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Jul-2025
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Overview
Market Insights Snapshot
Leal has shown a notable upward trend in the New York market, particularly within the Flower category. Starting from a ranking of 12 in April 2025, Leal climbed to 6 by July 2025, indicating a strong performance and an increasing consumer preference. This ascent in ranking is accompanied by a significant increase in sales, showcasing a robust growth trajectory. However, it's important to note that while Leal has made impressive gains in New York's Flower category, their presence in other states or provinces and categories has not been highlighted, suggesting potential areas for growth or a need for strategic expansion.
In the Pre-Roll category in New York, Leal has maintained a consistent ranking at 5 from April through July 2025. This stability suggests a steady consumer base and reliable market performance in this segment. Despite the lack of movement in ranking, the sales figures indicate a healthy increase over the months, reflecting sustained consumer demand. The absence of Leal from the top 30 brands in other states or categories could be seen as a gap or an opportunity for the brand to explore new markets or enhance its offerings in different segments. This consistent performance in New York offers a solid foundation for potential expansion strategies.
Competitive Landscape
In the competitive landscape of the New York flower category, Leal has demonstrated a notable upward trajectory in its market positioning over the past few months. Starting from a rank of 12th in April 2025, Leal has climbed steadily to secure the 6th position by July 2025. This ascent is indicative of a strong performance, especially when compared to competitors like LivWell, which dropped from 4th to 8th place in the same period, and Revert Cannabis New York, which maintained a relatively stable rank but was ultimately surpassed by Leal. Additionally, Back Home Cannabis Co. made a significant leap to 5th place in July, just ahead of Leal, suggesting a competitive edge that Leal must contend with. Meanwhile, Untitled has consistently held a higher rank, maintaining its position at 4th, indicating a robust market presence. Leal's rise in rank is mirrored by a consistent increase in sales, showcasing its growing influence and potential to challenge higher-ranked competitors in the New York flower market.
Notable Products
In July 2025, Lemon Venom Pre-Roll (1g) continued to dominate as the top-performing product for Leal, maintaining its rank as number one with sales reaching 17,996 units. Platinum Lemon Cherry Gelato Pre-Roll (1g) experienced a significant rise, climbing to second place from an unranked position in June, with notable sales figures of 12,392 units. New to the rankings, Pistachio Pre-Roll (1g) made an impressive debut in third place. Garlic Budder Pre-Roll (1g) saw a slight decline, moving from third in June to fourth in July. Super Boof Pre-Roll (1g) also dropped in the rankings, slipping from fourth to fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
