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Feb-2026
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Overview
Market Insights Snapshot
Turn has shown a dynamic performance across various states, particularly in the Vapor Pens category. In Arizona, Turn made a notable leap from the 27th position in November 2025 to the 18th spot by January 2026, before slightly slipping to 19th in February. This upward movement indicates a strengthening presence in the Arizona market. Meanwhile, in New York, Turn also demonstrated positive momentum, climbing from 23rd place in November to 17th by February 2026. Such improvements suggest an increasing consumer preference for Turn's products in these regions, reflecting effective market penetration strategies.
In contrast, Turn's performance in California has remained stable, maintaining the 11th position consistently from November 2025 through February 2026. This stability in one of the largest cannabis markets could be seen as a sign of a loyal customer base and robust brand recognition. However, not breaking into the top 10 might also indicate a plateau in growth within this competitive market. It's important to note that Turn did not appear in the top 30 rankings for other states and categories, which could be an area for potential growth or a reflection of strategic focus on specific markets.
Competitive Landscape
In the competitive landscape of vapor pens in California, Turn has maintained a steady rank at 11th place from November 2025 through February 2026. Despite consistent ranking, Turn's sales have shown a downward trend, dropping from November's figures to February's, indicating potential challenges in market penetration or consumer retention. In contrast, Rove has consistently outperformed Turn, holding a stable 9th rank with higher sales figures, suggesting a stronger brand presence or consumer preference. Similarly, Dime Industries has maintained a 10th rank, closely trailing Rove but still ahead of Turn, indicating competitive pressure. Meanwhile, West Coast Cure and Papa's Herb have shown varying ranks but remain behind Turn, which could present opportunities for Turn to strengthen its market position by targeting these competitors' customer bases. Overall, Turn's consistent ranking amidst fluctuating sales highlights the need for strategic marketing efforts to boost consumer engagement and sales growth.
Notable Products
In February 2026, the top-performing product for Turn was the Granddaddy Purple Live Resin Disposable Pod (1g) from the Vapor Pens category, reclaiming the number one spot after a slight dip in previous months. The Strawberry Haze Botanical Blends Oil Disposable Pod (1g) dropped to second place, despite being the top seller in January. The Watermelon Sugar High Live Resin Disposable Pod (1g) maintained its consistent third-place ranking from January. Blue Dream Botanical Blends Oil Disposable Pod (1g) re-entered the rankings at fourth place, following a hiatus in the previous months. Notably, Granddaddy Purple achieved sales of 6441 units, highlighting its strong performance for February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
