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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Fresh Coast is stocked at 169 licensed dispensaries across Michigan, New Mexico, and Oklahoma, 166 of them in Michigan, with the deepest coverage in New Buffalo, Grand Rapids, Lansing, Flint, and Jackson. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Fresh Coast concentrated 68.34% of sales in Vapor Pens with year-over-year growth of 30.40% and month-over-month growth of 1.13%, while Edible accounted for 26.75% of sales with 26.79% YoY and 9.88% MoM growth. Flower expanded 1,042.87% YoY to 2.70% share but contracted 40.99% MoM, and Concentrates fell 82.69% YoY to 2.20% share with a 0.25% MoM decline. The brand’s average price rose 13.67% YoY to $10.37, alongside an overall sales increase of 15.64% YoY, and Vapor Pens hold a rank of 12 in Michigan for that category. The pattern implies Fresh Coast is anchored in Vapor Pens and Edible for stable contribution, while Flower acts as a volatile expansion bet and Concentrates continue to be deprioritized.
With 95.09% of sales concentrated in Vapor Pens and Edible, and Vapor Pens ranked 12th in Michigan, the mix suggests a strategy to compound share in a core category while leaning on Edible’s 9.88% MoM growth to buffer short-term volatility. The 1.13% MoM in Vapor Pens versus 40.99% MoM contraction in Flower indicates Fresh Coast is trading near-term velocity for disciplined price and margin control, consistent with a 13.67% YoY average price increase, while the 82.69% YoY decline in Concentrates signals an intentional exit or reallocation. The implication is a positioning focused on defending mid-teen rank in Vapor Pens and using Edible momentum to lift total brand sales, with Flower tested opportunistically rather than scaled immediately.
Competitive Landscape
Fresh Coast sits at rank #12 in MI Vapor Pens in August 2026, improving 3 positions year over year from #15 while climbing 5 places since May 2026 from #17; that movement contrasts with MKX Oil Company rising from #2 to #1 alongside a 25.2% YoY sales lift and Society C jumping from #16 to #4 on a 322.5% YoY surge, whereas Mitten Extracts slid from #1 to #3 with a 24.2% YoY decline. Fresh Coast remains below its October 2025 peak of #9, indicating a recovery that is slower than top-tier accelerators but faster than declining incumbents, implying a trajectory toward the top 10 if recent rank gains persist against mixed competitor momentum.
Notable Products
Ritual - Tropical Jellies 10-Pack (200mg) posted the steepest decline in August 2026 at -10.6% MoM, slipping to rank 8, while Splash - CBN/THC 1:2 Blue Raspberry Live Resin Gummies 10-Pack (100mg CBN, 200mg THC) jumped 43.0% MoM into rank 2. Splash - CBN/THC 1:2 Mixed Berry Live Resin Gummies 10-Pack (100mg CBN, 200mg THC) rose 29.3% MoM to hold rank 1, whereas Splash - THC/CBN 2:1 Blueberry Live Resin Gummies 10-Pack (200mg THC, 100mg CBN) fell -7.7% MoM but stayed at rank 3. Eight of the top ten are Edible SKUs from two families—Splash live resin gummies and Ritual jellies—concentrating revenue in flavor-variant line extensions, which implies Fresh Coast is leaning into a depth strategy within Edibles rather than expanding breadth across categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
