Market Insights Snapshot
Big Bud Farms, a cannabis brand operating in Arizona, has shown a notable performance across different cannabis categories. The brand's Concentrates category has seen a consistent improvement in rankings, moving from 25th place in July 2023 to 18th place by October 2023. This upward movement in rankings suggests a positive reception of Big Bud Farms' concentrates in the market. However, the brand's performance in the Edible category remained relatively stagnant, hovering around the 42nd rank over the four-month period. The lack of significant upward movement in this category could signify room for improvement.
On the other hand, Big Bud Farms' performance in the Flower category in Arizona was not in the top 20, indicating a potential area of focus for the brand. Interestingly, the brand's Pre-Roll category showed promising growth, moving up from the 58th rank to 47th within three months. This could indicate a growing demand for Big Bud Farms' pre-rolled products. Lastly, the Vapor Pens category performance remained relatively static, fluctuating around the 70th rank over the period. However, the brand's sales in this category showed a slight decrease from July to October 2023, hinting at a potential challenge in this category.
In the Concentrates category within Arizona, Big Bud Farms has shown a notable upward trend in rank from July to October 2023, moving from outside the top 20 to the 18th position. This improvement in rank is mirrored by a steady increase in sales over the same period. Among its competitors, Abundant Organics has maintained a stable rank around 17th, but with a slight decrease in sales. Genesis Bioceuticals has seen a drop in rank from 16th to 19th, accompanied by a significant decrease in sales. Nectar Farms has fluctuated in rank but remained in the top 20, with sales peaking in September. Lastly, Achieve has dropped in rank to 20th, with a corresponding decrease in sales. Overall, Big Bud Farms' upward trend sets it apart from its competitors in the Arizona Concentrates market.
In October 2023, Big Bud Farms' top-performing product was the 'Strawberry Sushie Hash (1g)' from the Concentrates category, selling 603 units, a significant increase from 324 units in September. The 'Animal Face x MAC Live Resin Infused Pre-Roll (1g)', a new entry in the Pre-Roll category, secured the second position with 428 units sold. The 'Indica Sour Watermelon Gummies 10-Pack (100mg)', previously the top product in September, dropped to third place with 417 units sold. The 'Frosted Apricot Hash (1g)' also made its debut in the rankings at fourth place. Despite a slight dip in sales, the 'Sativa Peach Rings Gummies 10-Pack (100mg)' maintained its place in the top five.