.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Fresh Coast has demonstrated a dynamic performance in the Michigan cannabis market, particularly in the Concentrates category. Over the span from August to November 2025, Fresh Coast saw its ranking fluctuate, moving from 18th to 10th, with a notable peak at 7th place in October. This indicates a strong presence and consumer interest in their concentrate products, even though there was a slight dip in November. In contrast, their performance in the Edibles category has been less stable, with a ranking drop from 24th in August to falling out of the top 30 by November. This decline suggests potential challenges in maintaining a competitive edge in the Edibles market segment.
In the Vapor Pens category, Fresh Coast has maintained a relatively strong position in Michigan, starting at 15th place in August and reaching 11th in October, before dropping to 18th in November. This indicates a competitive but volatile market, where Fresh Coast has managed to secure a significant foothold despite fluctuations. Interestingly, the sales figures for Vapor Pens in October were quite robust, aligning with their highest ranking during this period. However, the drop in November suggests potential market challenges or increased competition. The overall trends across these categories highlight Fresh Coast's varying degrees of success and the competitive nature of the cannabis market in Michigan.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Fresh Coast experienced notable fluctuations in its market position from August to November 2025. Starting at rank 15 in August, Fresh Coast maintained this position in September, improved to rank 11 in October, but then dropped to rank 18 in November. This volatility in ranking is significant when compared to competitors such as High Minded, which consistently performed better, maintaining a position within the top 16 throughout the same period. Meanwhile, Traphouse Cannabis Co. showed a similar trajectory to Fresh Coast, ending November at rank 17, while Dragonfly Cannabis saw a gradual decline, finishing at rank 20. Interestingly, Hyman demonstrated significant upward mobility, moving from outside the top 20 in August to rank 19 by November, indicating a potential emerging threat. These dynamics suggest that while Fresh Coast had a strong October, the brand faces intense competition and needs strategic adjustments to regain and sustain a higher market position.
Notable Products
In November 2025, Fresh Coast's top-performing product was Ritual - Pink Lemonade Jellies 10-Pack (200mg) in the Edible category, maintaining its number one rank from the previous two months with a notable sales figure of 7,442 units. Ritual - Tropical Jellies 10-Pack (200mg) held steady in the second position, consistent with its ranking since September. Ritual - Blue Raspberry Jellies 10-Pack (200mg) re-entered the rankings at third place, having previously been unranked. A new entry, Ritual - Blood Orange Jellies 10-Pack (200mg), debuted in fourth place. Ritual - Cherry Lime Jellies 10-Pack (200mg) remained at fifth place, showing a steady decline in sales from August to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
