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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Choice is stocked at 545 licensed dispensaries across Michigan, Massachusetts, and Washington, 434 of them in Michigan, with the deepest coverage in Detroit, New Buffalo, Grand Rapids, Monroe, and Ann Arbor. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Choice’s mix in August 2026 is overwhelmingly Edible at 99.25% share, where category sales fell 13.53% year over year and 9.57% month over month, steering total brand sales down 13.21% YoY despite a 2.53% YoY increase in average price. Small satellite categories moved in opposite directions: Pre-Roll, at 0.45% share, climbed 53.51% YoY and 15.21% MoM, while Vapor Pens, at 0.30% share, surged 97.56% YoY but plunged 69.08% MoM, leaving the category contribution marginal due to size. With Edible ranked 2 in Michigan and holding 99%+ of mix, the concentration amplifies category-specific volatility and implies that month-to-month brand outcomes are chiefly dictated by Edible swings rather than diversified offsets.
The pattern implies a scale-versus-buffer tradeoff: dominance in Edible (rank 2 in Michigan) concentrates revenue capture when the category is favorable, but the 9.57% MoM drop in Edible combined with a 69.08% MoM contraction in Vapor Pens limits downside cushioning, even as Pre-Roll’s 15.21% MoM rise underperforms the magnitude needed to offset mix risk. Given Edible’s 13.53% YoY decline and the brand’s 2.53% YoY price lift, Choice is leaning on pricing amid volume pressure, so stabilizing Edible velocity or selectively expanding the 0.75% non-Edible share toward higher-growth niches would reduce sensitivity to single-category downturns.
Competitive Landscape
Choice ranks #2 in MI Edible in August 2026, unchanged YoY from #2, while holding #2 for three consecutive months and sitting one spot below its peak at #1 in January 2025; meanwhile, Wyld holds #1 now and YoY at #1 despite a -22.9% sales YoY change, and Camino improved from #4 YoY to #3 with +22.2% sales YoY, indicating that Choice’s flat rank amid a declining leader and a rising #3 signals a stabilizing second-place position that risks pressure from below more than opportunity above.
Notable Products
Orange Creamsicle Gummies 10-Pack (200mg) posted the steepest decline in August 2026 at -31.2% MoM while sliding to rank 7, and Watermelon Kush Gummies 10-Pack (200mg) fell -32.5% MoM at rank 9, indicating flavor fatigue at the lower end of the top ten. At the top, Chronic Cherry Berry Soft Chews 10-Pack (200mg) grew 32.7% MoM to hold rank 1 and generated $129,562, while Sativa Blue Razz Dream Gummies 10-Pack (200mg) dropped -16.4% MoM at rank 4, marking a widening performance gap within fruit profiles. Eight of the top ten are Edible SKUs, and within that set the Sativa Red Raz Haze Gummies 10-Pack (200mg) decline of -28.0% at rank 2 alongside Indica Granddaddy Grape Gummies 10-Pack (200mg) rising 10.9% at rank 5 signals a tilt from sativa-forward novelty toward indica and legacy fruit anchors. The product mix points to Choice consolidating around a fewer, higher-velocity edible leaders while pruning underperforming flavor extensions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
