Franklin's

Franklin's has demonstrated a consistent presence in the Missouri market, particularly in the Beverage category where they maintained a steady rank of 7th in July and August 2025, before slightly dropping to 8th in both September and October 2025. This stability suggests a strong foothold in the Beverage category, despite the slight dip. In the Pre-Roll category, Franklin's showed some variability, improving from 17th in July to 14th in August, but then slipping back to 17th by October. This fluctuation indicates a competitive landscape that Franklin's navigates with moderate success. The Vapor Pens category saw Franklin's outside the top 30 initially, but they made notable progress, achieving a rank of 34 in September, before dropping slightly to 41 in October. This upward trend, despite the slight decline, highlights a potential growth area for Franklin's in the Missouri market.

While Franklin's has shown resilience in maintaining their rankings in some categories, their absence from the top 30 in the Vapor Pens category in July and August 2025 could be seen as a challenge. However, their subsequent rise to 34th in September indicates a positive shift in consumer interest or strategic improvements. The sales figures reflect these movements, with a notable peak in Vapor Pens sales in September, suggesting that Franklin's efforts in this category might be starting to pay off. The Beverage category's consistent ranking, paired with stable sales, demonstrates Franklin's ability to sustain consumer loyalty in this segment. The Pre-Roll category, while fluctuating slightly, still maintains a presence in the top 20, indicating a strong brand recognition and customer base that Franklin's could leverage for future growth.