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Apr-2025
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Overview
Market Insights Snapshot
Cold Fire has shown a consistent presence in the Vapor Pens category in California, maintaining a ranking within the top 10 throughout the first four months of 2025. They started the year at the 10th position, improved slightly to 9th place in February and March, and then returned to 10th in April. This stability in ranking suggests a steady consumer base and brand recognition within the state. Despite a dip in sales from February to April, the brand's ability to remain in the top 10 indicates resilience in a competitive market.
Interestingly, Cold Fire's absence from the top 30 rankings in other states or provinces across any category highlights a significant area for potential growth. This could be seen as a limitation in their market reach or a strategic focus on California. The brand's concentrated success in one state suggests that while they have a stronghold in their home market, there is untapped potential elsewhere. Further analysis would be required to understand the barriers to entry in other markets or whether Cold Fire has plans to expand its footprint beyond California.
Competitive Landscape
In the competitive landscape of vapor pens in California, Cold Fire has experienced notable fluctuations in rank and sales from January to April 2025. Despite a strong start in January with a rank of 10, Cold Fire improved to 9th place in February and March, before dropping back to 10th in April. This indicates a competitive struggle to maintain a consistent position against brands like Rove, which consistently held the 9th position, except in February when Cold Fire temporarily overtook it. Meanwhile, Turn maintained a higher rank throughout the period, highlighting a significant gap in market leadership. Cold Fire's sales peaked in March, suggesting a potential for growth, but the subsequent decline in April sales underscores the volatility in consumer preferences and the need for strategic adjustments to compete effectively with brands like Dime Industries and Jeeter, which also showed varying ranks and sales trends.
Notable Products
In April 2025, the top-performing product from Cold Fire was the ColdFire x Blem - Unruly OG Cured Resin Juice Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank for four consecutive months with a notable sales figure of 5051 units. The ColdFire x Dubz Garden - Coconut Horchata Remix Cured Resin Juice Cartridge (1g) held steady at the second position, having fluctuated slightly in previous months but returning to its February rank. The Pure Loco x Chihuapei Cured Resin Juice Cartridge (1g) debuted in the rankings at third place, reflecting a strong market entry. ColdFire x LA Family Farms - Game Over Cured Resin Cartridge (1g) and ColdFire x Seven Leaves - Hippie Fuel Cured Resin Juice Cartridge (1g) also appeared for the first time, securing the fourth and fifth ranks, respectively. These new entries indicate a diversification in Cold Fire's top-performing products for April 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
