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Jun-2024
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Overview
Market Insights Snapshot
Franklin's Stash House has shown varied performance across categories and states in recent months. In Missouri, the brand's Pre-Roll category demonstrated fluctuation, with rankings moving from 12th in March 2024 to 17th by June 2024. Despite this, the brand managed to maintain a presence in the top 30 throughout the period. This indicates a resilient performance in a competitive market. On the other hand, their Vapor Pens category struggled to break into the top 30, with rankings hovering around the 50th mark, only slightly improving to 43rd in May 2024 before dropping back to 47th in June 2024. This suggests that while the brand has a foothold in the Pre-Roll market, it faces significant challenges in the Vapor Pens segment.
Sales figures for Franklin's Stash House in Missouri also reflect these trends. For Pre-Rolls, there was a noticeable dip in sales from March to April 2024, followed by a recovery in May, only to dip again in June. This pattern suggests potential seasonality or market dynamics affecting consumer purchasing behavior. In contrast, Vapor Pen sales showed a more stable trend, with a significant spike in May 2024, indicating a temporary boost in popularity or effective promotional activities during that month. However, the inability to climb higher in the rankings highlights a need for strategic adjustments to gain a stronger foothold in the Vapor Pens market.
Competitive Landscape
In the competitive landscape of Missouri's Pre-Roll category, Franklin's Stash House has experienced notable fluctuations in rank and sales over recent months. Despite a strong start in March 2024 with a rank of 12, the brand saw a dip to 15 in April, a rebound to 11 in May, and a decline to 17 in June. This volatility contrasts with competitors such as Greenlight, which consistently stayed within the top 20 but showed a downward trend from 13 in March to 18 in June, and Sundro Cannabis, which demonstrated a more stable improvement from 18 in March to 15 in June. Meanwhile, Buoyant Bob and Vibe Cannabis (MO) have shown mixed results, with Buoyant Bob recovering from a drop in April to maintain a steady rank of 16 in May and June, and Vibe Cannabis (MO) fluctuating but remaining in the top 20. These dynamics suggest that while Franklin's Stash House has the potential to climb the ranks, it faces stiff competition and must strategize to stabilize and grow its market position.
Notable Products
In June 2024, the top-performing product for Franklin's Stash House was Kush Kingdom Blunt (1g) in the Pre-Roll category, which saw a significant rise to the number one spot with sales of 1941 units. Berries & Cherries Blunt (1g) maintained a strong position, ranking second with notable sales figures. The Berries & Cherries Blunt 5-Pack (3.75g) held steady in third place. Kush Kingdom Blunt 5-Pack (3.75g) experienced a drop to fourth place after leading in May 2024. Berries & Cherries Blunt (0.5g) re-entered the rankings in fifth place, showing a resurgence in popularity.
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