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Aug-2024
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Overview
Market Insights Snapshot
SoGanja has demonstrated a consistent performance in the Beverage category within Missouri. The brand maintained a steady rank of 9th place in May, June, and August 2024, although it was notably absent from the top 30 rankings in July 2024. This temporary dip could indicate a competitive surge from other brands or a seasonal fluctuation in consumer preferences. Despite this, SoGanja's ability to reclaim its 9th place position in August suggests resilience and a stable consumer base in Missouri's beverage market.
Analyzing the sales data, SoGanja experienced a notable decline in June 2024 but rebounded in August with sales figures closely matching those of May. This pattern highlights the brand's ability to recover quickly from short-term setbacks. The fluctuations in rankings and sales underscore the dynamic nature of the cannabis beverage market in Missouri, where consumer preferences can shift rapidly. However, SoGanja's overall performance indicates a strong presence and the potential for continued growth in the state's competitive landscape.
Competitive Landscape
In the competitive landscape of the Missouri cannabis beverage market, SoGanja has experienced fluctuations in its rank and sales that highlight both opportunities and challenges. Over the four-month period from May to August 2024, SoGanja consistently held the 9th position, except for July when it fell out of the top 20. This indicates a potential volatility in its market presence. In comparison, Wynk maintained a more stable ranking, oscillating between 7th and 9th place, while High Five showed an upward trend, improving its rank from 8th to 7th and increasing its sales significantly. The consistent performance of these competitors suggests that SoGanja needs to strategize to stabilize its market position and capitalize on growth opportunities to avoid further drops in rank and to boost its sales figures.
Notable Products
In August 2024, the top-performing product for SoGanja was the Starberry Cream Live Resin Soda (25mg) in the Beverage category, maintaining its first-place rank from the previous month with sales of 348 units. Galactic Grape Soda (25mg) dropped to second place, despite a slight decrease in sales compared to July 2024. Blue Buzzberry Soda (25mg THC, 12oz) held steady at the third position, showing a significant recovery in sales from the previous month. Rocket Rootbeer Live Rosin Soda 10-Pack (250mg) remained in fourth place, with a notable increase in sales from 82 units in July to 262 units in August. Secret Sauce #3 Pre-Roll 5-Pack (2.5g) continued to hold the fifth spot, with a consistent decline in sales over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
