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Dec-2025
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Overview
Market Insights Snapshot
Dank. By Definition has demonstrated a strong performance in the New York market, particularly in the Flower category. The brand has consistently held the number one rank from September through December 2025, indicating a robust presence and popularity among consumers in this segment. Despite a slight dip in sales from September to November, December saw a resurgence, suggesting effective strategies or seasonal factors that may have contributed to this rebound. In contrast, the Pre-Roll category shows a slight decline in rank from third to fourth position in December, which could signal increasing competition or shifts in consumer preference within that category.
While Dank. By Definition maintains a solid foothold in New York, the absence of ranking data for other states or provinces suggests that the brand either hasn't expanded significantly beyond this market or hasn't yet achieved a top 30 status in other regions. This presents both a challenge and an opportunity for the brand to explore and potentially capture new markets. The consistency in their Flower category performance could serve as a strategic advantage if they decide to expand. However, the slight drop in the Pre-Roll ranking may indicate areas for improvement or adaptation to maintain competitiveness and market share.
Competitive Landscape
In the highly competitive New York flower category, Dank. By Definition has consistently maintained its leading position from September to December 2025, despite fluctuations in sales. This steadfast rank underscores its strong market presence and brand loyalty among consumers. However, the brand faces increasing competition from Leal, which has secured the second position since October 2025 and has shown a significant upward trend in sales, closing the gap with Dank. By Definition. Meanwhile, RYTHM has also demonstrated a notable climb from eighth to third place, indicating a growing consumer preference that could pose a threat to Dank. By Definition's dominance. These dynamics suggest that while Dank. By Definition remains a leader, it must strategize to counteract the rising momentum of its competitors to sustain its top position in the New York flower market.
Notable Products
In December 2025, the top-performing product for Dank. By Definition was Randy Marsh (3.5g) in the Flower category, reclaiming its position as the top seller with sales reaching 3086 units. The Bad Santa Pre-Roll 7-Pack (3.5g) emerged as the second-best performer in the Pre-Roll category. Maui Wowie (3.5g), also in the Flower category, secured the third position, followed closely by Alaskan Thunderfuck Pre-Roll (1g) and Euphoria Cookies Pre-Roll 7-Pack (3.5g) in fourth and fifth places respectively. Notably, Randy Marsh (3.5g) regained its top rank after a dip to fifth in November, showcasing a strong comeback. The introduction of new products like Bad Santa Pre-Roll significantly diversified the top rankings compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
