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Apr-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Choice has consistently maintained its position within the top 10 edible brands from January to April 2025, although there was a slight dip from 6th to 7th place starting in March. Despite this small drop in ranking, the brand's performance suggests a stable presence in the market. However, there is a noticeable decline in sales figures over these months, indicating a potential challenge in sustaining consumer interest or facing increased competition. This trend could be a point of concern for Choice as it looks to regain momentum and improve its ranking in the coming months.
Meanwhile, in Michigan, Choice has demonstrated remarkable stability by consistently holding the 2nd position in the edible category throughout the first four months of 2025. This strong performance is further underscored by a steady increase in sales from January to March, with only a slight decrease in April. The brand's ability to maintain its high ranking in Michigan suggests a robust consumer base and effective market strategies. However, the absence of Choice in the top 30 rankings in other states or categories may indicate areas for potential growth and expansion opportunities. Understanding the dynamics in Michigan could provide valuable insights for Choice to replicate its success in other regions.
Competitive Landscape
In the Michigan edible cannabis market, Choice consistently holds the second rank from January to April 2025, maintaining a strong position just behind Wyld, which dominates the top spot. Despite a slight dip in sales from March to April, Choice remains a formidable competitor, with sales figures closely trailing those of Wyld. Meanwhile, MKX Oil Company and Camino consistently rank third and fourth, respectively, with sales figures significantly lower than Choice's. This stability in ranking suggests that Choice has a solid customer base and brand loyalty, but the challenge remains to close the gap with Wyld and capitalize on any market shifts that could elevate its position.
Notable Products
In April 2025, Red Raz Haze Gummies 10-Pack (200mg) maintained its top position in the Choice lineup, leading the rankings consistently since January with sales reaching $54,834. Sativa Blue Razz Dream Gummies (200mg) held steady in the second spot for the second consecutive month, indicating strong and stable demand. Chronic Cherry Berry Soft Chews 10-Pack (200mg) climbed back to the third position after a brief absence in March, showing a resurgence in popularity. Watermelon Kush Gummies 10-Pack (200mg) slipped to fourth place, continuing a slight decline from its peak in January. Granddaddy Grape Soft Chews 10-Pack (200mg) remained in fifth place, reflecting a consistent yet moderate performance throughout the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
