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Jun-2024
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Overview
Market Insights Snapshot
Binske's performance across various states and product categories showcases a mix of stability and volatility. In California, the brand has struggled to break into the top 30 for Edibles, with rankings consistently falling outside this range. However, their Pre-Roll category has shown some resilience, maintaining a presence within the top 60, though it dipped to 63rd place in June 2024. In Colorado, Binske's performance in the Edible category has been relatively stable, hovering around the 20th to 24th positions, while their Vapor Pens saw a notable peak in May 2024 before dropping back to 32nd place in June 2024.
In Illinois, Binske's performance has been mixed, with their Flower category managing to climb to the 42nd position in May 2024 but failing to make the top 30 in March. The Pre-Roll category, however, has been a bright spot, jumping to 17th place in May and maintaining that position in June 2024. Meanwhile, in Massachusetts, Binske's Flower category has struggled, not appearing in the top 30, while their Pre-Roll category has shown some fluctuation, peaking at 45th in March and settling at 56th in June. In Washington, the Edible category has remained steady, consistently ranking around the 20th position over the four months analyzed.
Competitive Landscape
In the competitive landscape of the Illinois pre-roll category, Binske has shown a significant fluctuation in its rankings and sales over the past few months. Notably, Binske was not in the top 20 brands in March 2024 but made a remarkable leap to rank 17th in both April and May, maintaining this position in June 2024. This upward trajectory indicates a strong recovery and growing market presence. In contrast, Miss Grass experienced more variability, ranking 21st in March, dropping to 28th in April, and then climbing to 23rd in May and 16th in June. The Botanist maintained a relatively stable position, consistently ranking 11th from March to May before dropping to 15th in June. Meanwhile, Bedford Grow showed an upward trend, moving from 20th in March to 13th in May, though it fell back to 19th in June. Similarly, TwentyTwenty (IL) displayed fluctuations, starting at 18th in March, dropping to 25th in April, and then improving to 21st in May and 18th in June. These dynamics suggest that while Binske has made impressive gains, the competition remains fierce, with several brands showing resilience and adaptability in the Illinois pre-roll market.
Notable Products
In June 2024, the top-performing product from Binske was Mixed Berry Gummies 10-Pack (100mg), which maintained its number one rank from April. This product saw impressive sales figures, reaching 2389 units. The CBD/CBN/THC 1:1:2 Strawberry Guava Gummies (50mg CBD, 50mg CBN, 100mg THC) climbed to the second position, a significant improvement from its fifth rank in April. The Zest Zinger Pre-Roll 7-Pack (3.5g) dropped to fourth place after peaking at number one in May. Additionally, the Zest Zinger Pre-Roll (1g) entered the rankings at third place, indicating a strong debut in the pre-roll category.
Top Selling Cannabis Brands
