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Sep-2025
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Overview
Market Insights Snapshot
Fresh Coast has demonstrated a notable performance in the Michigan cannabis market, particularly within the Concentrates category. Over the span of four months from June to September 2025, the brand showed a significant upward trajectory, moving from 17th to 7th place. This improvement highlights Fresh Coast's growing influence and market penetration in the Concentrates sector. The September sales figure of $390,226 underscores this upward trend. In contrast, the Vapor Pens category saw Fresh Coast fall out of the top 30 in July and August, before bouncing back to 25th in September, suggesting a challenging yet resilient market presence.
In the Edible category, Fresh Coast maintained a relatively stable position in the Michigan market, although it experienced a slight decline from 23rd in June to 26th by September. This downward shift indicates potential challenges in maintaining consumer interest or competition with other brands in this segment. Despite this, the brand's ability to stay within the top 30 suggests a consistent customer base. The data reveals interesting dynamics across different product categories, yet some of the broader trends and competitive strategies remain to be explored further.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Fresh Coast has demonstrated a notable upward trajectory in brand ranking and sales over the past few months. Starting from a rank of 17th in June 2025, Fresh Coast climbed to 7th by September 2025, indicating a significant improvement in market position. This rise is particularly impressive considering the competitive pressure from brands like 710 Labs, which maintained a strong presence, peaking at 6th in both July and August. Meanwhile, The Fresh Canna consistently outperformed Fresh Coast but only slightly, as they ranked 6th in September. Fresh Coast's sales growth is also noteworthy, with a substantial increase from July to September, surpassing Ice Kream Hash Co. in sales by September, despite Ice Kream's higher ranking in earlier months. This data suggests that Fresh Coast is gaining momentum and could continue to rise in both rank and sales if current trends persist.
Notable Products
In September 2025, the top-performing product from Fresh Coast was Ritual - Pink Lemonade Jellies 10-Pack (200mg) in the Edible category, reclaiming its top position after a dip in the rankings during July and August. The product achieved sales of 5,216 units. Gold Cake Cured Resin Badder (1g) emerged as the second-best seller in the Concentrates category, marking its debut in the rankings. Ritual - Tropical Jellies 10-Pack (200mg) saw a drop to third place from its previous first position in August. Ritual - Wild Berry Jellies 10-Pack (200mg) maintained a consistent presence in the top five, ranking fourth in September, despite fluctuating ranks in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
