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Mar-2026
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Overview
Market Insights Snapshot
In the New York market, Dank. By Definition has maintained a stronghold in the Flower category, consistently ranking 1st from December 2025 through March 2026. This stable top position indicates a robust brand presence and customer loyalty in the region. However, the sales figures reveal a gradual decline over these months, suggesting potential challenges in sustaining growth or competition from emerging brands. Despite this, holding the number one rank signifies a strong brand reputation and a dominant market position in New York.
In contrast, the Pre-Roll category shows a slightly different narrative. Here, Dank. By Definition held the 3rd position in December 2025 and January 2026, but dropped to 5th in February and March 2026. This slip in rankings, while still within the top 10, might indicate increased competition or shifting consumer preferences in the Pre-Roll segment. Notably, the brand was able to recover some sales momentum in March 2026, as evidenced by an increase in sales from February. This fluctuation highlights the dynamic nature of the cannabis market in New York and suggests areas where Dank. By Definition could focus efforts to regain higher rankings.
Competitive Landscape
In the competitive landscape of the New York Flower category, Dank. By Definition maintains a stronghold as the top-ranked brand from December 2025 through March 2026. Despite a consistent number one ranking, its sales have shown a downward trend, which could signal potential vulnerabilities. Meanwhile, Leal holds steady at the second position, with relatively stable sales figures, suggesting a robust brand loyalty or effective marketing strategies. RYTHM has demonstrated upward momentum, climbing from fifth to third place over the same period, which may indicate increasing consumer preference or successful product innovations. This competitive dynamic highlights the need for Dank. By Definition to innovate or enhance its marketing efforts to sustain its leading position amidst rising competitors.
Notable Products
In March 2026, the top-performing product for Dank. By Definition was Alaskan Thunderfuck Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place rank from January and reclaiming it from February. Alien Cookies Pre-Roll (1g) followed closely in second place, experiencing a slight drop from its previous top rank in February. Orange TrainWreck Pre-Roll (1g) secured the third position, showing a consistent presence in the top ranks since its debut in February. Notably, Mom's Spaghetti (3.5g) entered the rankings in fourth place, while Megan Fox Pre-Roll (1g) rounded out the top five. Alaskan Thunderfuck Pre-Roll (1g) achieved a notable sales figure of $3,094 in March, highlighting its strong market performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
