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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Cold Fire is stocked at 22 licensed dispensaries across California, with the deepest coverage in Fresno, San Diego, La Mesa, Lompoc, and Blythe. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
Cold Fire remained effectively single-category in July 2026, with Vapor Pens accounting for 99.71% share and Concentrates at 0.29%, while overall brand sales fell 16.43% year over year and average price declined 3.41%. Within categories, Vapor Pens contracted 16.24% YoY and 9.11% month over month, and the tiny Concentrates line fell 53.47% YoY and 11.07% MoM; in California Vapor Pens, the brand sat at rank 7. The pattern implies category over-concentration amplifies downside during a Vapor Pens downswing, and July’s 9.11% MoM dip alongside a 3.41% price reduction signals that mix and pricing are not offsetting the YoY demand gap.
These shifts indicate Cold Fire’s positioning is anchored to Vapor Pens price-sensitive repeaters rather than cross-category buyers, as a 16.24% YoY decline in the core paired with a 53.47% YoY collapse in Concentrates leaves little buffer for trial-driven volume. Holding rank 7 in California Vapor Pens despite a 9.11% MoM sales slide and a 3.41% average price cut suggests the brand is competing on feature and format within the segment rather than on premium pricing, and the 24‑month sales growth of 17.21% versus the current 16.43% YoY decline implies the positioning has shifted from expansion to share defense.
Competitive Landscape
Cold Fire ranks #7 in CA Vapor Pens in July 2026, down 1 position year over year from #6, and matching its April–May plateau at #7 while slipping from its peak of #6 in June 2026; by contrast, Jetty Extracts climbed from #4 to #3 with 41.7% YoY sales growth and Plug Play fell from #3 to #4 with an 8.5% YoY sales decline, indicating that upward mobility is possible but requires outpacing mid-pack volatility. With category leaders steady—STIIIZY holding #1 despite a 6.8% YoY sales dip and Raw Garden static at #2 with 4.6% YoY growth—Cold Fire’s slide from #6 to #7 and three-month stasis at #7 imply a stalled trajectory where maintaining share risks becoming harder as faster-rising peers compress the middle ranks.
Notable Products
ColdFire x Blem - Jet Fuel OG Cured Resin Juice Cartridge (1g) delivered the standout move in July 2026 with a +127.5% month-over-month surge to rank 2, while category leader ColdFire x Blem - Unruly OG Cured Resin Juice Cartridge (1g) slipped -1.5% at rank 1. Nine of the top ten are Vapor Pens SKUs, concentrating mix and indicating a deliberate tilt toward cartridge-led volume capture. Tangie Ting Cured Resin Juice Cartridge (1g) held rank 3 with stable positioning alongside the +127.5% lift at rank 2 and the -1.5% dip at rank 1, reinforcing a top-heavy stack within the first three ranks. This pattern implies Cold Fire is consolidating share around a small set of cartridge flagships, prioritizing depth in Vapor Pens over breadth across formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
