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Oct-2025
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Overview
Market Insights Snapshot
MKX Oil Company has shown varied performance across different categories and states. In the state of Massachusetts, the brand's presence in the Vapor Pens category is relatively weak, as it did not make it into the top 30 brands from July to October 2025. This indicates a potential area for improvement or a strategic opportunity to bolster their market presence. On the other hand, in Michigan, MKX Oil Company has maintained a strong position in the Vapor Pens category, consistently ranking third from July to October 2025, demonstrating a solid foothold in this market segment.
In Michigan, MKX Oil Company's performance in the Edible category is noteworthy, holding steady at the third position from July to October 2025. This consistent ranking reflects a strong consumer preference and possibly effective product offerings in this category. However, the brand's performance in the Pre-Roll category in Michigan tells a different story, with rankings fluctuating from 54th in July to 47th in October 2025, indicating a less stable presence. These movements suggest areas where MKX Oil Company could focus on enhancing their product strategy or marketing efforts to improve their standings in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of Vapor Pens in Michigan, MKX Oil Company consistently maintained its position at rank 3 from July to October 2025. This stability in ranking highlights MKX Oil Company's resilience and strong market presence amidst fierce competition. Notably, Mitten Extracts held the top position throughout this period, indicating a significant lead in market dominance. Meanwhile, Muha Meds consistently occupied the second spot, showcasing a robust performance that slightly outpaces MKX Oil Company in terms of sales. Despite this, MKX Oil Company demonstrated a positive trend in sales, particularly in October, where it saw a notable increase, suggesting effective strategies in capturing consumer interest. Competitors like Platinum Vape and Drip (MI) fluctuated between ranks 4 and 5, underscoring MKX Oil Company's competitive edge in maintaining a steady position in the top tier of the market.
Notable Products
In October 2025, Pineapple Express Xxtra Strength Gummies 10-Pack (200mg) regained its position as the top-performing product for MKX Oil Company, maintaining its number one ranking from July and August after briefly dropping to second place in September. Chronic Cherry Xxtra Strength Gummies 10-Pack (200mg) held the second spot, despite having topped the rankings in September. Strawberry Kush Gummies 10-Pack (200mg) consistently ranked third throughout the period from July to October, showing stable performance. Blue Raspberry Xxtra Strength Gummies 10-Pack (200mg) maintained its fourth place ranking across all four months, indicating steady sales. Finally, Tangerine Dream Xxtra Strength Gummies 10-Pack (200mg) remained in fifth place from July to October, except for September when it was not ranked, with October sales figures reaching 21,547.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
