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Aug-2024
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Overview
Market Insights Snapshot
Turn has shown notable performance in the Vapor Pens category across California. Starting in May 2024 with a rank of 7, Turn maintained this position through June but saw an upward movement to rank 6 in July and further to rank 5 in August. This positive trend indicates a growing consumer preference for Turn's products in this category. However, the brand's sales figures reveal a slight dip in June before recovering and peaking in July. This fluctuation may suggest seasonal trends or the impact of marketing efforts during these months.
Interestingly, Turn's presence in other states and categories is not mentioned, which implies that they were not in the top 30 brands elsewhere. This absence could be seen as a limitation in their market reach or a strategic focus on consolidating their position in California. As Turn continues to climb the ranks in the Vapor Pens category, it will be important to monitor whether they expand their footprint into other states and categories or continue to concentrate their efforts in their current stronghold.
Competitive Landscape
In the competitive landscape of California's vapor pens category, Turn has shown a notable upward trajectory in recent months. Starting from a rank of 7th in May 2024, Turn has climbed to 5th place by August 2024, indicating a positive trend in market positioning. This ascent is particularly significant given the performance of key competitors. For instance, Raw Garden has experienced a decline, dropping from 2nd to 6th place over the same period, which may have opened opportunities for Turn to capture more market share. Meanwhile, Heavy Hitters has maintained a strong presence, consistently ranking 4th, and Plug Play has remained stable in the top three. The steady performance of Jetty Extracts, holding the 7th position, suggests a competitive but not insurmountable market environment. Turn's ability to improve its rank amidst these dynamics points to effective strategies and growing consumer preference, making it a brand to watch in the California vapor pens market.
Notable Products
In Aug-2024, the top-performing product from Turn was Turn Down - Watermelon Sugar High Live Resin Disposable (1g), maintaining its rank from the previous month with sales of 9048 units. The second spot was held by Turn Down - Granddaddy Purple Live Resin Disposable Pod (1g), which dropped from the first position in Jul-2024. Turn Down - Neon Nectar Botanical Blend Oil Disposable (1g) entered the rankings at the third position, highlighting its strong debut. Turn Up - Blue Dream Botanical Blends Oil Disposable Pod (1g) remained consistent at the fourth rank. Lastly, Turn Up - Cactus Cool Live Resin Disposable Pod (1g) slipped from third in Jul-2024 to fifth in Aug-2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
