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Sep-2025
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Overview
Market Insights Snapshot
MKX Oil Company's performance across various states and categories presents a fascinating picture of both consistency and missed opportunities. In Michigan, the brand has maintained a strong foothold in the Vapor Pens category, consistently holding the third rank from June through September 2025. This stability in a competitive category highlights their dominance and consumer loyalty in the region. However, their performance in the Pre-Roll category in Michigan, while improving, still indicates room for growth. Despite moving from 66th to 50th place over four months, the brand has yet to break into the top 30, suggesting potential for strategic adjustments to elevate their standing.
Conversely, in Massachusetts, MKX Oil Company did not make it into the top 30 brands for Vapor Pens from June to September 2025. This absence from the rankings could be viewed as a missed opportunity in a market that might be ripe for expansion. Despite this, the brand's overall sales in Massachusetts did experience some growth from June to July, hinting at underlying potential that could be harnessed with targeted marketing or product innovation strategies. The contrast between their strong performance in Michigan and the lack of a significant presence in Massachusetts underscores the diverse challenges and opportunities that MKX Oil Company faces across different markets.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, MKX Oil Company consistently holds the third rank from June to September 2025, demonstrating a stable position in the market. Despite a strong sales performance, MKX Oil Company trails behind Mitten Extracts, which maintains the top rank with significantly higher sales figures. Muha Meds also consistently ranks above MKX Oil Company, holding the second position throughout this period. While MKX Oil Company shows a positive sales trend, peaking in August before a slight dip in September, its competitors, such as Platinum Vape and Drip (MI), fluctuate in rank, indicating a more volatile market presence. This stability in ranking and sales growth suggests that MKX Oil Company is effectively maintaining its market share amidst strong competition, though there remains a gap to close with the leading brands.
Notable Products
For September 2025, the top-performing product from MKX Oil Company was Pineapple Express Xxtra Strength Gummies 10-Pack (200mg), maintaining its leading position from the previous two months with sales of 38,723 units. Chronic Cherry Xxtra Strength Gummies 10-Pack (200mg) held steady at the second position, showing a slight increase in sales compared to August. Strawberry Kush Gummies 10-Pack (200mg) consistently ranked third since July, although its sales slightly declined from the previous month. Blue Raspberry Xxtra Strength Gummies 10-Pack (200mg) remained in fourth place with a consistent performance throughout the past months. Notably, Juicy Watermelon Gummies 10-Pack (200mg) entered the rankings in September at the fifth position, indicating a positive reception in its debut month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
