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Apr-2026
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Overview
Market Insights Snapshot
Turn, a notable brand in the Vapor Pens category, has shown varied performance across different states in the early months of 2026. In Arizona, Turn has demonstrated consistent upward movement, improving its rank from 21st in January to 15th by April. This positive trend is complemented by a steady increase in sales, which peaked in March before stabilizing in April. Meanwhile, in California, Turn maintained a strong presence, consistently ranking within the top 11, and even improving to 9th place in April. This suggests a robust foothold in one of the largest cannabis markets. However, the brand's journey in New York presents a mixed picture; despite a dip to 28th place in March, Turn managed to climb back to 25th in April, indicating potential for recovery in this competitive market.
While Turn's performance in the Vapor Pens category has been commendable in states like California and Arizona, the brand's fluctuating rankings in New York highlight challenges in maintaining a consistent top-tier position. The absence of Turn in the top 30 in certain months would be a point of concern, particularly in markets where competition is fierce. Despite these challenges, the brand's ability to rebound in New York suggests resilience and adaptability. For those interested in the cannabis market dynamics, these movements offer a glimpse into the competitive landscape and the strategies that might be at play behind the scenes.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in California, Turn has shown a notable shift in its ranking and sales trajectory over the first four months of 2026. Initially ranked 10th in January, Turn experienced a slight decline to 11th place in February and March, before rebounding to 9th place in April. This fluctuation suggests a competitive struggle but also resilience, as Turn managed to regain its position despite the competitive pressure. Notably, Rove maintained a steady position, improving from 9th to 8th place, indicating a consistent demand for their products. Meanwhile, Jeeter experienced a decline from 8th to 10th place, which could have opened up opportunities for Turn to climb back up the ranks. Cold Fire consistently held the 7th position, showcasing strong market presence and possibly setting a benchmark for Turn to aspire towards. These dynamics highlight the competitive environment Turn is navigating, with opportunities to capitalize on competitors' fluctuations to improve its market position further.
Notable Products
In April 2026, Turn's top-performing product was the Watermelon Sugar High Live Resin Disposable Pod in the Vapor Pens category, which climbed to the number one spot with impressive sales of 7737 units. The Granddaddy Purple Live Resin Disposable Pod, previously ranked first for three consecutive months, dropped to second place. The Strawberry Haze Botanical Blends Oil Disposable Pod showed a significant improvement, moving up to third place from fifth in March. Blue Dream Live Resin Disposable Pod experienced a slight decline, settling at fourth after holding second place in February and March. The Hot Girl Summer Botanical Blends Disposable Pod maintained a steady presence in the top five, ranking fifth in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
