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Oct-2025
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Overview
Market Insights Snapshot
In the Missouri market, SoGanja has shown consistent performance in the Beverage category, maintaining a steady rank of 6th from July to September 2025, before slipping slightly to 7th in October. This minor drop in rank could be attributed to fluctuations in sales, as seen in the increase from September's $38,391 to October's $43,295. Such movements suggest that while SoGanja remains a strong contender in the Beverage category, there might be emerging competitive pressures or seasonal trends impacting their position. On the other hand, their performance in the Concentrates category tells a different story, where they consistently held the 38th rank from July to September, but unfortunately, did not make it into the top 30 in October. This indicates a potential area for growth or strategic reevaluation for SoGanja within this product line.
It's noteworthy that while SoGanja is experiencing some challenges in the Concentrates category in Missouri, their Beverage offerings continue to perform relatively well, which could be reflective of consumer preferences or effective marketing strategies within that specific product line. The absence from the top 30 in Concentrates by October might suggest either a drop in consumer interest or increased competition within that category. This scenario presents an opportunity for SoGanja to explore potential enhancements or promotional strategies to regain traction in the Concentrates market. Understanding these dynamics could be crucial for stakeholders looking to optimize SoGanja's market performance across different product categories and geographical locations.
Competitive Landscape
In the competitive landscape of the beverage category in Missouri, SoGanja has maintained a consistent presence, although it faces stiff competition from other brands. Over the months from July to October 2025, SoGanja's rank has slightly declined from 6th to 7th, reflecting a need to strategize for better market positioning. Notably, Mary Jones has been a strong competitor, consistently ranking in the top 5, although it experienced a drop from 2nd to 5th place by October. Meanwhile, High Five (MO) has also shown competitive strength, maintaining a rank close to SoGanja's but slightly ahead, moving from 5th to 6th. Despite these challenges, SoGanja's sales showed a positive uptick in October, suggesting potential for growth if strategic adjustments are made. Additionally, Franklin's and Countdown have fluctuated in and out of the top rankings, indicating a dynamic market environment where SoGanja can capitalize on shifting consumer preferences.
Notable Products
In October 2025, the top-performing product from SoGanja was Starberry Cream Live Resin Soda (25mg), which reclaimed its position as the leading product with sales of 824 units, up from its previous rank of 2nd in September. Rocket Rootbeer Live Rosin Soda (25mg THC) rose to the 2nd position, showing a consistent improvement from its 3rd position in the previous months. Blue Buzzberry (Fruit Cocktail #5) Soda (25mg THC, 12oz) secured the 3rd spot, climbing from 4th place in September. Galactic Grape Sour Trop Shop Live Resin Soda (25mg) experienced a drop to 4th place after leading in September. Meanwhile, Cosmic Creamsicle Live Resin Soda (25mg THC, 12oz, 355ml) maintained its 5th position, showing stability in its ranking despite fluctuations in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
