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Oct-2025
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Overview
Market Insights Snapshot
Choice has demonstrated consistent performance in the Edible category across multiple states. In Massachusetts, the brand has maintained a steady position, holding the 7th rank from July to October 2025. This stability suggests a solid consumer base and effective market strategies in the state. Despite slight fluctuations in sales figures, with a noticeable dip in September, the brand's ranking remained unaffected, indicating resilience in its market position. The absence of any movement in ranking could signal a mature market presence, where Choice has effectively captured its target audience.
In contrast, Michigan presents a more dynamic landscape for Choice. The brand has consistently held the 2nd rank in the Edible category from July through October 2025, showcasing its strong foothold in the state. This high ranking reflects robust sales performance, as evidenced by the substantial sales figures throughout the period. The consistency in ranking, despite significant sales variations, highlights Choice's competitive edge and consumer preference in Michigan. However, the absence of Choice in the top 30 in other states or categories suggests potential areas for growth and market expansion.
Competitive Landscape
In the Michigan edible cannabis market, Choice consistently holds the second rank from July to October 2025, maintaining a stable position in the competitive landscape. Despite this consistency, Choice faces strong competition from Wyld, which dominates the market as the top-ranked brand throughout the same period. While Choice's sales figures show a slight fluctuation, they remain significantly lower than Wyld's, indicating a substantial gap in market share. Meanwhile, MKX Oil Company and Camino trail behind, with MKX Oil Company consistently ranking third and Camino experiencing a slight decline from third to fourth rank over the months. This competitive environment suggests that while Choice holds a strong position, there is potential for growth by narrowing the sales gap with Wyld and capitalizing on the fluctuating ranks of other competitors.
Notable Products
In October 2025, the top-performing product from Choice was Chronic Cherry Berry Soft Chews 10-Pack (200mg), maintaining its number one ranking from September with sales reaching 56,843 units. Red Raz Haze Gummies 10-Pack (200mg) climbed back to the second position after a dip to fourth place in September, showing a strong sales figure of 51,116 units. Granddaddy Grape Soft Chews 10-Pack (200mg) held steady in third place, consistent with its previous month's ranking. Sativa Blue Razz Dream Gummies 10-Pack (200mg) remained in fourth place, while Strawberry Lemonade Soft Chews 10-Pack (200mg) continued to secure the fifth spot since its appearance in September. These rankings highlight a competitive edible category for Choice, with notable shifts mainly between Red Raz Haze and Granddaddy Grape over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
