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Apr-2025
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Overview
Market Insights Snapshot
Dank. By Definition has maintained a strong presence in the New York market, particularly in the Flower category, where it consistently held the top rank from January to April 2025. Despite a slight decline in sales in April, the brand's dominance in this category remains unchallenged, indicating a robust brand loyalty and market penetration. In contrast, their performance in the Pre-Roll category, although consistently ranked second, experienced a notable fluctuation in sales, with a peak in March followed by a significant drop in April. This suggests potential market volatility or shifting consumer preferences that the brand may need to address to maintain its competitive position.
Interestingly, Dank. By Definition's absence from the top 30 brands in other states or categories could be viewed as a missed opportunity for expansion. This absence might highlight a strategic focus on New York, but it also raises questions about the brand's scalability and adaptability in different markets. Understanding these dynamics could be crucial for stakeholders looking to gauge the brand's future growth potential and market strategy. While the brand's performance in New York is commendable, exploring new markets and categories could offer additional avenues for growth and diversification.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Dank. By Definition has consistently maintained its top position from January to April 2025, showcasing its dominance in the market. Despite a slight decline in sales from March to April, Dank. By Definition's leadership remains unchallenged, indicating strong brand loyalty and market presence. In contrast, LivWell has experienced fluctuations, dropping to third place in March but recovering to second in April, suggesting potential volatility in their market strategy or consumer preference. Meanwhile, Rolling Green Cannabis has shown a positive trend, climbing from fifth to third place by April, indicating a growing market share and possible threat to the current leaders. These dynamics highlight the competitive pressure on Dank. By Definition to innovate and maintain its leading position amidst evolving consumer preferences and competitive strategies.
Notable Products
In April 2025, the top-performing product for Dank. By Definition was Carbon Fiber (3.5g) in the Flower category, securing the number one rank with sales of 4849 units. Hippie Crasher (3.5g), also in the Flower category, followed closely in second place, while Jack N Cheese Pre-Roll (0.5g) ranked third. Alaskan Thunder Fuck (3.5g) maintained a consistent presence, ranking fourth, though it had previously held the top position in January and February. Alien Cookies Pre-Roll (1g) rounded out the top five, having dropped from the second position in March. Overall, the rankings indicate a dynamic shift in consumer preferences within the Flower and Pre-Roll categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
