Countdown

Data Snapshot: May 05, 2024
Countdown Cannabis Brand Logo
<$50K

Apr-2024

Sales

Decline

Trend

6-Month

7

Product Count

SKUs

Countdown

Overview

Markets

Countdown Locations

Product Trends

Countdown Categories

Countdown Sales

Market Insights Snapshot

Countdown Historical Sales by Category

In the competitive landscape of cannabis beverages, Countdown has shown a noteworthy performance across different states, with its presence being particularly strong in Missouri. In this state, Countdown has maintained a top 10 ranking from January to April 2024, starting the year at 4th place, experiencing a slight dip to 6th in March, before climbing back to 4th in April. This fluctuation, while minor, highlights Countdown's resilience and ability to regain its foothold in the market despite the competitive pressures. The sales in Missouri followed a similar pattern, with a notable dip in March before rebounding in April, indicating a strong recovery and consumer loyalty to the brand. This is contrasted with their performance in Massachusetts, where Countdown only appeared in the rankings in January 2024 at 11th place, with no subsequent data available for the following months. This absence could suggest a challenge in sustaining or growing their market presence in Massachusetts, or potentially a strategic shift in focus towards more fruitful markets like Missouri.

While the detailed sales figures are reserved, it's important to highlight that Countdown's initial sales in Massachusetts were reported at 31,545 units in January 2024, offering a glimpse into the brand's potential in new or developing markets. The absence of Countdown from the top 30 brands in the following months in Massachusetts could be interpreted in several ways; however, without further data, it's unclear whether this indicates a strategic withdrawal, supply issues, or other market dynamics at play. On the other hand, the consistent performance in Missouri, marked by a minor setback in March followed by a quick recovery, showcases Countdown's strong market positioning and adaptability in the face of fluctuating market conditions. This analysis points towards a brand that, while facing challenges in certain areas, demonstrates resilience and a capacity to maintain a significant presence in its stronger markets.

Apr-2024 Rank
Beverage
4
Countdown

Competitive Landscape

In the competitive landscape of the beverage category in Missouri, Countdown has experienced a fluctuating performance in terms of rank and sales over the recent months. Initially ranked 4th in January 2024, Countdown saw a slight dip in February, dropping to 5th place, before descending further to 6th in March. However, April marked a notable rebound, with Countdown climbing back up to the 4th position. This rollercoaster in rankings highlights Countdown's volatile standing amidst its competitors. Notably, Keef Cola has consistently dominated the top spot, underscoring its strong market presence with sales significantly higher than Countdown's. Meanwhile, Drink Loud has maintained a steady 2nd rank, showcasing robust performance. Sprinkle and Wynk have also been noteworthy competitors, with Sprinkle making a significant leap from 9th to 5th place between January and April, indicating a rapid growth in popularity and sales, potentially impacting Countdown's market share. This competitive analysis underscores the dynamic nature of the beverage market in Missouri, with Countdown facing stiff competition and the need to strategically navigate its positioning and sales tactics to enhance its market standing.

Countdown market ranking for MO Beverage

Countdown

Notable Products

In April 2024, Countdown's top-performing product was Berry Force Seltzer (25mg THC, 8.5oz) in the Beverage category, maintaining its number one rank consistently from January to April with sales reaching 1085 units. Following closely, Berry Force Seltzer (50mg THC, 12oz) secured the second spot, showing a notable improvement from its third rank in March. The third place was claimed by Orange Blast Seltzer (25mg THC, 8.5oz), which experienced a slight dip from its second position in March. A new entrant to the top products list, Cosmic Lemonade Seltzer (100mg THC, 12oz), made an impressive debut at rank four. Lastly, the Orange Blast Seltzer 4-Pack (110mg THC, 4.4oz) rounded out the top five, maintaining its position from the previous month, highlighting a consistent consumer preference within Countdown's Beverage category.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Berry Force Seltzer (25mg THC, 8.5oz)
Beverage
1
1
1
1
Berry Force Seltzer (50mg THC, 12oz)
Beverage
3
2
3
2
Orange Blast Seltzer (25mg THC, 8.5oz)
Beverage
2
3
2
3
Cosmic Lemonade Seltzer (100mg THC, 12oz)
Beverage
>5
>5
>5
4
Orange Blast Seltzer 4-Pack (110mg THC, 4.4oz)
Beverage
5
4
4
5
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