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Oct-2025
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Overview
Market Insights Snapshot
In the New York market, Dank. By Definition has shown consistent dominance in the Flower category, maintaining the top spot from July to October 2025. Despite a notable dip in sales from August to October, the brand has managed to hold its rank, indicating strong brand loyalty or market positioning that withstands fluctuations in monthly sales. In contrast, their performance in the Pre-Roll category has also been stable, consistently ranking third over the same period. This stability in ranking, despite varying sales figures, suggests a solid foothold in both categories within the state.
While Dank. By Definition has demonstrated a strong presence in New York, the absence of rankings in other states or provinces indicates potential areas for expansion or challenges in penetrating those markets. The lack of top 30 rankings in categories outside of New York could be seen as a missed opportunity, or it might reflect strategic focus on their home market. Observing how the brand navigates these dynamics in the future may provide insights into their growth strategies and adaptability in diverse geographic markets.
Competitive Landscape
In the competitive landscape of the New York flower category, Dank. By Definition has maintained its position as the top-ranked brand from July to October 2025, showcasing its dominance in the market. Despite a slight decrease in sales from August to October, Dank. By Definition's consistent number one rank highlights its strong brand loyalty and market presence. In contrast, Leal has shown significant improvement, climbing from the 8th position in August to 2nd in October, indicating a strategic push that may pose a future threat to Dank. By Definition if the trend continues. Meanwhile, Rolling Green Cannabis has experienced a slight dip in rank, moving from 2nd to 3rd place by October, which could be attributed to the decrease in their sales figures. These shifts suggest a dynamic market environment where competitors are actively vying for the top spot, making it crucial for Dank. By Definition to continue innovating and engaging with its customer base to maintain its leading position.
Notable Products
In October 2025, the top-performing product for Dank. By Definition was the Hawaiian Thunderfuck Pre-Roll (1g), securing the first position with a notable sales figure of 3648 units. Following closely, the Banana Haze (3.5g) took the second spot, while the Girl Scout Cookies Pre-Roll (0.5g) ranked third. The Memory Loss Pre-Roll (1g) and Green Crack Pre-Roll (0.5g) held the fourth and fifth positions, respectively. There is no available data on how these rankings changed from previous months, but their current standings highlight a strong preference for pre-rolls in the top five. This trend suggests a consistent demand for pre-roll products within the brand's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
