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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Concentrates carried 62.57% of Culture Craft Cannabis Collective’s mix with a month-over-month decline of 37.23%, while Flower fell 75.69% MoM to 16.26% share; by contrast, Pre-Roll grew 6.38% MoM to 17.87% share and Beverage rose 28.24% MoM to 3.30% share. The average price sat at $26.78 across the portfolio, with category-level pricing spanning $38.99 in Concentrates and $12.47 in Pre-Roll, indicating a tilt away from higher-priced units as the largest category retrenched and smaller, faster-growing segments expanded. The pattern implies a rebalancing where reliance on Concentrates is being tested by sharp volume contraction, while incremental gains in Pre-Roll and Beverage are cushioning mix volatility and diluting exposure to a single category.
Positionally, a 36th rank in Concentrates in New Jersey combined with a 37.23% MoM contraction in that category suggests headroom but also pressure at the core, whereas Pre-Roll’s 6.38% MoM increase and Beverage’s 28.24% MoM increase point to accessible demand pockets that can offset risk. With Flower dropping 75.69% MoM and ceding share to Pre-Roll by 1.61 percentage points, the portfolio is nudging toward lower-price, higher-velocity units even as the anchor category remains premium-leaning at $38.99. The implication is that near-term defensibility rests on expanding Pre-Roll and Beverage penetration to stabilize throughput while recalibrating Concentrates to arrest rank drift in New Jersey.
Competitive Landscape
Culture Craft Cannabis Collective sits at rank #36 in May 2026, sliding 9 positions from #27 in February 2026 and 13 positions from its peak of #23 in September 2025, while year-over-year rank is unavailable; in contrast, RYTHM holds #1 with a -3.1% YoY sales change and Pyramid Pens advanced from #10 to #4 alongside a 91.4% YoY sales increase, indicating Culture Craft Cannabis Collective is losing relative placement both against a stable leader and a fast riser. The directional spread—down 9 ranks quarter-over-quarter for Culture Craft Cannabis Collective versus an upward 6-rank move for Pyramid Pens and a steady #1 for RYTHM—implies the brand’s trajectory risks further share erosion unless it reverses recent rank losses.
Notable Products
Enthalpy OG Temple Ball (1g) posted the steepest movement in May 2026 with a -65.6% month-over-month decline and slid to rank 6, while Ganymede Temple Hash Ball (1g) also contracted by -24.4% and sat at rank 5. In contrast, Kwai Temple Ball (1g) rose 44.6% month over month to rank 1 and generated $6,153, signaling volatility concentrated within the temple ball line. The pattern suggests Culture Craft Cannabis Collective is consolidating demand around a single hero concentrate while pruning or pausing depth in adjacent SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
