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Sep-2025
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Overview
Market Insights Snapshot
Franklin's has demonstrated notable fluctuations in its performance across different product categories in Missouri. In the Beverage category, the brand maintained a strong presence, ranking consistently within the top 10 from June through September 2025. The most significant movement occurred in August, where Franklin's climbed to the 5th position, indicating a peak in consumer demand during that month. However, a slight decline to the 8th rank in September suggests potential challenges or increased competition. In the Pre-Roll category, Franklin's showed a more stable performance, hovering around the mid-teens. Despite this stability, they did not break into the top 10, which might point to room for growth or an opportunity to enhance their market share.
In contrast, Franklin's journey in the Vapor Pens category in Missouri reflects a positive upward trajectory. Starting from the 48th position in June, the brand made a significant leap to the 33rd spot by September 2025. This improvement suggests an increasing consumer preference or effective marketing strategies that boosted their visibility and sales. However, it is important to note that Franklin's did not secure a position within the top 30, which could be seen as a target for future growth. The absence from the top ranks in this category may highlight potential areas for strategic development or product innovation to better compete in the market.
Competitive Landscape
In the competitive landscape of Missouri's Pre-Roll category, Franklin's has experienced notable fluctuations in its ranking and sales over the past few months. Starting from June 2025, Franklin's was ranked 17th, improving to 16th in July, peaking at 14th in August, but then slipping back to 16th in September. This pattern indicates a temporary boost in sales during August, which was not sustained into September. In comparison, Kushy Punch consistently maintained a higher ranking than Franklin's, except for August when Franklin's surpassed them. Meanwhile, Packs Cannabis (MO) showed a strong upward trend, surpassing Franklin's in both August and September, suggesting a competitive threat. Daybreak Cannabis and Plume Cannabis (MO) remained mostly behind Franklin's, although Plume's significant drop in September highlights the volatility in this market. These dynamics suggest that while Franklin's has moments of competitive strength, maintaining consistent growth in this fluctuating market remains a challenge.
Notable Products
In September 2025, Franklin's top-performing product was the Berries & Cherries Distillate Cartridge (1g) from the Vapor Pens category, maintaining its number one rank from August with sales reaching 1,449 units. The Koughman Stadium Distillate Cartridge (1g) rose significantly to second place, marking a notable climb from fifth place in August. Kush Kingdom Distillate Cartridge (1g) secured the third position, re-entering the top rankings after not being listed in August. Draco Distillate Cartridge (1g) debuted in the rankings at fourth place with impressive sales figures. Galactic Glue Distillate Cartridge (1g) fell to fifth place, dropping from its previous second position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
