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Oct-2025
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Overview
Market Insights Snapshot
Fresh Coast has shown a notable upward trajectory in the Michigan cannabis market, particularly in the Concentrates category. Starting from a rank of 14 in July 2025, the brand improved its position to 7 by October 2025, reflecting a consistent rise in consumer preference. This upward trend is further supported by a substantial increase in sales, with October figures reaching $398,800. The Vapor Pens category also demonstrated positive momentum, with Fresh Coast climbing from rank 19 in July to 12 by October, indicating a strengthening presence in this segment as well. However, in the Edible category, the brand's performance remained relatively stable, with minor improvements from rank 25 in July to 22 in October, suggesting potential areas for growth.
While Fresh Coast has made significant strides in Michigan, the absence of rankings in other states or provinces implies that the brand has yet to establish a foothold in those markets. This lack of presence outside Michigan could be seen as a limitation, highlighting opportunities for expansion and diversification. The brand's performance across categories within Michigan, however, underscores its potential to leverage its strengths in Concentrates and Vapor Pens to gain a broader market share. As Fresh Coast continues to refine its offerings and strategies, tracking its movements across different categories and regions will be essential for understanding its overall growth trajectory in the competitive cannabis landscape.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Fresh Coast has shown a promising upward trajectory in recent months. Starting from a rank of 19th in July 2025, Fresh Coast climbed to 12th by October 2025, indicating a positive shift in market presence. This improvement is noteworthy, especially when compared to competitors like Rove, which saw a decline from 8th to 10th place, and Vapin Ape, which dropped from 10th to 14th. Meanwhile, High Minded maintained a strong position, moving slightly from 11th to 11th, and Pro Gro remained stable around the 13th position. Fresh Coast's sales growth, particularly in October where it reached $838,687, outpaced some competitors, reflecting its growing appeal and market strategy effectiveness in the Michigan vapor pen category.
Notable Products
For October 2025, the top-performing product from Fresh Coast is Ritual - Pink Lemonade Jellies 10-Pack (200mg), maintaining its number one rank from September, with notable sales of 9,392 units. In second place is Ritual - Tropical Jellies 10-Pack (200mg), which has consistently held the second position since August, achieving 8,852 units in sales. Ritual - Strawberry Jellies 10-Pack (200mg) climbed to the third spot, previously unranked in August and September. Ritual - Wild Berry Jellies 10-Pack (200mg) dropped to fourth place from third in September, while Ritual - Cherry Lime Jellies 10-Pack (200mg) remained steady at fifth place. Overall, the rankings for these products have shown some fluctuations, with Pink Lemonade Jellies showing the most remarkable stability and sales growth over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
