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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Culture Craft Cannabis Collective’s July 2026 mix tilted toward Pre-Roll at 44.86% share, edging Flower at 43.28%, while Concentrates held 11.86%; this split coincided with a Pre-Roll month-over-month surge of 176.90% versus Flower’s 52.39%, and a Concentrates decline of 16.94%. Average pricing diverged by category—Pre-Roll at $15.10 alongside a brand-wide average price shift of -33.22% year over year, and Concentrates priced highest at $47.08—implying volume-led gains concentrated in lower-ticket formats as total brand sales expanded 50,804.42% year over year. With a Pre-Roll category rank of 58 in New Jersey and Pre-Roll now the top category by share, the pattern implies the brand is leaning into accessible price points to accelerate velocity where it currently ranks mid-pack.
The rotation toward Pre-Roll via a 176.90% month-over-month spike, paired with a 52.39% Flower lift and a 16.94% pullback in Concentrates (despite a 5,939.05% year-over-year jump there), suggests the core positioning is shifting toward high-frequency, value-forward occasions rather than premium potency niches. Given a 44.86% Pre-Roll share against 43.28% for Flower and a category rank of 58 in New Jersey, the implied path is to consolidate gains in Pre-Roll while selectively defending Flower, using the brand-wide -33.22% average price change to prioritize trial and repeat; this mix targets scale first, with Concentrates serving as a smaller, volatile upsell rather than the lead growth engine.
Competitive Landscape
Culture Craft Cannabis Collective sits at rank 58 in New Jersey Pre-Roll in July 2026, improving 64 positions from rank 122 in April 2026, and hitting a peak rank of 58 in July 2026; by contrast, RYTHM holds rank 1 with a year-over-year sales change of 24.44%, while Ozone sits at rank 2 after an 8-position YoY climb and 119.08% YoY sales growth. The mix among leaders is volatile—Full Tilt Labs advanced 22 ranks YoY to rank 4 alongside 264.28% YoY sales growth, whereas Lowell Herb Co / Lowell Smokes is rank 5 with a 51.61% YoY sales decline—implying that Culture Craft Cannabis Collective’s rapid three-month ascent positions it to keep gaining share if it sustains distribution and velocity improvements against leaders with widening spreads.
Notable Products
Hashy Jungle Fever Infused Pre-Roll (1g) posted the largest move in July 2026 with a month-over-month surge of 214.3% into rank 4, while Sour Sith Lord Hash Infused Pre-Roll (1g) also jumped 127.0% to rank 3. In contrast, Angel T**** Infused Pre-Roll (1g) fell 76.7% yet still held rank 5, and the pre-roll leader Knicks In 5 Infused Pre-Roll (1g) sat at rank 1 with the portfolio’s top dollar contribution at $31,629. Four of the top ten are Pre-Roll SKUs concentrated in infused formats, and Flower shows mixed momentum with Dinner Time (3.5g) up 5.9% at rank 8 while Super Saiyan Haze (3.5g) is stable at rank 9. The pattern implies Culture Craft Cannabis Collective is leaning into infused pre-roll velocity to anchor share while keeping select Flower SKUs as supporting volume.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
