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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Cold Fire’s mix in June 2026 remained overwhelmingly concentrated in Vapor Pens at 99.76% share, while Concentrates accounted for 0.24% share; within that mix, Vapor Pens declined 12.20% year over year and 15.85% month over month, whereas Concentrates rose 58.60% year over year but fell 52.35% month over month. The brand’s overall year-over-year sales change of -12.10% tracks with the Vapor Pens contraction, and the average price dipped 0.88% alongside a Vapor Pens average price of $38.16, implying unit trends rather than pricing drove most of the volume shift. With a rank of 7 in Vapor Pens in California and share that is 99.76% tied to that category, the pattern implies category concentration amplified downside from June’s month-over-month pullback while leaving little buffer from small but volatile Concentrates.
The mix shift implies that Cold Fire’s positioning hinges on stabilizing Vapor Pens velocity rather than relying on nascent diversification, since a 58.60% year-over-year rise in Concentrates on just 0.24% share cannot offset a 12.20% year-over-year decline in a 99.76% exposure base. Given the 15.85% month-over-month decline in Vapor Pens alongside a 52.35% month-over-month decline in Concentrates, the near-term posture points to defending the Vapor Pens rank of 7 in California through targeted assortment and price-pack architecture while testing Concentrates as an option value, because the current volatility-to-share ratio there adds risk without near-term contribution.
Competitive Landscape
Cold Fire sits at rank #7 in CA Vapor Pens in June 2026, slipping 1 position year over year from #6 while matching its March-to-June rank at #7, and after peaking at #6 in May 2026 it failed to consolidate that one-rank gain. Competitive movement shows Jetty Extracts climbing from #5 to #3 with a 47.3% YoY sales increase, while Plug Play moved down from #3 to #4 with a 7.0% YoY decline, and category leadership remains stable with STIIIZY steady at #1 despite a 7.0% YoY drop and Raw Garden holding #2 with an 11.0% YoY rise. The pattern—flat quarter at #7, a brief May 2026 bump to #6, and a 1-rank YoY decline while a mid-pack rival advanced two ranks—implies Cold Fire is defending share rather than gaining, and without a catalyst its trajectory points to stability at the lower end of the top 10 rather than upward mobility.
Notable Products
ColdFire x Blem - Jet Fuel OG Cured Resin Juice Cartridge (1g) posted the steepest movement in June 2026 with a -60.6% month-over-month drop while holding rank 6, contrasting with ColdFire x Blem - Unruly OG Cured Resin Juice Cartridge (1g) at rank 1 despite a -13.6% decline. ColdFire x CAM - Bubba's Girl Cured Resin Juice Cartridge (1g) also slid -13.5% at rank 2, concentrating risk at the top where two leaders both contracted. The pattern implies reliance on a shrinking flagship tier, pushing Cold Fire toward broader SKU balance rather than over-weighting a few hero carts.
Four of the top ten are collaboration Vapor Pens and eight of the top ten are within the Cured Resin Juice Cartridge format, with rank positions clustered at 1, 2, 5, and 6 for named SKUs. The rank 1 product moved $139,167 alongside a -13.6% decline, while the rank 2 product carried a similar -13.5% slide. This concentration suggests Cold Fire’s commercial direction favors collab-led Cured Resin Juice Cartridges, implying the need to diversify formats or rotate strains to stabilize month-over-month volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
