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Jul-2025
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Overview
Market Insights Snapshot
In Colorado, Binske has experienced varied performance across different product categories. In the Concentrates category, Binske's ranking fluctuated slightly, starting at 27th in April 2025 and ending at 30th by July, indicating a consistent presence just outside the top 30. Meanwhile, in the Edibles category, Binske maintained a presence in the top 30, with a slight dip in May and June before recovering to 21st place in July. The Flower category, however, saw Binske drop out of the top 30 altogether by July, which could be a point of concern. Notably, their Vapor Pens category saw a positive trend, improving from 26th place in April to 22nd by July, highlighting a growth trajectory in this segment.
In Illinois, Binske's performance also showed some interesting trends. Their Flower products, while never breaking into the top 30, showed relative stability with rankings hovering in the mid-30s throughout the period. The Pre-Roll category was a standout for Binske in Illinois, holding steady at 20th place from May through July, suggesting strong consumer interest in this product. In New Jersey, Binske's Pre-Roll category saw a significant improvement, jumping from 40th place in June to 22nd in July, indicating a positive reception. However, in New York, the Flower category experienced a dip in rankings, falling back to 88th place in July after a brief surge in June. This mixed performance across states and categories highlights both opportunities and challenges for Binske as it continues to navigate the competitive cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Binske has shown a notable upward trend, climbing from a rank of 28 in June 2025 to 22 by July 2025. This improvement in rank is significant, especially when considering competitors like Jetty Extracts, which experienced a decline from rank 11 in May to 21 in July. Meanwhile, 710 Labs maintained a stable presence at the lower end of the top 20, while Billo and Lazercat Cannabis showed fluctuating ranks, indicating a volatile market. Binske's sales have also seen a positive trajectory, particularly in July 2025, where they surpassed Lazercat Cannabis and approached the sales figures of 710 Labs. This upward movement suggests a strengthening market position for Binske, potentially driven by strategic marketing or product enhancements, making it a brand to watch in the coming months.
Notable Products
In July 2025, Jungle Pie (3.5g) emerged as the top-performing product for Binske, climbing from its previous ranks of third in April, fifth in May, and fourth in June, reaching first place with sales of 2160 units. The Prism Pre-Roll (1g) secured the second position, having previously held the top rank in May. Tangerine Twist Pre-Roll 7-Pack (3.5g) maintained a strong performance, ranking third in July, a slight drop from its fourth position in May. Double Baked Cake Pre-Roll 7-Pack (3.5g) entered the rankings at fourth place, while Jungle Pie Pre-Roll 7-Pack (3.5g) followed closely at fifth. The overall shift indicates a growing preference for the Jungle Pie product line across both Flower and Pre-Roll categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
