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Dec-2025
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Overview
Market Insights Snapshot
In the Michigan market, Fresh Coast experienced notable fluctuations across several product categories over the last few months of 2025. In the Concentrates category, the brand saw a decline in its ranking, dropping from 8th place in September and October to 17th by December. This movement indicates a potential struggle to maintain its earlier momentum, as sales decreased from $330,833 in October to $218,365 by December. The Edible category showed a more stable performance, maintaining a rank of 29th in both November and December, despite a slight dip in sales in November. This suggests that while Fresh Coast is sustaining its presence in the Edible category, it faces challenges in climbing higher in the rankings.
For Vapor Pens, Fresh Coast showed a promising upward trend initially, improving its rank from 15th in September to 11th in October. However, this was followed by a drop to 18th place in November and December, indicating a potential loss of competitive edge or shifts in consumer preferences. Despite these fluctuations, the brand managed to maintain a consistent sales volume, with a notable increase from $618,116 in September to $908,873 in October, before stabilizing around $630,432 by December. This suggests that while Fresh Coast is a significant player in the Michigan market, it faces challenges in sustaining growth and improving its position across categories.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Fresh Coast has experienced notable fluctuations in its ranking over the last few months of 2025. Starting from 15th place in September, Fresh Coast improved to 11th in October but then dropped to 18th in both November and December. This decline in rank is particularly significant given that Pro Gro maintained a relatively stable position, only slightly dropping from 14th to 17th over the same period. Meanwhile, Vapin Ape also showed some volatility, falling from 9th in September to 16th in December, suggesting a competitive pressure in the market. Interestingly, Hyman showed a positive trend, climbing from 36th in September to 20th by December, indicating a potential rise in consumer preference or effective marketing strategies. Despite the dip in rank, Fresh Coast's sales figures reveal a rebound in December, suggesting resilience and potential for recovery amidst a competitive environment.
Notable Products
In December 2025, Ritual - Tropical Jellies 10-Pack (200mg) emerged as the top-performing product for Fresh Coast, climbing from the third position in November to first place, with notable sales of $5,968. Ritual - Pink Lemonade Jellies 10-Pack (200mg), previously holding the top spot for three consecutive months, slipped to second place. Ritual - Wild Berry Jellies 10-Pack (200mg) regained its presence in the rankings, securing the third position after being unranked in November. Ritual - Blue Raspberry Jellies 10-Pack (200mg) dropped from second to fourth place despite its earlier strong performance in October. The Ritual - Cherry Lime Jellies 10-Pack (200mg) consistently maintained its fifth position across the months, showing stability in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
