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Jul-2025
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Overview
Market Insights Snapshot
Choice has shown a notable performance in the Edible category across different states, maintaining a consistent presence in the rankings. In Massachusetts, Choice held steady at the 7th position from April to June 2025, before slipping slightly to 8th in July. This minor drop might suggest increased competition or a shift in consumer preferences. On the other hand, Michigan has been a stronghold for Choice, where it consistently ranked 2nd from April to July 2025, indicating a robust market presence and consumer loyalty in the state. This sustained high ranking in Michigan could be attributed to effective market strategies or a strong brand resonance with local consumers.
Analyzing the sales trends, Choice experienced fluctuations in Massachusetts, with sales peaking in May 2025 and then experiencing a decline in the following months. This volatility might reflect seasonal demand changes or promotional efforts that temporarily boosted sales. Meanwhile, in Michigan, sales remained relatively stable, with a slight dip in June followed by an increase in July 2025, suggesting resilience and adaptability in the face of market dynamics. The absence of Choice in the top 30 rankings in other states or categories could be seen as a potential area for growth or a focus on consolidating their strengths in existing markets.
Competitive Landscape
In the Michigan edible cannabis market, Choice consistently holds the second rank from April to July 2025, showcasing a stable position amidst fierce competition. Despite maintaining its rank, Choice faces a significant sales gap with the leading brand, Wyld, which consistently secures the top spot. This indicates a potential area for growth if Choice aims to close the sales gap with the market leader. Meanwhile, MKX Oil Company remains a steady third, posing no immediate threat to Choice's position. However, the sales figures for Choice show a slight dip in June, followed by a recovery in July, suggesting a need for strategic initiatives to maintain upward sales momentum. Additionally, Camino fluctuates between fourth and fifth place, indicating a competitive environment where Choice must continually innovate to retain its advantageous standing.
Notable Products
In July 2025, the top-performing product for Choice was the Red Raz Haze Gummies 10-Pack (200mg) in the Edible category, maintaining its leading position with consistent sales of 54,247 units. The Chronic Cherry Berry Soft Chews 10-Pack (200mg) climbed to second place, showing a notable increase from previous months with sales reaching 47,183 units. Sativa Blue Razz Dream Gummies (200mg) dropped to third, despite consistent sales figures. Granddaddy Grape Soft Chews 10-Pack (200mg) held steady in fourth place, while Strawnana Smoothie Soft Chews 10-Pack (200mg) maintained its position in fifth place since its introduction in June. Overall, the rankings for Choice's products have seen slight shifts, with the most significant change being the rise of Chronic Cherry Berry Soft Chews.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
