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Apr-2026
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Overview
Market Insights Snapshot
Franklin's has shown varied performance across different product categories in Missouri. In the Beverage category, the brand maintained a steady ranking of 7th place from January through March 2026, before dropping to 9th place in April. This decline in ranking coincides with a noticeable decrease in sales, from $36,608 in January to $20,502 in April. Such a trend suggests that Franklin's might need to reevaluate its strategy in this category to regain its previous standing. On the other hand, in the Pre-Roll category, Franklin's experienced a slight downward shift in rankings, moving from 20th in January and February to 23rd by April. Despite this, sales figures show a consistent performance, indicating that while the brand might be facing stiffer competition, it retains a stable customer base.
In the Vapor Pens category, Franklin's has experienced some fluctuations in its rankings within Missouri. Starting at 27th place in January, the brand dropped to 29th in February, only to climb back to 28th in March and then slip again to 30th by April. This movement suggests a competitive and dynamic market environment, where Franklin's is striving to maintain its presence. Notably, despite the ranking changes, sales figures have remained relatively stable, which could indicate a loyal consumer segment or effective marketing efforts that are keeping sales from dropping significantly. However, the brand's position outside the top 30 in April might be a signal for Franklin's to innovate or adjust its approach to capture a larger market share in the future.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Franklin's has experienced some fluctuations in its market position, which could impact its sales strategy. Notably, Franklin's rank has seen a slight decline from 27th in January 2026 to 30th by April 2026. This downward trend is contrasted by the performance of competitors like Plume Cannabis (MO), which improved its rank from 33rd to 29th, and Acute, which made a significant leap from 39th to 28th in the same period. Meanwhile, Bison and Smackers have shown more stable improvements, with Bison climbing from 47th to 33rd and Smackers maintaining a steady position around the low 30s. These shifts suggest that while Franklin's maintains a strong sales volume, the competitive pressure is increasing, necessitating a strategic review to regain and enhance its market standing in Missouri's vapor pen category.
Notable Products
In April 2026, Berries & Cherries Distillate Cartridge (1g) maintained its top position as the best-selling product for Franklin's, despite a slight decrease in sales to 1000 units. Koughman Stadium Distillate Cartridge (1g) rose to second place from fourth in March, showing a strong performance with 978 units sold. Kush Kingdom Distillate Cartridge (1g) remained consistent in third place, reflecting stable consumer demand. Berries & Cherries Blunt (1g) climbed to fourth place, highlighting its growing popularity since its debut in March. Grape Galaxy Distillate Cartridge (1g) entered the rankings at fifth, indicating a promising start in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
