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Jun-2024
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Overview
Market Insights Snapshot
Countdown has shown a strong performance in the Beverage category in Missouri. Starting from a rank of 6 in March 2024, Countdown climbed to 4th place in April and May, and further improved to 3rd place in June. This upward trajectory indicates a significant and consistent increase in market presence and consumer preference. Notably, the sales figures reflect this growth, with a notable jump from $17,137 in March to $55,530 in May, before slightly tapering off to $51,250 in June. This suggests that while Countdown has maintained a strong position, there could be factors influencing a slight dip in sales after May.
While Countdown's performance in Missouri's Beverage category is commendable, it is important to note that the brand did not appear in the top 30 rankings for other states or categories during this period. This absence could be interpreted in multiple ways: either the brand is focusing its efforts heavily on the Missouri market, or it is facing stiff competition in other regions and categories. The data highlights the importance of strategic market penetration and the need for brands to diversify their presence to sustain long-term growth. Further analysis would be required to understand the underlying reasons for Countdown's concentrated success in Missouri and its absence from other rankings.
Competitive Landscape
In the Missouri beverage category, Countdown has shown a notable upward trend in rank and sales over the past few months. Starting from a rank of 6.0 in March 2024, Countdown has climbed to the 3rd position by June 2024. This rise is significant when compared to other brands in the market. For instance, Keef Cola has consistently held the top position, while Drink Loud has maintained its 2nd place ranking. Countdown's sales have also seen a substantial increase, growing from $17,137 in March to $51,250 in June. This growth trajectory suggests that Countdown is effectively capturing market share from competitors like Ripple (formerly Stillwater Brands), which has also improved its rank but at a slower pace. Meanwhile, Wynk has experienced fluctuating ranks and relatively stagnant sales, indicating potential challenges in keeping up with the market leaders. Overall, Countdown's consistent rise in both rank and sales positions it as a strong contender in the Missouri beverage category.
Notable Products
In June 2024, Countdown's top-performing product was Cosmic Lemonade Seltzer (100mg THC, 12oz) in the Beverage category, maintaining its number one ranking from May 2024 with sales figures of 1,225 units. Berry Force Seltzer (25mg THC, 8.5oz) held the second position, showing a slight drop in sales to 790 units from the previous month. Orange Blast Seltzer (50mg) climbed to third place, continuing its upward trend from fifth in April and fourth in May 2024. Berry Force Seltzer (50mg THC, 12oz) was ranked fourth, consistent with its performance in May. Orange Blast Seltzer (25mg THC, 8.5oz) saw a decline, dropping to fifth place from third in May 2024.
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