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Dec-2025
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Overview
Market Insights Snapshot
MKX Oil Company has demonstrated a strong presence in the Michigan market, particularly in the Edible and Vapor Pens categories. Consistently maintaining a rank of 3rd place in the Edible category from September to December 2025, MKX Oil Company has shown steady growth in sales, culminating in a significant increase by December. This consistent performance indicates a solid consumer base and effective market strategies. In the Vapor Pens category, MKX Oil Company maintained a 3rd place ranking for most of the period, with a notable rise to 2nd place in December, suggesting a growing preference among consumers for their products in this category.
Conversely, the Pre-Roll category in Michigan presents a different narrative for MKX Oil Company. The brand did not secure a position within the top 30 rankings in any month from September to December 2025, highlighting a potential area for improvement. This decline in ranking, from 39th in September to 53rd by December, reflects a decrease in sales and possibly consumer interest. To enhance their market presence in the Pre-Roll category, MKX Oil Company may need to reassess their strategies and product offerings. This analysis underscores the importance of category-specific strategies to maintain and enhance brand performance across different segments.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, MKX Oil Company has demonstrated a notable upward trajectory in the latter months of 2025. While consistently holding the third rank from September to November, MKX Oil Company surged to the second position in December, overtaking Muha Meds, which dropped to third place. This advancement highlights MKX Oil Company's growing market presence and consumer preference. Despite this progress, Mitten Extracts remains the dominant leader, maintaining the top rank throughout the period. Meanwhile, Platinum Vape consistently held the fourth position, indicating a stable but less aggressive growth compared to MKX Oil Company. The shift in rankings suggests MKX Oil Company's strategic initiatives are effectively enhancing its market share, positioning it as a formidable competitor in the Michigan vapor pen market.
Notable Products
In December 2025, the top-performing product for MKX Oil Company was Pineapple Express Xxtra Strength Gummies 10-Pack (200mg), maintaining its number one ranking from the previous month with sales of 39,968. Chronic Cherry Xxtra Strength Gummies 10-Pack (200mg) improved to the second position from third in November, showcasing a significant increase in sales. Strawberry Kush Gummies 10-Pack (200mg) remained consistent at the third rank, continuing its strong performance from October. Blue Raspberry Xxtra Strength Gummies 10-Pack (200mg) held steady at fourth place, indicating stable demand. Notably, Ganja Grape Gummies 10-Pack (200mg) entered the rankings at fifth, highlighting its emergence in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
