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Jan-2026
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Overview
Market Insights Snapshot
Fresh Coast has experienced notable fluctuations in its performance across various product categories in Michigan. In the Concentrates category, Fresh Coast saw a downward trend in rankings, moving from 9th place in October 2025 to 28th by January 2026. This decline was accompanied by a steady decrease in sales figures, indicating potential challenges in maintaining market share within this category. In the Edible category, Fresh Coast was unable to maintain its top 30 status by January 2026, having dropped from 23rd place in October to 44th. This significant drop suggests increased competition or shifting consumer preferences that may have impacted their market presence.
In contrast, Fresh Coast's performance in the Vapor Pens category showed some resilience, with rankings fluctuating between 11th and 18th place over the same period. Although there was a dip in sales from November to January, the brand managed to stay within the top 20, indicating a relatively stable position compared to their performance in other categories. The ability to maintain a consistent presence in the Vapor Pens category could suggest a stronger brand affinity or product differentiation that resonates with consumers in Michigan. Overall, Fresh Coast's varying performance across categories highlights both the challenges and opportunities within the competitive cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Fresh Coast has experienced notable fluctuations in its market position from October 2025 to January 2026. Initially ranked 11th in October, Fresh Coast saw a decline to 18th in November, a slight recovery to 14th in December, and then a drop back to 18th in January. This volatility contrasts with the more stable performance of competitors such as Traphouse Cannabis Co., which improved its rank from 21st to 16th over the same period, and Giggles, which maintained a relatively steady rank, only slightly dropping from 12th to 17th. Despite Fresh Coast's initial higher sales figures, the brand's inconsistent ranking suggests challenges in sustaining market momentum, especially as competitors like Traphouse Cannabis Co. and Giggles show more consistent upward or stable trends. This analysis highlights the need for Fresh Coast to strategize effectively to regain and maintain a competitive edge in the Michigan vapor pen market.
Notable Products
In January 2026, Fresh Coast's top-performing product was the Ritual Gelato Liquid Diamonds Disposable in the Vapor Pens category, achieving the highest sales at 2995 units. Following closely were the Ritual Grape Ape and Blueberry Haze Liquid Diamonds Disposables, securing the second and third ranks with strong sales figures. The Splash THCV/THC 1:4 Pineapple Gummies 10-Pack led the Edibles category, ranking fourth overall. The Ritual Watermelon Zlushie Liquid Diamonds Disposable rounded out the top five, maintaining a competitive position. These products saw significant improvements in January 2026, as they were not ranked in the previous months, indicating a sharp rise in popularity and sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
