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Aug-2025
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Overview
Market Insights Snapshot
Fresh Coast has shown fluctuating performance across different product categories in Michigan over the summer months of 2025. In the Concentrates category, Fresh Coast experienced a notable rise and fall, starting in 8th place in May, dropping to 15th in June, climbing back to 10th in July, and then falling again to 17th in August. This movement suggests some volatility in consumer demand or competition within the category. The sales figures reflect these changes, with a peak in May and July, indicating potential seasonal factors or promotional activities driving sales during these months.
In contrast, Fresh Coast's performance in the Edible category in Michigan has been more stable, consistently ranking within the top 30, and even improving from 37th in May to 23rd in both June and August. This upward trend might suggest a growing consumer preference or successful product positioning in the Edible segment. However, the brand's ranking in the Vapor Pens category fell out of the top 30 in July and August, indicating a decline in market presence or increased competition. This decline contrasts with their relatively stable sales figures in this category, hinting at a potential focus on maintaining revenue despite competitive pressures.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Michigan, Fresh Coast has experienced notable fluctuations in its ranking and sales performance from May to August 2025. Starting at rank 21 in May, Fresh Coast saw a decline to rank 33 by July, where it remained in August. This downward trend in rank coincided with a decrease in sales from May to July, before a slight recovery in August. In contrast, Mozey Extracts demonstrated a significant rise, moving from rank 57 in May to 23 in July, although it slightly dropped to 32 in August. This surge was accompanied by a substantial increase in sales, surpassing Fresh Coast's sales in July. Meanwhile, Cresco Labs and 710 Labs have shown consistent improvements in their rankings and sales, with Cresco Labs reaching rank 30 and 710 Labs at 35 by August. These trends suggest that Fresh Coast faces increasing competition from both established and emerging brands, highlighting the need for strategic adjustments to regain its competitive edge in the Michigan market.
Notable Products
In August 2025, Fresh Coast's top-performing product was Ritual - Tropical Jellies 10-Pack (200mg) in the Edible category, achieving the number one rank with sales of 7461 units. This product has consistently climbed the ranks from fourth in May to first by August. Ritual - Cherry Lime Jellies 10-Pack (200mg) followed closely, moving up to the second position after initially ranking fourth in June. Ritual - Wild Berry Jellies 10-Pack (200mg) saw a drop from first in July to fourth in August. Meanwhile, Ritual - Pink Lemonade Jellies 10-Pack (200mg) maintained a steady presence in the rankings, consistently holding the fifth position from May through August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
