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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Fresh Coast’s mix in May 2026 pivoted toward Edible at 36.51% share while Vapor Pens still led at 57.36% share, with Concentrates at 6.13%. The month-over-month split moved in opposite directions: Edible rose 16.64% MoM as Vapor Pens fell 11.30% MoM, and Concentrates also declined 11.93% MoM; year over year, Edible grew 67.49% YoY while Vapor Pens dropped 34.55% YoY and Concentrates contracted 79.02% YoY. Average price pressure is visible with the brand-level average price down 26.85% YoY alongside Vapor Pens average price at $17.79, implying mix shift plus pricing resets; the pattern points to revenue reliance broadening beyond Vapor Pens as Edible expansion offsets category-specific contraction.
The reshaped mix implies a repositioning from a Vapor Pens-first identity toward a two-pillar stance where Edible provides volume ballast while Vapor Pens anchors brand visibility at rank 19 in Michigan. The combined 16.64% MoM growth in Edible against an 11.30% MoM decline in Vapor Pens suggests Fresh Coast is trading some premium-leaning pen volume for higher-velocity value in Edible, while the 34.55% YoY pen decline versus 67.49% YoY Edible growth indicates diversification rather than simple category retreat; the implication is that pricing elasticity and basket-building in Edible can stabilize share while the Vapor Pens position at rank 19 sets a realistic ceiling for near-term pen-led recovery.
Competitive Landscape
Fresh Coast sits at rank 19 in MI Vapor Pens for May 2026, down 5 positions from rank 14 year over year and 2 positions from rank 17 in February 2026, while still 8 positions below its peak at rank 11 from October 2025; in contrast, MKX Oil Company advanced from rank 3 to rank 1 year over year and Mitten Extracts slipped from rank 1 to rank 2 despite an 11.7% sales decline, indicating that Fresh Coast’s 5-place YoY slide amid top-tier churn points to share consolidation at the top that raises the bar for re-entry into the top 15.
Notable Products
Splash - THC/CBN 2:1 Blueberry Gummies 10-Pack (200mg THC, 100mg CBN) posted the top gain in May 2026 with +41.6% MoM at rank 1, while Splash - CBN/THC 1:2 Blue Raspberry Gummies 10-Pack (100mg CBN, 200mg THC) slid -7.8% MoM at rank 9, indicating divergent momentum within the CBN-infused line. Across the top ten, nine SKUs are Edibles and at least six are Ritual Jellies, with multiple Jellies climbing between +18.3% and +31.8% and holding ranks 1, 3, 4, 5, 6, and 8, which concentrates demand in fruit-forward, standard-dose formats. Splash - CBN/THC 1:2 Mixed Berry Live Resin Gummies 10-Pack (100mg CBN, 200mg THC) advanced +38.2% MoM to rank 2, narrowing the gap to the category lead despite Blue Raspberry’s dip, and the THCV/THC Strawberry Kiwi variant rose +29.6% MoM at rank 7, pointing to selective traction for functional modifiers over flavor extensions. The pattern implies Fresh Coast’s commercial direction is skewing toward a two-pillar mix of Ritual Jellies for volume stability and a focused Splash portfolio where higher-CBN or THCV ratios earn share, rather than broad flavor proliferation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
