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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Choice’s mix in June 2026 is overwhelmingly Edible at 99.13% share with a year-over-year decline of 1.31% and a month-over-month drop of 5.51%, while Vapor Pens, at 0.64% share, is up 6.67% YoY but down 17.00% MoM; Pre-Roll sits at 0.23% share with a 38.62% YoY decline and a 52.29% MoM decline. Despite a 2.46% YoY increase in average price to $3.99 and brand-level sales down 1.40% YoY, the Edible-led concentration alongside deteriorating MoM across all three categories implies near-term pressure on unit velocity outweighed incremental pricing, and it sets a narrow near-term revenue base.
Choice holds rank 2 in Edible in Michigan while deriving its top-state volume from MI, yet the 5.51% MoM pullback in its 99.13% share anchor category and a 52.29% MoM slide in the smallest Pre-Roll tier indicate positioning risk if single-category reliance persists. With Vapor Pens growing 6.67% YoY off a 0.64% share but contracting 17.00% MoM, the portfolio tilt suggests a defensive stance centered on Edible rank rather than diversification, implying that sustaining rank 2 will require stabilizing MoM in Edible or reallocating mix toward the only YoY-expanding segment without diluting price, as brand sales fell 1.40% YoY while the 24‑month trend is down 20.52%.
Competitive Landscape
Choice sits at rank #2 in MI Edible in June 2026, unchanged year over year from rank #2, and holding the same #2 position as three months prior while still trailing its peak of #1 from November 2024; against that stability, Wyld holds #1 with a -13.4% year-over-year sales change and MKX Oil Company remains #3 with +10.8% year-over-year sales growth, indicating Choice’s flat rank trend is occurring amid a leader contracting and a follower expanding. Compared with Camino climbing from #5 to #4 and Good Tide slipping from #4 to #5 with -16.2% year-over-year sales, Choice’s locked-in #2 suggests a durable share position but limited recent momentum to reclaim #1.
Notable Products
Sunset Orange Gummies 10-Pack (200mg) posted the steepest movement in June 2026 with a -10.0% MoM slide to rank 10, while Watermelon Kush Gummies 10-Pack (200mg) jumped +31.6% to rank 5, signaling a pivot within flavor preferences at the lower end of the top 10. Sativa Red Raz Haze Gummies 10-Pack (200mg) held rank 1 with +8.0% MoM and Orange Creamsicle Gummies 10-Pack (200mg) stayed at rank 2 with +8.4% MoM, contrasting with Sativa Blue Razz Dream Gummies 10-Pack (200mg) at rank 4 on a -6.0% MoM decline. Nine of the top ten are Edibles, and two Watermelon Kush variants (rank 5 at +31.6% and rank 9 at +14.7%) concentrated momentum in a single flavor family while one laggard fell -10.0%. The mix implies Choice is consolidating around fruit-forward Edibles with selective flavor churn, using fast-rising subflavors to backfill softness in legacy SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
