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Jul-2025
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Overview
Market Insights Snapshot
Countdown has demonstrated a consistent performance in the Beverage category in Missouri, maintaining a steady position at rank 8 from April to July 2025. This stability in ranking suggests a strong foothold in the market, despite fluctuations in sales figures. Notably, the brand experienced a significant increase in sales from May to June, which indicates a potential seasonal demand or successful marketing strategies during that period. However, the slight decline in sales from June to July might warrant attention to sustain growth and maintain competitive positioning.
Interestingly, Countdown's presence in other states or categories is not highlighted within the top 30 brands, which could be seen as a limitation in market penetration beyond Missouri. This absence suggests opportunities for expansion and increased brand visibility in other regions or categories. The brand's consistent performance in Missouri could serve as a blueprint for strategies to enhance its market share in other states. Exploring these avenues could potentially elevate Countdown's overall brand presence and performance across the cannabis industry.
Competitive Landscape
In the Missouri beverage category, Countdown has maintained a consistent rank of 8th place from April to July 2025, indicating a stable position in the market. Despite this consistency, Countdown faces stiff competition from brands like Franklin's, which improved its rank from 7th to 6th place by July, and SoGanja, which, although experiencing a decline from 5th to 7th place, still maintains higher sales figures than Countdown. Notably, Zero Proof entered the top 20 in June, ranking 9th, which could indicate emerging competition. Countdown's sales saw a significant increase in June, but this was not enough to improve its rank, highlighting the competitive nature of the market. As these competitors adjust their strategies, Countdown may need to innovate or enhance its marketing efforts to climb the ranks and increase its market share.
Notable Products
In July 2025, Countdown's top-performing product was Cosmic Lemonade Seltzer (100mg THC, 12oz), which maintained its leading position as the number one ranked product for four consecutive months. This beverage achieved a notable sales figure of 1,322 units, showcasing a consistent increase in sales since April. The product's dominance in the market highlights its popularity and strong consumer demand. Other products that followed in the rankings demonstrated more variability, with some experiencing fluctuations in their monthly positions. Overall, Countdown's product lineup showed a strong performance in the beverage category for July 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
