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Aug-2025
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Overview
Market Insights Snapshot
Pyramid Pens has shown varied performance across different states and categories in recent months. In Colorado, the brand's presence in the Vapor Pens category has been inconsistent, with rankings fluctuating between 41st and 49th place from May to August 2025. This indicates a struggle to break into the top 30, which could be a concern for the brand's market penetration in this state. Despite this, there was a noticeable uptick in sales from July to August, suggesting a potential for recovery or growth. However, the brand's absence from the top 30 might suggest that competitors are maintaining a stronger foothold in this category.
In contrast, New Jersey has been a more favorable market for Pyramid Pens, particularly in the Vapor Pens category. The brand improved its ranking from 26th in May to a peak of 17th in July, before slightly declining to 18th in August. This upward movement, coupled with strong sales figures, indicates a solid performance and growing consumer interest. Meanwhile, in the Concentrates category, Pyramid Pens maintained a steady presence within the top 10, although it experienced minor fluctuations, moving from 10th to 6th and then settling at 9th by August. This consistent ranking highlights the brand's competitive edge in the New Jersey concentrates market.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Pyramid Pens has shown a steady improvement in its market position over the summer of 2025. Starting from a rank of 26 in May, Pyramid Pens climbed to 21 in June, and further improved to 17 in July, before slightly dropping to 18 in August. This upward trend in rank indicates a positive reception and growing consumer interest in their products. In comparison, Cookies experienced a more volatile trajectory, starting at rank 25 in May and peaking at 11 in July, before falling to 16 in August. Meanwhile, Cheetah maintained a relatively stable position, fluctuating between ranks 23 and 18 over the same period. ONYX (NJ) and JoyStick also showed varied performances, with ONYX (NJ) improving its rank from 24 in May to 19 in August, while JoyStick dropped from 14 to 20. Despite these fluctuations, Pyramid Pens' consistent sales growth and improved rankings suggest a strengthening foothold in the New Jersey vapor pen market, making it a brand to watch closely.
Notable Products
In August 2025, the top-performing product for Pyramid Pens was the Strawnana Doink Infused Pre-Roll (1g), maintaining its first-place ranking with notable sales of 13,631 units. The Doinks Rocket Pop Infused Pre-Roll (1g) followed closely, moving to second place from its previous top position in July. The Green Apple Distillate Cartridge (1g) secured the third spot, marking its debut in the top rankings. The Burst Blueberry Distillate Cartridge (1g) and Burst Wild Melon Distillate Cartridge (1g) rounded out the top five, both entering the rankings for the first time in August. Overall, the rankings reflect a strong performance by pre-roll products, with a noticeable shift in consumer preference towards vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
