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Oct-2025
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Overview
Market Insights Snapshot
Binske's performance across various categories and states shows a mixed bag of trends. In Colorado, the brand has seen fluctuating rankings in the Concentrates category, where it dropped out of the top 30 in September 2025, only to re-enter in October at 44th place. This indicates a potential volatility in their market presence. However, their Pre-Roll category in Colorado has remained relatively stable, consistently ranking within the top 30, even improving to 18th place in October 2025. Meanwhile, their Vapor Pens category experienced a slight improvement in October after a dip in the previous months, suggesting a potential recovery in consumer interest.
In the Illinois market, Binske's Flower category has shown a downward trend, slipping from 37th place in July to 45th place by October, which might be a cause for concern. Their Pre-Roll category, however, experienced a drop in October, falling to 24th place from a consistent position within the top 20. In New York, Binske's Flower category has shown promising growth, climbing steadily from 95th in July to 54th in October, indicating a strong upward trajectory. This positive trend contrasts with their performance in New Jersey, where Binske's rankings in both Flower and Pre-Roll categories dropped out of the top 30 by September, highlighting a potential challenge in maintaining market presence in that state.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Binske has experienced fluctuating rankings from July to October 2025, indicating a dynamic market environment. Binske's rank dropped from 22nd in July to 27th in August, and although it improved slightly to 26th by October, it consistently remained outside the top 20. This is contrasted by The Colorado Cannabis Co., which maintained a steadier presence, ranking as high as 21st in August before settling at 24th in October. Meanwhile, Tastebudz showed volatility, peaking at 19th in both July and September but dropping to 27th in October, indicating potential challenges in sustaining sales momentum. Next1 Labs LLC and Orbital both demonstrated upward trends, with Next1 Labs LLC improving from 30th to 25th and Orbital climbing from 35th to 28th, suggesting growing consumer interest. These shifts highlight the competitive pressures Binske faces, emphasizing the need for strategic adjustments to regain and maintain a stronger market position.
Notable Products
In October 2025, Binske's top-performing product was the Double Baked Cake Pre-Roll 7-Pack (3.5g) in the Pre-Roll category, maintaining its number one rank from the previous two months with sales of 2411 units. The Mixed Berry Gummies 10-Pack (200mg) emerged as a strong contender in the Edible category, securing the second rank. The Mango Gummies 10-Pack (200mg) followed closely in third place, also in the Edible category. Chrome Berry Pre-Roll 7-Pack (3.5g) slipped to fourth place in October, down from second in September. The Prism (3.5g) made its debut in the rankings at fifth place, showcasing Binske's diverse product appeal.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
