Market Insights Snapshot
Looking at the data for Dabs & Doses, we can see that the brand has been performing well in the Concentrates category in Michigan. Over the past four months, the brand has made significant strides in their category rankings, moving from a rank of 27 in August 2023 to 19 in November 2023. This steady upward trend indicates that Dabs & Doses is gaining traction in the market, which is certainly a positive sign for the brand.
However, it's also worth noting that Dabs & Doses was not in the top 20 brands in the Concentrates category in Michigan for August and September 2023. While they did break into the top 20 in October and have continued to rise since then, the initial absence from the top 20 is something to keep in mind. Regardless, the brand's recent performance and sales growth - with sales increasing from 152,887 in August to 237,277 in November - suggest a promising future for Dabs & Doses in the Michigan market.
In the Michigan Concentrates category, Dabs & Doses has shown a consistent upward trend in rank from August to November 2023, moving from 27th to 19th place. This suggests a steady increase in market share, despite stiff competition. Cloud Cover (C3) experienced a significant drop in rank from 15th to 53rd between August and October, before rebounding to 21st in November. Gold Crown has also shown improvement, moving from 22nd to 17th over the same period. Bowhouse, despite not being in the top 20 in August, made a remarkable leap to 15th in October, maintaining a similar position in November. Distro 10 had a strong start, ranking 10th in September, but fell to 20th by November. While Dabs & Doses' sales have been consistently increasing, it's worth noting that some competitors have experienced higher sales at times, indicating a highly competitive market.
In November 2023, Dabs & Doses saw a significant shift in top-performing products. The Classic - Ojibway Island Kush Live Resin Sugar (1g) rose to the top spot from third place in October, with a notable sales figure of 1472 units. The Classic - PAC-Man Live Resin Sugar (1g) also moved up the ranks to second place from fifth. However, Lemon Skunk Live Resin Sugar (1g), which held the top spot in September, dropped to fifth place in November. The Classic - Mac 1 Live Resin Sugar (1g) and Classic - Gello Gelato Live Resin Sugar (1g) also made their first appearance in the top ranks, securing third and fourth positions respectively.