Dank. By Definition

Data Snapshot: Jun 11, 2024
Dank. By Definition Cannabis Brand Logo
$1M+

May-2024

Sales

Growth

Trend

6-Month

87

Product Count

SKUs

Dank. By Definition

Overview

Markets

Dank. By Definition Locations

Product Trends

Dank. By Definition Categories

Dank. By Definition Sales

Market Insights Snapshot

Dank. By Definition Historical Sales by Category

Dank. By Definition has shown a strong performance across various categories in New York. In the Flower category, the brand has consistently maintained a top position, ranking first in February, March, and May, with a slight dip to second place in April. This indicates a robust consumer preference and market presence. The sales figures also reflect a positive trend, with a significant spike in May, reaching $1,893,385. Such movements suggest that despite a minor dip in April, Dank. By Definition has managed to sustain and grow its market share effectively in the Flower category.

In the Pre-Roll category, the brand's performance has been more volatile but still notable. Starting at the seventh position in February, Dank. By Definition experienced a drop to tenth place in March but rebounded to sixth in April and surged to second in May. This upward trajectory in rankings highlights the brand's increasing popularity and market penetration in the Pre-Roll segment. The sales figures align with this trend, showing a substantial increase from $185,315 in February to $563,368 in May. The brand's ability to climb the ranks and boost sales in such a competitive category is a testament to its growing influence in the New York market.

May-2024 Rank
Flower
Pre-Roll
1
2
Dank. By Definition

Competitive Landscape

In the competitive landscape of the New York flower category, Dank. By Definition has shown remarkable resilience and dominance, consistently maintaining a top-tier position. Despite a slight dip to the second rank in April 2024, Dank. By Definition reclaimed the top spot in May 2024, indicating strong brand loyalty and effective market strategies. In contrast, LivWell has demonstrated a significant upward trajectory, climbing from the 11th position in February 2024 to a peak at the 1st rank in April 2024 before settling at the 2nd rank in May 2024. This suggests that LivWell is a formidable competitor, potentially driven by aggressive marketing or product innovation. Meanwhile, Matter. has also shown consistent improvement, moving from the 12th rank in February 2024 to the 3rd rank in May 2024, reflecting a steady increase in consumer preference. The competitive dynamics in this category underscore the need for Dank. By Definition to continuously innovate and engage with its customer base to maintain its leading position amidst rising competition.

Dank. By Definition market ranking for NY Flower

Dank. By Definition

Notable Products

In May-2024, the top-performing product for Dank. By Definition was Randy Marsh (3.5g) in the Flower category, maintaining its consistent first-place ranking with sales of 5644 units. Cinderella 99 (3.5g) experienced a significant rise, moving from fourth place in April to second place in May. Alaskan Thunder Fuck (3.5g) held steady at the third position, showing a recovery with sales reaching 4642 units. New entrants Green Crack (3.5g) and Jack Diesel (3.5g) secured the fourth and fifth ranks respectively. Compared to previous months, Randy Marsh (3.5g) remained dominant, while Cinderella 99 (3.5g) showed the most notable improvement in ranking.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Randy Marsh (3.5g)
Flower
1
1
1
1
Cinderella 99 (3.5g)
Flower
>5
>5
4
2
Alaskan Thunder Fuck (3.5g)
Flower
2
2
3
3
Green Crack (3.5g)
Flower
>5
>5
>5
4
Jack Diesel (3.5g)
Flower
>5
>5
>5
5
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