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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Fresh Coast is stocked at 169 licensed dispensaries across Michigan, New Mexico, and Oklahoma, 166 of them in Michigan, with the deepest coverage in Grand Rapids, New Buffalo, Lansing, Coldwater, and Flint. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Fresh Coast’s mix in July 2026 was dominated by Vapor Pens at 72.58% share with 66.41% year-over-year growth and a 3.58% month-over-month lift, while Edible held 25.89% share with 10.85% year-over-year growth but a -18.00% month-over-month decline; Concentrates shrank to 1.53% share with -91.21% year-over-year and -53.86% month-over-month. Average price rose 24.55% year over year to $10.26 even as Vapor Pens commanded a $19.81 average and Edible sat at $4.41, indicating mix-up pricing pressure alongside a category skew. The brand’s overall sales were up 17.94% year over year and 106.36% over 24 months, but the -18.00% Edible month-over-month drop against a 3.58% Vapor Pens month-over-month gain indicates near-term reliance on Vapor Pens to carry growth.
With Vapor Pens at 72.58% share and ranked 12 in Vapor Pens in Michigan, the tilt toward higher-priced formats (Vapor Pens +66.41% year over year vs. Concentrates -91.21% year over year) supports a premium-leaning price mix and cushions overall sales, but increases category concentration risk. The Edible -18.00% month-over-month decline alongside a 3.58% month-over-month lift in Vapor Pens suggests promotional or distribution elasticity is concentrated in one category, implying Fresh Coast’s positioning is anchored in inhalable convenience rather than portfolio breadth, and future share stability depends on sustaining rank momentum in Vapor Pens while selectively rebuilding Edible contribution.
Competitive Landscape
Fresh Coast sits at rank #12 in MI Vapor Pens in July 2026, improving 7 positions YoY from #19 and edging 1 spot above its April 2026 placement at #13; however, it remains 3 ranks below its October 2025 peak at #9 while the category leader MKX Oil Company advanced from #3 to #1 with a 42.9% YoY sales increase and Society C jumped from #14 to #4 on 360.8% YoY growth. Compared with Mitten Extracts slipping from #1 to #2 alongside an 18.8% YoY sales decline, Fresh Coast’s steady climb from #19 to #12 and its proximity to a recent peak suggest upside is attainable if it can convert mid-tier momentum into share capture from declining incumbents.
Notable Products
The steepest movement in July 2026 was the decline for Splash - THCV/THC 1:4 Pineapple Live Resin Gummies 10-Pack (50mg THCV, 200mg THC), dropping 28.49% MoM to rank 9 while Ritual - Pink Lemonade Jellies 10-Pack (200mg) fell 40.10% to rank 8, signaling a pullback in certain flavor extensions even as the top tier held. Meanwhile, Splash - CBN/THC 1:2 Mixed Berry Live Resin Gummies 10-Pack (100mg CBN, 200mg THC) rose 18.17% MoM to rank 1 as Splash - THC/CBN 2:1 Blueberry Live Resin Gummies 10-Pack (200mg THC, 100mg CBN) slid 12.25% MoM to rank 2, concentrating leadership within CBN-forward SKUs despite mixed momentum.
Eight of the top ten are Edible SKUs within the Splash and Ritual lines, and the category shows bifurcation with a rank-1 gainer at +18.17% alongside double-digit losses of 25.28% and 26.57% for Blue Raspberry and Tropical variants, respectively. The pattern implies Fresh Coast is consolidating around functional CBN-led formats while pruning or repositioning slower flavor variants, pointing to a portfolio tilt toward fewer, clearer hero SKUs and price-pack combinations near the $32,237 level.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
