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Nov-2025
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Overview
Market Insights Snapshot
Cold Fire's performance in the Vapor Pens category within California has shown a notable downward trend over the months from August to November 2025. Starting from a strong position at rank 5 in both August and September, the brand experienced a decline to rank 8 in October and further slipped to rank 12 by November. This decline in ranking is mirrored by a decrease in sales, with a significant drop from approximately $3.65 million in August to around $2.24 million in November. The consistent decline in both ranking and sales suggests potential challenges in maintaining market presence amidst competitive pressures within the California vapor pen market.
It is important to note that Cold Fire's absence from the top 30 in other states or categories indicates either a lack of presence or insufficient competitive performance in those areas. The absence of rankings outside California could be a strategic decision to focus on a specific market or a sign of limited brand recognition elsewhere. This situation presents an opportunity for Cold Fire to either strengthen its position in California or explore expansion strategies to penetrate other markets. Understanding the dynamics of these movements could provide valuable insights into Cold Fire's market strategies and areas for potential growth or improvement.
Competitive Landscape
In the competitive landscape of vapor pens in California, Cold Fire has experienced a notable decline in its ranking and sales over the past few months. Initially holding a strong position at rank 5 in August 2025, Cold Fire's rank dropped to 12 by November 2025. This decline is contrasted by the upward trajectory of competitors like Dime Industries, which improved its rank from 12 to 10 during the same period, indicating a stronger market presence. Meanwhile, West Coast Cure and Dabwoods Premium Cannabis maintained relatively stable positions, with slight improvements in their ranks. The sales figures reflect these trends, with Cold Fire's sales decreasing significantly from August to November, while Dime Industries saw an increase in sales, suggesting a shift in consumer preference. The competitive pressure from these brands highlights the need for Cold Fire to reassess its strategies to regain its market position in the California vapor pen category.
Notable Products
In November 2025, ColdFire x Blem - Unruly OG Cured Resin Juice Cartridge (1g) maintained its position as the top-selling product in the Vapor Pens category, continuing its streak from the previous months. The ColdFire x Blem - Graype Cured Resin Juice Cartridge (1g) debuted impressively at the second rank, indicating strong market entry. Notably, ColdFire x Blem - Jet Fuel OG Cured Resin Juice Cartridge (1g) slipped from second place in October to third in November, with sales figures reaching 1,384 units. ColdFire x Kounter Kulture - Black Maple Live Juice Cartridge (1g) and ColdFire x CAM - Bubba's Girl Cured Resin Juice Cartridge (1g) filled the fourth and fifth spots, respectively, showing a competitive landscape among new entries. Overall, the rankings highlight a dynamic shift with new products gaining traction while some previously top-ranked items experienced slight declines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
