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Nov-2025
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Overview
Market Insights Snapshot
In the Missouri market, SoGanja has shown consistent performance in the Beverage category, maintaining a steady rank of 6th from August through November 2025, with a slight dip to 7th in October. This stability suggests a strong foothold in the beverage segment, with sales peaking in October at $45,964. However, the Concentrates category tells a different story. SoGanja was ranked 38th in both August and September, but by October, they were no longer in the top 30, indicating a potential area for growth or a shift in market dynamics.
The fluctuations in SoGanja's rankings across categories in Missouri highlight the brand's varied performance. While their position in the Beverage category remains solid, their absence from the top 30 in Concentrates since October could be viewed as a challenge that needs addressing. This disparity between categories might suggest a need for strategic adjustments or an opportunity to focus on strengthening their Concentrates offerings. Such insights could be pivotal for stakeholders looking to understand the brand's market presence and potential areas for expansion or improvement.
Competitive Landscape
In the Missouri beverage category, SoGanja has maintained a steady presence, ranking 6th in August and September 2025, slipping to 7th in October, and recovering to 6th in November. This consistent performance is noteworthy given the competitive landscape, where brands like Major and Mary Jones have fluctuated in the top ranks. Major experienced a dip from 3rd to 5th place in September but regained its 3rd position in October, indicating a volatile yet strong market presence. Meanwhile, Mary Jones consistently held the 2nd position until October when it dropped to 5th, mirroring a sales decline. SoGanja's sales have shown resilience with a noticeable increase from September to October, suggesting effective strategies in customer retention and brand loyalty. The brand's ability to climb back to 6th place in November, despite the competitive pressure, highlights its potential for upward mobility in the Missouri market.
Notable Products
In November 2025, Rocket Rootbeer (Burger Belts) Live Rosin Soda (25mg THC) emerged as the top-performing product for SoGanja, climbing from the second position in October to first place, with impressive sales of 965 units. Starberry Cream Live Rosin Soda (25mg) dropped to the second position after leading in October, reflecting a slight decline in sales. Galactic Grape Sour Trop Shop (Mimosa Pie) Live Resin Soda (25mg) maintained a steady presence, securing the third spot, while Blue Buzzberry (Fruit Cocktail #5) Soda (25mg THC, 12oz) fell to fourth place. Notably, Cosmic Creamsicle (Super Jedi) Live Resin Soda (25mg THC, 12oz, 355ml) remained consistent in fifth position, with a small dip in sales compared to October. Overall, the rankings show dynamic shifts, with Rocket Rootbeer making a significant leap to become the top product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
