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Sep-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Countdown has shown a consistent presence in the Beverage category, maintaining an 8th place ranking in both June and July 2025. However, there was a noticeable absence from the top 30 in August, which could indicate a dip in market performance or increased competition during that month. By September, Countdown reappeared in the rankings at 11th place. This fluctuation suggests that while Countdown has a solid foothold in the Missouri beverage market, there may be underlying challenges or opportunities that affect its month-to-month performance.
Across the months analyzed, Countdown's sales figures in Missouri reflect a downward trend from June to September, with sales dropping from $15,551 in June to $11,516 by September. This decline aligns with the brand's drop in rankings in September, highlighting a potential area for strategic improvement. The absence from the top 30 in August could be a significant factor in this trend, emphasizing the importance of maintaining a consistent market presence to sustain sales momentum. The data suggests that while Countdown has the potential to perform well, market dynamics and competition play a crucial role in its success.
Competitive Landscape
In the competitive landscape of the beverage category in Missouri, Countdown has experienced notable fluctuations in its ranking and sales performance. Starting in June 2025, Countdown held the 8th position, maintaining this rank through July. However, by August, Countdown dropped out of the top 20, indicating a significant decline in its market presence. By September, the brand re-entered the rankings at 11th place, suggesting a partial recovery but still trailing behind competitors. Franklin's showed a strong performance, climbing from 7th in June and July to 5th in August, before settling at 8th in September, indicating a more stable market presence. Meanwhile, High Five (MO) consistently maintained its position around 6th and 7th, showcasing steady sales despite a slight decline in September. Countdown's ranking volatility highlights the competitive pressure it faces, particularly from brands like Franklin's, which saw a significant sales spike in August, and High Five, which remains a consistent performer in the Missouri beverage market.
Notable Products
In September 2025, Countdown's Cosmic Lemonade Seltzer (100mg THC, 12oz) maintained its position as the top-performing product, consistently ranking first since June. This beverage category item saw a sales figure of 667 units sold in September. Over the past months, it has shown remarkable consistency, albeit with a notable dip in sales from July to August. Despite this fluctuation, it has managed to retain its leading position, indicating strong consumer preference and brand loyalty. The product's ability to consistently outperform others in its category underscores its dominance in Countdown's lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
