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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Franklin's mix tilted heavily toward Vapor Pens at 66.29% share, up alongside a 329.66% year-over-year sales gain and a 41.11% month-over-month rise, while Pre-Roll fell to 31.59% share with a -32.94% YoY decline and a -13.62% MoM drop; Beverage held 2.09% share with -26.97% YoY and -32.32% MoM, and Edible was 0.03% share with -27.26% MoM and no year-ago base. Average price rose 22.72% YoY to $31.52 as Vapor Pens’ average price sat at 34.66 and Pre-Roll at 27.04, indicating mix-driven pricing uplift; the combined shift — a 34.70 percentage-point spread between Vapor Pens and Pre-Roll shares and a rank of 22 in Vapor Pens within Missouri — implies Franklin's is consolidating around inhalables with premium-leaning price points that are pulling volume into higher-priced items.
The pattern — Vapor Pens’ 66.29% share and 41.11% MoM momentum versus Pre-Roll’s 31.59% share and -13.62% MoM slide — implies a repositioning toward a single primary growth pillar rather than a balanced portfolio, with Beverage’s -32.32% MoM and Edible’s 0.03% share signaling deprioritization of ancillary formats. With brand sales up 52.92% YoY against a 22.72% YoY price increase and a 329.66% YoY surge concentrated in Vapor Pens, the rank of 22 in Missouri for Vapor Pens suggests the brand’s near-term upside depends on converting share within that category more than expanding smaller lines, implying pricing power and merchandising should be optimized around pen SKUs while Pre-Roll rationalization prevents margin dilution.
Competitive Landscape
Franklin's is currently ranked #22 in MO Vapor Pens, improving 29 positions from #51 year over year, and tightening further from #29 in February 2026 to its peak of #22 in May 2026. In contrast, Illicit / Illicit Gardens held #1 both year over year and in May 2026 while growing sales by 33.1%, and Galactic advanced from #7 to #2 alongside a 70.0% sales lift, indicating competitors are converting momentum into top-tier rank stability as Franklin's climbs from the lower half into the low-20s. The juxtaposition of a 29-rank YoY gain and a 7-rank improvement in the last three months implies Franklin's is on a catch-up trajectory that narrows the gap to mid-tier positions but still trails leaders consolidating share at the very top.
Notable Products
24K Gold Distillate Cartridge (1g) posted the largest May 2026 movement with +102.8% MoM and rose into rank 3, while Draco Distillate Cartridge (1g) followed at +99.6% MoM from a lower base to rank 4; both trails the category leader Koughman Stadium Distillate Cartridge (1g) at rank 1 with +70.6% MoM and $52,891 in sales, indicating intensifying momentum at the top of the Vapor Pens lineup. With Vapor Pens occupying ranks 1 through 8 and Pre-Rolls limited to ranks 9 and 10, the portfolio skews toward cartridges, and Orange Cream Soda Distillate Cartridge (1g) added +71.3% MoM at rank 6 versus Berries & Cherries Distillate Cartridge (1g) at +38.5% MoM in rank 2, signaling that flavor extensions with triple‑digit or high‑double‑digit gains are reshaping the pecking order. The concentration of eight Vapor Pens in the top ten points to a category-led strategy where rapid MoM acceleration among mid-pack cartridges can convert into share capture faster than incremental Pre-Roll gains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
