.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
MKX Oil Company has demonstrated varying performance across different states and product categories. In Massachusetts, the brand's presence in the Vapor Pens category has been inconsistent, with rankings fluctuating from 41st in June 2025 to 57th by August 2025. This drop out of the top 30 highlights a challenge in maintaining a competitive edge in this particular market. Despite experiencing a peak in sales in June, the subsequent decline indicates potential issues that may need addressing to regain momentum.
In contrast, MKX Oil Company has maintained a strong foothold in Michigan, particularly in the Edible category where they consistently held the 3rd position from May to August 2025. This stability suggests a robust brand presence and consumer loyalty in the state. Additionally, the brand showed impressive growth in the Pre-Roll category, improving from 97th in May to 46th in August, marking a significant upward trajectory. However, while the Vapor Pens category in Michigan remains strong with a 3rd place ranking, the slight drop from 2nd to 3rd between May and June indicates a competitive market landscape that requires vigilance to maintain their position.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, MKX Oil Company has maintained a stable position, consistently ranking third from June to August 2025, after a slight drop from second place in May. Despite this, MKX Oil Company faces stiff competition from Mitten Extracts, which has firmly held the top spot throughout the same period. Additionally, Muha Meds has shown a strong performance, overtaking MKX Oil Company in June and maintaining the second position since then. While MKX Oil Company's sales figures have experienced a slight decline from May to August, the brand remains a significant player in the market, with sales figures consistently surpassing those of Platinum Vape and Drip (MI). This competitive dynamic highlights the need for MKX Oil Company to innovate and strategize effectively to regain its higher ranking and boost sales in the Michigan vapor pen market.
Notable Products
In August 2025, the Pineapple Express Xxtra Strength Gummies 10-Pack (200mg) maintained its position as the top-performing product for MKX Oil Company, consistently ranking first since May 2025 with sales of 40,067 units. The Chronic Cherry Xxtra Strength Gummies 10-Pack (200mg) also held steady in second place, showing a notable increase in sales to 37,901 units. The Strawberry Kush Gummies 10-Pack (200mg) improved its ranking from fifth in June to third in August, indicating a positive trend in consumer preference. Meanwhile, the Blue Raspberry Xxtra Strength Gummies 10-Pack (200mg) remained stable in fourth place throughout the months. A new entry in the ranking, the Maui Wowie Distillate Cartridge (1g), debuted at fifth position in August, highlighting its growing popularity in the vapor pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
