MKX Oil Company

Data Snapshot: Apr 03, 2024
MKX Oil Company Cannabis Brand Logo
$1M+

Mar-2024

Sales

Neutral

Trend

6-Month

315

Product Count

SKUs

MKX Oil Company

Overview

MKX Oil Company is a renowned Michigan-based cannabis brand that emphasizes purity and potency of their THC-infused products. Operating on a patient-over-profit philosophy, the brand offers a medley of terpene-inspired flavors, underlining their commitment to an effective yet enjoyable patient experience. However, potential health risks and side effects associated with its use remain less defined, inviting further exploration and caution.
Markets

MKX Oil Company Locations

Product Trends

MKX Oil Company Categories

MKX Oil Company Sales

Market Insights Snapshot

MKX Oil Company Historical Sales by Category

In the dynamic landscape of the cannabis market, MKX Oil Company has shown varied performance across different states and categories. In Massachusetts, the company has maintained a strong presence in the Vapor Pens category, improving its rank from 17th in December 2023 to 15th in March 2024, indicating a consistent demand for their vapor pens despite slight fluctuations. This trend is underscored by a significant increase in sales from December to January, although there has been a slight decrease towards March. In contrast, their performance in the Edibles category within the same state has been less impressive, consistently ranking in the low 40s from December 2023 to March 2024, which may suggest challenges in capturing a larger share of the edibles market or strong competition in this category.

Looking at the performance in Michigan, MKX Oil Company has demonstrated exceptional strength in the Edibles and Vapor Pens categories, consistently maintaining top 5 positions from December 2023 to March 2024. This is particularly noteworthy in the Vapor Pens category, where they improved from 5th to 3rd place, accompanied by a steady increase in sales, indicating a strong and growing market presence. However, the company has faced challenges in the Concentrates and Pre-Roll categories, with rankings in the 80s and 90s and even missing from the top 30 in some months, highlighting potential areas for improvement or strategic reevaluation. The performance in these categories contrasts sharply with their success in Edibles and Vapor Pens, suggesting a varied market reception to their product offerings across different cannabis consumption methods.

Mar-2024 Rank
Edible
Vapor Pens
Concentrates
Pre-Roll
Tincture & Sublingual
42
15
4
3
94
11
26
44
44
47
MKX Oil Company

Competitive Landscape

In the competitive landscape of the Vapor Pens category in Michigan, MKX Oil Company has shown a notable upward trajectory in its rankings over the recent months, moving from fifth to third place from December 2023 to March 2024. This improvement in rank is indicative of its growing market presence and possibly its increasing acceptance among consumers. Its main competitors include Mitten Extracts, consistently holding the top rank with a significant lead in sales, and Breeze Canna, which has maintained the second position during the same period, indicating a strong and stable market performance. Crude Boys and Drip (MI) also pose as notable competitors, with Crude Boys experiencing a slight rank fluctuation but remaining close to MKX Oil Company, and Drip (MI) showing a decline from third to fifth place. The dynamic shifts in rankings and the close competition among these brands highlight a highly competitive market where MKX Oil Company's recent gains could position it favorably among Michigan's Vapor Pens consumers.

MKX Oil Company market ranking for MI Vapor Pens

MKX Oil Company

Notable Products

In March 2024, MKX Oil Company's top-performing product was the Blazin Blue Raspberry Xxtra Strength Gummies 10-Pack (200mg) from the Edible category, with sales reaching 23,914 units. Following closely in second place was the Tangerine Dream Xxtra Strength Gummies 10-Pack (200mg), also from the Edible category. Noteworthy is the introduction of Strawberry Kush Xxtra Strength Gummies 10-Pack (200mg) into the market, which immediately secured the third position in March 2024. The Chronic Cherry Xxtra Strength Gummies 10-Pack (200mg), previously leading in December 2023, dropped to the fourth position by March 2024. The Ganja Grape Gummies 10-Pack (200mg) maintained a consistent performance, rounding out the top five products for the month.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Blazin Blue Raspberry Xxtra Strength Gummies 10-Pack (200mg)
Edible
4
1
5
1
Tangerine Dream Xxtra Strength Gummies 10-Pack (200mg)
Edible
3
3
2
2
Strawberry Kush Xxtra Strength Gummies 10-Pack (200mg)
Edible
>5
>5
>5
3
Chronic Cherry Xxtra Strength Gummies 10-Pack (200mg)
Edible
1
2
3
4
Ganja Grape Gummies 10-Pack (200mg)
Edible
5
4
4
5
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