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Jun-2024
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Overview
Market Insights Snapshot
Big Bud Farms has shown mixed performance across various categories in Arizona. In the Concentrates category, the brand experienced a decline in rankings, moving from 29th in March 2024 to 34th by June 2024. This consistent drop is accompanied by a steady decrease in sales figures, indicating a potential issue in market positioning or competition. Conversely, in the Edible category, the brand saw a slight improvement in May 2024, moving up to 33rd place before slipping back to 35th in June 2024. This fluctuation suggests a volatile market presence in Edibles, with sales figures reflecting some recovery in May before declining again in June.
In the Flower category, Big Bud Farms did not rank in the top 30 for any month, indicating a weak presence or stiff competition in this segment. Similarly, the Pre-Roll category saw the brand drop out of the top 30 by June 2024, having previously hovered around the 62nd and 63rd positions. However, the Vapor Pens category tells a different story, where Big Bud Farms maintained a strong and relatively stable ranking, moving from 27th in March to 25th in June 2024. This consistency is reflected in their sales, which, despite some fluctuations, show a general upward trend from April to June 2024. This suggests that Vapor Pens remain a stronghold for the brand in Arizona.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Big Bud Farms has shown a steady but modest improvement in its rankings from March to June 2024, moving from 27th to 25th place. This upward trend is crucial as it indicates a gradual increase in market presence, albeit still trailing behind key competitors. For instance, Papa's Herb has consistently outperformed Big Bud Farms, ranking as high as 11th in May before dropping to 23rd in June, suggesting a volatile yet stronger market position. Similarly, The Giving Tree has maintained a closer rank, fluctuating between 21st and 24th, which poses a direct competitive threat. On the other hand, Goldsmith Extracts and The Pharm have shown declining trends, with Goldsmith Extracts consistently ranking lower and The Pharm dropping out of the top 20 in April and May. These dynamics highlight the competitive pressures Big Bud Farms faces and underscore the importance of strategic marketing and product differentiation to climb higher in the rankings and boost sales.
Notable Products
In June 2024, the top-performing product from Big Bud Farms was Sativa Rainbow Rings Gummies 10-Pack (100mg), reclaiming the number one spot with sales of $857. Sativa Peach Rings Gummies 10-Pack (100mg) followed closely in second place, dropping from its previous top rank in May. Indica Sour Watermelon Gummies 10-Pack (100mg) debuted strongly in third place, showing notable entry performance. Indica Sour Apple Wedges Gummies 10-Pack (100mg) also made its first appearance in the rankings, securing the fourth position. Indica Rainbow Rings Gummies (100mg) remained consistent, holding the fifth spot as it did in May.
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