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Dec-2025
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Overview
Market Insights Snapshot
Franklin's has shown a consistent presence in the Beverage category in Missouri, maintaining a solid 8th rank from September through December 2025. This stability indicates a strong foothold in the market, despite a slight dip in sales in November. The brand's ability to hold its rank suggests a loyal customer base and effective product positioning within the state. However, the lack of ranking in the top 30 for Vapor Pens during the same period highlights a potential area for growth or a need for strategic adjustments to enhance their visibility and competitiveness in this category.
In the Pre-Roll category, Franklin's experienced a downward trend in Missouri, moving from 16th to 20th rank from September to December 2025. This decline in ranking, coupled with a decrease in sales, might indicate increasing competition or shifting consumer preferences. The volatility in rankings for Vapor Pens, where they did not make it into the top 30, suggests that Franklin's may need to reassess its product offerings or marketing strategies to better capture market share. The brand's performance across these categories underscores the dynamic nature of the cannabis market in Missouri and the importance of adaptability and innovation in maintaining a competitive edge.
Competitive Landscape
In the competitive landscape of Missouri's Pre-Roll category, Franklin's has experienced notable fluctuations in rank and sales over the last few months of 2025. Starting from a rank of 16 in September, Franklin's saw a decline to 18 in October and further to 21 in November, before slightly recovering to 20 in December. This trend indicates a challenging period for Franklin's as it navigates a competitive market. Meanwhile, Daybreak Cannabis maintained a relatively stable presence, although it dropped out of the top 20 in December, while Robust showed impressive upward momentum, climbing from 43 in September to 18 by December. Curio Wellness and Acute also demonstrated varying degrees of improvement, with Curio Wellness consistently staying within the top 20 and Acute making a steady climb. These dynamics suggest that while Franklin's remains a key player, it faces stiff competition from brands like Robust, which are rapidly gaining market share, potentially impacting Franklin's sales and market positioning in the near future.
Notable Products
In December 2025, Franklin's top-performing product was the Kush Kingdom Distillate Cartridge (1g) in the Vapor Pens category, climbing to the number one rank with sales of 1367 units. The Koughman Stadium Distillate Cartridge (1g) followed closely in second place, having previously held the top rank in November. Galactic Glue Distillate Cartridge (1g) made a significant leap to third place after not being ranked in November. Draco Distillate Cartridge (1g) maintained a steady presence, moving slightly to fourth place from its previous third rank. Berries & Cherries Distillate Cartridge (1g), despite being the top product in September and October, saw a decline to fifth place in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
