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Dec-2025
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Overview
Market Insights Snapshot
Leal has shown a strong performance in the New York market, particularly in the Flower category. Over the last few months, the brand has maintained a solid position, climbing from 6th place in September 2025 to securing the 2nd spot consistently from October to December 2025. This upward trajectory is indicative of Leal's growing influence and market share in the Flower category, which is further supported by a steady increase in sales figures. This consistency in ranking suggests that Leal has successfully captured consumer interest and loyalty in the Flower segment, making it a key player in the New York market.
In contrast, Leal's performance in the Pre-Roll category in New York has been more volatile. The brand started in 5th place in September 2025 but experienced a decline, falling to 12th place by December 2025. This drop in ranking could be a cause for concern, as it indicates potential challenges in maintaining its competitive edge or shifting consumer preferences in the Pre-Roll category. The decrease in sales from September to December further highlights the need for Leal to reassess its strategy in this segment to regain its footing and possibly re-enter the top 10 rankings in the coming months.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Leal has demonstrated impressive stability and growth, maintaining its rank at number 2 from October to December 2025. This consistent performance is noteworthy, especially considering the dynamic shifts among its competitors. For instance, RYTHM has shown a significant upward trend, climbing from rank 8 in September to rank 3 by December, indicating a strong competitive pressure. Meanwhile, Dank. By Definition has consistently held the top position, although its sales have fluctuated. Rolling Green Cannabis, on the other hand, has experienced a decline in rank from 2 in September to 4 from October onwards, suggesting potential challenges in maintaining its market share. Leal's ability to sustain its rank amidst these shifts highlights its robust market presence and strategic positioning in the New York Flower market.
Notable Products
In December 2025, the top-performing product from Leal was Platinum Lemon Cherry Gelato Pre-Roll (1g), which climbed to the number one spot after being ranked second in November. It achieved impressive sales of 12,160 units. Hella Jelly Pre-Roll (1g) maintained a strong position, ranking second, though its sales decreased compared to the previous month. Thin Mint GSC Pre-Roll (1g) entered the top three for the first time in December, marking a significant rise. Animal Face Pre-Roll (1g) held steady in the fourth position, while Queen of Diamonds Pre-Roll (1g) remained consistent at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
