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Dec-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Franklin's has shown a somewhat fluctuating performance across different product categories. In the Pre-Roll category, Franklin's maintained a presence in the top 15, with rankings ranging from 8th to 12th place over the months from September to December 2024. Notably, there was a significant sales increase in December, indicating a strong finish to the year. Conversely, in the Vapor Pens category, Franklin's struggled to break into the top 30 for much of the period, only reaching 32nd place in December, suggesting a potential area for growth or reevaluation.
The performance dynamics across these categories highlight an intriguing contrast. While Franklin's Pre-Roll offerings consistently secured a solid ranking, the Vapor Pens category presents a challenge, as they were often outside the top 30. This pattern might indicate a stronger consumer preference or competitive edge in Pre-Rolls within Missouri, or it could suggest an opportunity for Franklin's to innovate or market their Vapor Pens more aggressively to capture a larger market share. These insights into Franklin's performance across categories and states provide a glimpse into their strategic positioning and potential areas for future focus.
Competitive Landscape
In the competitive landscape of Missouri's Pre-Roll category, Franklin's experienced fluctuating rankings from September to December 2024, indicating a dynamic market presence. Starting at 8th place in September, Franklin's dropped to 10th in October, further declined to 12th in November, but managed to regain its 10th position by December. This fluctuation suggests a need for strategic adjustments to maintain or improve its standing. Notably, Jelly Roll consistently outperformed Franklin's, maintaining a stable 8th position from October through December, which could imply stronger brand loyalty or marketing strategies. Meanwhile, Packs Cannabis (MO) showed a significant upward trend, climbing from 18th in September to 9th in December, potentially posing a future threat to Franklin's market share. In contrast, Vibe Cannabis (MO) and Plume Cannabis (MO) displayed more moderate improvements, with Vibe Cannabis moving from 17th to 12th and Plume Cannabis from 22nd to 11th over the same period. These shifts highlight the competitive pressures Franklin's faces and underscore the importance of strategic marketing and product differentiation to sustain and enhance its market position.
Notable Products
In December 2024, Franklin's top-performing product was the Berries & Cherries Blunt 5-Pack (3.75g) in the Pre-Roll category, which climbed to the number one position with sales amounting to 2313 units. The Berries & Cherries Blunt (1g) also performed exceptionally well, securing the second rank, showcasing a significant rise from its previous absence in November. The Berries & Cherries Distillate Cartridge (1g) in the Vapor Pens category, although dropping to third place, maintained strong sales figures throughout the months. Notably, the Kush Kingdom Blunt 5-Pack (3.75g) entered the top rankings at fourth place in December. Draco Distillate Cartridge (1g) remained consistently popular, holding the fifth spot, showing a slight decline from its previous higher rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
