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Jun-2024
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Overview
Market Insights Snapshot
Dime Industries has shown a strong performance in the Vapor Pens category across multiple states. In Arizona, the brand maintained a consistent rank of 4th place from March to May 2024, before moving up to 3rd place in June 2024. This upward movement is reflected in their sales, which increased from $1,812,389 in March to $1,840,972 in June. Similarly, in California, Dime Industries held steady around the 12th and 13th positions, with a slight fluctuation but ultimately returning to 12th place in June. The sales figures in California also show a resilient trend, although there was a dip in May 2024, the brand rebounded in June.
However, Dime Industries faces challenges in the Pre-Roll category in California. The brand was not ranked in the top 30 until May 2024, when it entered at 86th place and improved to 76th place in June. While this indicates some positive movement, the brand still has a long way to go to become a top player in this category. In Nevada, Dime Industries has made significant strides in the Vapor Pens category, climbing from 20th place in March to 13th place by May and maintaining that position in June. This upward trajectory is supported by a notable increase in sales from $217,031 in March to $334,346 in June, highlighting the brand's growing presence in the Nevada market.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Dime Industries has shown a notable upward trend in recent months. Despite starting at the fourth position in March 2024, Dime Industries has climbed to the third rank by June 2024, indicating a positive momentum in market presence and consumer preference. This rise is particularly significant when compared to competitors like Mfused, which has seen a decline from second to fourth place over the same period. Meanwhile, Select has maintained a steady lead in the first position, and STIIIZY has consistently held the second spot. The stability of these top competitors underscores the competitive challenge Dime Industries faces, yet their upward movement suggests effective strategies and growing consumer loyalty. Brands like Abstrakt have remained relatively stable in the fifth position, indicating a less dynamic shift in their market standing. Overall, Dime Industries' recent performance highlights its potential to further disrupt the rankings in Arizona's vapor pen market.
Notable Products
In June 2024, the top-performing product for Dime Industries was Berry White Distillate Disposable (1g) in the Vapor Pens category, maintaining its first-place ranking from March and April after briefly dropping to second in May. Cantaloupe Dream Distillate Disposable (1g) secured the second position, consistent with its previous rankings except for May when it briefly took the top spot. Pink Rose Distillate Disposable (1g) ranked third, reappearing in the rankings after a hiatus in May. Blueberry Lemon Haze Distillate Disposable (1g) held the fourth position, marking its return to the rankings after being absent in April and May. Notably, Peach Kush Distillate Disposable (1g) entered the rankings for the first time in June, securing the fifth spot with sales of 4370 units.
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