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Market Insights Snapshot
In May 2026, Leal’s category mix skewed heavily to Flower at 74.13% share while Pre-Roll held 25.87% share, a distribution that pairs a 109.31% year-over-year surge in Flower with a 20.61% year-over-year lift in Pre-Roll. Month over month, Flower ticked up 1.84% as Pre-Roll declined 8.21%, and the brand’s average price rose 50.99% year over year alongside overall sales growth of 75.66% year over year; taken together, the mix suggests price-led expansion concentrated in higher-ticket Flower rather than volume gains in lower-priced Pre-Rolls. With Leal ranked 1 in Flower in New York and Flower carrying a $58.13 average price versus $8.37 in Pre-Roll, the pattern implies margin and share are increasingly anchored in premiumized Flower where incremental growth is still positive while Pre-Roll functions as a shrinking, price-sensitive tail.
The divergence—Flower up 109.31% year over year and +1.84% month over month while Pre-Roll is +20.61% year over year but −8.21% month over month—implies Leal’s positioning is tilting toward defensible leadership in Flower rather than breadth across value tiers. Given rank 1 in Flower in New York and a 74.13% revenue concentration there, sustaining the premium Flower price point amid a 50.99% brand-wide price increase signals the brand is competing on potency/format differentiation more than on entry-price Pre-Rolls; the implication is to prioritize depth in flagship Flower where incremental gains are durable while treating Pre-Roll as a tactical, potentially promotional lever to stabilize month-to-month volatility.
Competitive Landscape
Leal ranks #1 in New York Flower in May 2026, improving 10 positions year over year from #11, and edging up 1 spot from #2 three months ago; this ascent coincides with a category-top peak rank of #1 in May 2026. In directional contrast, Dank. By Definition sits at #2 after holding #1 a year ago while its sales fell 38.1% year over year, and Rolling Green Cannabis is #3 after slipping from #2 a year ago with a 13.0% sales decline, whereas RYTHM climbed from #10 to #4 on 45.8% YoY sales growth. The pattern implies Leal’s rank trajectory is driven more by relative outperformance amid competitor declines than by category-wide expansion, positioning the brand to sustain share if it maintains the gap against rivals advancing from mid-pack.
Notable Products
Leal Sour Kush Pre-Roll (1g) posted the largest movement in May 2026 with a +52.6% month-over-month surge to rank 1, while Chocolate Berry Pre-Roll (1g) fell -72.7% at rank 10; this polarity, alongside Biscotti Pre-Roll (1g) dropping -56.0% at rank 7, indicates sharp SKU-level volatility within the same tier. Caramel Cream Pre-Roll (1g) advanced +58.0% to rank 6 as Sunset Sherbet Pre-Roll (1g) declined -20.1% to rank 3, and Royal Highness Pre-Roll (1g) slipped -17.4% at rank 5; with all ten SKUs in the Pre-Roll category, the concentration suggests portfolio bets are clustered rather than diversified across form factors. Death Star OG Pre-Roll (1g) grew +12.5% at rank 2 while Platinum Lemon Cherry Gelato Pre-Roll (1g) contracted -36.0% at rank 9, reinforcing a bifurcation where a few leaders expand share as laggards retrench; this mix implies Leal is leaning into a narrow set of winning Pre-Rolls while accepting churn among secondary flavors, a stance that prioritizes velocity over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
