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Sep-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Choice has consistently held the 7th position in the Edible category from June to September 2025. This steady ranking indicates a stable performance in a competitive market. Despite a slight dip in sales from August to September, Choice's sales figures have generally shown an upward trend, peaking in August. This suggests that while Choice maintains a strong presence in the Massachusetts Edible market, there may be fluctuations in consumer demand or market conditions affecting their monthly sales.
In contrast, Choice demonstrates a more dominant position in the Michigan Edible market, consistently ranking 2nd from June through September 2025. This high ranking reflects a strong market position and suggests that Choice is a preferred brand among consumers in Michigan. The sales trend mirrors this dominance, with sales peaking in August before experiencing a slight decline in September. The brand's ability to maintain such a high rank consistently indicates a robust consumer base and effective market strategies in Michigan. However, the absence of a top 30 ranking in any other state or category could imply potential areas for growth and expansion for Choice.
Competitive Landscape
In the Michigan edible cannabis market, Choice has consistently held the second rank from June to September 2025, demonstrating a stable position amidst competitive pressures. Despite not surpassing Wyld, which maintained the top spot throughout this period, Choice's sales figures show a positive trend, peaking in August before a slight dip in September. This suggests a robust consumer base and effective market strategies. Meanwhile, MKX Oil Company and Good Tide have consistently ranked third and fourth, respectively, with Good Tide briefly dropping to fifth in July. The consistent ranking of Choice indicates a strong brand presence and potential for further growth, especially if they can capitalize on the slight fluctuations in competitors' sales.
Notable Products
In September 2025, Chronic Cherry Berry Soft Chews 10-Pack (200mg) emerged as the top-performing product for Choice, securing the first rank with notable sales of 53,613 units. Granddaddy Grape Soft Chews 10-Pack (200mg) followed closely, maintaining its strong performance by moving up to the second position from its previous second spot in August. Sativa Blue Razz Dream Gummies 10-Pack (200mg) held steady at third place, while Red Raz Haze Gummies 10-Pack (200mg) experienced a decline, dropping to fourth from its consistent first-place ranking in the prior months. The newly introduced Strawberry Lemonade Soft Chews 10-Pack (200mg) made a significant entry, debuting at fifth place. These shifts highlight a dynamic change in consumer preferences within the Edible category for Choice.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
