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Aug-2025
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Overview
Market Insights Snapshot
In Missouri, SoGanja's performance in the Beverage category has shown a gradual decline in rankings over the summer months of 2025, slipping from 5th place in May to 8th by August. This downward trend is mirrored by a consistent decrease in sales figures, which fell from $42,922 in May to $25,062 in August. Despite this decline, maintaining a position within the top 10 suggests a strong market presence and potential for recovery. The brand's ability to stay within the top rankings indicates a loyal consumer base, even as competition intensifies.
Conversely, SoGanja's performance in the Concentrates category in Missouri has been less stable, with rankings fluctuating around the mid-30s and never breaking into the top 30. Although there was a peak in sales in June, reaching $31,721, the subsequent months saw a drop, culminating in sales of $13,888 by August. This suggests challenges in capturing a larger market share within this category, potentially due to stronger competition or market saturation. The absence from the top 30 highlights a critical area for strategic improvement if SoGanja aims to bolster its presence in the Concentrates market.
Competitive Landscape
In the competitive landscape of the beverage category in Missouri, SoGanja has experienced a notable decline in its ranking from May to August 2025, moving from 5th to 8th place. This downward trend is primarily influenced by the consistent performance of competitors like High Five (MO), which maintained a strong position in the top 5 throughout the period. Meanwhile, Franklin's showed a significant upward trajectory, improving its rank from 7th to 5th, which could indicate a shift in consumer preference or effective marketing strategies. Additionally, Drink Loud entered the top 10 in August, suggesting increased competition in the lower ranks. As SoGanja's sales figures have steadily decreased over these months, it highlights the need for strategic adjustments to regain market share and improve its standing against these rising competitors.
Notable Products
In August 2025, Blue Buzzberry Fruit Cocktail #5 Soda (25mg THC, 12oz) maintained its position as the top-performing product for SoGanja, with sales reaching 615 units. Starberry Cream Live Resin Soda (25mg) held steady in the second rank, demonstrating consistent popularity. Rocket Rootbeer Live Rosin Soda (25mg) climbed back to third place after a dip in July, indicating a resurgence in consumer interest. Cap Orange Infused Pre-Roll (1g) entered the rankings at fourth place, marking its debut in the top five. Galactic Grape Live Resin Soda (25mg) slipped to fifth position, continuing a downward trend from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
