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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Choice concentrated 98.60% of May 2026 sales in Edible, where year-over-year was up 1.22% and month-over-month was up 1.13%, while Vapor Pens expanded to 0.87% share on 163.83% YoY growth and 209.12% MoM growth. Pre-Roll held 0.53% share with 31.97% YoY growth but an -8.58% MoM dip, and the brand’s average price declined -1.17% YoY alongside overall brand sales up 1.90% YoY. With Edible ranked 2 in Michigan, the data implies Choice is anchored in a single category while seeding two small but faster-growing adjacencies that could rebalance mix if momentum persists.
The outsized MoM surge in Vapor Pens at 209.12% versus Edible’s 1.13% and the simultaneous -8.58% MoM pullback in Pre-Roll suggest an experimentation phase where portfolio extension is finding traction in one format but not yet in another. Given a 98.60% Edible share combined with only 0.87% in Vapor Pens, the current positioning remains heavily Edible-led, yet the 163.83% YoY gain in Vapor Pens and 31.97% YoY gain in Pre-Roll indicate early diversification that can support the number 2 Edible rank in Michigan by reducing category concentration risk and creating incremental trial paths at slightly higher average prices in the non-Edible formats.
Competitive Landscape
Choice sits at rank #2 in MI Edible in May 2026, unchanged from #2 year over year, with a prior peak at #1 in January 2025 indicating a ceiling it has not reattained; meanwhile, Wyld holds #1 but with a -17.0% YoY sales change, and MKX Oil Company remains #3 with a lighter -2.9% YoY decline, while Good Tide slipped from #4 to #5 alongside a -20.3% YoY sales change. The directional pattern—competitors at #1 and #5 posting double-digit YoY declines while #3 contracts modestly and Camino moved from #5 to #4 with +13.9% YoY growth—implies that Choice’s stable #2 position is sustained by share churn above and below it, but the inability to convert Wyld’s -17.0% contraction into an ascent back to #1 signals a plateau that will persist without either capturing defections from #1 or countering Camino’s upward pressure.
Notable Products
Choice’s steepest move in May 2026 was Orange Creamsicle Gummies 10-Pack (200mg) rising +23.5% MoM to rank 2, while Sativa Red Raz Haze Gummies 10-Pack (200mg) held rank 1 with a lighter +7.4% MoM, indicating share shift inside the top tier rather than a broad surge. Sativa Blue Razz Dream Gummies 10-Pack (200mg) in rank 3 gained +3.4% MoM, and four of the top five SKUs are Edible gummies occupying ranks 1 through 5, concentrating demand in a narrow format and flavor band. The number of top-10 Edible SKUs stands at 10 of 10, and the only raw-dollar anchor is $158,728 for Sativa Red Raz Haze Gummies 10-Pack (200mg), which paired with a modest +7.4% MoM versus +23.5% for Orange Creamsicle suggests rotation toward novelty flavors at the very top. The pattern implies Choice is consolidating around Edible gummies with incremental trading-up within citrus and dessert profiles, signaling a product strategy focused on flavor-led line extensions rather than category diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
