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Dec-2025
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Overview
Market Insights Snapshot
In the state of California, Cold Fire has shown varied performance across different product categories. Notably, in the Concentrates category, the brand did not make it into the top 30 rankings from September to December 2025, which suggests a significant opportunity for growth or a possible decline in market presence in this segment. This absence from the top rankings could be indicative of increasing competition or a shift in consumer preferences within the state. Such a trend might necessitate strategic adjustments to regain or establish a foothold in this category.
Conversely, Cold Fire's performance in the Vapor Pens category in California demonstrates a downward trend over the same period, moving from 6th place in September to 12th place by December 2025. Despite this decline, the brand remains within the top 15, indicating a strong, albeit slightly weakening, presence in this category. The decrease in ranking is accompanied by a drop in sales, suggesting potential challenges such as market saturation or evolving consumer tastes. Monitoring these trends will be crucial for Cold Fire to maintain its competitive edge and address any underlying issues affecting its performance.
Competitive Landscape
In the competitive landscape of vapor pens in California, Cold Fire has experienced a notable decline in its ranking from 6th place in September 2025 to 12th place by December 2025. This downward trend in rank is accompanied by a decrease in sales, which contrasts with the performance of competitors such as West Coast Cure, which improved its rank from 14th to 11th and saw a significant increase in sales. Similarly, Bloom and Clsics have also shown improvements in their rankings and sales figures, indicating a competitive pressure on Cold Fire. The consistent rise of these brands suggests a shift in consumer preferences or market strategies that Cold Fire may need to address to regain its competitive position in the market.
Notable Products
In December 2025, Cold Fire's top-performing product was ColdFire x Blem - Unruly OG Cured Resin Juice Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from previous months with sales of 3108 units. Tangie Ting Cured Resin Juice Cartridge (1g) climbed to the second position, having not been ranked in October or November. ColdFire x CAM - Bubba's Girl Cured Resin Juice Cartridge (1g) entered the rankings at the third position, indicating a strong debut with notable sales. Cold Fire x Dubz Garden - Blue Zeclair Cured Resin Juice Cartridge (1g) and ColdFire x Blem - Boasy Cured Resin Juice Cartridge (1g) secured the fourth and fifth spots, respectively, both making their first appearance in the rankings. The consistent top rank of Unruly OG highlights its sustained popularity, while the emergence of new products in the top five suggests a dynamic market response to Cold Fire's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
