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Jul-2025
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Overview
Market Insights Snapshot
Franklin's has demonstrated notable performance in the Missouri market, particularly in the Beverage category. The brand consistently held the 7th position from April to June 2025, before climbing to 6th place in July. This upward movement is indicative of a positive trend, with sales figures reflecting a steady increase over the months. This suggests a growing consumer preference or effective marketing strategies in this category. Conversely, in the Vapor Pens category, Franklin's did not manage to break into the top 30, which could indicate a need for strategic adjustments or increased market penetration efforts in this segment.
In the Pre-Roll category within Missouri, Franklin's maintained a stable presence, ranking 16th in April and May before a slight dip to 17th in June and July. Despite this minor decline, the sales figures for Pre-Rolls show resilience, with only a modest fluctuation in revenue. This stability might be attributed to a loyal customer base or consistent product quality. However, the absence of Franklin's in the top 30 rankings for Vapor Pens highlights a potential area for growth, suggesting that while Franklin's is strong in certain categories, there is room to expand and improve in others.
Competitive Landscape
In the competitive landscape of pre-rolls in Missouri, Franklin's has maintained a consistent presence, ranking 16th in both April and May 2025, before slightly dropping to 17th in June and July. This stability in rank suggests a steady market position amidst fluctuating sales figures. Notably, Kushy Punch consistently outperformed Franklin's, holding the 14th position in April and May, and only dropping to 16th in June, before recovering to 15th in July. Meanwhile, Safe Bet showed a dynamic trajectory, climbing from 25th in April to 15th in June, before dropping back to 19th in July, indicating a potential threat if their upward sales trend continues. Packs Cannabis (MO) and Daybreak Cannabis also present competitive pressures, with both brands maintaining ranks close to Franklin's throughout the observed period. For Franklin's, these insights highlight the importance of strategic positioning and potential areas for growth to enhance their competitive edge in the Missouri pre-roll market.
Notable Products
In July 2025, Franklin's top-performing product was the Kush Kingdom Distillate Cartridge (1g) in the Vapor Pens category, climbing from a rank of 3 in June to 1. The Berries & Cherries Blunt (1g) held a strong position, though it shifted slightly from the top spot to rank 2, with notable sales of 838 units. The Kush Kingdom Blunt 5-Pack (3.75g) also shared the second rank, showing significant improvement from its absence in June's rankings. The Tangerine Dream Pre-Roll 10-Pack (5g) made its debut in July, securing the third position. Meanwhile, the Berries & Cherries Blunt (0.5g) maintained its rank at 4, demonstrating consistent performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
