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Jul-2025
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Overview
Market Insights Snapshot
Dank. By Definition has shown a strong performance in the New York market, particularly in the Flower category where it consistently held the number one rank from April to July 2025. Despite a slight fluctuation in sales figures, with a peak in June 2025, the brand maintained its top position, indicating a robust demand and loyal customer base. In the Pre-Roll category, the brand's ranking saw some movement, dropping from second to fourth place in June before climbing back to third in July. This fluctuation suggests a competitive landscape in the Pre-Roll category, though Dank. By Definition remains a strong contender.
It's noteworthy that Dank. By Definition did not appear in the top 30 brands in any other states or categories during this period, which could be seen as a limitation in their market reach or an area for potential growth. Their consistent top ranking in the Flower category in New York suggests a focused strategy that has paid off well in this specific market. However, the absence in other rankings could imply either a strategic decision to concentrate efforts in a single state or a need to expand and diversify their presence. This duality presents both a challenge and an opportunity for the brand moving forward.
Competitive Landscape
In the competitive landscape of the New York Flower category, Dank. By Definition has maintained a consistent lead, holding the top rank from April through July 2025. This stability in rank highlights its strong market presence and customer loyalty, despite fluctuations in sales figures. Notably, Rolling Green Cannabis and Matter. have consistently occupied the second and third positions, respectively. While Rolling Green Cannabis has shown a significant upward trend in sales, particularly in July, it has not yet challenged Dank. By Definition's top spot. Matter., on the other hand, has seen a steady increase in sales but remains in third place. The consistent ranking of Dank. By Definition suggests a strong brand loyalty and effective market strategy, keeping it ahead of competitors despite their sales growth.
Notable Products
In July 2025, the top-performing product for Dank. By Definition was Alaskan Thunder Fuck (3.5g) in the Flower category, which ascended to the first rank with sales of 3519. Megan Fox Pre-Roll (1g) in the Pre-Roll category, which previously held the top rank in June, slipped to second place. Alaskan Thunderfuck Pre-Roll (1g) entered the rankings in third place for the first time. Randy Marsh (3.5g) maintained a steady presence in the Flower category, moving up from fifth to fourth place. Cheese and Chong Pre-Roll (1g) experienced a slight drop, moving from third in May to fifth in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
