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Nov-2025
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Overview
Market Insights Snapshot
Turn's performance in the Vapor Pens category has shown varied trends across different states. In Arizona, the brand has experienced a downward trajectory, slipping from a rank of 20 in August 2025 to the edge of the top 30 by November 2025. This decline in ranking is accompanied by a consistent decrease in sales, reflecting a challenging market environment for Turn in this state. On the other hand, in California, Turn maintained a strong presence, although it did see a slight drop in rankings from 8 in August to 11 by November. Despite this, California remains a key market for Turn, given its substantial sales figures, which, although declining, still position the brand strongly within the state.
In New York, Turn has managed to sustain a relatively stable position within the Vapor Pens category, with minor fluctuations in ranking from 20 in August to 22 in November. This consistency suggests a steady consumer base, although the sales figures indicate a slight downward trend, which could be indicative of increasing competition or market saturation. Notably, the absence of Turn in the top 30 rankings in other states or categories could suggest areas of potential growth or a need for strategic reevaluation. These insights provide a glimpse into Turn's market dynamics, highlighting both challenges and opportunities across different regions.
Competitive Landscape
In the competitive landscape of vapor pens in California, Turn has experienced notable fluctuations in its market position, which may impact its sales trajectory. Over the months from August to November 2025, Turn's rank shifted from 8th to 11th, indicating a downward trend in its competitive standing. This decline in rank is juxtaposed with the performance of brands like Jeeter, which improved from 10th to 9th place, and Dime Industries, which climbed from 12th to 10th. Meanwhile, Cold Fire saw a significant drop from 5th to 12th, suggesting potential volatility in consumer preferences within the category. Turn's sales figures, while initially robust, have shown a decrease in November, aligning with its drop in rank. This competitive dynamic suggests that Turn may need to reassess its market strategies to regain its footing and counter the upward momentum of its competitors.
Notable Products
In November 2025, Turn's top-performing product was the Granddaddy Purple Live Resin Disposable Pod from the Vapor Pens category, maintaining its number one ranking for the third consecutive month with sales of 9002 units. The Watermelon Sugar High Live Resin Disposable Pod climbed to second place, up from third in October, showing a notable increase in sales. The Strawberry Haze Botanical Blends Oil Disposable Pod, which previously held the second position, slipped to third. The Blue Dream Botanical Blends Oil Disposable Pod remained steady at fourth place, while the White Gummy Bear Botanical Blend Disposable Pod fell to fifth place from its previous fourth position. Overall, the rankings reflect a slight reshuffling among the top products, with Granddaddy Purple consistently leading the sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
