.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
SoGanja has shown notable performance in the beverage category within the state of Missouri. Starting in March 2024 with a rank of 12, the brand made a significant leap to the 8th position by April 2024. This upward movement indicates a growing consumer preference and likely effective marketing strategies in the beverage segment. However, the absence of rankings in May and June suggests that SoGanja did not maintain its position in the top 30, which could be a point of concern regarding its sustainability in this category. Despite this, the sales figures between March and April remained relatively stable, showing a slight increase from $12,417 to $12,445.
In the concentrates category, SoGanja's performance in Missouri is less impressive. The brand was ranked 40th in March 2024 and did not appear in the top 30 in subsequent months. This indicates a struggle to gain traction in the concentrates market, which might require a reassessment of product offerings or marketing strategies to improve visibility and sales. The lack of rankings in April, May, and June highlights a significant challenge for SoGanja in maintaining a competitive edge within this category. Such trends suggest that while the brand has seen success in beverages, it faces hurdles in expanding its footprint in other product segments.
Competitive Landscape
In the Missouri beverage category, SoGanja has demonstrated notable fluctuations in its market position over recent months. In March 2024, SoGanja was ranked 12th, but by April 2024, it had climbed to the 8th position, indicating a significant improvement in its competitive standing. This upward trend contrasts with the performance of High Five, which also improved its rank from 11th to 9th during the same period. However, Midwest Magic, which held the 9th position in March, did not appear in the top 20 in subsequent months, suggesting a decline in its market presence. These shifts highlight SoGanja's growing appeal and competitive edge in the Missouri beverage market, potentially driven by effective marketing strategies or product innovations. For businesses seeking to understand the dynamics of this market and capitalize on emerging trends, advanced data insights could provide a strategic advantage.
Notable Products
In June 2024, the top-performing product for SoGanja was Starberry Cream Live Resin Soda (25mg), maintaining its first-place ranking from May 2024 with sales of 351 units. Blue Buzzberry Soda (25mg THC, 12oz) held steady in the second position, although its sales continued to decline, reaching 149 units. Galactic Grape Soda (25mg) consistently ranked third over the past four months, with sales dropping to 56 units in June. Star Gazer Live Resin Badder (1g) improved its ranking to fourth place from fifth in May, despite a lower sales figure of 33 units. Secret Sauce #3 Pre-Roll 5-Pack (2.5g) entered the rankings for the first time in June, securing the fifth spot with 27 units sold.
Top Selling Cannabis Brands
