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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of New York, Dank. By Definition has shown a notable performance across different categories. In the Flower category, the brand maintained the top position from January to March 2024, with a slight drop to second place in April. This slight dip in ranking, from first to second, indicates a strong presence in the market, despite facing stiff competition. The sales figures reflect this dominance, starting at $951,711 in January and peaking at $1,039,230 in March before experiencing a decrease in April to $889,177. This trend suggests that while Dank. By Definition enjoys a strong consumer base, market dynamics in the Flower category are highly competitive, and even small shifts can affect rankings significantly.
Furthermore, in the Pre-Roll category, Dank. By Definition's performance tells a different story of consistency and growth. Beginning at the seventh rank in January, the brand held its position in February, experienced a slight dip in March to tenth, but then improved to eighth in April. This fluctuation in rankings, especially the recovery in April, highlights the brand's resilience and ability to adapt to consumer preferences or market changes. The significant increase in sales from $141,053 in January to $289,066 in April for the Pre-Roll category indicates a growing consumer interest and acceptance of Dank. By Definition's offerings in this segment. This performance across two different categories in New York showcases the brand's diverse appeal and its strategic positioning within the state's cannabis market.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Dank. By Definition has demonstrated a strong performance, maintaining the top rank from January to March 2024 before slipping to second place in April. This shift in rank is particularly notable when considering the meteoric rise of LivWell, which climbed from being outside the top 20 in January to leading the category by April. The sales trends for Dank. By Definition reflect a slight decline in April after three months of growth, contrasting with the significant sales increases of competitors like Matter. and FlowerHouse New York, both of which have shown consistent upward momentum in sales and rank. This dynamic suggests a highly competitive market where Dank. By Definition, despite its strong early performance, faces increasing pressure from rapidly ascending brands, highlighting the need for strategic adjustments to maintain its market position.
Notable Products
In April 2024, Dank. By Definition saw Randy Marsh (3.5g) maintaining its top position in the sales rankings, with notable sales figures reaching 5352 units, indicating its consistent popularity among consumers. Runtz Ether (3.5g) improved its standing, moving up to second place from its previous third position in earlier months, showcasing a growing interest in this product. Alaskan Thunder Fuck (3.5g), despite a drop in sales to 2591 units, managed to secure the third spot, descending from its highest rank of first place in February. Golden Goat (3.5g) held steady at fourth place, demonstrating a stable demand within its category. Lastly, Cinderella 99 (3.5g) made its debut in the rankings in April, directly entering at the fifth position, suggesting a promising start for this new entrant.
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