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Jul-2025
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Overview
Market Insights Snapshot
Turn's performance in the Vapor Pens category shows a mixed trajectory across different states. In Arizona, Turn experienced a decline in rankings from 15th in April to 18th by July 2025, with a corresponding decrease in sales, indicating potential challenges in maintaining market share. Conversely, in California, Turn maintained a steady 7th position from May through July, reflecting a strong foothold in the market despite fluctuations in sales figures. Interestingly, in New York, Turn's ranking dropped out of the top 30 in June, only to recover to 25th place by July. This volatility might suggest either a highly competitive environment or strategic adjustments by the brand.
In terms of sales trends, the data indicates that Turn's sales in California remained robust, showing a slight increase from April to July 2025, suggesting a resilient market presence. However, the decline in sales in Arizona during the same period highlights potential areas for improvement or increased competition. The New York market presents an intriguing case, where despite a dip in June, Turn managed to regain some ground in July, which might be indicative of effective marketing or product adjustments. Understanding these dynamics could provide insights into Turn's strategic positioning and market adaptation across these key states.
Competitive Landscape
In the competitive landscape of vapor pens in California, Turn has maintained a steady presence, consistently ranking 7th from May through July 2025. Despite facing fierce competition, Turn's sales trajectory shows resilience, with a notable increase from May to July. Jetty Extracts remains a strong competitor, consistently holding the 5th position, although it slipped to 6th in July, potentially opening up opportunities for Turn to climb the ranks. Meanwhile, Cold Fire has shown significant growth, moving from 9th in April to 5th in July, which may pose a challenge for Turn if this trend continues. Gramlin, on the other hand, has experienced a decline, dropping from 4th in April to 9th in July, which could be advantageous for Turn as it seeks to strengthen its market position. Overall, Turn's consistent ranking amidst these fluctuations suggests a stable market presence, but strategic efforts could further enhance its competitive edge.
Notable Products
In July 2025, Turn's top-performing product was the Watermelon Sugar High Live Resin Disposable Pod (1g) in the Vapor Pens category, maintaining its number one position for the fourth consecutive month with sales reaching 11,784. The Granddaddy Purple Live Resin Disposable Pod (1g) held steady at the second spot, showing a consistent performance since June. The Strawberry Haze Botanical Blends Oil Disposable Pod (1g) ranked third, marking a recovery from its dip in June. The Blue Dream Botanical Blends Oil Disposable Pod (1g) remained in fourth place, exhibiting stable sales figures over the months. Notably, the White Gummy Bear Botanical Blend Disposable Pod (1g) secured the fifth rank, consistent with its debut ranking in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
