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Dec-2025
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Overview
Market Insights Snapshot
Choice has demonstrated consistent performance in the Edible category across different states, maintaining strong rankings over the months. In Massachusetts, Choice has consistently held the 7th position from September through December 2025. This steady ranking highlights their solid foothold in the Massachusetts Edible market, with a notable increase in monthly sales from $617,942 in September to $741,150 in December. This upward trend in sales, despite maintaining the same rank, suggests a growing market demand or effective brand strategies that have sustained their competitive position.
In contrast, Michigan presents a different landscape where Choice has established itself as a dominant player in the Edible category, consistently holding the 2nd position from September to December 2025. The brand's performance in Michigan is marked by significant sales figures, indicating a robust market presence. However, it's interesting to note that while maintaining the same rank, the sales figures show fluctuations, reflecting the dynamic nature of consumer preferences or possibly seasonal trends. The absence of Choice in the top 30 rankings in other states or categories could be seen as a potential area for growth or a strategic focus on their current strongholds.
Competitive Landscape
In the competitive Michigan edible market, Choice consistently holds the second position from September to December 2025, indicating a stable presence in the top tier of this category. Despite maintaining its rank, Choice faces stiff competition from the leading brand, Wyld, which firmly holds the top spot with a notable sales advantage. While MKX Oil Company trails behind Choice in third place, the gap in sales between them is significant, suggesting that Choice has a comfortable lead over its immediate competitor. Meanwhile, Good Tide shows a positive trend by moving up from fifth to fourth place, though it remains well behind Choice in terms of sales. These dynamics highlight Choice's robust position in the market, yet also underscore the need for strategic initiatives to close the gap with Wyld and fend off potential advances from brands like Good Tide.
Notable Products
In December 2025, Red Raz Haze Gummies 10-Pack (200mg) emerged as the top-performing product for Choice, climbing to the number one rank with sales reaching 55,134. Sativa Blue Razz Dream Gummies 10-Pack (200mg) followed closely in second place, experiencing a slight drop from its first-place position in November. Chronic Cherry Berry Soft Chews 10-Pack (200mg) fell to third place after leading the sales in September and October. Indica Granddaddy Grape Gummies 10-Pack (200mg) showed significant improvement, advancing to fourth place from fifth in the previous months. Granddaddy Grape Soft Chews 10-Pack (200mg) maintained a consistent presence in the top five, ranking fifth in December after a slight decline from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
