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Where to Buy
Dank. By Definition is stocked at 255 licensed dispensaries across New York, with the deepest coverage in New York, Queens, Buffalo, Schenectady, and Syracuse. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Dank. By Definition’s category mix concentrated 71.21% of sales in Flower and 28.79% in Pre-Roll, with Flower down 51.55% year over year but up 1.57% month over month, while Pre-Roll declined 43.43% year over year and fell 12.02% month over month. Average price fell 10.74% year over year to $37.50, as Flower carried a higher ticket at $61.98 versus Pre-Roll at $18.96, implying mix pressure as Flower’s slight month-over-month uptick contrasts with a double‑digit Pre‑Roll pullback. With overall brand sales down 49.46% year over year and Flower ranked 3 in New York, the mix signals reliance on a flagship category that is stabilizing sequentially, while Pre‑Roll contraction is the drag that keeps total trajectory negative.
The mix shift implies that maintaining a top‑3 Flower position in New York is the clearest lever: a 1.57% month‑over‑month Flower gain against a 12.02% Pre‑Roll decline suggests channel or SKU breadth in Pre‑Roll is under‑scaling relative to Flower. Given brand sales are down 49.46% year over year while the 24‑month decline is 41.02%, the acceleration of decline aligns with Pre‑Roll’s shrinking share potential even as Flower holds 71.21% share; the implication is to prioritize Flower depth and price-pack architecture while testing targeted Pre‑Roll remediation, because further incremental gains of 1–2% in Flower will offset more than equivalent Pre‑Roll softness at current 71/29 mix.
Competitive Landscape
Dank. By Definition is ranked #3 in New York Flower in July 2026, down 2 positions from its peak at #1 in May 2026 but up -2 versus its year-ago rank at #1, while the brand also slipped 1 spot from #2 three months ago; in contrast, Find. climbed from #8 year over year to #1 and Leal moved from #7 to #2, positioning Dank. By Definition between faster risers and a chasing pack as Untitled sits at #4 after improving from #4 year over year and Grassroots advanced from #15 to #5; with competitors posting sales growth of 46.7% and 34.4% year over year at the top while Grassroots expanded 79.8%, the pattern implies Dank. By Definition’s trajectory has shifted from a leadership spike to a defensive posture where holding share against accelerating rivals is the immediate task.
Notable Products
White Widow Pre-Roll (1g) led the movement in July 2026 with a -15.3% month-over-month decline while holding rank 4, contrasted by Blue Dream Pre-Roll (1g) up 36.0% at rank 3. Acapulco Gold Pre-Roll (1g) slipped -8.3% yet maintained rank 2, whereas Trop Cherry Pre-Roll (1g) sat at rank 1 with no reported MoM, and Purple Haze (3.5g) rose 17.8% at rank 6. Eight of the top ten are Pre-Roll SKUs, concentrating share in a single format despite Flower entries like Baby Yoda (3.5g) at rank 7 generating a single-month $49,543. The pattern implies Dank. By Definition is leaning into Pre-Roll velocity while selectively scaling 3.5g Flower to hedge volatility in mid-ranked joints.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
