Leal

Data Snapshot: Mar 05, 2024
Leal Cannabis Brand Logo
$100K+

Feb-2024

Sales

Decline

Trend

6-Month

34

Product Count

SKUs

Leal

Overview

Markets

Leal Locations

Product Trends

Leal Categories

Leal Sales

Market Insights Snapshot

Leal Historical Sales by Category

In the Michigan market, Leal's performance in the Concentrates category shows a fluctuating but overall downward trend in rankings from November 2023 to February 2024, moving from 96th to 90th position. This indicates a struggle to maintain or improve its standing among the top 100 brands, despite experiencing a significant sales peak in December 2023. The brand's presence in the Michigan market is noteworthy given the competitive nature of the cannabis industry there, but its declining rank suggests challenges in capturing a larger market share or sustaining consumer interest over the analyzed period.

Conversely, in New York, Leal has shown more stability and a positive trajectory in the Flower and Pre-Roll categories. The brand's rankings in the Flower category gradually slipped from 26th in November 2023 to 37th by February 2024, which might raise concerns about its competitiveness in this category. However, the Pre-Roll category tells a different story, with Leal improving its position from 32nd in November 2023 to 28th in February 2024. This upward movement in the Pre-Roll rankings, coupled with a significant increase in sales from November 2023 to February 2024, highlights a growing consumer preference for Leal's Pre-Roll products in New York, contrasting with its performance in the Flower category and its struggles in the Michigan market.

Feb-2024 Rank
Concentrates
Flower
Pre-Roll
90
37
28
Leal

Competitive Landscape

In the competitive landscape of the Flower category in New York, Leal has shown a consistent yet challenging trajectory in terms of rank and sales from November 2023 to February 2024. Initially not ranking within the top 20 in November, Leal's position fluctuated, ending at 37th by February 2024. This indicates a struggle to capture a significant market share amidst fierce competition. Notably, Packwoods experienced a decline in rank but maintained higher sales figures than Leal, suggesting stronger brand loyalty or product preference among consumers. Conversely, urbanXtracts saw a remarkable improvement in both rank and sales, surpassing Leal by February 2024, which could indicate a shift in consumer preferences or effective marketing strategies. Empire Cannabis / Empire Hemp Co. and Gage Farms also displayed fluctuating trends but remained competitive, highlighting the dynamic nature of the market. This analysis underscores the importance for Leal to innovate and adapt to changing market demands to improve its rank and sales in the competitive New York Flower category.

Leal market ranking for NY Flower

Leal

Notable Products

In February 2024, Leal's top-performing product was Nic The Bruiser Pre-Roll 6-Pack (3.5g), reclaiming its position at rank 1 with sales of 1839 units, after dropping to 4th place in January. Following closely, Hella Jelly Pre-Roll (1g) maintained its second position from January, showcasing consistent consumer preference. Garlic Budder Pre-Roll (1g) also held steady, remaining in the third spot, indicating a stable demand among Leal's offerings. Royal Highness Pre-Roll (1g), previously January's top seller, experienced a slight dip, falling to 4th place in February, reflecting changing consumer tastes. Lastly, Blueberry Muffin Pre-Roll (1g) entered the rankings in February, securing the 5th position, and indicating a potential rising interest in new flavors within the Pre-Roll category.

Product Rank
Category
Nov-2023
Dec-2023
Jan-2024
Feb-2024
Nic The Bruiser Pre-Roll 6-Pack (3.5g)
Pre-Roll
1
1
4
1
Hella Jelly Pre-Roll (1g)
Pre-Roll
4
3
2
2
Garlic Budder Pre-Roll (1g)
Pre-Roll
2
4
3
3
Royal Highness Pre-Roll (1g)
Pre-Roll
3
2
1
4
Blueberry Muffin Pre-Roll (1g)
Pre-Roll
>5
>5
5
5
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