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Mar-2025
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Overview
Market Insights Snapshot
In the Vapor Pens category, Cure Injoy has shown significant progress in Arizona. Starting from a rank of 38 in December 2024, the brand made a steady climb to 27 by March 2025. This upward trend is indicative of increasing consumer preference and market penetration, with sales growing from $97,522 in December to $176,705 by March. This positive trajectory in Arizona suggests that Cure Injoy's strategies in the Vapor Pens category are resonating well with consumers, potentially setting the stage for continued growth in this market.
Conversely, in California, Cure Injoy's performance in the Vapor Pens category appears less consistent. The brand maintained a rank of 69 in both December 2024 and January 2025, but it was absent from the top 30 in February, only to reappear at rank 73 in March. This fluctuation could indicate challenges in maintaining a competitive edge or market share in California's highly competitive landscape. The sales figures reflect this inconsistency, with a decrease from $193,615 in December to $138,594 in March. This suggests that while Cure Injoy has a presence in California, it may need to reassess its strategies to ensure sustained success in this key market.
Competitive Landscape
In the competitive landscape of Arizona's Vapor Pens category, Cure Injoy has demonstrated a notable upward trajectory in its rankings from December 2024 to March 2025. Starting from a rank of 38 in December, Cure Injoy climbed to 27 by March, indicating a consistent improvement in market positioning. This positive trend is underscored by a steady increase in sales, reflecting growing consumer preference. In contrast, NugRun Concentrates also showed an upward trend but remained behind Cure Injoy, moving from rank 42 to 26. Meanwhile, Session Farms experienced a decline, dropping from 18 to 29, which may have contributed to Cure Injoy's improved standing. Earth Extracts maintained a relatively stable position, fluctuating slightly but ending at rank 25. Notably, Cush made a significant leap from being unranked to 30 by February, but this did not surpass Cure Injoy's performance. These dynamics highlight Cure Injoy's strengthening presence in the market, suggesting effective strategies in capturing consumer interest and boosting sales.
Notable Products
In March 2025, the top-performing product for Cure Injoy was Pink Panties Distillate Disposable (1g) in the Vapor Pens category, reclaiming its number one spot from December 2024 with sales of 1076 units. Rainbow Sherbert 11 Distillate Disposable (1g) rose to second place, improving from its fourth position in January 2025. Zkittles Distillate Disposable (1g) secured the third rank, experiencing a drop from its first-place ranking in January 2025. Limenesia Live Resin Disposable (1g) maintained a consistent fourth-place position across February and March. Green Crack Distillate Disposable (1g) fell to fifth place in March, despite being in the top three in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
