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Dec-2025
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Overview
Market Insights Snapshot
In the Colorado market, Binske has shown notable performance in the Pre-Roll and Vapor Pens categories. For Pre-Rolls, Binske maintained a consistent presence within the top 30, with a slight dip in December 2025 to rank 26th, after reaching 18th in October. Their Vapor Pens category saw a significant improvement, climbing from 31st in November to 21st in December, showcasing a strong upward trend. However, Binske did not secure a top 30 position in the Concentrates category by December, indicating potential challenges or increased competition in that segment. In the Edibles category, they were last ranked 23rd in September, suggesting either a strategic shift or a decline in market share.
In Illinois, Binske's performance in the Flower category showed gradual improvement, moving from 48th in October to 42nd in December 2025, reflecting a positive trend. Conversely, their Pre-Roll category ranking slipped from 20th in September to 31st by December, indicating a need to reassess their strategy in this segment. Meanwhile, in Michigan, Binske's Concentrates category saw a fluctuating performance but managed to break into the top 100 by December, ranking 72nd. This suggests potential growth opportunities in the state. In New York, Binske's Flower category ranking declined steadily, while the Pre-Roll category showed some resilience, maintaining a position within the top 100 throughout the period, albeit with some fluctuations.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Binske has shown a dynamic performance, particularly in the last quarter of 2025. Despite starting at a rank of 29 in September, Binske made a notable leap to rank 21 by December, indicating a positive trajectory in market presence. This improvement is significant when compared to competitors like AiroPro, which maintained a relatively stable but slightly declining rank from 18 to 20 over the same period. Meanwhile, Seed and Smith (LBW Consulting) experienced a drop from rank 12 in September to 19 in December, suggesting a potential opportunity for Binske to capture more market share. Billo and Amber also showed fluctuations in their rankings, with Amber achieving a higher rank than Binske in October but eventually aligning closely by December. Overall, Binske's upward movement in rankings, coupled with a substantial increase in sales from $216,909 in November to $368,907 in December, highlights its growing influence and potential for further market penetration in the Colorado vapor pen category.
Notable Products
In December 2025, the Hybrid Live Resin Cartridge (1g) from the Vapor Pens category emerged as the top-performing product for Binske, climbing to the number one spot with sales reaching 2455 units. The Double Baked Cake Pre-Roll 7-Pack (3.5g) maintained its second-place position from November, showing a notable increase in sales from the previous month. The Double Baked Cake Pre-Roll (1g) saw a slight drop, moving from first in November to third in December. The Triple Tangie Live Resin Cartridge (1g) secured the fourth position, while the Double Baked Cake Popcorn (14g) rounded out the top five, improving its rank from November. These shifts indicate a strong demand for vapor pens and pre-rolls during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
