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Mar-2026
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Overview
Market Insights Snapshot
Turn has shown varied performance across different states in the Vapor Pens category. In Arizona, Turn has demonstrated a steady upward trajectory, moving from rank 22 in December 2025 to rank 18 by March 2026. This upward movement is indicative of growing consumer interest or effective market strategies in this region. Meanwhile, in California, Turn has maintained a consistent presence at rank 11 throughout the analyzed months, suggesting a stable market position despite fluctuations in sales figures. However, the situation in New York is more concerning, with Turn's ranking dropping from 17 in January 2026 to 28 by March 2026, indicating potential challenges or increased competition in this market.
In terms of sales trends, Turn's performance in California shows a dip in January 2026, followed by a recovery in March 2026, reflecting possible seasonal influences or market adjustments. The brand's growth in Arizona is marked by a notable increase in sales from December 2025 to March 2026, aligning with its improved ranking. In contrast, the declining sales in New York correspond with its drop in ranking, highlighting potential areas for strategic reevaluation. Overall, while Turn shows promising growth in certain regions, its mixed performance across states suggests a need for tailored strategies to address local market dynamics.
Competitive Landscape
In the competitive landscape of the California Vapor Pens category, Turn consistently maintained its position at rank 11 from December 2025 to March 2026. This stability in rank suggests a solid market presence, although it faces stiff competition from brands like West Coast Cure and Bloom, which both held steady at rank 12 and 13, respectively, during the same period. Notably, Jeeter experienced a slight drop from rank 8 to 9 in March 2026, indicating potential vulnerabilities that Turn could capitalize on. Despite a decline in sales from December 2025 to February 2026, Turn saw a rebound in March 2026, suggesting a positive directional trend that could be leveraged for future growth. Meanwhile, Dime Industries maintained its rank at 10, just ahead of Turn, highlighting a close competition that may require strategic initiatives to surpass. Overall, Turn's consistent ranking amidst fluctuating sales figures among competitors underscores the importance of strategic positioning and market adaptability in maintaining and potentially improving its standing in the California Vapor Pens market.
Notable Products
In March 2026, the top-performing product for Turn was the Granddaddy Purple Live Resin Disposable Pod (1g) in the Vapor Pens category, maintaining its number 1 rank from the previous month with sales of 7244. The Watermelon Sugar High Live Resin Disposable Pod (1g) retained its position as the second-best seller, showing a consistent performance since February. Notably, the Hot Girl Summer Botanical Blends Disposable Pod (1g) climbed to the third position from fifth, marking a significant improvement in sales rankings. Meanwhile, the Blue Dream Botanical Blends Oil Disposable Pod (1g) made its debut in the rankings at fourth place, indicating a strong entry. The Strawberry Haze Botanical Blends Oil Disposable Pod (1g) saw a drop to the fifth position, continuing its downward trend from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
