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Oct-2025
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Overview
Market Insights Snapshot
Leal has shown a significant upward trend in the New York flower category over the past few months. Starting from a respectable sixth position in July 2025, the brand has climbed to an impressive second place by October 2025. This notable rise in rankings is accompanied by a substantial increase in sales, with October figures showing a marked improvement compared to previous months. Such growth indicates a strengthening market presence and consumer preference for Leal's flower products in New York. However, the brand's performance in other states remains undisclosed, offering a potential area for further exploration.
In contrast, Leal's performance in the New York pre-roll category has experienced some fluctuations. Maintaining a steady fifth place from July to September 2025, the brand saw a slight drop to seventh in October. This decline is mirrored by a decrease in sales figures, suggesting potential challenges in maintaining consumer interest or facing increased competition in this segment. The absence of rankings in other states and categories for Leal could imply a more localized focus or challenges in breaking into top positions elsewhere, which presents an intriguing aspect for future analysis.
Competitive Landscape
In the competitive landscape of the New York Flower category, Leal has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 6th in July 2025, Leal experienced a slight dip to 8th in August but quickly rebounded to 7th in September, culminating in a significant leap to 2nd place by October. This surge in ranking is indicative of Leal's strategic positioning and effective market penetration, as evidenced by a substantial increase in sales during this period. In contrast, Revert Cannabis New York maintained a strong presence, consistently ranking within the top 5, though it was surpassed by Leal in October. Meanwhile, Dank. By Definition has consistently held the top spot, showcasing its dominance in the market, while Rolling Green Cannabis experienced a slight decline, moving from 2nd to 3rd place. These dynamics suggest a highly competitive environment where Leal's recent performance positions it as a formidable contender in the New York Flower market.
Notable Products
In October 2025, Garlic Budder Pre-Roll (1g) emerged as the top-performing product for Leal, climbing from fourth place in September to first, with sales reaching 12,965 units. Hella Jelly Pre-Roll (1g) maintained its second position from the previous month, showing consistent performance. Stank Breath Pre-Roll (1g) made its debut on the rankings at third place, indicating strong initial sales. Platinum Lemon Cherry Gelato Pre-Roll (1g) slipped from second place in August to fourth in October, while Royal Highness Pre-Roll (1g) dropped to fifth from its previous third-place ranking. Overall, the Pre-Roll category showed dynamic shifts, with Garlic Budder leading the charge in sales growth for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
