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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Turn operated as a single-category brand with Vapor Pens at 100.0% of mix, dropping 15.8% year over year and 12.9% month over month, while average price rose 2.3% year over year to $26.76. Within California Vapor Pens, Turn sat at rank 11, indicating that share consolidation into one category coincided with a rank position outside the top 10. The pattern implies category concentration is amplifying exposure to Vapor Pens cyclicality: declining volumes alongside a modest price uptick and an 11th-place ranking suggest mix rigidity that limits buffer against category-specific headwinds.
With no diversification beyond Vapor Pens (100.0% share) and a June 2026 month-over-month decline of 12.9% against a 15.8% year-over-year drop, the steeper short-term pullback versus the annual rate points to an acceleration in volume pressure. Holding rank 11 in California while pricing is up 2.3% year over year implies a positioning skewed toward maintaining unit revenue per item rather than recapturing volume share; the implication is that sustaining this stance risks further slide if category price elasticity tightens, whereas selectively broadening beyond Vapor Pens or introducing value-tier SKUs could re-balance rank and growth trajectory.
Competitive Landscape
Turn ranks #11 in California Vapor Pens in June 2026, down 4 places year over year from #7, and flat versus March 2026 at #11; the brand’s peak of #5 in December 2024 marks a 6-rank slide from its high. Meanwhile, STIIIZY held #1 year over year with a -6.95% sales change, and Jetty Extracts climbed from #5 to #3 with +47.32% YoY sales, while Plug Play slipped from #3 to #4 with -6.98% YoY, indicating competitors are either consolidating at the top or accelerating into it. The pattern implies Turn’s rank trajectory—down 4 places YoY and 6 from peak—signals lost relative velocity amid a bifurcating competitive set where leaders either defend share or advance rapidly.
Notable Products
Turn Up - Blue Dream Live Resin Disposable Pod (1g) posted the steepest movement in June 2026 with a -21.7% month-over-month decline while sliding to rank 3, whereas Turn Down - Watermelon Sugar High Live Resin Disposable Pod (1g) held rank 1 despite an -8.1% drop, indicating share consolidation at the top. Turn Down - Granddaddy Purple Live Resin Disposable Pod (1g) stayed at rank 2 with a -0.7% dip, and Turn Down - Hot Girl Summer Botanical Blends Distillate Disposable Pod (1g) climbed on +6.1% MoM to rank 4, suggesting the Down sub-line is cushioning volatility from the Up variants. Eight of the top ten are Vapor Pens within the same disposable pod format, and three SKUs with positive or near-flat MoM changes offset two declines over -8%, pointing to a portfolio anchored in steady Down-branded pods with selective flavor rotation. The mix implies Turn is leaning into Down-branded disposables as the commercial core, using incremental flavor innovation rather than chasing aggressive volume spikes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
