.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of New York, Leal has shown remarkable performance in the Flower category. The brand has climbed the ranks from 8th place in August 2025 to securing the 2nd spot in both October and November 2025. This upward trajectory is underscored by a significant increase in sales, indicating strong consumer demand and market penetration. It's noteworthy that Leal has maintained its 2nd position for two consecutive months, suggesting a consistent performance and possibly a strong brand presence in the Flower category. However, details on whether this trend is mirrored in other states remain to be seen.
Conversely, in the Pre-Roll category, Leal's performance in New York has been less impressive. The brand started at 5th place in August and gradually fell to the 9th position by November 2025. This decline in ranking is accompanied by a steady decrease in sales figures, which might indicate challenges in maintaining consumer interest or increased competition in this category. The absence of Leal from the top 30 in other states or provinces in this category could be perceived as a gap in their market strategy or product appeal. Understanding these dynamics could provide insights into areas where Leal might need to focus their efforts to regain market share.
Competitive Landscape
In the highly competitive New York flower category, Leal has demonstrated significant upward mobility in recent months, reflecting a strategic positioning that has bolstered its market presence. From August to November 2025, Leal advanced from the 8th to the 2nd rank, showcasing a remarkable rise in consumer preference and brand strength. This ascent is particularly notable when compared to competitors like RYTHM, which, despite a strong November showing at 3rd place, experienced fluctuating ranks between 6th and 8th in prior months. Meanwhile, Revert Cannabis New York maintained a steady position around 3rd and 4th, indicating consistent performance but lacking the dynamic growth seen by Leal. The market leader, Dank. By Definition, held the top spot consistently, though its sales figures showed a downward trend, potentially opening opportunities for Leal to challenge its dominance. Leal's strategic advancements are underscored by its substantial sales growth, positioning it as a formidable contender in the New York flower market.
Notable Products
In November 2025, the top-performing product for Leal was the Hella Jelly Pre-Roll (1g), which secured the number one rank in sales with a notable figure of 13,066 units sold. The Platinum Lemon Cherry Gelato Pre-Roll (1g) climbed back to the second position after a dip in October, while the Pistachio Pre-Roll (1g) dropped to third place compared to its previous top rankings in August and September. The Animal Face Pre-Roll (1g) made a new appearance in the rankings at fourth place, and the Poddy Mouth Pre-Roll (1g) followed closely in fifth. Overall, the rankings for Leal's products showed dynamic shifts, with some products recovering their positions while others experienced a decline.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
