Market Insights Snapshot
In the Missouri market, SoGanja has seen some fluctuation in their category rankings over the period from July to October 2023. In the Beverage category, they have consistently maintained a position within the top 20, peaking at rank 9 in September. However, there was a slight drop in their rank in October, falling to the 12th position. This indicates a strong presence in the Beverage category despite the minor setback. In terms of sales, there was a noticeable dip in August, but they managed to bounce back in September, suggesting a resilient performance.
On the other hand, SoGanja's performance in the Concentrates and Pre-Roll categories in Missouri has been less than stellar. In both categories, they have consistently ranked outside the top 20, indicating a need for improvement in these areas. Particularly in the Pre-Roll category, where their ranking hovered around the 70s. Despite the lower rankings, the brand saw a significant increase in sales in the Concentrates category in September. This could indicate a growing interest in their Concentrates products, which might be worth exploring further for potential growth opportunities.
In the Concentrates category within Missouri, SoGanja has been consistently ranking in the top 50 brands over the past four months, with a slight improvement in rank from 47th in July to 45th in October 2023. Despite this, SoGanja's sales have fluctuated, peaking in September. When compared to competitors, SoGanja's performance has been mixed. For instance, Local Cannabis Co. had a significant drop in rank from not being in the top 20 in July and August to 35th in September and 46th in October, indicating a decline in sales. On the other hand, Atta and Midwest Magic have seen a general improvement in rank, with Atta moving from 48th to 42nd and Midwest Magic from 19th to 44th, despite a dip in September. HW Preferred (Heya), another competitor, has seen a slight decline in rank from 43rd to 47th. These shifts in the competitive landscape suggest opportunities and challenges for SoGanja in maintaining and improving its market position.
In October 2023, the top-performing products for SoGanja were dominated by concentrates. The 'Chem Cake Live Resin (1g)' and 'Star Gazer Live Resin (1g)' both ranked first, showing a significant rise from their third and fifth positions in September 2023 respectively. The 'Starberry Cream Live Resin Soda (25mg)' dropped to the second position after holding the top spot since July 2023. The 'Sky Rider Live Resin Badder (1g)' maintained a steady performance at third place, while the 'Sky Rider Live Resin (1g)' moved up to the fourth position from fifth in August 2023. Notably, the 'Starberry Cream Live Resin Soda (25mg)' had the highest sales figure in October, with 65 units sold.