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Apr-2025
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Overview
Market Insights Snapshot
Franklin's has shown notable performance in the Missouri market, particularly within the Beverage and Pre-Roll categories. In the Beverage category, Franklin's made a significant entrance in March 2025, debuting at the 8th position and improving to the 7th position by April. This upward trend suggests a growing consumer preference for their beverage offerings. Meanwhile, in the Pre-Roll category, Franklin's consistently maintained a presence within the top 20, peaking at the 11th position in February 2025. However, despite a slight decline to 16th in April, their sustained ranking indicates a strong foothold in this segment.
On the other hand, Franklin's performance in the Vapor Pens category in Missouri has been less stable. Starting at the 40th position in January 2025, they managed to climb to 37th in February but then experienced a drop back to the 45th position by April. This fluctuation outside the top 30 highlights potential challenges in gaining traction within this category. Such volatility might suggest either a highly competitive market or a need for strategic adjustments in their vapor pen offerings. The absence of a top 30 ranking in this category could be a point of concern for the brand's overall market strategy in Missouri.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Franklin's has demonstrated a resilient performance amidst fluctuating market dynamics. Despite not being in the top 20 in January 2025, Franklin's surged to 11th place in February, showcasing a significant upward momentum. However, the brand experienced slight volatility, dropping to 14th in March and 16th in April. This fluctuation is noteworthy when compared to competitors like Kushy Punch, which consistently improved its rank from 24th in February to 12th in March, and Vibe Cannabis (MO), which saw a dip from 11th in March to 17th in April. Meanwhile, Flora Farms maintained a stable presence, holding 15th place in both March and April. The competitive pressure from these brands suggests that while Franklin's has shown the ability to climb ranks, sustaining its position will require strategic efforts to counteract the consistent performances of its rivals.
Notable Products
In April 2025, Franklin's top-performing product was the Berries & Cherries Blunt (1g) in the Pre-Roll category, reclaiming its number one spot after a brief dip to second place in February and March. The Berries & Cherries Distillate Cartridge (1g) in the Vapor Pens category, which had led the sales in February and March, dropped to second place. Notably, the Berries & Cherries Blunt (0.5g) debuted at third position with sales of 1056.0, while the Kush Kingdom Blunt (1g) entered the rankings at fourth. The Berries & Cherries Blunt 5-Pack (3.75g) maintained a consistent presence, although it fell to fifth place from its previous third-place standing in March. These shifts indicate a dynamic market preference within Franklin's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
