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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Franklin's is stocked at 132 licensed dispensaries across Missouri, New Jersey, and 2 other states, 116 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Independence, and Springfield. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Franklin's split is concentrated in Pre-Roll at 49.02% share and Vapor Pens at 48.66% share, with Beverage a small 2.32% slice; within that mix, Vapor Pens surged 129.46% year over year while dropping 16.88% month over month, and Pre-Roll fell 6.13% year over year but rose 3.56% month over month. Despite a 26.71% brand sales increase year over year and a 15.24% lift in average price to $32.46, Beverage contracted both year over year by 55.62% and month over month by 12.40%, indicating that August 2026 growth leaned on premium-priced inhalables even as near-term volatility weighed on Vapor Pens.
The pivot toward inhalables aligns with Franklin's being ranked 30th in Vapor Pens in Missouri, where the August 2026 category share reached 48.66% and the average price in Vapor Pens sat 5.75% above the brand average, while Pre-Roll’s 49.02% share and 3.56% month-over-month uptick provided steadier base volume. With Beverage down to 2.32% mix alongside a 55.62% year-over-year decline and Vapor Pens carrying a 129.46% year-over-year jump but a 16.88% month-over-month dip, the positioning signal is to treat Vapor Pens as the growth engine and Pre-Roll as the stabilizer, implying emphasis on rank gain in Vapor Pens while guarding mix against further Beverage erosion.
Competitive Landscape
Franklin's sits at rank #30 in MO Vapor Pens in August 2026, improving 13 positions from #43 year over year, but falling 8 spots from its three-month peak at #22 in May 2026; meanwhile, Illicit / Illicit Gardens moved from #2 to #1 and Good Day Farm advanced from #7 to #3 with a 59% YoY sales lift, indicating that while Franklin's YoY rank gain is material, the brand’s slip from #22 to #30 by August 2026 implies momentum has cooled relative to leaders consolidating share at the top.
Notable Products
Berries & Cherries Distillate Cartridge (1g) posted the steepest move in August 2026 with a -46.5% MoM drop to $26,362 while sliding to rank 6, and Berries & Cherries Blunt (1g) also contracted -12.7% at rank 5; in contrast, Koughman Stadium Distillate Cartridge (1g) rose 13.6% to rank 3. Pre-Rolls account for five of the top ten SKUs, led by Berries & Cherries Blunt 5-Pack (3.75g) at rank 1 with a -3.4% MoM change and Wake & Bake Blunt (1g) at rank 10 with a -16.0% decline, suggesting category breadth but uneven SKU momentum. The pattern implies a portfolio tilting toward multi-pack Pre-Rolls for volume while single-unit formats and select Vapor Pens face price or velocity pressure that requires SKU-level pruning.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
