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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Turn is stocked at 445 licensed dispensaries across California, New York, and Arizona, 323 of them in California, with the deepest coverage in Los Angeles, San Diego, Sacramento, Long Beach, and Santa Ana. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Turn operated as a single-category brand concentrated in Vapor Pens with a 100.0% mix, while category sales declined 16.9% year over year and 2.0% month over month. Average price moved down 4.7% YoY to $26.77 alongside a 2-rank context of category position at rank 10 in California, indicating volume did not offset the pricing pullback. The pattern implies Turn’s all-in exposure to Vapor Pens amplifies category cyclicality, and with YoY contraction outpacing the MoM dip, the brand is leaning on lower prices without enough share or trading-up effects to stabilize rank.
With 100.0% of sales in Vapor Pens and a rank of 10 in California, the 16.9% YoY sales decline against a 4.7% YoY price reduction signals elasticity that is not yielding incremental units at sufficient scale. The 2.0% MoM contraction during October 2026, despite a stable single-category focus, points to saturation risk, and the $26.77 average price anchors Turn in a mid-tier price band where minor pricing moves are unlikely to shift rank meaningfully. This mix and pricing posture imply that Turn’s positioning is tied to defending a mid-pack slot in Vapor Pens rather than expanding breadth or premiumizing within the segment.
Competitive Landscape
Turn sits at rank #10 in California Vapor Pens in October 2026, unchanged YoY from #10, while inching up 1 position from #11 three months ago, and still well below its peak of #5 in December 2024; by comparison, STIIIZY held #1 with a -9.4% YoY sales change and Jetty Extracts climbed from #4 to #3 with a 45.8% YoY increase, indicating that Turn’s flat YoY rank at #10 amid upward moves by rivals like Jeeter from #9 to #5 with 61.1% growth points to share pressure that the minor 1-rank quarterly improvement has not offset; the pattern implies Turn is stabilizing near the lower end of the top 10 while competitors expand faster, making sustained re-entry toward the December 2024 top-5 contingent on reversing relative growth gaps.
Notable Products
Turn is concentrated in one format in October 2026, with All-in-one Disposable vapor pens accounting for 81.5% of sales, while Cartridges make up 18.5%. New launches provide only 4.6% of sales across 36 items, so most of its sales ride on the established disposable lineup.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
