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Aug-2025
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Overview
Market Insights Snapshot
Countdown's performance in the Beverage category in Missouri has shown some stability and minor fluctuations over the summer months of 2025. The brand maintained a consistent presence in the top 10, hovering between the 8th and 9th rank from May through August. This consistency suggests a stable consumer base and effective market strategies in the region. Notably, the sales figures peaked in June, indicating a possible seasonal or promotional influence that bolstered their market presence during that month. However, the subsequent decline in July and August highlights a need for sustained engagement strategies to maintain peak sales levels.
Interestingly, Countdown's absence from the top 30 rankings in other states or provinces suggests either a focused strategy on Missouri or challenges in expanding their market footprint beyond this region. This could be seen as a potential area for growth, as capturing market share in additional areas could bolster overall brand performance. The brand's ability to remain in the top 10 in Missouri, despite minor sales fluctuations, indicates resilience and a potential for scaling similar strategies in other markets. Understanding the dynamics that contribute to their success in Missouri could provide insights into replicating this performance elsewhere.
Competitive Landscape
In the competitive landscape of the Missouri beverage category, Countdown has experienced fluctuating ranks and sales, indicating a dynamic market presence. Despite a brief improvement in June and July 2025, where Countdown moved up to the 8th position, the brand slipped back to 9th place by August. This suggests a challenge in maintaining momentum against competitors like High Five (MO), which consistently held a strong position, ranking 5th or 6th throughout the period. Meanwhile, SoGanja showed a downward trend, dropping from 5th to 8th, which could have provided an opportunity for Countdown to capitalize on. However, Countdown's sales in August were significantly lower compared to its peak in June, indicating potential issues in sustaining customer interest or market share. The re-entry of Drink Loud into the top 10 in August further intensified competition, highlighting the need for Countdown to innovate and strategize effectively to improve its ranking and sales performance in Missouri's beverage market.
Notable Products
In August 2025, Countdown's Cosmic Lemonade Seltzer (100mg THC, 12oz) maintained its top position in the Beverage category, continuing its streak as the number one product for four consecutive months. Despite a decrease in sales to 650 units from its peak of 1318 units in July, it remains the leader. Other products in the lineup showed varied performance, with some experiencing slight shifts in their rankings compared to previous months. Notably, the overall category sales remain robust, indicating sustained consumer interest. This consistent performance highlights Countdown's strong market presence in the beverage sector.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
