.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Franklin's has shown a consistent presence in the Pre-Roll category in Missouri over the past few months. Despite a slight dip in rankings from 11th in May 2024 to 14th in both June and August, the brand managed to climb back to 12th place in July. This fluctuation suggests a competitive market where Franklin's is maintaining a relatively stable position. The sales figures reflect this stability, with a notable peak in July 2024, indicating a potential seasonal demand or successful marketing campaign during that period.
In the Vapor Pens category, Franklin's has experienced significant movement, with rankings fluctuating from 45th in May to 33rd by August in Missouri. This upward trend is a positive indicator of Franklin's growing market presence in this category, despite not being in the top 30 brands initially. The increase in sales from May to August, with a substantial leap in August, highlights the brand's improving performance and potential consumer preference for their vapor pen products. This contrasts with their more stable but lower-ranked performance in the Pre-Roll category, suggesting different dynamics and competitive pressures in these two segments.
Competitive Landscape
In the Missouri Pre-Roll category, Franklin's has experienced fluctuations in its ranking over the past few months, indicating a competitive landscape. Notably, Franklin's ranked 11th in May 2024 but dropped to 14th by June, then climbed to 12th in July, only to fall back to 14th in August. This volatility suggests that Franklin's is facing stiff competition from brands like Cloud Cover (C3), which maintained a relatively stable position, and Sinse Cannabis, which saw a significant drop from 6th in June to 15th in August. Additionally, Local Cannabis Co. and Daybreak Cannabis have shown varying degrees of improvement, with Daybreak Cannabis notably climbing from 27th in May to 16th in August. These shifts highlight the dynamic nature of the market and the need for Franklin's to adapt its strategies to maintain and improve its standing amidst fierce competition.
Notable Products
For August 2024, Franklin's top-performing product is Kush Kingdom Blunt 5-Pack (3.75g) in the Pre-Roll category, maintaining its lead from previous months with sales of 2,156 units. Berries & Cherries Blunt 5-Pack (3.75g), also in the Pre-Roll category, ranks second, slightly down from its peak in July. The Berries & Cherries Distillate Cartridge (1g) in the Vapor Pens category has risen to third place, showing a consistent upward trend. Berries & Cherries Blunt (1g), another Pre-Roll, has dropped to fourth place after leading in July. New to the rankings is Draco Distillate Cartridge (1g) in the Vapor Pens category, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
