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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Turn is stocked at 442 licensed dispensaries across California, New York, and Arizona, 327 of them in California, with the deepest coverage in Los Angeles, San Diego, Sacramento, Santa Ana, and Long Beach. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
Turn operated as a single-category brand in September 2026, with Vapor Pens at 100.0% mix and a rank of 11 in California, while category sales fell 23.6% year over year and 1.0% month over month. The average price declined 5.2% YoY alongside the 23.6% YoY sales contraction, indicating price compression did not offset volume softness; the 1.0% MoM dip paired with a steady 100.0% mix implies category concentration persisted without short-term diversification. The pattern implies Turn’s reliance on Vapor Pens amplifies exposure to a shrinking base, keeping rank pressure elevated around 11 even as pricing moves lower.
With 100.0% of sales in Vapor Pens and a 5.2% YoY price decrease against a 23.6% YoY sales decline, the elasticity gap implies share and velocity losses outweigh price tactics in September 2026. Holding at rank 11 while sales fell 1.0% MoM suggests stable placement but limited upside from current pricing, so improving positioning likely requires mix expansion beyond Vapor Pens or deeper pack/format differentiation within the segment rather than incremental price cuts.
Competitive Landscape
Turn ranks #11 in California Vapor Pens in September 2026, down 2 positions year over year from #9 and down 1 position from June 2026’s #10, while its historical peak of #5 in December 2024 underscores a 6-rank slide from that high; in contrast, Jetty Extracts climbed from #4 to #3 with a 45.2% year-over-year sales gain and Plug Play slipped from #3 to #4 alongside a 13.5% year-over-year decline, indicating Turn is being outpaced by ascendant mid-pack rivals even as top-tier stability persists with STIIIZY holding #1 and Raw Garden steady at #2; the pattern implies Turn’s downward rank trajectory is tied less to category-top volatility and more to share congestion in ranks #3–#12, where incremental gains by competitors are displacing it faster than it recovers.
Notable Products
Turn Down - Peaches N Cream Botanical Blends Oil Disposable Pod (1g) posted the steepest decline in September 2026 at -10.8% while sitting at rank 10, contrasting with Turn Down - Granddaddy Purple Live Resin Disposable Pod (1g) up 46.5% at rank 3. The category is concentrated in Vapor Pens with all ten top SKUs, and the top slot went to Turn Down - Watermelon Sugar High Live Resin Disposable Pod (1g) at rank 1 with +33.6% MoM and $138,917 in sales. This split between a double-digit drop at the tail and mid-tier outsized gains implies Turn is consolidating around Live Resin momentum while pruning lagging Botanical Blends.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
