranked 19th in January, To The Moon saw a decline to 25th place in both February and March, before rebounding to 19th in April. This volatility contrasts with competitors like Electraleaf, which maintained a relatively stable position, peaking at 16th in February and March. Meanwhile, Heady Tree showed a strong start with a 13th place in February but dropped out of the top 20 by April. Despite To The Moon's sales dip in February and March, the brand managed to recover in April, suggesting potential resilience and an opportunity to capitalize on market trends to improve its standing against competitors such as Veterans Choice Creations (VCC) and Hepworth, both of which also experienced rank declines during this period.
Notable Products
In April 2025, the top-performing product for To The Moon was Sharklato (1g) from the Flower category, which climbed to the number one rank with sales figures reaching 2631 units. Alien Cookies (1g) held a strong position at rank two, showing an improvement from March where it was ranked third. Skywalker (1g) experienced a slight drop, moving from the top position in March to third place in April. Space Taxi (3.5g) entered the rankings at fourth place, while Jet Popz (1g) rounded out the top five, having fallen from second place in March. These shifts indicate a dynamic market with Sharklato (1g) emerging as a new leader in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
