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Aug-2025
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Overview
Market Insights Snapshot
In the state of California, Cold Fire has shown impressive stability and growth in the Vapor Pens category. Over the span from May to August 2025, Cold Fire maintained its strong presence, consistently holding the 6th position from June to August after climbing from the 9th spot in May. This indicates a positive reception and solid demand for their products within this category. The brand's sales trajectory supports this trend, with a notable increase from approximately $2.56 million in May to a peak of around $3.56 million in July, before slightly tapering off to approximately $3.33 million in August. Such performance highlights Cold Fire's ability to capture and sustain consumer interest in a competitive market.
One notable aspect of Cold Fire's performance is its absence from the top 30 rankings in categories other than Vapor Pens in California. This absence could be seen as a missed opportunity for diversification or an indication of strategic focus on a single category. While Cold Fire has successfully carved out a niche in the Vapor Pens segment, expanding their presence across other categories could potentially enhance their market footprint and mitigate risks associated with category-specific fluctuations. Understanding the dynamics and consumer preferences in these other categories may provide insights for future growth strategies.
Competitive Landscape
In the competitive landscape of vapor pens in California, Cold Fire has shown a notable upward trajectory in its market position from May to August 2025. Initially ranked 9th in May, Cold Fire advanced to 6th place by June and maintained this position through August, indicating a strong performance relative to its competitors. This rise in rank coincided with a significant increase in sales, peaking in July before a slight dip in August. In contrast, Heavy Hitters remained consistently in 8th place, experiencing a decline in sales over the same period. Meanwhile, Jetty Extracts improved its rank from 5th to 4th, showing a steady sales increase, while CAKE she hits different dropped from 4th to 5th in August, reflecting a decrease in sales. Cold Fire's consistent rank improvement and sales growth highlight its competitive edge in the California vapor pens market, suggesting effective strategies that could be further leveraged to potentially surpass more established brands.
Notable Products
In August 2025, the top-performing product from Cold Fire was the ColdFire x Blem - Unruly OG Cured Resin Juice Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place ranking from previous months despite a decrease in sales to 2392 units. The ColdFire x Dubz Garden - Coconut Horchata Remix Cured Resin Juice Cartridge (1g) debuted impressively at second place. Tangie Ting Cured Resin Juice Cartridge (1g) moved down to third place, showing a slight decline from its previous second-place position in June 2025. New entries, ColdFire x Lumpy's - Ben N Berry's and Cold Fire X Ember Valley - H.R.E.A.M., ranked fourth and fifth, respectively, highlighting a strong introduction into the market. Overall, Cold Fire's Vapor Pens category shows dynamic shifts with both new entries and consistent performers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
