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Sep-2024
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Overview
Market Insights Snapshot
In the state of Arizona, Big Bud Farms has shown a mixed performance across different product categories over the past few months. Within the Concentrates category, the brand has seen fluctuating rankings, moving from 33rd in June to 31st in September, indicating a slight recovery after a dip in the middle months. This suggests a resilience in their market presence despite competitive pressures. However, the Edible category reflects a similar pattern, with rankings mostly outside the top 30, peaking at 36th in September. This could highlight a need for strategic adjustments to gain a stronger foothold in these segments. Notably, Big Bud Farms did not rank in the top 30 for Pre-Rolls until September, when they achieved a rank of 62, indicating an emerging presence but still a long way to go to become a major player in that category.
On a more positive note, Big Bud Farms has maintained a relatively strong position in the Vapor Pens category in Arizona. The brand improved its ranking from 26th in June to 24th in September, showing consistent upward momentum. This category appears to be a strength for Big Bud Farms, as indicated by the increase in sales from $118,305 in June to $144,823 in September, marking a significant growth trajectory. The brand's ability to sustain and improve its position in this category could be a key factor in its overall market strategy, suggesting that investments in product quality or marketing in this area may be yielding positive results. However, further analysis would be needed to understand the full scope of their performance across other states and categories.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Big Bud Farms has demonstrated a fluctuating yet promising trajectory in recent months. Despite a dip in rank to 31st in July 2024, Big Bud Farms rebounded to 24th by September, indicating a positive trend in market presence. This recovery is notable when compared to competitors like Connected Cannabis Co., which consistently remained outside the top 20, and Jukebox, which saw a significant drop to 41st in July before climbing back to 25th. Meanwhile, brands such as Sauce Essentials and Amber maintained stronger positions, with Sauce Essentials peaking at 15th in July and Amber consistently ranking around 21st. The sales data reflects these rankings, with Big Bud Farms experiencing a notable increase in sales from August to September, suggesting effective strategies in customer engagement and product offerings. This competitive analysis underscores the dynamic nature of the vapor pen market in Arizona and highlights areas where Big Bud Farms can capitalize on its recent upward momentum.
Notable Products
In September 2024, the top-performing product from Big Bud Farms was the Sativa Peach Rings Gummies 10-Pack (100mg) in the Edible category, climbing to the number one spot with sales of 580 units. The Lemon Haze Live Resin Cartridge (0.5g) secured the second position in the Vapor Pens category, making its debut in the rankings. The GSC Live Resin Cartridge (0.5g) followed closely in third place, also within Vapor Pens. Notably, the Granddaddy Purple Cured Resin Cartridge (1g) dropped to fourth place after leading in August, while the Berry Bliss Live Resin Cartridge (0.5g) rounded out the top five, slipping from third in the previous month. These shifts indicate a dynamic market with significant competition among Vapor Pens products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
