Market Insights Snapshot
Starting with the Beverage category, Countdown has shown mixed results across different states. In Arizona, the brand has consistently stayed within the top 20 brands, fluctuating between the 13th and 17th ranks from August to November 2023. This is a decent performance, but there's room for improvement. In contrast, the brand was not ranked in the top 20 in Nevada in September 2023, which indicates a need for better market penetration strategies in that region. However, there was a slight improvement in November as it climbed back to the 20th position.
Countdown's performance in the Beverage category in Massachusetts and Ohio is noteworthy. Despite not being in the top 20 in Massachusetts in August 2023, the brand made a significant leap to the 16th rank in September and further improved to 12th position in October. This upward trend signifies a strong brand presence and growing market share. On the other hand, Countdown has maintained a stable position in the top 10 brands in Ohio, indicating consistent performance. Interestingly, the brand has held a strong 6th position in Missouri over the four months, suggesting a strong foothold in this market.
In the Missouri Beverage category, Countdown has maintained a steady rank at 6th place from August to November 2023. While its rank remained consistent, its sales saw a notable increase in October before slightly declining in November. This is in contrast to Zen Cannabis and High Five, which have fluctuated in rank but have not seen the same level of sales growth. Wynk and James', ranking higher than Countdown, have seen a decrease in sales over the same period. Despite the competition, Countdown's consistent rank and sales growth indicate a strong position within the market.
In November 2023, Countdown's top-selling product was the 'Berry Force Seltzer (25mg THC, 12oz)' with a total of 2899 units sold. This product has consistently held the top rank in sales for the past four months. Following in second place was the 'Orange Blast Seltzer (25mg THC, 12oz)', which also maintained its rank from the previous months. The 'Berry Force Seltzer (50mg THC, 12oz)' rose in ranking from the fourth place in September to the third in November. The remaining products, 'Berry Force Seltzer 4-Pack (110mg)' and 'Orange Blast Seltzer 4-Pack (110mg THC, 4.4oz)', held the fourth and fifth ranks respectively.