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Market Insights Snapshot
In June 2026, Leal’s mix concentrated 71.69% of sales in Flower (ranked 2 in Flower in New York) with 44.43% year-over-year growth but an 11.32% month-over-month decline, while Pre-Roll held 28.31% share with a 10.29% year-over-year contraction and a 0.57% month-over-month uptick. Average price rose 28.26% year over year to $20.59 alongside a Flower average price of 48.91, indicating trading up even as Flower volume momentum cooled month over month; the pattern implies reliance on premiumized Flower for annual gains while Pre-Roll stability buffers intra-quarter variability.
The divergence—Flower up 44.43% year over year yet down 11.32% month over month, versus Pre-Roll down 10.29% year over year yet up 0.57% month over month—suggests a positioning anchored in premium Flower that is sensitive to monthly availability or pricing cadence, while value-accessible Pre-Rolls provide incremental consistency. Holding the number 2 rank in New York Flower with 71.69% category share of brand sales and a 28.26% brand-wide price lift points to a strategy where sustaining rank depends on managing price elasticity in Flower and using small Pre-Roll share gains to smooth near-term demand.
Competitive Landscape
Leal is ranked #2 in New York Flower in June 2026, improving 5 positions year over year from #7, and tightening from #3 three months ago while coming off a peak of #1 in April 2026; meanwhile, Find. holds #1 after rising from #3 year over year with a 35.6% sales increase, and Dank. By Definition slid from #1 to #3 alongside a 50.7% sales decline. The contrast between Leal’s rise from #7 to #2 and RYTHM advancing from #10 to #5 with 40.6% growth indicates that leadership at the top is fluid, but Leal’s April 2026 peak and sustained top-3 position imply the brand is consolidating as a durable #1–#2 contender rather than a transient spike.
Notable Products
Hella Jelly Pre-Roll (1g) led June 2026 with a month-over-month surge of 107.4% to rank 3, outpacing Chronic Tonic Pre-Roll (1g) which rose 89.8% to rank 1. Royal Highness Pre-Roll (1g) moved the opposite direction with a -17.4% decline at rank 7, marking the steepest drop among the top ten and signaling a pruning candidate within the lineup. All ten of the top ten SKUs are Pre-Roll products, and the top five alone concentrate share at ranks 1–5 with MoM changes ranging from 16.9% to 107.4%, indicating that momentum is clustered in a narrow tier rather than spread across formats. The pattern implies Leal is consolidating demand around a small set of fast-accelerating Pre-Rolls, suggesting a near-term commercial focus on depth within winning strains over breadth across categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
