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Dec-2025
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Overview
Market Insights Snapshot
Cure Injoy has shown notable progress in the Vapor Pens category, particularly in Arizona. Starting in September 2025, the brand was ranked 32nd, but it steadily climbed to the 22nd position by December 2025. This upward trajectory is supported by a significant increase in sales, indicating a positive reception in the Arizona market. This growth highlights Cure Injoy's ability to capture consumer interest in a competitive category. However, the absence of a ranking in September suggests that the brand was not initially among the top 30, making its subsequent rise more impressive.
In contrast, Cure Injoy's performance in California tells a different story. The brand did not appear in the top 30 rankings in September 2025, and although it entered the rankings at 91st place in October, its position remained relatively stable, with minor fluctuations in the following months. This suggests that while Cure Injoy has established a presence in California, it faces challenges in gaining significant market share in the Vapor Pens category. The consistent sales figures imply a stable customer base, but the brand may need strategic efforts to improve its standing in this highly competitive market.
```Competitive Landscape
In the competitive landscape of the Vapor Pens category in Arizona, Cure Injoy has shown a promising upward trajectory in its rankings and sales over the last few months of 2025. Starting from a rank of 32 in September, Cure Injoy climbed to the 22nd position by December, indicating a significant improvement in market presence. This upward movement is notable when compared to competitors like Big Bud Farms, which also improved their rank from 29 to 21, and Micro Bar, which remained relatively stable. Meanwhile, Drip Oils + Extracts maintained a consistent rank around the 20th position, suggesting a steady performance. The sales growth for Cure Injoy has been robust, with a notable increase in December, closely aligning with the sales figures of its competitors, indicating that Cure Injoy is effectively capturing market share and could potentially challenge higher-ranked brands in the near future.
Notable Products
In December 2025, Strawnana Distillate Disposable (1g) emerged as the top-performing product for Cure Injoy, climbing to the number one spot with sales reaching 1487 units. Pink Panties Distillate Disposable (1g) followed closely as the second-best seller, having dropped from its previous first position in November. Limenesia Distillate Disposable (1g) made an impressive entry into the rankings, securing the third position. Green Crack Distillate Disposable (1g) saw a slight decline, moving from second place in November to fourth in December. Notably, Rainbow Breeze Distillate Disposable (1g) entered the ranks for the first time in December, landing in the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
