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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Franklin's is stocked at 147 licensed dispensaries across Missouri, New Jersey, and 2 other states, 132 of them in Missouri, with the deepest coverage in St. Louis, KCMO, Columbia, Independence, and Kansas City. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Franklin's category mix tilted toward Vapor Pens at 53.86% share with year-over-year growth of 248.15% but a month-over-month dip of 3.76%, while Pre-Roll held 43.71% share with 2.03% YoY and 11.85% MoM growth. Beverage remained niche at 2.41% share with a 28.12% YoY decline but a 21.33% MoM lift, and Edible contracted to 0.02% share with an 87.32% YoY and 64.94% MoM drop. With Franklin's average price up 20.32% YoY to $33.33, the mix shows accelerating volume/price leverage in Vapor Pens alongside a tactical Pre-Roll rebound, implying July strength is concentrated in two format pillars rather than broad-based expansion.
Positioning-wise, Franklin's dependence on two categories raises both upside and exposure: leadership mass in Vapor Pens is expanding quickly YoY (+248.15%) but is sensitive MoM (-3.76%), while Pre-Roll provides counterbalance with double-digit MoM growth (+11.85%) off modest YoY (+2.03%). In Missouri Vapor Pens, a rank of 26 indicates mid-pack visibility; paired with a 53.86% internal share and a 20.32% YoY price lift, the pattern suggests room to trade up in pens while using Pre-Roll momentum to stabilize monthly volatility, shifting Franklin's toward a value-plus posture anchored in two high-velocity form factors rather than portfolio breadth.
Competitive Landscape
Franklin's sits at rank #26 in MO Vapor Pens in July 2026 after climbing 21 spots year over year from #47, and it improved 4 places versus April 2026 when it was #30; that movement follows a peak at #22 in May 2026 and a 4-place slide since that peak, indicating volatile mid-pack momentum. In contrast, Galactic advanced from #5 to #2 with 51.4% YoY sales growth, while Good Day Farm moved from #8 to #3 on 61.8% YoY growth, showing faster upward displacement at the top as Franklin's gains are concentrated below the top 20. The pattern implies Franklin's rank trajectory is improving but not yet breaking into the leadership cluster, risking future crowd-out if top-5 acceleration persists.
Notable Products
Berries & Cherries Distillate Cartridge (1g) posted the standout move in July 2026 with a 70.2% MoM surge to $50,203 while holding rank 1, outpacing the next vapor pen riser Galactic Glue Distillate Cartridge (1g) at rank 4 with a 41.9% gain. Koughman Stadium Distillate Cartridge (1g) slid 7.0% at rank 9 as Grape Galaxy Distillate Cartridge (1g) inched up 2.2% at rank 8, and three vapor pen SKUs in the top ten suggests a consolidated upswing within the format. The mix of double‑digit vapor pen increases alongside a single‑digit decline indicates Franklin's is concentrating velocity into a few flagship cartridges while trimming tail exposure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
