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Apr-2025
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Overview
Market Insights Snapshot
Countdown has shown a notable entry in the Beverage category within the state of Missouri. In March 2025, Countdown made a strong debut by securing the 7th position, which slightly dipped to the 8th position in April 2025. This movement indicates a relatively stable performance in Missouri's beverage market for Countdown, suggesting that while the brand is new to the top ranks, it is maintaining its presence with only a minor fluctuation. The sales figures from January to April show an interesting trend, with a decrease from March to April, possibly pointing towards seasonal factors or increased competition.
Interestingly, Countdown does not appear in the top 30 rankings for the Beverage category in any other state or province besides Missouri during the first four months of 2025. This absence could either be seen as a missed opportunity or as an indication of the brand's focused strategy within a specific market. The lack of presence in other states suggests that Countdown might be concentrating its efforts on solidifying its position in Missouri before potentially expanding its reach. This strategic choice could be pivotal for its long-term growth and market penetration.
Competitive Landscape
In the Missouri beverage category, Countdown has shown a notable presence, debuting in March 2025 at rank 7 and slightly dropping to rank 8 by April 2025. This movement reflects a competitive landscape where brands like High Five (MO) maintain a consistent edge, holding steady at rank 6 during the same period. Meanwhile, Franklin's has demonstrated a positive trajectory, improving from rank 8 in March to rank 7 in April, suggesting a potential challenge to Countdown's position. The sales figures indicate that Countdown's sales were lower than those of High Five (MO), yet they surpassed Zero Proof, which was not ranked in March or April, highlighting Countdown's competitive advantage over some peers. This dynamic environment suggests that while Countdown is a strong contender, strategic efforts may be necessary to climb the ranks and boost sales further.
Notable Products
In April 2025, Countdown's top-performing product was Cosmic Lemonade Seltzer (100mg THC, 12oz) in the Beverage category, maintaining its number one rank consistently from January through April. This product achieved a sales figure of 771 units in April. The Orange Blast Seltzer (25mg THC, 8.5oz) was previously ranked second in January but lacked ranking and sales data in the subsequent months, indicating a possible discontinuation or stock issue. The steady performance of Cosmic Lemonade Seltzer highlights its popularity and consistent demand. Overall, the Beverage category remains strong, driven primarily by the success of Cosmic Lemonade Seltzer.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
