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Apr-2025
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Overview
Market Insights Snapshot
Turn has demonstrated varied performance across different states in the Vapor Pens category. In Arizona, Turn has shown a notable upward trend, moving from 22nd place in January 2025 to a peak of 15th in March, before experiencing a slight decline to 18th in April. This fluctuation is mirrored in sales figures, which saw a peak in March, suggesting a strong, albeit briefly sustained, presence in the market. In contrast, California has been a consistently strong market for Turn, maintaining a top 10 position throughout the first four months of 2025. Despite a minor drop from 6th to 8th place by April, the brand's sales volumes in California remain robust, indicating a solid foothold in this competitive landscape.
In New York, Turn's performance paints a different picture. While the brand started the year at 17th place and improved slightly to 16th in March, it fell out of the top 20 by April, ranking 21st. This decline in ranking is coupled with a downward trend in sales, suggesting challenges in maintaining market share in this state. The absence of Turn from the top 30 in any category would indicate a significant struggle to compete, but the brand's presence in the rankings highlights its ongoing efforts to secure its position. These varied performances across states highlight the brand's need to tailor its strategies to local market conditions to maintain and improve its standings.
Competitive Landscape
In the competitive landscape of the California vapor pens market, Turn has experienced notable fluctuations in its ranking and sales from January to April 2025. Initially ranked 7th in January, Turn improved to 6th in February, only to slip back to 7th in March and further down to 8th in April. This downward trend in ranking is mirrored by a decrease in sales, which peaked in March but fell significantly by April. In contrast, Jetty Extracts consistently maintained a strong position, holding steady at 5th and 6th place, with a noticeable increase in sales by April. Meanwhile, Heavy Hitters improved its rank from 8th to 7th by April, indicating a potential threat to Turn's market position. Additionally, Rove and Cold Fire have shown stable rankings, with Cold Fire experiencing a significant drop in sales by April, which could present an opportunity for Turn to reclaim its standing. These dynamics suggest that Turn needs to strategize effectively to counteract its declining trend and capitalize on market opportunities to enhance its competitive edge in California's vapor pens category.
Notable Products
In April 2025, Turn's top-performing product was the Watermelon Sugar High Live Resin Disposable Pod in the Vapor Pens category, securing the number 1 rank with sales of 10,016 units. The Strawberry Haze Botanical Blends Oil Disposable Pod followed closely behind, climbing to the 2nd position from 3rd in March. The Granddaddy Purple Live Resin Disposable Pod saw a drop to 3rd place after consistently holding the top position in the previous months. The Berry Dream Live Resin Disposable made a strong entry into the rankings, achieving 4th place in April, up from 5th in March. Meanwhile, the Blue Dream Botanical Blends Oil Disposable Pod, despite a decrease in rank, still maintained a presence in the top 5, moving from non-ranked in March to 5th in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
