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Jun-2024
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Overview
Market Insights Snapshot
Cold Fire has shown a consistent presence in the Vapor Pens category in California, maintaining a ranking within the top 15 brands over the past four months. Specifically, the brand saw a slight improvement from 13th place in March 2024 to 12th place in both April and May, before dropping back to 14th place in June. This indicates a relatively stable performance, although the dip in June suggests some challenges in maintaining upward momentum. Notably, Cold Fire's sales figures reflect this trend with a peak in April and a subsequent decline by June, highlighting the competitive nature of the market in California.
It's important to note that Cold Fire's presence in other states and categories is not as prominent, as the brand did not make it into the top 30 rankings in any other state or category during this period. This absence could be seen as a limitation in the brand's market penetration and diversification strategy. However, Cold Fire's consistent performance in the highly competitive California vapor pen market suggests that there is a strong foundation upon which the brand could potentially expand its reach and improve its rankings in other regions and categories in the future.
Competitive Landscape
In the competitive landscape of the California Vapor Pens category, Cold Fire has experienced notable fluctuations in its rank and sales over recent months. From March to June 2024, Cold Fire's rank shifted from 13th to 12th, then maintained the 12th position in May before dropping to 14th in June. This drop in rank correlates with a decrease in sales from approximately $2.03 million in April to around $1.56 million in June. In contrast, Dime Industries maintained a relatively stable position, holding the 12th rank in March and June, with sales consistently higher than Cold Fire's. Meanwhile, Kurvana and Jeeter showed minor rank changes but with lower sales figures compared to Cold Fire. Notably, Sauce Essentials improved its rank from 15th in March to 13th in June, with a steady increase in sales, surpassing Cold Fire in June. These dynamics suggest that while Cold Fire has been competitive, it faces significant pressure from brands like Sauce Essentials, which are gaining traction in the market.
Notable Products
In June 2024, the top-performing product for Cold Fire was the ColdFire x Blem - Unruly OG Cured Resin Juice Cartridge (1g), maintaining its first-place ranking for four consecutive months with impressive sales of 5009 units. The ColdFire x Kush Co. - Kush Co. OG Cured Resin Cartridge (1g) entered the rankings at second place with notable sales of 1727 units. Tangie Ting Cured Resin Juice Cartridge (1g) secured the third spot, dropping from its previous second place in April and May, with sales of 1581 units. The Animal Cookies OG Cured Resin Juice Cartridge (1g) debuted in fourth place with sales of 854 units. Lastly, the ColdFire x KRD - Sherb Biscuits Cured Resin Juice Cartridge (1g) dropped from fourth to fifth place with sales of 793 units, indicating a slight decline from May.
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