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Nov-2025
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Overview
Market Insights Snapshot
In Missouri, Franklin's has shown varying performance across different product categories. For the Beverage category, Franklin's maintained a consistent ranking at 8th place from September to November 2025, although it saw a slight decline in sales from $40,168 in August to $28,643 by November. This stability in ranking, despite a drop in sales, indicates strong brand loyalty or a stable market share in the Beverage category. In contrast, the Pre-Roll category saw Franklin's drop from 15th to 17th place between August and November, suggesting increased competition or a shift in consumer preferences. Despite this, the sales figures indicate a relatively stable performance, with only a modest decrease over the months.
The Vapor Pens category presents a different story, with Franklin's not making it into the top 30 brands in August but climbing to 34th place by September and eventually reaching 37th by November. This upward trajectory in rankings, alongside fluctuating sales figures, suggests a growing presence in the Vapor Pens market. This movement could indicate strategic shifts or successful marketing efforts that are beginning to pay off. However, the absence from the top 30 in August highlights the challenges Franklin's faced earlier in the year within this category. This mixed performance across categories suggests that while Franklin's is a strong contender in certain areas, there are opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Franklin's has experienced some fluctuations in its ranking, moving from 15th in August 2025 to 17th in both October and November 2025. This slight decline in rank is notable when compared to competitors such as Packs Cannabis (MO), which maintained a steady 15th position throughout the same period. Meanwhile, Robust showed a remarkable ascent, climbing from 38th in August to 18th in November, indicating a significant boost in sales momentum. Similarly, Galactic improved its rank from 19th to 16th, surpassing Franklin's by November. The data suggests that while Franklin's has maintained a consistent presence in the top 20, the brand faces increasing competition from rapidly advancing brands like Robust and Galactic, which could impact its market share if the trend continues.
Notable Products
In November 2025, the top-performing product for Franklin's was the Koughman Stadium Distillate Cartridge (1g) in the Vapor Pens category, which rose to first place with sales of 1495 units. Berries & Cherries Distillate Cartridge (1g), also in the Vapor Pens category, fell to second place after consistently holding the top spot for the previous three months. Draco Distillate Cartridge (1g) maintained a strong presence, ranking third, though it experienced a slight drop from its second-place position in October. Mellow Rays Distillate Cartridge (1g) entered the rankings for the first time in November, securing the fourth spot. Meanwhile, Berries & Cherries Blunt (1g) in the Pre-Roll category reappeared in the rankings at fifth place after being absent in September and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
