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Dec-2025
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Overview
Market Insights Snapshot
In the Arizona market, Turn has shown a fluctuating performance in the Vapor Pens category. The brand started at a rank of 22 in September 2025, dipped to 28 in both October and November, but made a slight recovery to position 24 by December. This indicates a resilience in the market, as the brand was able to regain some ground towards the end of the year. Despite these fluctuations, Turn's sales in December 2025 increased compared to the previous months, suggesting a positive trend in consumer demand or effective promotional strategies during the holiday season.
In California, Turn maintained a relatively stable presence in the Vapor Pens category, starting at rank 9 in September 2025 and ending at rank 10 in December. This stability in the top 10 suggests a strong foothold in this competitive market. The sales figures reflect a notable dip in November, but a recovery in December indicates a potential seasonal effect or successful marketing initiatives that bolstered end-of-year performance. Meanwhile, in New York, Turn showed consistency, ranking around the 20th position throughout the period. The steady sales figures in New York highlight a stable consumer base, despite the competitive nature of the market.
Competitive Landscape
In the competitive landscape of vapor pens in California, Turn experienced notable fluctuations in its rankings from September to December 2025. Initially ranked 9th in September, Turn saw a slight decline to 10th in October and further to 12th in November, before recovering to 10th in December. This period of volatility contrasts with competitors like Rove, which consistently improved its position, moving from 11th in September to 8th by December, and Dime Industries, which also climbed from 12th to 9th. Meanwhile, Cold Fire experienced a decline, dropping from 6th to 12th, indicating potential market share opportunities for Turn. Despite these ranking shifts, Turn's sales showed resilience, with a notable recovery in December, suggesting a strong brand presence and customer loyalty amidst competitive pressures.
Notable Products
In December 2025, Turn's top-performing product was the Strawberry Haze Botanical Blends Oil Disposable Pod, which ascended to the number one rank with notable sales of 8,791 units. The Granddaddy Purple Live Resin Disposable Pod, previously holding the top spot, fell to second place, indicating a shift in consumer preference. Watermelon Sugar High Live Resin maintained a strong presence, holding the third position after a consistent performance in the previous months. The White Gummy Bear Botanical Blend remained steady at fourth place, showing resilience in its category. Interestingly, the Hot Girl Summer Botanical Blends reappeared in the rankings at fifth, highlighting a seasonal interest or promotion effect.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
