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Sep-2025
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Overview
Market Insights Snapshot
Binske's performance across various states and product categories reveals a mixed bag of outcomes, with some notable trends. In Colorado, Binske's position in the concentrates category has seen a decline, moving from 32nd in June to 36th by September, which reflects a consistent drop in sales. However, the brand has shown resilience in the pre-roll category, where it improved its rank from 28th in June to 18th in August, before slightly falling to 23rd in September, indicating a potential area of strength. Meanwhile, their vapor pen category maintained a relatively stable presence, hovering around the mid-20s in rank, suggesting a steady consumer base. On the other hand, Binske's flower category in Colorado did not make it into the top rankings after June, highlighting a challenge in this segment.
In Illinois, Binske's performance in the flower category has seen a gradual decline, with its rank slipping from 36th in June to 41st in September, which may indicate increased competition or shifting consumer preferences. The pre-roll category, however, has remained more stable, consistently ranking around the 20th position, showing a steady demand. In New Jersey, Binske's presence in the flower category disappeared from the top rankings by September, and similarly, in the pre-roll category, they were not ranked in the top 30. Meanwhile, in New York, the flower category saw an upward trajectory, improving from 91st in July to 56th in September, suggesting a potential growth opportunity. In Washington, Binske's entry into the edible category in July at 25th showed initial promise, although their rank remained unchanged through August.
Competitive Landscape
In the Illinois flower market, Binske has experienced a downward trend in both rank and sales from June to September 2025. Starting at rank 36 in June, Binske fell to rank 41 by September, indicating a decline in its competitive position. This contrasts with FloraCal Farms, which, despite a drop in September, maintained a higher rank than Binske for most of the period, suggesting stronger market performance. Meanwhile, (the) Essence saw a significant drop from rank 25 in June to 44 in September, yet its sales figures were notably higher than Binske's throughout, highlighting a potential disparity in brand loyalty or pricing strategy. Cookies and Triple Seven (777) also exhibited fluctuations, with Cookies climbing slightly in rank by August before a slight decline, and Triple Seven showing a more stable pattern with a rebound in September. These dynamics suggest that while Binske faces challenges in maintaining its market position, understanding the strategies of competitors like FloraCal Farms and (the) Essence could provide insights for regaining competitive ground.
Notable Products
In September 2025, the top-performing product for Binske was the Double Baked Cake Pre-Roll 7-Pack (3.5g) in the Pre-Roll category, maintaining its number one rank from August with sales of 2,381 units. The Chrome Berry Pre-Roll 7-Pack (3.5g) rose to second place, improving from fifth place in August, showcasing a notable increase in popularity. The Tangerine Twist Pre-Roll 7-Pack (3.5g) dropped to third place from its previous second-place rank in August. The Double Baked Cake (3.5g) entered the top five for the first time, securing the fourth rank in the Flower category. Jungle Pie (3.5g) re-entered the rankings at fifth place, after being unranked in August, indicating a resurgence in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
