Dec-2025
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Overview
Market Insights Snapshot
SoGanja has shown a consistent performance in the Missouri market, particularly within the Beverage category. Over the last four months of 2025, the brand has maintained a stable ranking, fluctuating slightly between the 6th and 7th positions. This consistency suggests a strong foothold in the beverage segment, with sales peaking in October before experiencing a slight decline in December. It's noteworthy that despite the minor drop in rank and sales towards the end of the year, SoGanja has managed to stay within the top 10, indicating a resilient market presence.
In contrast, SoGanja's performance in the Concentrates category in Missouri tells a different story. The brand appeared in the rankings only in September, taking the 38th position, and subsequently fell out of the top 30 in the following months. This drop-off highlights a potential area for growth or a need for strategic adjustments to regain traction in this category. The absence from the top 30 in the last quarter of the year could be seen as a setback, but it also presents an opportunity for SoGanja to explore new strategies to enhance its presence in the Concentrates market.
Competitive Landscape
In the Missouri beverage category, SoGanja has experienced a relatively stable yet slightly declining performance in terms of rank over the last few months of 2025. Starting in September at rank 6, SoGanja dropped to rank 7 in October, briefly regained its position at 6 in November, and fell back to 7 in December. This fluctuation suggests a competitive market environment, particularly with brands like Major and Mary Jones consistently ranking higher. Notably, Major improved its rank from 5 to 3 in October, indicating a strong upward trend in sales, while Mary Jones saw a decline from rank 2 to 6 by December. Meanwhile, Zen Cannabis entered the top 10 in December, potentially adding pressure on SoGanja. Despite these challenges, SoGanja's sales figures show a consistent performance, although slightly lower than its top competitors, suggesting an opportunity for strategic marketing efforts to enhance its market position.

Notable Products
In December 2025, Rocket Rootbeer (Burger Belts) Live Rosin Soda (25mg THC) maintained its top position as the leading product from SoGanja, with sales figures reaching 841. Galactic Grape Sour Trop Shop (Mimosa Pie) Live Resin Soda climbed to the second spot, showing a notable improvement from its third position in November. Starberry Cream Live Rosin Soda, previously ranked second, slipped to third place. Blue Buzzberry (Fruit Cocktail #5) Soda held steady in fourth place, while Cosmic Creamsicle (Super Jedi) Live Resin Soda remained consistently in fifth. Overall, the rankings indicate a dynamic shift in consumer preferences, with Galactic Grape Sour Trop Shop making significant gains over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







