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Nov-2025
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Overview
Market Insights Snapshot
In recent months, Goodies has demonstrated varied performance across different states and product categories. In Massachusetts, Goodies' Pre-Roll category has been struggling to break into the top 70, with rankings fluctuating between 72nd and 81st place. Despite a slight rebound to 73rd in November 2025, the brand's presence in this category remains modest. Conversely, in New Jersey, Goodies has shown significant improvement in the Flower category, climbing from 66th in August to a peak at 26th in October, before stabilizing at 32nd in November. This upward trajectory indicates a growing acceptance and popularity of Goodies' Flower products in the state.
In the Pre-Roll category in New Jersey, Goodies has made a notable leap from not being ranked in the top 30 in August to securing the 28th position by November. This rapid ascent suggests a strong market response to their Pre-Roll offerings. Meanwhile, in Washington, Goodies has maintained a steady performance in the Edible category, consistently holding the 29th spot from September through November. This consistency points to a stable consumer base for their Edible products in the state. Overall, Goodies is experiencing diverse outcomes across different markets, with promising growth in some areas while facing challenges in others.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Goodies has shown a remarkable improvement in its market position over the past few months. In August 2025, Goodies was ranked 66th, but by October 2025, it had climbed to 26th place, before slightly dropping to 32nd in November. This upward trajectory indicates a significant increase in consumer interest and sales, with Goodies outperforming brands like Anthologie, which consistently ranked lower and experienced a decline from 25th to 30th over the same period. Meanwhile, Savvy maintained a relatively stable position, hovering around the low 30s, while The Botanist and URBNJ showed fluctuations but did not surpass Goodies' peak rank. This competitive shift highlights Goodies' growing influence in the New Jersey Flower market, suggesting a positive trend in consumer preference and brand strength.
Notable Products
In November 2025, the top-performing product from Goodies was the Watermelon Infused Pre-Roll (1g), which rose to the number one rank with sales reaching 2,487 units. The CBN:THC 2:1 Sour Berry Punch Gummies 10-Pack maintained its second-place position, showing consistent popularity over the past months. The Cotton Candy Infused Pre-Roll (1g) improved its standing to third place, up from fifth in October, indicating a resurgence in consumer interest. Juicy Grape Infused Pre-Roll (1g) experienced a decline, dropping to fourth place from its previous top position. Lastly, the American Popsicle Infused Pre-Roll (1g) rounded out the top five, experiencing a steady decline in rank over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
