.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Fresh Coast has shown a noteworthy performance in the Michigan market, particularly in the Concentrates category. Starting the year outside the top 30, they quickly climbed to the 11th position by February 2025, demonstrating a significant gain in market presence. Although there was a slight decline to 15th and then 20th place in the subsequent months, this movement still reflects a strong position within the state's competitive landscape. Their sales in this category peaked in February, indicating a potential seasonal or marketing-driven surge. The Vapor Pens category, however, has been less dynamic, with Fresh Coast maintaining a relatively stable ranking around the mid-30s, suggesting a more consistent but less aggressive market strategy or consumer reception.
In contrast, Fresh Coast's performance in the Edible category in Michigan has not been as robust, as they have been unable to break into the top 30 rankings throughout the first four months of 2025. This indicates a potential area for growth or reevaluation of strategy to increase their market share. Despite a minor uptick in sales in March, their ranking remained stagnant, suggesting that increased sales volume did not translate into a higher market position. This could be due to intense competition or a niche market presence that has not yet scaled. Overall, while Fresh Coast has made impressive strides in certain segments, there are clear opportunities for growth and strategic adjustments in others.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Fresh Coast has shown a relatively stable performance, maintaining a rank in the low 30s from January to April 2025. Despite a slight dip in February, Fresh Coast's sales have remained robust, indicating a consistent consumer base. In contrast, Cresco Labs has experienced a notable upward trend, improving its rank from 40th in January to 32nd in April, which could pose a competitive threat if the trend continues. Meanwhile, True North Collective has made a significant leap from 55th to 37th, suggesting a potential rise in market influence. Society C also showed a remarkable jump to 32nd in March but fell back to 36th in April, indicating volatility in its market position. Lastly, Mozey Extracts experienced fluctuations, with a peak at 22nd in February, but dropped to 33rd by April. These dynamics highlight the competitive pressures Fresh Coast faces, emphasizing the need for strategic marketing to maintain and potentially improve its market position.
Notable Products
In April 2025, Fresh Coast's top-performing product was Peach Bubblegum Cured Resin Badder (1g) in the Concentrates category, which climbed to the number one spot, surpassing its second place in March. Boss Sherb Cured Resin Badder (1g) and Tahitian Glue Cured Resin Badder (1g) both made a notable entry in April, securing the second rank with sales figures of 2945. Apple Fritter Cured Resin Batter (1g) improved its standing by moving from an unranked position in March to third place in April. Double Bubble Burger Cured Resin Badder (1g) debuted at fourth place. This month marked a dynamic shift in rankings, with new entries and significant improvements in product performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
