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Aug-2025
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Overview
Market Insights Snapshot
In New York, Leal has shown a consistent performance in the Pre-Roll category, maintaining a stable 5th place ranking from May through August 2025. This steadiness indicates a strong foothold in the Pre-Roll market, suggesting a dedicated consumer base and effective market strategy. Meanwhile, in the Flower category, Leal experienced a significant improvement, climbing from 11th place in May to 7th in June, before stabilizing at 8th place in July and August. This upward movement in the Flower category could be attributed to strategic initiatives or product innovations that resonated well with consumers during this period. While the brand did not break into the top 5 in the Flower category, the consistent presence in the top 10 highlights its competitive edge in the New York market.
Despite Leal's strong performance in New York, it is notable that the brand did not appear in the top 30 rankings for other states or provinces across the categories analyzed. This absence could be interpreted as a limitation in geographical reach or market penetration outside of New York. The lack of presence in other regions might suggest potential areas for growth or the need for strategic expansion to enhance brand visibility and market share. Understanding the dynamics that led to their success in New York could be key to replicating similar outcomes in other markets, should they choose to expand their operations beyond their current stronghold.
Competitive Landscape
In the competitive landscape of the New York flower category, Leal has shown a dynamic performance over the months from May to August 2025. Starting from the 11th position in May, Leal made a significant leap to the 7th spot in June, showcasing a strong upward trajectory in rank and sales. However, the brand settled at the 8th position in both July and August, indicating a slight stabilization in its market position. In comparison, RYTHM demonstrated a consistent climb, moving from 10th in May to 6th in both July and August, surpassing Leal in rank. Meanwhile, LivWell maintained a competitive edge, ranking consistently in the top 10, though it saw a dip from 6th in June to 9th in July and August, closely aligning with Leal's performance. Find. and Untitled also presented formidable competition, with Find. experiencing a drop from 5th to 10th by July and August, and Untitled fluctuating but maintaining a top 7 position. These shifts highlight the competitive volatility and the need for Leal to strategize effectively to maintain and enhance its market presence amidst strong contenders.
Notable Products
In August 2025, the top-performing product for Leal was Pistachio Pre-Roll (1g) in the Pre-Roll category, which climbed to the first rank with notable sales of 17,566 units. Platinum Lemon Cherry Gelato Pre-Roll (1g) maintained its strong performance, holding steady at the second rank. Hella Jelly Pre-Roll (1g) emerged at the third rank, showing a new entry into the top rankings. Super Boof Pre-Roll (1g) saw a slight improvement, moving from fifth in July to fourth in August. Queen of Diamonds Pre-Roll (1g) entered the rankings at fifth position, indicating a positive shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
