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Jun-2024
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Overview
Market Insights Snapshot
In the Michigan market, Dabs & Doses has shown a steady upward trajectory in the Concentrates category. Starting from a rank of 40 in March 2024, the brand climbed to position 29 by June 2024, indicating a significant improvement in its market presence. Notably, the brand's sales in Michigan surged from $141,063 in March to $189,337 in June, reflecting a consistent month-over-month growth. This positive trend suggests that Dabs & Doses is gaining traction among consumers in Michigan, potentially due to increased brand recognition or expanded distribution channels.
However, it's important to highlight that Dabs & Doses did not appear in the top 30 brands in Michigan's Concentrates category in March, April, or May, which could be seen as a challenge for the brand. Despite this, the brand's entrance into the top 30 in June marks a notable achievement. This breakthrough could be a result of strategic marketing efforts or product innovation that resonated well with the market. Observing these movements, it will be interesting to see if Dabs & Doses can maintain or improve its ranking in the coming months.
Competitive Landscape
In the Michigan concentrates market, Dabs & Doses has shown a notable upward trend in its rank over recent months, moving from 40th place in March 2024 to 29th place by June 2024. This improvement in rank is significant, especially when compared to competitors like Humblebee, which fluctuated between 19th and 27th place, and Uplyfted Cannabis Co., which saw a similar decline from 22nd to 28th place. Another competitor, Mac Oils, experienced a sharp drop from 14th to 33rd place, indicating potential market volatility. Meanwhile, Mac Pharms also saw a decline, moving from 11th to 30th place. The consistent improvement in Dabs & Doses' rank, coupled with a steady increase in sales, suggests a growing consumer preference and effective market strategies, positioning it as a rising player in the Michigan concentrates category.
Notable Products
In June 2024, the top-performing product for Dabs & Doses was Classic - Legendary Fatso Live Resin Badder (1g) in the Concentrates category, with notable sales of 976 units. Connoisseur - Sour Garlic Cookies Live Rosin Cold Cure Badder (1g) maintained its position from May 2024, ranking second with 877 units sold. Value - Papaya Cured Resin Budder (1g) moved down one spot to third place, achieving 772 units in sales. Lemon Skunk Live Resin Sugar (1g) climbed to fourth place with 749 units sold. Value - California Roll Cured Resin Budder (1g) dropped to fifth place from its second position in April, with sales figures of 613 units.
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