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Feb-2026
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Overview
Market Insights Snapshot
Choice has maintained a consistent performance in the Edible category across both Massachusetts and Michigan. In Massachusetts, the brand has held a steady rank of 7th from November 2025 through February 2026. Despite a decline in sales from $751,802 in December 2025 to $534,045 in February 2026, the brand's rank remained unchanged, indicating a stable position in the market. This suggests that while there might be fluctuations in monthly sales, Choice has a strong foothold in Massachusetts's edible market.
Meanwhile, in Michigan, Choice has consistently ranked 2nd in the Edible category for the same period. This top-tier ranking, coupled with a noticeable sales peak in December 2025, where sales reached $2,804,892, demonstrates strong market penetration and consumer preference. However, sales did experience a downward trend to $2,023,794 by February 2026, which could suggest seasonal variations or increased competition. The absence of ranking data in other states or categories implies that Choice may not have a significant presence or competitive edge in those areas, highlighting potential opportunities for expansion or areas needing strategic focus.
Competitive Landscape
In the Michigan edible category, Choice consistently maintained its position as the second-ranked brand from November 2025 through February 2026. Despite a stable rank, Choice experienced a noticeable decline in sales over this period, which could be a point of concern when compared to its top competitor, Wyld, which also saw a decrease in sales but retained its leading position. Meanwhile, Good Tide showed a positive trend by climbing from fourth to third place in January 2026, indicating a potential threat to Choice's position if this trend continues. MKX Oil Company remained stable in third place for the majority of the period but slipped to fourth in January, suggesting fluctuations that could impact Choice's competitive landscape. These dynamics highlight the importance for Choice to strategize effectively to maintain its rank and address the sales decline in a competitive market.
Notable Products
In February 2026, the top-performing product for Choice was the Sativa Blue Razz Dream Gummies 10-Pack (200mg), which reclaimed the number one spot after falling to fifth place in January. The Sativa Red Raz Haze Gummies 10-Pack (200mg) followed closely, ranking second with a slight decrease in sales to 36,588. The Chronic Cherry Berry Soft Chews 10-Pack (200mg) maintained a strong presence, securing the third position despite a gradual decline in its ranking since November 2025. Indica Granddaddy Grape Gummies 10-Pack (200mg) rose to fourth place after not being ranked in January, indicating a resurgence in popularity. The Strawnana Smoothie Soft Chews 10-Pack (200mg) entered the rankings at fifth place, marking its debut in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
