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Aug-2025
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Overview
Market Insights Snapshot
Turn's performance in the Vapor Pens category across various states indicates a mixed trajectory. In Arizona, the brand has experienced a gradual decline, moving from rank 15 in May 2025 to rank 19 by August 2025. This downward trend is accompanied by a decrease in sales, suggesting that Turn might be facing increased competition or market saturation in this region. Conversely, in California, Turn has maintained a steady position at rank 7 across the same period, which implies a strong foothold in this significant market. Despite slight fluctuations in sales figures, the consistency in ranking reflects a stable consumer base and effective market strategies in California.
In New York, Turn's performance has been more volatile. Starting at rank 15 in May 2025, the brand dropped to rank 30 in June, only to recover to rank 15 again by August. This fluctuation could indicate a dynamic market environment or changes in consumer preferences. The sales data supports this, with a notable dip in June followed by a recovery in subsequent months. The ability to bounce back to a top 15 position suggests resilience and potential adaptability to market changes. However, the absence of Turn from the top 30 in other states and categories might point to areas where the brand is yet to establish a significant presence or could be facing challenges.
Competitive Landscape
In the competitive landscape of vapor pens in California, Turn consistently maintained its position at rank 7 from May to August 2025, showcasing stability amidst a dynamic market. Notably, Cold Fire experienced a significant rise, moving from rank 9 in May to a solid 6th place by June, surpassing Turn in sales. Meanwhile, Rove and Heavy Hitters remained steady at ranks 9 and 8 respectively, with Rove showing a gradual increase in sales, potentially posing a future threat to Turn's position. Despite these shifts, Turn's sales figures demonstrate resilience, although they slightly dipped in August. The brand's ability to maintain its rank amidst competitors like CAKE she hits different, which saw a drop from 4th to 5th place, indicates a stable consumer base, but the competitive pressure suggests a need for strategic marketing efforts to enhance sales growth and potentially climb the ranks.
Notable Products
In August 2025, Turn Down - Granddaddy Purple Live Resin Disposable Pod (1g) emerged as the top-performing product, climbing from its consistent second rank in previous months to first place, with sales reaching 9,115 units. Turn Down - Strawberry Haze Botanical Blends Oil Disposable Pod (1g) maintained its position in the top three, ranking second, while Turn Down - Watermelon Sugar High Live Resin Disposable Pod (1g) saw a drop from its usual first place to third. Turn Up - Blue Dream Botanical Blends Oil Disposable Pod (1g) remained stable in fourth place, showing consistent performance. Turn Down - White Gummy Bear Botanical Blend Disposable Pod (1g) held steady in fifth place, indicating a stable demand in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
