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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Turn operated as a single-category brand in May 2026, with Vapor Pens at 100.0% of mix and a rank of 10 within Vapor Pens in California. Within that category, sales declined 27.1% year over year and 5.1% month over month, while average price slipped 1.3% year over year to $26.63; the lack of diversification left no offset from other categories as category share remained 100.0%. The pattern implies category concentration amplified the 27.1% year-over-year decline, and the 5.1% month-over-month drop signals near-term pressure that price trimming of 1.3% did not fully counteract.
Given a sole focus on Vapor Pens and a rank position of 10 in California, Turn’s positioning is anchored to a segment where a 27.1% year-over-year contraction and 5.1% month-over-month softness heighten volatility exposure. With average price down 1.3% year over year alongside a 100.0% category share, the brand is competing primarily on lineup and price architecture within Vapor Pens rather than mix leverage across categories. The implication is that sustaining or improving rank 10 will likely depend more on stabilizing unit velocity within Vapor Pens than on cross-category buffer strategies, because the current 100.0% concentration leaves limited room to absorb further category-specific swings.
Competitive Landscape
Turn sits at rank #10 in California Vapor Pens in May 2026, slipping 2 positions year over year from #8 while holding flat versus February 2026 at #10, and this persistence below its peak of #5 from December 2024 signals stalled laddering. Competitive momentum is moving away from Turn’s slot: Jetty Extracts climbed from #5 to #3 on 40.6% YoY sales growth while Plug Play moved down from #3 to #4 with a 14.2% YoY sales decline, and category leader STIIIZY held #1 despite a 4.9% YoY sales contraction, widening the execution gap for brands lingering outside the top 5. The pattern implies Turn’s current trajectory—down 2 ranks YoY and static over the last three months—requires either share capture from mid-tier incumbents or a pricing/mix reset to reverse drift away from its December 2024 peak.
Notable Products
Turn Down - Strawberry Haze Botanical Blends Oil Disposable Pod (1g) posted the steepest decline at -41.37% MoM while sliding to rank 5, and Turn Down - Granddaddy Purple Live Resin Disposable Pod (1g) fell -21.60% at rank 2, indicating demand compression at both the premium and flavored ends. Turn Down - Watermelon Sugar High Live Resin Disposable Pod (1g) held rank 1 despite a -10.61% MoM dip, whereas Turn Down - White Gummy Bear Botanical Blend Disposable Pod (1g) dropped -25.49% at rank 6, pointing to category-wide softness centered on flavored variants. With all top-10 SKUs concentrated in Vapor Pens and three Turn Down items registering declines over -20%, the mix implies overexposure to a single format where flavor-led SKUs are losing momentum faster than core Live Resin, suggesting the portfolio needs diversification beyond Vapor Pens to stabilize volumes and margin.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
