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Mar-2025
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Overview
Market Insights Snapshot
SoGanja has shown a dynamic performance across various categories and states, with notable fluctuations in rankings. In the Beverage category within Missouri, SoGanja has maintained a strong presence, consistently ranking within the top 10. Specifically, after a slight dip to 7th place in January 2025, the brand rebounded to 4th in February and settled at 5th in March. This suggests a resilient demand in the beverage segment, despite some volatility in monthly sales figures. However, in the Concentrates category, SoGanja's presence is less stable, as they were not in the top 30 for January and February 2025, only reappearing in March at 37th place, indicating potential challenges in maintaining a foothold in this segment.
These movements highlight SoGanja's stronghold in the Beverage category, particularly in Missouri, while also pointing to opportunities for growth and improvement in the Concentrates category. The absence from the top 30 in Concentrates for two consecutive months could be seen as a setback, yet the return in March might signal the beginning of a strategic recovery. This pattern of fluctuating ranks and sales underscores the competitive nature of the cannabis market and the need for adaptive strategies to sustain and enhance brand performance across different product categories and regions.
Competitive Landscape
In the competitive landscape of the beverage category in Missouri, SoGanja has experienced fluctuations in its ranking and sales performance over recent months. Starting from a strong position in December 2024 at rank 4, SoGanja saw a dip to rank 7 in January 2025, before recovering to rank 4 in February and settling at rank 5 in March. This volatility contrasts with the more stable performance of competitors like Major, which consistently held a top 3 position, and Mary Jones, which climbed to rank 2 in February. SoGanja's sales trajectory shows a similar pattern, with a notable decrease in January followed by gradual recovery, though it remains behind Major's consistently higher sales figures. The entry of Countdown in March at rank 7 highlights the increasing competition in the market, emphasizing the need for SoGanja to strategize effectively to maintain and improve its market position.
Notable Products
In March 2025, Starberry Cream Live Resin Soda (25mg) emerged as the top-performing product for SoGanja, maintaining its number one rank from February and achieving notable sales of 839 units. Blue Buzzberry Soda (25mg THC, 12oz) held steady at the second position, showing a consistent performance across the first quarter of 2025. Galactic Grape Live Resin Soda (25mg) remained in the third spot, though its sales figures slightly decreased from the previous month. Rocket Rootbeer Giddy Up Live Rosin Soda (25mg) consistently ranked fourth from December 2024 through March 2025. Fruity Pebbles Infused Pre-Roll (1g) entered the rankings in March, debuting at the fifth position, indicating a growing interest in pre-roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
