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Market Insights Snapshot
In May 2026, Dank. By Definition concentrated 74.38% of sales in Flower with a month-over-month increase of 5.12% but a year-over-year decline of 38.05%, while Pre-Roll held 25.62% share with a 7.70% month-over-month drop and a 48.96% year-over-year contraction. Edible was negligible at 0.0010% share with a 95.92% month-over-month fall, effectively exiting the mix. Despite a 15.83% year-over-year rise in average price to $44.52, category contraction pulled total brand sales down 41.27% year over year, indicating a mix that over-indexes in Flower and underperforms in Pre-Roll relative to prior periods.
The heavier tilt toward higher-priced Flower (average price $69.34) alongside a declining Pre-Roll base implies a positioning pivot toward premium inhalables that trades higher ticket size for lower unit velocity, evidenced by Flower’s positive month-over-month growth of 5.12% against Pre-Roll’s 7.70% decline. Holding the number 2 rank in Flower in New York while overall sales fell 41.27% year over year suggests the brand’s competitive footing is anchored in Flower leadership, but the 48.96% year-over-year drop in Pre-Roll and the 95.92% month-over-month collapse in Edible limit cross-category hedging; this pattern implies that sustaining rank will require either deepening Flower differentiation or rebalancing toward faster-recovering Pre-Roll to stabilize share.
Competitive Landscape
Dank. By Definition is ranked #2 in NY Flower in May 2026, down 1 position year over year from #1, after peaking at #1 in March 2026 and slipping from #1 three months ago to #2 now; meanwhile, Leal moved up to #1 from #11 year over year with 109.3% sales growth, and Rolling Green Cannabis sits at #3 from #2 year over year with a 13.0% sales decline. The contrast with RYTHM, which rose to #4 from #10 year over year on 45.8% growth while Untitled advanced to #5 from #6 with 15.2% growth, indicates the #2 position is being pressured from above and below, implying that Dank. By Definition’s rank trajectory points to a defense phase where retention of share will require countering a rapidly advancing #1 and cushioning against mid-pack climbers.
Notable Products
Alaskan Thunderfuck Pre-Roll (1g) posted the steepest movement in May 2026 with a -41.97% month-over-month drop while sliding to rank 5, contrasting sharply with Golden Ticket Pre-Roll (0.5g) up 33.35% at rank 1, which signals demand consolidating at the very top rather than across the middle. Seven of the top ten are Pre-Roll SKUs, including Green Crack Pre-Roll (1g) down -16.15% at rank 7 and NYC Diesel Pre-Roll 7-Pack (3.5g) off -22.05% at rank 8, indicating multi-pack and 1g formats are fragmenting share despite category breadth. Flower remains present but secondary, with Randy Marsh (3.5g) debuting at rank 2 and Cheese and Chong (3.5g) at rank 10 even as Golden Ticket Pre-Roll (0.5g) leads, implying that near-term revenue reliance skews to a single high-velocity Pre-Roll while Flower acts as a hedge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
