Fresh Coast

Trend
Strong Growth
Jan-2024 Sales
$500K+
Product Count
123
Updated
February 6, 2024
Markets
Fresh Coast Historical Sales by Category

Market Insights Snapshot

In Michigan, Fresh Coast has shown a notable performance across various cannabis product categories, with significant movements in rankings over the recent months. In the Concentrates category, the brand improved its position from 22nd in October 2023 to 14th in December 2023, indicating a positive trend in consumer preference and market penetration. However, this upward trajectory was not sustained into January 2024, as the brand fell to 32nd place, suggesting a potential setback in its market strategy or consumer demand. This fluctuation is particularly interesting when considering their sales in December 2023 were the highest at 277,164 dollars, yet the following month saw a sharp decline in both sales and ranking.

Similarly, in the Edibles category, Fresh Coast demonstrated a steady climb in the rankings, moving from 24th in October 2023 to 15th by January 2024, showcasing consistent growth and a strengthening position within the Michigan market. This consistent improvement contrasts with their performance in the Vapor Pens category, where despite a significant jump from 41st to 26th place between October and November 2023, the brand experienced a decline to 45th place by January 2024. Such volatility across different categories highlights the challenges and dynamics within the cannabis market in Michigan, reflecting the brand's varying success in appealing to distinct consumer preferences and navigating competitive pressures.

Jan-2024 Rank
Concentrates
Edible
Vapor Pens
32
15
45

Competitive Landscape

In the competitive landscape of the edible cannabis market in Michigan, Fresh Coast has shown a notable upward trajectory in its rankings over the recent months, moving from not being in the top 20 in October 2023 to securing the 15th position by January 2024. This rise in rank is indicative of a growing presence and increasing sales within the state, despite still trailing behind competitors such as Detroit Edibles / Detroit Fudge Company and Cannalicious Labs, which have consistently held higher ranks and sales figures. Notably, Fresh Coast's December 2023 sales nearly matched those of Cannalicious Labs, suggesting a closing gap between them. However, brands like Ozone and Shattered Thoughts also present strong competition, with Ozone outperforming Fresh Coast in sales despite a similar rank in January 2024. The directional trend for Fresh Coast is positive, indicating potential for further growth and market share capture if it continues on its current trajectory.

Fresh Coast market ranking for MI Edible

Notable Products

In January 2024, Fresh Coast saw Key Lime Gummies 10-Pack (200mg) as its top-selling product, with remarkable sales reaching 18,324 units, marking a significant rise from its previous positions. Following closely, Blood Orange Live Resin Distillate High Dose Gummies 10-Pack (200mg) maintained a strong performance, securing the second rank, consistent with its high rankings in the preceding months. The third spot was taken by Sour Watermelon Gummies 10-Pack (200mg), which saw a slight dip from its earlier second position in December 2023. Sour Key Lime Gummies 10-Pack (200mg) and Sour Pomegranate Gummies 10-Pack (200mg) rounded out the top five, showing a stable demand among consumers despite fluctuations in their rankings over the past months. This analysis underscores Fresh Coast's dominance in the Edibles category, with a notable shift in consumer preferences leading to Key Lime Gummies' rise to the top.

Product Rank
Category
Oct-2023
Nov-2023
Dec-2023
Jan-2024
Key Lime Gummies 10-Pack (200mg)
Edible
>5
5
>5
1
Blood Orange Live Resin Distillate High Dose Gummies 10-Pack (200mg)
Edible
1
2
1
2
Sour Watermelon Gummies 10-Pack (200mg)
Edible
2
1
2
3
Sour Key Lime Gummies 10-Pack (200mg)
Edible
4
>5
5
4
Sour Pomegranate Gummies 10-Pack (200mg)
Edible
3
3
4
5
View product & sales data

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