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Jul-2025
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Overview
Market Insights Snapshot
Cure Injoy has shown varied performance across different states and categories in recent months. In the vapor pen category, the brand has maintained a presence in the rankings within Arizona. Starting April 2025, Cure Injoy held the 24th position, but by July, it had slipped to the 30th spot, indicating a downward trend in this specific market. The sales figures corroborate this decline, showing a decrease from $198,494 in April to $121,686 in July. This could suggest increasing competition or shifting consumer preferences in Arizona's vapor pen market.
Meanwhile, in California, Cure Injoy's performance in the vapor pen category has been more fluctuating but consistently outside the top 30, with rankings ranging from 61st in April to 69th in July. Despite this, sales figures in California showed some resilience, with a notable increase in May and June before dropping in July. This suggests that while the brand is not a top contender in California's competitive market, it still manages to capture a segment of the consumer base, possibly due to specific product offerings or regional brand loyalty. This performance highlights the challenges and opportunities Cure Injoy faces in maintaining and improving its market position across different states.
Competitive Landscape
In the competitive landscape of the California Vapor Pens category, Cure Injoy has experienced notable fluctuations in its ranking and sales performance from April to July 2025. In April, Cure Injoy held the 61st position, improving slightly to 59th in June, before dropping to 69th in July. This decline in rank coincides with a decrease in sales from June to July, suggesting potential challenges in maintaining market share. In contrast, Sherbinskis maintained a stable rank around the mid-60s, with a slight improvement to 64th in July, accompanied by a steady increase in sales. Meanwhile, Sun Smoke demonstrated a more volatile trajectory, peaking at 60th in June before dropping to 65th in July, yet still maintaining higher sales than Cure Injoy. Additionally, Rosin Tech showed a significant improvement in rank, moving from 99th in April to 77th in July, with a corresponding increase in sales, potentially indicating a growing competitive threat. These dynamics highlight the competitive pressures Cure Injoy faces in sustaining its market position and suggest an opportunity for strategic adjustments to regain momentum.
Notable Products
In July 2025, the top-performing product for Cure Injoy was Zkittles Live Resin Disposable (1g) in the Vapor Pens category, achieving the number one rank with a notable sales figure of 1096. Grape Gasby Distillate Disposable (1g) maintained a strong position, ranking second, despite a decrease in sales from May. Green Crack Distillate Disposable (1g) secured the third spot, showing consistent performance after a previous absence in the rankings. Blueberry Cookies Live Resin Disposable (1g) entered the rankings at fourth place, while Georgia Peaches Live Resin Disposable (1g) followed closely in fifth. These rankings indicate a dynamic shift in consumer preference towards live resin products within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
