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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Big Bud Farms concentrated 83.95% of sales in Vapor Pens with a 28.22% year-over-year increase but a 1.65% month-over-month decline, while Concentrates held 16.05% share with a 2.27% year-over-year increase and an 82.79% month-over-month jump; brand-level sales grew 22.71% year over year as average price fell 15.43%. With Vapor Pens ranked 25th in Arizona and average prices at $15.96, the mix indicates reliance on Vapor Pens for scale alongside a near-term volume push, while Concentrates supplied incremental momentum; the pattern implies a price-led volume strategy that keeps Vapor Pens dominant but increasingly uses Concentrates as the growth lever.
The divergence between a 1.65% month-over-month dip in Vapor Pens and an 82.79% month-over-month surge in Concentrates, combined with a 28.22% and 2.27% year-over-year split respectively, suggests share defense in Vapor Pens and tactical share capture in Concentrates; maintaining an 83.95%/16.05% split while ranking 25 in Arizona points to mid-tier visibility with headroom. The 22.71% brand sales growth alongside a 15.43% average price decline implies elasticity-driven gains concentrated in Vapor Pens, while Concentrates’ month-over-month acceleration signals positioning to hedge Vapor Pens softness and broaden basket penetration.
Competitive Landscape
Big Bud Farms sits at rank #25 in AZ Vapor Pens in May 2026 after improving 11 positions from #36 year over year, while sliding 2 spots from a #23 peak in January 2026 and 4 spots from #21 would have placed it inside the top quintile; over the last three months it eased - however, from #29 to #25 represents a 4-rank climb within the quarter. Competitively, Abstrakt rose from #5 to #2 year over year, outpacing Big Bud Farms’ 11-rank improvement by advancing 3 positions closer to the top, and Select moved from #2 to #4 while recording a -21.9% sales change that contrasts with Timeless at #5 and +54.7% YoY, indicating polarized momentum at the top that can compress mid-pack mobility. The pattern implies that Big Bud Farms’ YoY ascent from #36 to #25, alongside a near-peak at #23 in January 2026 but no breakout into the top 20, signals a stabilization in the mid-20s that will require share capture from faster risers like Abstrakt to translate rank gains into durable tier movement.
Notable Products
Granddaddy Purple Distillate Disposable (1g) fell 15.5% month over month to rank 7 in May 2026, marking the steepest decline among the top ten while Sour Diesel Live Resin Cartridge (1g) rose 19.1% at rank 1. Strawberry Gelato Live Resin Cartridge (1g) advanced 32.6% to rank 2, and Maple Dunks Live Resin Batter (1g) gained 50.1% at rank 4 with $8,867 in sales. Eight of the top ten are Vapor Pens, with both live resin and distillate formats mixing gains of 28.1% and 12.4% alongside the single double-digit drop, which implies a pivot toward flavor-driven pen SKUs while trimming exposure to weaker disposable formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
