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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
MKX Oil Company concentrated 75.21% of May 2026 sales in Vapor Pens, where year-over-year growth reached 39.89% even as month-over-month dipped 2.91%, while Edible held 18.82% share with a -8.17% year-over-year change but a 7.12% month-over-month lift. Pre-Roll expanded to 5.12% share with 320.99% year-over-year growth and 9.54% month-over-month, and Concentrates, though just 0.82% share, rose 246.18% year-over-year and 12.69% month-over-month; Beverage remained 0.03% share with 20.87% year-over-year and 80.85% month-over-month gains. With Vapor Pens ranked 1 in Michigan and the brand’s average price up 15.02% year-over-year alongside total brand sales up 31.77% year-over-year, the mix indicates a leadership anchor in Vapor Pens complemented by emerging momentum in Pre-Roll and Concentrates despite a short-term Vapor Pens dip.
The combination of a 2.91% month-over-month decline in a 75.21% Vapor Pens base and simultaneous 9.54% and 12.69% month-over-month gains in smaller Pre-Roll and Concentrates pockets implies incremental diversification that can buffer volatility without overturning the core. Given Edible’s -8.17% year-over-year but 7.12% month-over-month swing and Beverage’s 80.85% month-over-month from a 0.03% share base, the near-term read is tactical trial rather than a structural pivot, while the 39.89% year-over-year in Vapor Pens and a #1 rank in Michigan point to pricing power at a 15.02% year-over-year higher average price; together, this pattern suggests maintaining Vapor Pens leadership while selectively scaling Pre-Roll and Concentrates to reduce dependence on a single category.
Competitive Landscape
MKX Oil Company holds rank #1 in MI Vapor Pens in May 2026 after climbing 2 positions year over year from #3, and it has maintained #1 since March 2026 while achieving its peak rank #1 in May 2026, indicating a consolidation at the top rather than a transient spike. Compared with competitors, Mitten Extracts moved from #1 to #2 with a -11.7% year-over-year sales change, while Muha Meds slid from #2 to #3 alongside a -27.5% year-over-year decline, and Drip (MI) stayed at #4 with a +2.9% year-over-year uptick; this mix of rank losses above MKX Oil Company and modest growth below it implies that MKX Oil Company’s ascent is aided both by competitor contraction and by MKX Oil Company’s sustained retention at #1, suggesting stickier share rather than a temporary shuffle.
Notable Products
Blue Raspberry Xxtra Strength Gummies 10-Pack (200mg) posted the largest month-over-month gain at 28.3% while climbing to rank 8, and Green Crack Distillate Cartridge (1g) advanced 27.7% to rank 6, indicating momentum in both Edible and Vapor Pens lanes. Strawberry Kush Gummies 10-Pack (200mg) held rank 1 with a 15.5% increase, and Pineapple Express Xxtra Strength Gummies 10-Pack (200mg) rose 23.9% to rank 2, with four of the top ten belonging to the Edible category and signaling a concentrated lift in infused formats. Despite Mimosa Distillate Cartridge (1g) at rank 7 lacking a prior-month baseline, Vapor Pens placed five SKUs in the top ten and saw Maui Wowie Distillate Cartridge (1g) up 20.4% at rank 5, suggesting balanced gains across inhalable and ingestible segments. The mix implies MKX Oil Company is leaning into dual-engine growth where Edibles anchor the top ranks while Vapor Pens broaden volume, a setup that supports cross-format promotion rather than a single-category bet.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
