.svg){kind=small}
Where to Buy
Dank. By Definition is stocked at 272 licensed dispensaries across New York, with the deepest coverage in New York, Brooklyn, Queens, Buffalo, and Staten Island. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Dank. By Definition concentrated 75.76% of sales in Flower and 24.24% in Pre-Roll, with Flower down 66.30% year over year and 10.33% month over month while Pre-Roll declined 64.19% year over year and 15.66% month over month; the mix and rates indicate Flower is contracting slightly faster year over year but holding relatively better month over month than Pre-Roll. Average price fell 16.22% year over year to $38.84 even as Flower maintained a higher ticket at $56.60 versus $19.60 in Pre-Roll, and Flower held rank 9 in New York Flower; combined, this pattern implies the brand is anchored in a premium-leaning Flower portfolio that is losing volume faster than price, with Pre-Roll acting as the sharper month-over-month drag.
With 75.76% of sales tied to Flower and a rank of 9 in New York Flower, the brand’s positioning skews toward a concentrated, higher-price Flower identity amid a 66.30% year-over-year Flower drop versus a 64.19% decline in Pre-Roll; the steeper 15.66% month-over-month Pre-Roll fall versus 10.33% in Flower suggests near-term reliance on Flower to sustain shelf presence. The 16.22% year-over-year average price decrease alongside a 10.33% month-over-month Flower contraction indicates discounting is not reversing volume losses, implying the brand needs portfolio balance or pack-size strategy within Flower while treating Pre-Roll’s faster month-over-month erosion as a signal to recalibrate formats or pricing to defend share.
Competitive Landscape
Dank. By Definition sits at rank #9 in NY Flower in September 2026, down 8 positions year over year from rank #1, and down 7 positions versus its 3-month mark at #2; meanwhile, peak rank was #1 in May 2026, contrasting with current competitor moves where Find. climbed from #5 to #1 and Grassroots jumped from #15 to #2 alongside a 150.33% YoY sales increase, indicating that the category’s leadership reshuffle is outpacing Dank. By Definition’s ability to defend share and that the brand’s slide from #1 to #9 implies a momentum loss that will require re-entry strategies keyed to recovering rank in the next two quarters.
Notable Products
Grease Monkey Pre-Roll (1g) posted the steepest movement in September 2026 with a -35.7% month-over-month decline while holding rank 3, contrasting with Superboof Pre-Roll (1g) at rank 1 and Mango Sherbert Pre-Roll (1g) at rank 2 to underline volatility at the top. Six of the top ten are Pre-Roll SKUs, and the category spans ranks 1 through 3 and 5 through 9, indicating assortment weight in fast-turn formats even as one core Pre-Roll slid more than 30%. The only Flower title mentioned in detail here, Cherry Thunder Fuck (3.5g), sits at rank 4 alongside Lemon OG (3.5g) at rank 7 and Gorilla Glue (3.5g) at rank 10, concentrating Flower presence outside the podium while a single multi-pack Pre-Roll at rank 8 likely captures basket trade-up around $32,089. The pattern implies Dank. By Definition is leaning into Pre-Rolls to drive traffic while maintaining a few anchor Flower SKUs for depth, accepting near-term volatility in single-count Pre-Rolls to preserve overall category reach.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
