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Jul-2025
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Overview
Market Insights Snapshot
MKX Oil Company has demonstrated varied performance across different states and product categories, showcasing notable trends in the cannabis market. In Massachusetts, the brand's presence in the Vapor Pens category has seen a positive upward trend, moving from a rank of 53 in April to 41 by July 2025. This improvement is accompanied by a consistent increase in sales, indicating growing consumer preference or effective market strategies. On the other hand, in New York, MKX Oil Company appeared in the Edible category ranking in April but did not maintain a top 30 position in subsequent months, which could suggest challenges in maintaining market share or increasing competition.
In Michigan, MKX Oil Company has maintained a stronghold in the Edible category, consistently ranking third from April through July 2025, despite a slight dip in sales during this period. This stability in ranking reflects a solid market presence and consumer loyalty. The Vapor Pens category in Michigan also shows resilience, with MKX remaining consistently in the top three, indicating a robust demand for their products. However, the Pre-Roll category presents a different narrative, where the brand moved from rank 85 in April to 49 by July, suggesting a positive trajectory that might be worth watching for potential growth opportunities. Such fluctuations across categories and states highlight the dynamic nature of the cannabis market and the need for strategic adaptability by brands like MKX Oil Company.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, MKX Oil Company has maintained a strong position, consistently ranking third from April to July 2025. Despite a slight dip in sales from May to June, MKX Oil Company has shown resilience with a rebound in July. This stability is noteworthy, especially when compared to competitors like Muha Meds, which fluctuated between second and third place, and Platinum Vape, which consistently held the fourth position. The leading brand, Mitten Extracts, remained unchallenged at the top, indicating a significant gap in sales volume that MKX Oil Company might aim to close. Meanwhile, Drip (MI) showed a downward trend, potentially opening opportunities for MKX Oil Company to solidify its market share further. These dynamics highlight the importance of strategic positioning and market adaptation for MKX Oil Company to enhance its competitive edge in Michigan's vapor pen category.
Notable Products
In July 2025, the top-performing product from MKX Oil Company was Pineapple Express Xxtra Strength Gummies 10-Pack (200mg), maintaining its leading position for four consecutive months with sales reaching 43,444 units. Chronic Cherry Xxtra Strength Gummies 10-Pack (200mg) held steady in the second spot, showing consistent performance since May 2025. Strawberry Kush Xxtra Strength Gummies 10-Pack (200mg) climbed to third place, up from fifth in June 2025, indicating a positive trend. Blue Raspberry Xxtra Strength Gummies 10-Pack (200mg) remained in fourth place, while Tangerine Dream Xxtra Strength Gummies 10-Pack (200mg) re-entered the rankings at fifth place after not being ranked in the previous two months. Overall, the edible category continues to dominate MKX Oil Company's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
