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Aug-2025
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Overview
Market Insights Snapshot
Franklin's has shown notable progress in the Missouri market, particularly in the Beverage category. Over the summer months, their ranking improved from 7th in May to 5th by August 2025. This upward movement is accompanied by a significant increase in sales, nearly doubling from May to August. Such a trend indicates a growing consumer preference for Franklin's beverages, suggesting effective brand positioning and possibly successful marketing or product innovation. However, it's worth noting that their presence in other states or provinces within this category is not mentioned, which could imply a more localized strategy or less competitive performance elsewhere.
In the Pre-Roll category, Franklin's maintained a stable yet modest improvement in Missouri, moving from a rank of 16th in May to 15th by August. While this is a positive shift, their position outside the top 10 suggests there is still substantial room for growth. In contrast, their performance in the Vapor Pens category, where they remained outside the top 30, highlights a potential area for strategic development. Although there was a gradual improvement in ranking from 48th to 41st over the same period, the brand's impact in this segment remains limited. This mixed performance across categories could reflect varying consumer preferences or competitive pressures in the Missouri market.
Competitive Landscape
In the competitive landscape of the Missouri pre-roll category, Franklin's has shown a consistent presence, maintaining a rank within the top 20 from May to August 2025. Despite facing stiff competition, Franklin's improved its rank from 17th in June to 15th in August, indicating a positive trend in market positioning. In comparison, Flora Farms consistently ranked higher, maintaining a steady position at 13th in both July and August, suggesting a stronger foothold in the market. Meanwhile, Kushy Punch and Plume Cannabis (MO) experienced fluctuations, with Plume Cannabis dropping from 11th in May to 17th in August, which could indicate potential opportunities for Franklin's to capture more market share. Additionally, Packs Cannabis (MO) showed a notable improvement, climbing from 18th in July to 14th in August, which highlights the dynamic nature of this competitive market. Franklin's upward trend in rank and sales suggests a growing consumer preference and potential for further growth in the Missouri pre-roll sector.
Notable Products
In August 2025, Franklin's top-performing product was Berries & Cherries Distillate Cartridge 1g, leading the sales with 1078 units sold. Following closely was Galactic Glue Distillate Cartridge 1g, securing the second position with robust sales figures. The Party Pack - Triple Burger Pre-Roll 10-Pack 5g ranked third, demonstrating strong consumer preference in the pre-roll category. Berries & Cherries Blunt 1g saw a decline in its ranking, dropping from the top position in May and June to fourth place by August. Koughman Stadium Distillate Cartridge 1g made its entry into the top five for the first time, indicating a growing interest in vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
