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Mar-2026
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Overview
Market Insights Snapshot
Franklin's has shown varied performance across different product categories in Missouri. In the Beverage category, Franklin's consistently maintained its position at rank 7 from January to March 2026, improving from the 8th position in December 2025. This steady ranking indicates a stable market presence, even as sales fluctuated slightly over the months. Meanwhile, in the Vapor Pens category, Franklin's experienced a notable climb from the 38th position in December 2025 to 28th by March 2026. This upward movement suggests an increasing consumer preference or successful marketing strategies in this category, despite the brand not initially being in the top 30.
Conversely, Franklin's performance in the Pre-Roll category in Missouri has seen a gradual decline in rankings, dropping from 17th in December 2025 to 21st by March 2026. This downward trend might indicate growing competition or shifts in consumer preferences that Franklin's needs to address. It's also worth noting that the brand did not make it into the top 30 for Vapor Pens initially, but managed to secure a position by January 2026, showcasing potential growth areas. These movements across categories highlight the dynamic nature of Franklin's market performance and point to areas of both strength and opportunity.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Franklin's has shown a dynamic shift in rankings over the past few months, reflecting a promising trajectory in the market. Starting from a rank of 38 in December 2025, Franklin's made a significant leap to 27 in January 2026, indicating a strong surge in market presence. Although there was a slight dip to 29 in February, Franklin's quickly recovered to 28 in March. This fluctuation in rank is mirrored by a consistent increase in sales, suggesting that Franklin's is gaining traction among consumers. In comparison, Curio Wellness experienced a steady improvement, moving from rank 30 to 27 over the same period, while Proper Cannabis and Atta faced more variability in their rankings. Notably, Acute showed a significant jump from 47 to 30 in March, indicating a potential emerging competitor. These insights suggest that while Franklin's is on a positive growth path, maintaining this momentum will be crucial as the competitive landscape continues to evolve.
Notable Products
In March 2026, Franklin's top-performing product was the Berries & Cherries Distillate Cartridge (1g) in the Vapor Pens category, regaining its top position from January with sales hitting 1311 units. The Draco Distillate Cartridge (1g) ascended to the second rank, improving from its consistent fourth and fifth places in previous months. Kush Kingdom Distillate Cartridge (1g) dropped to third place, marking its lowest rank since December. Koughman Stadium Distillate Cartridge (1g), which was the leader in December, fell to fourth place in March. Notably, the Berries & Cherries Blunt (1g) entered the rankings in the Pre-Roll category at fifth place, showcasing its potential as a new contender in the product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
