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Mar-2026
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Overview
Market Insights Snapshot
Choice has shown a consistent performance in the Edible category across multiple states, maintaining stable rankings over several months. In Massachusetts, Choice has consistently held the 7th position from December 2025 through March 2026, despite fluctuations in sales figures. This steady ranking suggests a strong foothold in the Massachusetts Edible market, even as sales dipped in January and February before recovering slightly in March. The brand’s ability to maintain its rank indicates a loyal customer base or effective market strategies that keep it competitive despite sales volatility.
In contrast, Choice has exhibited even stronger performance in the Michigan Edible market, where it has consistently ranked 2nd from December 2025 through March 2026. This high ranking highlights Choice's significant presence and popularity in Michigan, reflecting its potential dominance in the Edible category. Despite a decline in sales from December to February, the brand managed to increase its sales in March, which could point to successful promotional efforts or a seasonal uptick in demand. The absence of any ranking drops in both states underscores Choice's resilience and strong brand recognition, which are crucial for maintaining and potentially improving its market position in the future.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Choice consistently held the second rank from December 2025 through March 2026. Despite maintaining its position, Choice faced a challenging environment with sales figures showing a downward trend from December to February, before experiencing a slight rebound in March. The leading brand, Wyld, remained unchallenged at the top spot, with sales consistently higher than Choice's, although they too saw a dip in January and February. Meanwhile, MKX Oil Company and Good Tide fluctuated between the third and fourth positions, indicating a more volatile performance compared to Choice's steady rank. This stability in rank suggests that Choice has a solid customer base, but the sales trends highlight the need for strategic initiatives to boost sales and close the gap with Wyld.
Notable Products
In March 2026, the top-performing product for Choice was Sativa Blue Razz Dream Gummies 10-Pack (200mg) in the Edible category, maintaining its leading position from February with sales of 45,216 units. Following closely was Sativa Red Raz Haze Gummies 10-Pack (200mg), which climbed from third to second place with notable sales growth. Indica Granddaddy Grape Gummies 10-Pack (200mg) also showed improvement, moving up to third place from fourth in the previous month. Chronic Cherry Berry Soft Chews 10-Pack (200mg) experienced a decline, dropping to fourth place from second in February. Orange Creamsicle Gummies 10-Pack (200mg) entered the top five for the first time since January, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
