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Oct-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
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Choice is stocked at 504 licensed dispensaries across Michigan, Massachusetts, and Washington, 389 of them in Michigan, with the deepest coverage in Detroit, New Buffalo, Grand Rapids, Monroe, and Kalamazoo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Choice concentrated 99.64% of sales in Edible, while average price rose 6.97% year over year and brand sales fell 18.43% YoY, indicating volume contraction within a tightly focused mix. Within Edible specifically, sales declined 18.11% YoY and 5.34% month over month, with the category’s average price at $3.997; the contrast between a 6.97% price increase and a 5.34% MoM sales dip signals elasticity pressure inside a near-single-category portfolio. The pattern implies that Choice’s outsized dependence on Edible amplifies sensitivity to price-led headwinds, so stabilizing mix or recalibrating price-pack architecture could mitigate volume drag.
Choice’s Edible rank position at 2 in Michigan alongside an 18.43% YoY brand sales decline and a 34.69% 24‑month contraction suggests share defense relies on depth rather than breadth. With Edible down 5.34% MoM and pricing up 6.97% YoY, Choice is trading off penetration for unit yield, which risks further rank erosion if competitors lean into value tiers; holding rank 2 while the core category posts an 18.11% YoY slide indicates headroom to re-segment Edible without immediate expansion into other categories. The implication is that near-term positioning should pivot toward price-pack and format variety within Edible to convert rank equity into steadier unit velocity.
Competitive Landscape
Choice sits at rank #2 in MI Edible for October 2026, unchanged YoY from #2, and it has held #2 for three consecutive months while peaking at #1 in January 2025; against this steady placement, Wyld holds #1 both currently and YoY as its sales fell 22.38% YoY, and Play Cannabis advanced directionally from #12 YoY to #5 with a 39.32% YoY sales increase, indicating that Choice’s static #2 rank amid a weakening leader and a fast-rising challenger implies pressure to convert stability into share gains before upward mobility closes.
Notable Products
Choice competes on price in October 2026, with average prices 24.6% below similar products across like-for-like types and pack sizes. That discount sits alongside a wide lineup where the top 10 items account for 35.4% of sales, so most of its sales come from many relatively low-priced edibles rather than a single hero product.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
