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Oct-2025
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Overview
Market Insights Snapshot
Cold Fire has demonstrated a notable presence in the Vapor Pens category within the state of California. Over the months from July to October 2025, the brand maintained a strong position, consistently ranking within the top 10. Specifically, Cold Fire held the 6th rank in July, improved to 5th in both August and September, before experiencing a slight decline to the 8th position in October. This fluctuation in rankings is accompanied by a downward trend in sales, with a notable decrease from approximately $3.7 million in July to around $2.6 million by October. Such movements indicate a competitive market environment and suggest that Cold Fire may need to strategize to sustain or improve its position in the coming months.
It is important to highlight that Cold Fire's absence from the top 30 rankings in other states or categories suggests areas where the brand is either not present or not performing competitively. This could present both a challenge and an opportunity for expansion. The performance in California might serve as a benchmark for potential growth strategies in other regions. The data suggests that while Cold Fire has a solid footing in California's Vapor Pens market, there is room for growth and expansion into new markets or categories, which could potentially enhance their overall market presence and brand recognition.
Competitive Landscape
In the competitive landscape of California's Vapor Pens category, Cold Fire experienced a notable shift in its market position from July to October 2025. Initially ranked 6th, Cold Fire climbed to 5th place in August and September, indicating strong market performance. However, by October, Cold Fire's rank dropped to 8th, suggesting a decline in sales momentum. This shift allowed competitors like Heavy Hitters to advance to 6th place, while Gramlin maintained a steady presence, consistently improving their rank to 7th by October. Meanwhile, Jeeter and Turn held their positions at 10th and 9th respectively, with Jeeter showing a positive sales trend. Cold Fire's sales decline, particularly in October, highlights the competitive pressure from these brands, emphasizing the need for strategic marketing efforts to regain its earlier momentum.
Notable Products
In October 2025, the top-performing product from Cold Fire was the ColdFire x Blem - Unruly OG Cured Resin Juice Cartridge (1g), maintaining its number one ranking for four consecutive months, with sales reaching 3645 units. The ColdFire x Blem - Jet Fuel OG Cured Resin Juice Cartridge (1g) made a significant jump to the second position from previously being unranked, showing a notable increase in sales to 1744 units. The Cold Fire x Blem - Unruly OG Live Resin Cartridge (1g) saw a slight decline, dropping to third place from its previous second place in September. New entries in the top five include ColdFire x Flight Path - Jelly Rancher Cured Resin Juice Cartridge (1g) and ColdFire x Lumpy's - Capital Haze Runtz Cured Resin Juice Cartridge (1g), ranking fourth and fifth, respectively. This shift indicates a dynamic change in consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
