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Apr-2025
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Overview
Market Insights Snapshot
MKX Oil Company has shown varied performance across different states and product categories. In Michigan, the brand has maintained a strong presence in the Edible category, consistently ranking third from January through April 2025. This stability in ranking suggests a solid consumer base and effective market strategies within this category. However, in the Vapor Pens category in Massachusetts, MKX Oil Company did not break into the top 30, indicating potential challenges in capturing market share or possibly stronger competition in this segment. Such insights could be crucial for the brand's strategic planning and resource allocation.
In Michigan, MKX Oil Company's performance in the Pre-Roll category has seen a decline, slipping from rank 50 in January to 79 by April 2025. This downward trend might point to increasing competition or shifting consumer preferences in the state. Meanwhile, the brand's entry into the New York Edible market in March 2025 with a rank of 24 indicates a positive reception and potential growth opportunity in this new market. Notably, while MKX Oil Company did not rank in the top 30 for Vapor Pens in Massachusetts, the brand's overall sales figures in other states suggest areas where it could leverage its strengths to improve performance in underperforming categories and markets.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, MKX Oil Company consistently holds the third rank from January to April 2025, showcasing its stable position in the market. Despite this consistency, it faces stiff competition from Mitten Extracts, which dominates the top spot, and Muha Meds, which maintains the second position. Notably, MKX Oil Company outperforms Platinum Vape, which fluctuates between the fourth and sixth positions, and Drip (MI), which ranks fifth or sixth. MKX Oil Company's sales figures indicate a steady performance, with a slight upward trend from March to April, suggesting resilience and potential for growth amidst the competitive pressures from higher-ranked brands.
Notable Products
In April 2025, the top-performing product from MKX Oil Company was Pineapple Express Xxtra Strength Gummies 10-Pack (200mg) in the Edible category, maintaining its number one rank consistently from January. Ganja Grape Gummies 10-Pack (200mg) regained its second position after briefly dropping to third place in March, with sales reaching 31,392 units. Tangerine Dream Xxtra Strength Gummies 10-Pack (200mg) climbed to third place from fifth in January, showcasing a notable improvement in rank. Chronic Cherry Xxtra Strength Gummies 10-Pack (200mg) saw a decline from its previous second and third ranks, settling at fourth place in April. Meanwhile, Strawberry Kush Xxtra Strength Gummies 10-Pack (200mg) re-entered the rankings in fifth place after being unranked in March, indicating a recovery in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
