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Feb-2026
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Overview
Market Insights Snapshot
Franklin's has shown a notable performance in the Missouri market, particularly in the Beverage category, where the brand consistently held the 8th position in November and December 2025, before improving to 7th place in January and February 2026. This upward movement indicates a strengthening presence and possibly an increasing consumer preference for their beverage products. In contrast, their performance in the Pre-Roll category saw a slight decline, moving from 17th place in November 2025 to 20th by February 2026. This drop might suggest a need for strategic adjustments or increased competition in the pre-roll segment.
In the Vapor Pens category, Franklin's demonstrated a significant improvement, breaking into the top 30 in January 2026, reaching 27th place, and maintaining a similar position in February. This is a positive development, especially considering they were outside the top 30 in earlier months. The growth in this category might reflect successful marketing strategies or product innovations that appeal to consumers. However, it's important to note that despite these gains, Franklin's was not in the top 30 for Vapor Pens in November 2025, highlighting the competitive nature of this category and the challenges that remain for sustained growth.
Competitive Landscape
In the Missouri Vapor Pens category, Franklin's has demonstrated a notable upward trajectory in rankings over the past few months, moving from 38th in November 2025 to 27th in January 2026, before slightly declining to 29th in February 2026. This improvement in rank is indicative of a significant increase in sales, particularly from December 2025 to January 2026. Despite this positive trend, Franklin's faces stiff competition from brands like Proper Cannabis, which consistently maintained a higher rank, fluctuating between 25th and 27th place during the same period. Additionally, Local Cannabis Co. has shown steady improvement, climbing from 39th to 28th, potentially posing a future threat to Franklin's position. Meanwhile, Atta and Kusch have experienced mixed results, with Atta dropping to 33rd in January before recovering to 30th in February, and Kusch maintaining a relatively stable position around the 30th mark. These dynamics suggest that while Franklin's is on an upward trend, maintaining this momentum will require strategic efforts to outpace these close competitors.
Notable Products
In February 2026, the top-performing product for Franklin's was the Koughman Stadium Distillate Cartridge (1g) in the Vapor Pens category, reclaiming its number one position after a dip to fourth in January. The Kush Kingdom Distillate Cartridge (1g) maintained its second-place ranking consistently from December 2025 through February 2026, despite a decrease in sales to 1066 units. The Berries & Cherries Distillate Cartridge (1g) experienced a drop from first place in January to third in February, showing a notable decline in sales to 1011 units. The Draco Distillate Cartridge (1g) held steady in fourth place for both January and February, while the 24K Gold Distillate Cartridge (1g) made its debut in the rankings, securing the fifth spot. This month saw Koughman Stadium Distillate Cartridge (1g) leading with sales of 1211 units, marking its resilience as a top choice among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
