Jun-2024
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Overview
Market Insights Snapshot
Leal has shown a notable performance in the New York market across different categories. In the Flower category, Leal's ranking has fluctuated, starting at 45th in March 2024 and peaking at 35th in May 2024 before dropping slightly to 40th in June 2024. This indicates a significant improvement in their market presence, even though they did not break into the top 30. Such movements suggest potential but also highlight the competitive nature of the Flower category in New York. On the other hand, Leal's sales in this category have been on an upward trajectory, with a considerable increase from $52,097 in March to $93,503 in June 2024, reflecting growing consumer acceptance and demand for their products.
In the Pre-Roll category, Leal has demonstrated a more stable and promising trend. Starting at 33rd place in March 2024, they managed to climb to 23rd by June 2024. This consistent upward movement into the top 30 brands is a positive indicator of their growing market share and consumer preference in New York. The sales figures in this category also reinforce this trend, with a substantial rise from $42,538 in March to $111,625 in June 2024. This performance suggests that Leal is successfully capturing a larger portion of the Pre-Roll market, and it will be interesting to see if they can maintain or further improve their ranking in the coming months.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Leal has demonstrated notable resilience and growth. Over the past four months, Leal's rank has improved significantly, moving from 33rd in March 2024 to 23rd in June 2024. This upward trajectory is indicative of strong sales performance, particularly in May and June, where Leal saw a substantial increase in sales. In comparison, The Honeybee Collective and Electraleaf have shown more volatility, with Electraleaf experiencing a drop from 19th to 24th in June despite higher sales in previous months. Meanwhile, Zizzle has maintained a relatively stable position, hovering around the early 20s, and Revert Cannabis New York has made a remarkable leap from 46th to 22nd, indicating a significant market penetration. Leal's consistent climb in rank and sales suggests a growing customer base and effective marketing strategies, positioning it favorably against its competitors in the New York pre-roll market.
Notable Products
In June 2024, the top-performing product for Leal was Garlic Budder Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from May 2024 with sales reaching 4631 units. Blueberry Muffin Pre-Roll (1g) climbed to the second position from third in May 2024, reflecting a notable increase in sales to 2630 units. Royal Highness Pre-Roll (1g) secured the third rank, consistent with its previous month's performance, achieving sales of 2553 units. Poddy Mouth Pre-Roll (1g) entered the rankings for the first time at the fourth position. Hella Jelly Pre-Roll (1g) saw a significant drop from second to fifth place, with its sales figures decreasing to 1315 units.