Turn

Data Snapshot: May 04, 2024
Turn Cannabis Brand Logo
$1M+

Apr-2024

Sales

Strong Growth

Trend

6-Month

68

Product Count

SKUs

Turn

Overview

Turn On, a brand under Forbidden Flower and Turning Point Brands (TPB), specializes in cannabis products designed to promote intimacy, exploration, connection, and ecstasy. The brand is recognized for its meticulous processing standards, which includes heating to convert THCA into Δ9-THC, the active ingredient in marijuana. Focused on brand recognition and with a firm footing in cannabis oil and cannabis-infused products, Turn On hones in on targeted consumer markets, aiming to facilitate deep exploration of the cannabis industry.
Markets

Turn Locations

Product Trends

Turn Categories

Turn Sales

Market Insights Snapshot

Turn Historical Sales by Category

In the competitive cannabis market, the brand Turn has shown a notable performance in the California vapor pens category. Starting the year at rank 11 in January 2024, Turn has seen a steady climb, breaking into the top 10 by February and maintaining its position at rank 9 through March and April. This upward trend is not only indicative of the brand's growing popularity but also of its ability to sustain consumer interest over time. The sales figures underscore this success, with a significant jump from $2,045,950 in January to $2,902,740 by April. Such a consistent increase in sales and ranking highlights Turn's solidifying position in the California market, suggesting a well-received product line and effective market strategies.

However, the absence of Turn in the top 30 brands across other states or categories for the months reviewed suggests a focused or limited market presence. While the brand's performance in California's vapor pens category is commendable, its visibility and impact outside this niche remain unclear. This could be seen as a strategic concentration or a potential area for expansion, depending on the brand's long-term goals. The lack of data on Turn's performance in other states or categories might hint at either untapped potential or a deliberate decision to dominate a specific market segment before branching out. Regardless, Turn's impressive trajectory in California sets a strong foundation for future growth, be it within the same category or across new markets.

Apr-2024 Rank
Vapor Pens
9
Turn

Competitive Landscape

In the competitive landscape of the Vapor Pens category in California, Turn has shown a notable upward trajectory in its ranking and sales over the first four months of 2024. Initially ranked 11th in January, Turn improved its position to 9th by February and maintained this rank through April. This climb in rankings is indicative of Turn's increasing market share and consumer preference within the state. Competitors such as Jetty Extracts and Gelato have consistently held higher rankings, with Jetty Extracts ranking 7th and Gelato 8th by April, suggesting that while Turn is gaining ground, there remains a gap to bridge in terms of market dominance. Meanwhile, Rove and Bloom have shown stability in their rankings but do not exhibit the same upward momentum as Turn, indicating a potential opportunity for Turn to further ascend in the competitive ranks. The directional trend in Turn's sales and rankings reflects a growing consumer base and suggests a positive outlook for the brand's performance in the competitive California vapor pens market.

Turn market ranking for CA Vapor Pens

Turn

Notable Products

In April 2024, Turn's top-performing product was the Watermelon Sugar High Live Resin Disposable (1g) from the Vapor Pens category, maintaining its number one rank from the previous two months with sales figures reaching 9,050 units. Following closely was the Granddaddy Purple Live Resin Disposable Pod (1g), which also held its rank at second place from February, witnessing a slight increase in sales to 8,137 units. The Blue Dream Botanical Blends Oil Disposable Pod (1g) rose to third place, marking a significant improvement from its previous fourth place in March. Notably, the Thunder Down Under Botanical Blends Disposable Pod (1g) made its debut in the rankings at fourth place, a remarkable entry. The Hot Girl Summer Botanical Blends Disposable Pod (1g) rounded out the top five, maintaining its position from the previous month.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Turn Down - Watermelon Sugar High Live Resin Disposable (1g)
Vapor Pens
4
1
1
1
Turn Down - Granddaddy Purple Live Resin Disposable Pod (1g)
Vapor Pens
>5
2
2
2
Turn Up - Blue Dream Botanical Blends Oil Disposable Pod (1g)
Vapor Pens
5
>5
4
3
Turn Down - Thunder Down Under Botanical Blends Disposable Pod (1g)
Vapor Pens
>5
>5
>5
4
Turn Up - Hot Girl Summer Botanical Blends Disposable Pod (1g)
Vapor Pens
>5
>5
5
5
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