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Aug-2025
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Overview
Market Insights Snapshot
The performance of Choice in the edible category across different states highlights some intriguing trends. In Massachusetts, Choice has maintained a consistent ranking at 7th place from May through August 2025. This stability in ranking suggests a steady presence in the market, although the sales figures show a slight fluctuation over these months, indicating some underlying dynamics that might be worth exploring further. Despite not breaking into the top 5, maintaining a position in the top 10 consistently is a positive sign of brand recognition and customer loyalty in the state.
In contrast, Michigan presents a more robust picture for Choice, where the brand has secured the 2nd position in the edible category consistently from May to August 2025. This high ranking, coupled with a noticeable increase in sales, points to a strong market presence and possibly effective marketing strategies or product offerings that resonate well with consumers. The ability to hold a top 3 position in a competitive market like Michigan is indicative of a solid brand strategy and could serve as a benchmark for performance in other regions. However, the absence of Choice from the top 30 in any other state or category during this period could suggest areas for potential growth or expansion.
Competitive Landscape
In the Michigan Edible category, Choice has maintained a consistent rank at number 2 from May to August 2025, indicating stable performance in the market. Despite this consistency, Choice faces strong competition from Wyld, which holds the top position with a significant lead in sales. This suggests that while Choice is a strong contender, there is room for growth to challenge the market leader. Meanwhile, MKX Oil Company and Camino have consistently ranked third and fourth, respectively, with sales figures considerably lower than Choice's, indicating a comfortable buffer for Choice in maintaining its position. The data highlights the importance for Choice to strategize on how to close the gap with Wyld while continuing to capitalize on its lead over other competitors.
Notable Products
In August 2025, Red Raz Haze Gummies 10-Pack (200mg) maintained its top position among Choice's products, continuing its streak as the number one product since May. Granddaddy Grape Soft Chews 10-Pack (200mg) made a notable leap to second place, with sales reaching 53,938 units, marking a significant increase from previous months. Chronic Cherry Berry Soft Chews 10-Pack (200mg) held steady at third place, while Sativa Blue Razz Dream Gummies 10-Pack (200mg) slipped to fourth. A new entrant, Orange Creamsicle Gummies 10-Pack (200mg), debuted in fifth place. Overall, the rankings reflect a dynamic shift in consumer preferences within the Edible category for Choice.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
