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Jan-2026
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Overview
Market Insights Snapshot
In the state of Michigan, MKX Oil Company has shown a strong presence in the Edible and Vapor Pens categories, maintaining high rankings over several months. Notably, in the Vapor Pens category, the brand consistently held the second position from November 2025 through January 2026, indicating a stable and strong market position. However, in the Edible category, while they started strong with a third-place ranking from October to December 2025, they slipped to fourth in January 2026. This drop, despite healthy sales figures, could suggest increased competition or shifting consumer preferences. It's important to note that the Pre-Roll category did not see MKX Oil Company break into the top 30 in January 2026, highlighting a potential area for growth or concern.
While MKX Oil Company has shown resilience in certain categories in Michigan, the performance in the Pre-Roll category suggests room for improvement. The brand's rank fluctuated from 46th in October 2025 to 42nd in November, only to drop back to 45th in December, before disappearing from the top 30 in January 2026. This inconsistency might point to challenges in capturing market share in this particular segment. Across all categories, the brand's sales figures generally reflect a positive trend, with a notable peak in December 2025 for Edibles, indicating a successful holiday season. However, the decline in January sales across Edibles and Vapor Pens could suggest a post-holiday dip, a common trend in consumer goods.
Competitive Landscape
In the Michigan Vapor Pens category, MKX Oil Company has consistently maintained a strong market presence, holding the second rank from November 2025 through January 2026. This stability in ranking indicates a robust brand loyalty and effective market strategies, as they consistently outperform Muha Meds, which dropped from second to third place in November 2025 and remained there. Despite Platinum Vape showing fluctuations in their rank, ranging from fourth to fifth, MKX Oil Company has managed to keep its sales significantly higher, showcasing its strong competitive edge. However, Mitten Extracts remains the top competitor, consistently holding the first position with higher sales, suggesting that while MKX Oil Company is performing well, there is still room for growth to capture the leading spot in this category.
Notable Products
In January 2026, the top-performing product for MKX Oil Company was Chronic Cherry Xxtra Strength Gummies 10-Pack (200mg) which moved up to the first position with sales of 23,981 units. Pineapple Express Xxtra Strength Gummies, which previously held the top spot consistently from October to December 2025, slightly dropped to second place. Strawberry Kush Gummies maintained its third position from December 2025 into January 2026. Blue Raspberry Xxtra Strength Gummies remained steady in fourth place, reflecting consistent sales performance. Notably, Juicy Watermelon Gummies entered the rankings in January at fifth place, marking a new addition to the top product list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
