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Apr-2025
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Overview
Market Insights Snapshot
SoGanja has shown notable performance in the Missouri market, particularly within the Beverage category. Starting the year at rank 6, they improved to rank 4 in February, maintaining a strong presence with a consistent rank of 5 in both March and April. This stability in ranking is accompanied by a positive trend in sales, peaking in March before a slight dip in April. Such performance suggests a robust consumer base and effective market strategies in the Beverage sector. Meanwhile, in the Concentrates category, SoGanja did not make it into the top 30 for the first few months of the year, only appearing at rank 37 in April. This late entry into the rankings indicates either a new product launch or a strategic push in this category, though it highlights the challenges faced in gaining a foothold compared to their Beverage success.
The variance in category performance underscores the strategic focus SoGanja might be employing in Missouri. While their Beverage products maintain a competitive edge, the late entry into the Concentrates ranking suggests potential growth opportunities or a need for increased market penetration efforts. The absence of rankings in the Concentrates category for the first quarter of the year might be seen as a gap that the brand is beginning to address, albeit slowly. This contrast in category performance could provide insights into consumer preferences or competitive pressures within the state, offering a nuanced view of SoGanja's market dynamics.
Competitive Landscape
In the Missouri beverage category, SoGanja has shown a consistent presence in the top rankings, although it faces stiff competition from brands like Major and Mary Jones. SoGanja ranked 6th in January 2025, improved to 4th in February, and maintained a steady position at 5th in March and April. This stability in rank reflects a positive trajectory in sales, although it still trails behind Major, which consistently held the 2nd position except for a brief dip to 3rd in February. Mary Jones also poses a significant challenge, having climbed to 2nd place in February and maintaining a strong 3rd position thereafter. Meanwhile, High Five (MO) and Franklin's have not shown the same level of competitive threat, with High Five consistently ranking lower and Franklin's only entering the top 20 in March. For SoGanja, the key to climbing higher in the rankings may lie in capturing market share from these top competitors, particularly by leveraging any potential weaknesses in their sales trends.
Notable Products
In April 2025, SoGanja's Blue Buzzberry Fruit Cocktail #5 Soda (25mg THC, 12oz) emerged as the top-performing product, maintaining its number one rank from February 2025 and surpassing its March sales with a figure of 778. Galactic Grape Live Resin Soda (25mg) climbed to the second spot, improving from its consistent third rank in the previous two months. Starberry Cream Live Resin Soda (25mg), which led in March, dropped to third place in April. Rocket Rootbeer Giddy Up Live Rosin Soda (25mg) held steady at the fourth position throughout the year. Cosmic Creamsicle Soda (25mg THC, 12Oz) re-entered the rankings in April, securing the fifth spot after being absent in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
