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Nov-2025
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Overview
Market Insights Snapshot
Choice has maintained a consistent presence in the Edible category across multiple states, notably securing a stable ranking in both Massachusetts and Michigan. In Massachusetts, Choice has held the 7th position from August through November 2025, demonstrating resilience in a competitive market. Despite a slight dip in sales during September, Choice's performance rebounded in October and November, indicating a recovery and potential growth trajectory. In contrast, Michigan has seen Choice firmly hold the 2nd spot for the same period, showcasing their strong market presence and consumer loyalty in the state. This stability suggests a well-established brand reputation and effective market strategies in these regions.
The absence of Choice from the top 30 rankings in other states and categories indicates potential areas for growth or strategic shifts. While maintaining high rankings in Massachusetts and Michigan is commendable, the lack of presence in additional markets could be seen as a missed opportunity for expansion. The consistent performance in the Edible category suggests that Choice has carved out a niche, but exploring diversification or entry into new territories could enhance their market footprint. The data implies that while Choice is thriving in its current strongholds, there remains untapped potential in other regions that could be leveraged for future growth.
Competitive Landscape
In the Michigan edible market, Choice has consistently maintained its position as the second-ranked brand from August to November 2025, indicating a stable market presence despite fluctuations in sales figures. This stability in rank suggests a loyal customer base and effective brand strategies that keep it competitive against leading brands. The top competitor, Wyld, has consistently held the first position, with sales figures significantly higher than Choice, highlighting a potential area for growth and market share expansion for Choice. Meanwhile, MKX Oil Company and Good Tide have remained in the third and fourth positions respectively, with Good Tide showing some volatility by dropping to fifth in September before recovering. This competitive landscape underscores the importance for Choice to innovate and potentially capture some of the market share from the leading brand to improve its sales figures while maintaining its strong rank.
Notable Products
In November 2025, Choice's top-performing product was Chronic Cherry Berry Soft Chews 10-Pack (200mg) in the Edible category, maintaining its leading position from September and October with sales of 51,381 units. Red Raz Haze Gummies 10-Pack (200mg) held steady at the second rank, having improved from fourth place in September. Granddaddy Grape Soft Chews 10-Pack (200mg) consistently ranked third over the past three months. Sativa Blue Razz Dream Gummies 10-Pack (200mg) remained in fourth place since October, after a slight drop from third in September. A notable new entry, Indica Granddaddy Grape Gummies 10-Pack (200mg), entered the rankings at fifth place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
