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Sep-2025
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Overview
Market Insights Snapshot
Dank. By Definition has shown a strong performance in the New York market, particularly in the Flower category where it consistently held the number one spot from June to September 2025. This sustained top ranking indicates a strong brand presence and consumer preference in this category. However, despite maintaining the leading position, the sales figures reveal some fluctuations, with a noticeable peak in August followed by a decrease in September. This trend could suggest seasonal demand variations or other market dynamics at play.
In the Pre-Roll category within New York, Dank. By Definition also maintained a solid third-place ranking throughout the same period. This consistent ranking signifies a stable market position, though it suggests there is room for growth to challenge the top two competitors. Interestingly, the sales in this category peaked in August, similar to the Flower category, but saw a sharper decline in September, which may indicate a broader market trend affecting multiple product categories. Notably, the absence of Dank. By Definition from the top 30 in any other state or category suggests a focused market strategy or potential opportunities for expansion.
Competitive Landscape
In the competitive landscape of the New York flower category, Dank. By Definition has consistently maintained its top position from June to September 2025, showcasing its dominance in the market. This stability is particularly noteworthy given the dynamic shifts observed among its competitors. For instance, Back Home Cannabis Co. has made significant strides, climbing from the 9th position in June to 3rd by September, indicating a strong upward trend in both rank and sales. Meanwhile, Rolling Green Cannabis has held steady at the 2nd position throughout the same period, suggesting a consistent performance but without the upward momentum seen in Back Home Cannabis Co. Despite these movements, Dank. By Definition's ability to retain the number one spot highlights its robust market presence and consumer loyalty, although the fluctuation in sales figures suggests potential volatility that could be a point of concern if competitors continue their upward trajectories.
Notable Products
In September 2025, Randy Marsh (3.5g), a Flower product from Dank. By Definition, retained its top position from August, with sales reaching $3,555. Blueberry Haze Pre-Roll (0.5g) emerged as the second top-performing product, marking its debut in the rankings for this month. Cherry Garcia Pre-Roll (0.5g) followed closely in third place, also appearing for the first time. Skywalker OG Pre-Roll 7-Pack (3.5g) and Beast Mode Pre-Roll (1g) secured the fourth and fifth positions, respectively, both making their initial entry into the rankings. The notable shift in rankings highlights a strong performance by pre-roll products, which were absent in previous months' top positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
