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Aug-2024
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Overview
Market Insights Snapshot
Countdown has shown consistent performance in the Beverage category in Missouri. Over the past four months, Countdown maintained a steady rank of 5th place from May to July 2024, before improving to 4th place in August 2024. This upward movement in August suggests a positive trend, despite a dip in sales during July. The brand's ability to rebound in August indicates resilience and potential growth in the Missouri market. However, it's important to note that Countdown's sales figures fluctuated, with a notable drop in July before recovering in August.
In other states, Countdown's presence across various categories is less prominent, as it did not rank within the top 30 brands in any other state or category during the same period. This absence highlights areas where the brand could potentially improve its market penetration and visibility. The brand's strong performance in Missouri's Beverage category could serve as a model for expansion strategies in other states. By analyzing the factors contributing to its success in Missouri, Countdown could replicate similar strategies to enhance its position in other markets.
Competitive Landscape
In the Missouri beverage category, Countdown has experienced notable fluctuations in its rank and sales over the past few months. Despite a consistent 5th place ranking from May to July 2024, Countdown improved to 4th place in August 2024. This upward movement is significant, especially considering the consistent dominance of Keef Cola in the top spot throughout this period. Meanwhile, Drink Loud saw a dramatic drop from 2nd place in May to 6th place in August, which may have contributed to Countdown's improved ranking. Additionally, Ripple (formerly Stillwater Brands) and Major have maintained relatively stable positions, with Ripple consistently in 3rd place and Major fluctuating between 4th and 5th places. These shifts in the competitive landscape highlight Countdown's potential for growth and the importance of strategic positioning to capture market share in the evolving Missouri beverage market.
Notable Products
In August 2024, the top-performing product for Countdown was Cosmic Lemonade Seltzer (100mg THC, 12oz) with sales reaching 1202 units, reclaiming its first-place ranking from earlier in the year. Orange Blast Seltzer (25mg THC, 8.5oz) secured the second position, showing a notable increase from its fourth-place ranking in June. Orange Blast Seltzer (50mg) held steady in the third spot, maintaining consistent performance over the months. Berry Force Seltzer (50mg THC, 12oz) ranked fourth, dropping from its second-place position in July. Lastly, Berry Force Seltzer (25mg THC, 8.5oz) fell to fifth place, a significant decline from its second-place ranking in May and June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
