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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Franklin's is stocked at 125 licensed dispensaries across Missouri and New Jersey, 118 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Independence, and Springfield. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Franklin's mix tilted toward Vapor Pens at 53.10% share with 98.91% YoY growth and 27.55% MoM, while Pre-Roll held 44.61% share with 16.09% YoY and 6.02% MoM; Beverage was 2.29% share with -38.45% YoY but a 13.52% MoM uptick. Average price rose 14.22% YoY to $32.08 alongside category-level price points of $33.68 in Vapor Pens and $31.72 in Pre-Roll, indicating consumers tolerated higher tickets where velocity was strongest. With brand sales up 44.46% YoY and Vapor Pens ranked 25th in Missouri, the pattern implies Franklin's growth is being pulled by higher-priced inhalables and constrained by a shrinking Beverage base, concentrating momentum where price elasticity is currently favorable.
The shift toward Vapor Pens gaining 27.55% MoM while Pre-Roll advanced 6.02% MoM, combined with a 98.91% YoY surge in Vapor Pens against a -38.45% YoY drag in Beverage, implies a positioning anchored in performance inhalables rather than low-ticket experimentation. Holding a 53.10% share in Vapor Pens and a 44.61% share in Pre-Roll while sitting at rank 25 in Missouri suggests headroom: pushing Vapor Pen assortment breadth and premium tiers can convert the 14.22% YoY price climb into sustained share, while Beverage’s 13.52% MoM rebound is better treated as tactical fill-in rather than a growth pillar.
Competitive Landscape
Franklin's sits at rank #25 in MO Vapor Pens for September 2026, improving 10 positions from #35 year over year but slipping 2 spots from #23 in June 2026, while its peak of #22 in May 2026 remains unrecaptured; in contrast, Good Day Farm advanced from #5 to #3 with a 35.36% YoY sales increase and Rove fell from #3 to #5 with a -4.34% YoY sales change, indicating Franklin's mid-pack gains are outpaced by faster climbers above and offset by minor recent slippage below, implying a stabilization phase where incremental improvements will require share capture rather than category lift.
Notable Products
Berries & Cherries Blunt (1g) posted the standout move in September 2026 with a 52.4% month-over-month gain to rank 1, while Berries & Cherries Distillate Cartridge (1g) rose 30.5% to rank 2. Pre-Rolls accounted for five of the top ten SKUs and held ranks 1, 3, 4, 7, and 9, whereas Vapor Pens occupied ranks 2, 5, 6, and 10 with a mixed trend that included a -1.7% dip for Galactic Glue Distillate Cartridge (1g). This pattern implies a tilt toward flavor-led Pre-Rolls driving the leaderboard while Vapor Pens provide secondary lift, signaling an assortment leaning into impulse-friendly formats with selective cartridge support.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
