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Dec-2025
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Overview
Market Insights Snapshot
Dime Industries has shown consistent performance in the Vapor Pens category, particularly in Arizona where it maintained a strong hold on the number two spot from September to December 2025. This steady ranking in Arizona is complemented by a noticeable increase in sales, suggesting a solid consumer base and effective market strategies. In California, the brand climbed from the 12th position in September to a more competitive 9th place by December, indicating a positive trend in one of the largest cannabis markets in the United States. However, in Nevada, Dime Industries appeared in the rankings only in September, which could signal challenges in maintaining a presence in this state.
In Massachusetts, Dime Industries experienced a slight dip in rankings from 6th to 8th place between September and October, but then stabilized in the 8th position through December. This consistency, paired with increasing sales figures, suggests a resilient foothold in the Massachusetts market. Conversely, in New York, the brand's fluctuating positions between the 24th and 28th spots indicate a more volatile market presence, despite a relatively stable sales performance. This variability in New York could highlight the competitive nature of the market or point to potential areas for strategic improvement for Dime Industries.
Competitive Landscape
In the competitive landscape of vapor pens in California, Dime Industries has shown a promising upward trajectory in the latter months of 2025. Starting from a rank of 12th in September, Dime Industries climbed to 9th place by December, indicating a positive shift in market presence. This improvement in rank is notable when compared to competitors such as Rove, which also improved its position from 11th to 8th during the same period, and Jeeter, which consistently maintained a higher rank, moving from 10th to 7th. Meanwhile, West Coast Cure and Turn experienced more modest rank changes, with West Coast Cure advancing from 14th to 11th, and Turn fluctuating between 9th and 12th before settling at 10th. These dynamics suggest that while Dime Industries is gaining ground, it faces stiff competition from brands like Jeeter and Rove, which have shown stronger sales growth and higher rankings. This competitive insight highlights the importance of strategic marketing and product differentiation for Dime Industries to continue its upward momentum in the California vapor pen market.
Notable Products
In December 2025, the top-performing product from Dime Industries was the Signature Line - Watermelon Kush Distillate Disposable (2g), which reclaimed its position at the top with sales reaching 6096 units. The Signature Line - Cantaloupe Dream Distillate Disposable (2g) saw a notable rise, moving up to second place from fourth in November, indicating a strong increase in popularity. The Signature Line - Blueberry Lemon Haze Distillate Disposable (2g), although previously leading in October and November, slipped to third place. The new entrant, Signature Line - Cantaloupe Dream Distillate Disposable (1g), debuted at fourth place, suggesting a successful launch. Lastly, the Signature Line - Forbidden Apple Distillate Disposable (2g) maintained a consistent position at fifth, showing stable performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
