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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Turn is stocked at 449 licensed dispensaries across California, New York, and Arizona, 330 of them in California, with the deepest coverage in Los Angeles, San Diego, Sacramento, Santa Ana, and Long Beach. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In August 2026, Turn’s mix concentrated entirely in Vapor Pens at 100.0% share, with category sales down 28.7% year over year and 3.5% month over month; average price moved 3.7% lower year over year while the category rank in California Vapor Pens sat at 11. This all-in allocation to a single category, paired with a 24‑month decline of 14.9% and a month-on-month contraction, implies exposure to category cyclicality without diversification to buffer volatility.
The combination of a 100.0% Vapor Pens concentration and an 11th rank in California suggests Turn competes from a mid-tier share position where small share losses can translate into outsized sales swings, especially with a 3.5% month-over-month dip layered on a 28.7% year-over-year drop. With average price 3.7% lower year over year and no other categories to offset mix effects, the positioning implies that stabilization will depend more on regaining unit velocity within Vapor Pens than on price moves or cross-category spillover.
Competitive Landscape
Turn sits at rank #11 in California Vapor Pens in August 2026, down 3 positions year over year from #8 and 1 position below its May 2026 level of #10, while still trailing its peak of #5 reached in December 2024. In the same window, Jetty Extracts climbed from #4 to #3 with a 40.6% year-over-year sales increase, whereas Plug Play slipped from #3 to #4 with a 14.1% decline, and category leader STIIIZY held #1 while contracting 10.6% year over year. The combination of Turn’s rank erosion from #8 to #11 alongside competitor share shifts—one moving up and another sliding down—implies that Turn’s trajectory reflects lost relative momentum within a reshuffling top tier rather than broad category expansion.
Notable Products
Turn Down - Dragon Fruit Acai Botanica Blend Live Resin Disposable Pod (1g) posted the steepest decline in August 2026 at -41.4% MoM while dropping to rank 10, whereas category leader Turn Down - Watermelon Sugar High Live Resin Disposable Pod (1g) fell -34.2% MoM at rank 1. Turn Up - Blue Dream Live Resin Disposable Pod (1g) slid -14.6% MoM at rank 2, and Turn Down - Granddaddy Purple Live Resin Disposable Pod (1g) contracted -22.0% MoM at rank 4; eight of the top ten are Vapor Pens SKUs from the Down and Up families, concentrating mix risk in one form factor. Amid broad declines, Turn Up - Unicorn Party Botanical Live Resin Disposable Pod (1g) grew 11.6% MoM at rank 7 and Turn Down - Strawberry Haze Botanical Blends Oil Disposable Pod (1g) rose 4.8% MoM at rank 6, but aggregate top-three revenue still centers on a single category with the leading SKU around $105,072. The pattern implies Turn’s commercial direction is over-weighted to Vapor Pens with Down-branded leaders losing momentum, signaling a need to rebalance toward the few Up-branded growers and diversify formats to stabilize rank and share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
