Market Insights Snapshot
Franklin's Stash House has been a consistent performer in the Pre-Roll category in Missouri. Maintaining a steady rank of 13 throughout the months of August to November 2023, the brand has shown resilience in this competitive market. Sales have seen an upward trend from August to October, with a slight dip in November. This is a good indicator of the brand's popularity and acceptance among Missouri's cannabis consumers, particularly in the Pre-Roll category.
However, the brand's performance in the Vapor Pens category in Missouri has been less than stellar. Franklin's Stash House was not among the top 20 brands in this category in August 2023, which suggests room for improvement. In the following months, the brand's ranking slipped further, reaching 90 in October. Sales figures for these months also reflect this downward trend. This could indicate a need for the brand to reevaluate its strategies in the Vapor Pens category in Missouri.
In the Missouri Pre-Roll cannabis category, Franklin's Stash House has maintained a steady rank of 13th over the months of August to November 2023. This stability contrasts with the fluctuating ranks of its competitors. Amaze Cannabis has shown a significant upward trend, moving from rank 40 in August to rank 11 by November. Conversely, Sinse Cannabis has experienced a slight drop in rank, going from 8th to 14th over the same period. Sunday Papers and Mo' Dank have also seen minor rank changes, with Sunday Papers moving from 12th to 15th and Mo' Dank from 9th to 12th. In terms of sales, Franklin's Stash House has seen a steady increase from August to October, followed by a slight decrease in November, a trend that is mirrored by most of its competitors. However, it's worth noting that all competitors mentioned have higher sales than Franklin's Stash House.
In November 2023, the top-performing product from Franklin's Stash House was the Kush Kingdom Blunt (1g), maintaining its position as the top-selling product for the fourth consecutive month. The second best-seller was the Berries & Cherries Blunt (1g), also holding steady from the previous month. The Kush Kingdom Blunt 5-Pack (3.75g) moved up a spot to take the third position. The Berries & Cherries Blunt 5-Pack (3.75g) dropped a rank to fourth place. Interestingly, the Berries & Cherries Blunt (0.5g) made a comeback to the top five after not being ranked in the past two months. Notably, the Kush Kingdom Blunt (1g) sold a substantial 2213 units in November.