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Apr-2025
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Overview
Market Insights Snapshot
In Colorado, Binske has shown a notable presence across multiple categories. In the Concentrates category, they re-entered the top 30 in April 2025, landing at the 28th position after initially being outside the top 30. Their Edible products have seen a significant upward trajectory, moving from outside the top 30 to 18th place by April. This upward movement in Edibles is indicative of a strong market response to their product offerings. However, their performance in the Pre-Roll and Vapor Pens categories has seen a decline, with both categories dropping to the 34th position by April, suggesting possible challenges in maintaining consumer interest in these segments.
In Illinois, Binske's performance in the Flower category has shown a consistent upward trend, improving from the 33rd position in January to 26th by April, indicating a growing acceptance and demand for their Flower products. Their Pre-Roll category has maintained a stable presence in the top 20, although it experienced a slight dip in rankings. In contrast, Binske's presence in the New York Flower market has been on a downward trajectory, with rankings slipping from 62nd to 98th over the same period, highlighting potential market penetration challenges. Meanwhile, in New Jersey, Binske's Pre-Roll category has consistently performed well, remaining in the top 12 throughout the months, which demonstrates strong brand loyalty or product preference in that region.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Binske has shown a consistent upward trajectory in both rank and sales from January to April 2025. Starting at rank 33 in January, Binske improved to rank 26 by April, indicating a positive shift in market position. This upward movement is particularly notable when compared to FloraCal Farms, which fluctuated slightly but remained close to Binske, ending at rank 28 in April. Meanwhile, IC Collective experienced a slight decline, moving from rank 24 in January to 27 in April, suggesting a potential opportunity for Binske to capture more market share. Kaviar and Interstate 420 also showed some volatility, with Kaviar dropping from rank 22 in March to 24 in April, and Interstate 420 maintaining a stable position around rank 25. Binske's sales growth, from $450,552 in January to $721,212 in April, underscores its increasing consumer appeal and market strength in Illinois, setting a promising stage for continued competitive advancement.
Notable Products
In April 2025, the top-performing product for Binske was Zest Zinger Pre-Roll 1g, maintaining its first-place rank from March with sales of $4,725. The Prism Pre-Roll 1g also held steady in the second position, indicating strong consistency in the Pre-Roll category. Tangerine Twist Pre-Roll 7-Pack 3.5g emerged in third place, marking its first appearance in the rankings. Double Baked Cake 3.5g dropped from its previous top position in January to fourth place, showing a significant shift in consumer preference. Jungle Pie 3.5g rounded out the top five, slipping from its third position in March, suggesting a slight decline in its popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
