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Jun-2024
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Overview
Market Insights Snapshot
Turn has demonstrated notable performance in the Vapor Pens category, particularly in California. Over the past four months, Turn has consistently improved its ranking, moving from 9th place in March 2024 to 7th place by June 2024. This upward trajectory signifies a strong market presence and increasing consumer preference for their products. The brand's sales figures also reflect this positive trend, with a significant jump from March to May, before stabilizing slightly in June. Such consistent performance in a competitive market like California is indicative of Turn's growing influence and effective market strategies.
However, it is important to note that Turn's presence is not uniformly strong across all states and categories. In some regions, the brand did not make it into the top 30 rankings, highlighting areas where there is room for improvement. For instance, missing rankings in certain states could suggest either a lack of market penetration or fierce competition that Turn has yet to overcome. These gaps present both a challenge and an opportunity for Turn to expand its footprint and strengthen its position across different markets. By analyzing these trends, stakeholders can identify strategic moves to bolster Turn's performance in underrepresented areas.
Competitive Landscape
In the competitive landscape of vapor pens in California, Turn has shown a notable upward trend in its rankings and sales over the past few months. Starting from a rank of 9 in March 2024, Turn climbed to 7 by May 2024 and maintained this position in June 2024. This positive movement is significant given the competitive nature of the market. For instance, Raw Garden, a leading competitor, experienced a drop from rank 2 to rank 5 during the same period, indicating potential market share shifts. Meanwhile, Jetty Extracts and Gelato have remained relatively stable but did not show the same upward momentum as Turn. The consistent performance of West Coast Cure, which fluctuated between ranks 5 and 6, also highlights Turn's competitive edge. These shifts suggest that Turn's strategic initiatives might be resonating well with consumers, positioning it as a rising player in the California vapor pen market.
Notable Products
In June 2024, the top-performing product for Turn was Turn Down - Watermelon Sugar High Live Resin Disposable (1g), maintaining its number one rank for four consecutive months with sales of 10,849 units. Turn Down - Granddaddy Purple Live Resin Disposable Pod (1g) also held steady at the second position, showing a significant increase in sales to 9,145 units. Turn Up - Strawberry Haze Live Resin Disposable (1g) entered the rankings at third, highlighting its strong performance. Turn Up - Blue Dream Botanical Blends Oil Disposable Pod (1g) improved slightly, moving up to fourth from its previous fifth place in May. Turn Up - Hot Girl Summer Botanical Blends Disposable Pod (1g) dropped to fifth place in June, despite having a strong showing earlier in the year.
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