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Jul-2025
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Overview
Market Insights Snapshot
SoGanja's performance in the Missouri market highlights interesting trends across different categories. In the Beverage category, the brand maintained a steady position at rank 5 in April and May 2025, before experiencing a slight decline to rank 6 in June and further to rank 7 in July. This downward trend in rankings corresponds with a decrease in sales figures, which dropped from $43,915 in April to $25,758 in July. Such a decline in both rank and sales may suggest increased competition or market saturation in the Beverage category within Missouri.
Conversely, in the Concentrates category, SoGanja showed a different trajectory. Although the brand did not break into the top 30 as of April, it managed to climb to rank 34 by June before slightly slipping back to rank 37 in July. This upward movement from outside the top 30 to within it, despite a minor setback, indicates an improving presence in the Concentrates market. The sales figures reflect this trend, with notable growth from $11,002 in April to a peak of $31,877 in June, before settling at $23,520 in July. This suggests a growing consumer interest or effective marketing strategies in Missouri's Concentrates category.
Competitive Landscape
In the Missouri beverage category, SoGanja has experienced a notable decline in rank and sales from April to July 2025. Initially holding the 5th position in April and May, SoGanja slipped to 6th in June and further to 7th by July. This downward trend contrasts with competitors such as High Five (MO), which maintained a steady rank of 5th and even saw a slight sales increase, and Franklin's, which improved its rank from 7th to 6th by July, indicating a positive sales trajectory. Meanwhile, Countdown consistently held the 8th position, suggesting stable performance. The entrance of Zero Proof into the rankings at 9th in July highlights increasing competition in the lower ranks. These dynamics suggest that SoGanja faces growing competitive pressure, necessitating strategic adjustments to regain its previous standing and sales momentum.
Notable Products
In July 2025, the top-performing product for SoGanja was Blue Buzzberry Fruit Cocktail #5 Soda, maintaining its first-place rank from the previous two months with sales of 534 units. Starberry Cream Live Resin Soda climbed to second place, improving from its third-place position in June. Galactic Grape Live Resin Soda held steady at third place, consistent with its performance in May and June. Rocket Rootbeer Live Rosin Soda dropped to fourth place from its second-place ranking in June, showing a notable decline in sales. A new entry, Blue Buzzberry Dawg Lemons Soda, debuted at fifth place, indicating a fresh addition to the lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
