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Jun-2024
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Overview
Market Insights Snapshot
Dank. By Definition has shown impressive performance in the New York market across multiple categories. In the Flower category, the brand has consistently held a top position, ranking first in March, May, and June, with a slight dip to second place in April. This consistency indicates strong consumer loyalty and effective market strategies. Their sales in the Flower category have seen a significant upward trend, with a notable increase from April to June, reflecting a robust demand and possibly effective promotional activities or product launches.
In the Pre-Roll category, Dank. By Definition has also demonstrated remarkable growth. Starting from the tenth position in March, the brand climbed to the sixth spot in April and secured the second position by May, maintaining it through June. This upward movement suggests a growing preference for their pre-roll products among consumers in New York. The sales figures for Pre-Rolls have shown a steady increase, highlighting the brand's expanding footprint in this segment. However, it's worth noting that the brand did not make it into the top 30 in other states or categories, which could indicate areas for potential growth or market entry strategies.
Competitive Landscape
In the highly competitive New York flower category, Dank. By Definition has demonstrated remarkable resilience and dominance, consistently securing the top rank in March, May, and June 2024. Despite a brief dip to the second position in April 2024, Dank. By Definition quickly reclaimed its leadership, indicating strong brand loyalty and effective market strategies. In contrast, LivWell exhibited a fluctuating performance, peaking at the first position in April but falling back to the second rank in other months, suggesting potential volatility in their market approach. Meanwhile, Matter. has shown a steady upward trend, climbing from the seventh rank in March to consistently holding the third position from May onwards, which could signal growing consumer interest and market penetration. These shifts in rankings highlight the dynamic nature of the flower market in New York and underscore the importance of continuous innovation and customer engagement for Dank. By Definition to maintain its top position amidst intensifying competition.
Notable Products
In June 2024, Randy Marsh (3.5g) from Dank. By Definition maintained its top position in the Flower category with impressive sales of $10,041, showing significant growth from previous months. Cheese and Chong (3.5g) secured the second spot in the Flower category. Golden Goat Pre-Roll (1g) ranked third in the Pre-Roll category, followed by Skywalker OG (3.5g) and OG Kush (3.5g) in the fourth and fifth positions respectively in the Flower category. Notably, Randy Marsh (3.5g) has consistently held the number one rank since March 2024, indicating strong and sustained consumer preference. The new entries in the top five for June 2024 highlight a shift in consumer interest towards a more diverse range of products within the brand.
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