.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Turn's performance in the Vapor Pens category across various states shows a mix of stability and volatility. In Arizona, Turn maintained a rank within the top 30, but there was a noticeable decline from 18th in June to 22nd by September, indicating a downward trend in their market position. This decline is mirrored by a drop in sales figures, suggesting possible challenges in maintaining consumer interest or facing increased competition. Meanwhile, in California, Turn has consistently performed well, staying within the top 10 ranks, although there was a slight dip from 7th in August to 9th in September. This indicates a strong brand presence, but also hints at potential emerging competitors or market shifts that could be influencing their ranking.
In New York, Turn has shown a promising upward trajectory, moving from 30th in June to 16th in September. This significant climb in rankings is accompanied by a substantial increase in sales, especially notable from July to August. This positive movement suggests a growing acceptance and popularity of Turn's Vapor Pens in the New York market, possibly due to effective marketing strategies or product innovations. However, the fact that Turn was not in the top 30 in some states or categories underscores the challenges the brand faces in achieving widespread recognition and success across all regions. This mixed performance across states highlights the dynamic nature of the cannabis industry and the importance of localized strategies for brand success.
Competitive Landscape
In the competitive landscape of vapor pens in California, Turn has experienced notable fluctuations in its ranking over the past few months. Starting from June 2025, Turn held the 8th position, maintaining this rank in July before climbing to 7th in August. However, by September, Turn slipped back to 9th place, indicating a potential challenge in sustaining its upward momentum. This shift is particularly significant when compared to competitors such as Heavy Hitters, which consistently held a higher rank, and Gramlin, which improved its position from 9th to 8th over the same period. Despite Turn's temporary rise in August, its sales in September showed a downward trend, contrasting with the more stable or improving sales figures of its competitors. This suggests that while Turn has the potential to climb the ranks, it faces strong competition and needs to strategize effectively to maintain and improve its market position.
Notable Products
In September 2025, Turn's top-performing product was the Granddaddy Purple Live Resin Disposable Pod in the Vapor Pens category, maintaining its number one rank from August, with sales reaching 9,212 units. The Strawberry Haze Botanical Blends Oil Disposable Pod held steady at the second position, despite a decrease in sales compared to previous months. The White Gummy Bear Botanical Blend Disposable Pod rose to third place, showing an improvement from its consistent fifth-place ranking in the prior months. The Blue Dream Botanical Blends Oil Disposable Pod remained in fourth place, experiencing a decline in sales. Notably, the Hot Girl Summer Botanical Blends Disposable Pod entered the rankings for the first time this month, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
