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Mar-2026
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Overview
Market Insights Snapshot
Fresh Coast has demonstrated a varied performance across different product categories in Michigan over the last few months. In the Concentrates category, the brand experienced a notable decline, dropping from 22nd place in December 2025 to falling out of the top 30 by March 2026. This downward trend could be concerning, especially given the decrease in sales from December to March. Meanwhile, in the Edible category, Fresh Coast managed to maintain a presence within the top 30, with a slight improvement from 33rd place in February 2026 to 31st in March 2026, indicating a potential upward trajectory. This suggests that while some categories are facing challenges, others are showing signs of resilience or recovery.
In the Vapor Pens category, Fresh Coast held steady in 17th place from December 2025 through February 2026 but saw a slip to 23rd place by March 2026. Despite this drop in ranking, the brand's consistent presence near the top of the list highlights its strong foothold in this category, although the decline in sales suggests there might be underlying issues to address. The fluctuations across these categories and the varying rankings reflect the dynamic nature of the cannabis market in Michigan, where consumer preferences and competitive pressures are constantly shifting. These insights underscore the importance of strategic adjustments to maintain and improve market positioning across different product lines.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Fresh Coast has experienced a notable shift in its market position from December 2025 to March 2026. Initially holding a steady rank of 17th place for three consecutive months, Fresh Coast saw a decline to 23rd place by March 2026. This drop in rank correlates with a consistent decrease in sales over the same period. In contrast, 710 Labs demonstrated a significant upward trajectory, moving from 43rd place to 22nd place, with sales showing a strong upward trend. Similarly, Franklin Fields improved its rank from 26th to 21st, indicating a positive sales momentum. Meanwhile, Galactic and Party Favors experienced fluctuations but maintained a competitive edge over Fresh Coast by March. These dynamics suggest that while Fresh Coast has been a consistent player, it faces increasing competition from brands that are gaining traction and market share in the Michigan vapor pen category.
Notable Products
In March 2026, the top-performing product for Fresh Coast was Splash - CBN/THC 1:2 Blue Raspberry Gummies 10-Pack (100mg CBN, 200mg THC), maintaining its first-place ranking from February 2026 with impressive sales of 5,340 units. Splash - CBN/THC 1:2 Mixed Berry Live Resin Gummies 10-Pack secured the second position, consistent with its February ranking, and achieved sales of 4,532 units. Splash - THC/CBN 2:1 Blueberry Gummies 10-Pack climbed to third place, up from fourth position in February, showcasing a positive trend. Splash - THCV/THC 1:4 Pink Lemonade Gummies 10-Pack entered the rankings at fourth place, marking its first appearance in the top five. Spiked Punch Live Rosin Cartridge (0.5g) debuted in the rankings at fifth place, reflecting growing interest in vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
