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Jun-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Franklin's shifted heavily into Vapor Pens in June 2026, with category share at 57.86% and year-over-year growth at 306.32% while month-over-month declined 9.17%; meanwhile, Pre-Roll held 40.07% share with a 2.24% year-over-year decline but a 21.31% month-over-month increase. Smaller lines moved in opposite directions: Beverage dropped 36.04% year-over-year and 19.09% month-over-month to 2.01% share, while Edible, at just 0.06% share, fell 58.25% year-over-year but jumped 94.56% month-over-month. Combined with a 26.40% increase in average price to $33.69 and brand-level sales up 70.87% year-over-year, the mix implies consolidation around higher-priced inhalables with short-term rebalancing from Vapor Pens into Pre-Roll.
Positioning in Vapor Pens is reinforced by a June 2026 state-category rank of 22 in Missouri alongside a 57.86% internal mix share and 306.32% year-over-year growth, but the 9.17% month-over-month decline suggests sensitivity to recent pricing or promo cadence relative to Pre-Roll’s 21.31% month-over-month rise. With Beverage shrinking 19.09% month-over-month and Edible’s 94.56% month-over-month surge off a 0.06% base, the pattern implies Franklin's near-term differentiation centers on vapor-led reach with tactical Pre-Roll fills, while subscale ingestibles remain optional rather than core drivers.
Competitive Landscape
Franklin's is ranked #22 in MO Vapor Pens in June 2026, improving 27 positions year over year from #49, and gaining 6 ranks since March 2026 when it was #28; this new peak rank of #22 in June 2026 contrasts with Illicit / Illicit Gardens holding #1 year over year and in June 2026 while growing sales by 27.6%, and Good Day Farm moving from #10 to #2 with 78.8% YoY sales growth, indicating Franklin's trajectory is upward but still outside the top 20, implying share gains are occurring but at a slower competitive pace than leaders consolidating top-five positions.
Notable Products
Koughman Stadium Distillate Cartridge (1g) posted the steepest decline at -41.9% MoM while dropping to rank 5, and Berries & Cherries Distillate Cartridge (1g) fell -28.2% MoM at rank 3, indicating a reversal among previously higher-volume Vapor Pens. In contrast, Kush Kingdom Distillate Cartridge (1g) rose +24.2% MoM to hold rank 1 and Orange Cream Soda Distillate Cartridge (1g) gained +7.9% MoM at rank 2, yet four of the top ten are Vapor Pens with three posting double‑digit MoM declines. Pre-Roll momentum is mixed, with Wake & Bake Blunt (1g) up +9.4% at rank 9 while Berries & Cherries Blunt (1g) is down -21.9% at rank 6, and Pineapple Burst Pre-Roll 10-Pack (5g) entered at rank 4 with $40,487 in June 2026. The pattern implies Franklin's is over-indexed in Vapor Pens where volatility is suppressing consistency, nudging the product mix toward stabilizing growth via selective Pre-Roll expansion and fewer flavor variants in cartridges.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
