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Dec-2025
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Overview
Market Insights Snapshot
Delectable Dabs has demonstrated consistent performance in the Concentrates category in Washington. For four consecutive months, from September to December 2025, the brand maintained a solid second-place ranking. This stability indicates a strong foothold in the market, suggesting that the brand has successfully captured a significant share of consumer preference in this category. Notably, Delectable Dabs reported an increase in sales from October to December, with December seeing a substantial uptick, which may hint at successful marketing strategies or seasonal factors contributing to higher consumer demand during this period.
While Delectable Dabs has shown remarkable consistency in Washington, the absence of rankings in other states or provinces across different categories suggests potential opportunities for growth and expansion. The lack of presence in the top 30 brands in other regions could be viewed as a challenge, but it also highlights untapped markets where the brand could potentially expand its reach. This presents an opportunity for Delectable Dabs to explore new markets and categories, leveraging their successful strategies in Washington to replicate similar success elsewhere.
Competitive Landscape
In the Washington concentrates market, Delectable Dabs has consistently maintained its position as the second-ranked brand from September to December 2025. Despite its stable rank, Delectable Dabs has experienced a significant increase in sales, particularly in December, indicating a strong upward trend. This growth, however, is overshadowed by Ooowee, which holds the top rank and has seen even more substantial sales increases. Meanwhile, Dabstract and Oleum Extracts (Oleum Labs) have shown consistent performance, with Dabstract dropping to fourth place in December. The competitive landscape suggests that while Delectable Dabs is performing well, it faces stiff competition from Ooowee, which could impact its ability to climb to the top spot unless it can further accelerate its sales growth.
Notable Products
In December 2025, the Indica Wax 3-Pack (3g) maintained its top position in the Concentrates category for Delectable Dabs, achieving sales of 10,602 units, marking a significant increase from previous months. Maui Wowie Wax (1g) consistently held the second rank, showing steady performance with a slight increase in sales. OG Chem Wax (1g) made a notable leap from not being ranked in November to securing the third position in December, indicating a resurgence in popularity. Chernobyl Sugar Wax (1g) entered the rankings for the first time in December, taking the fourth spot. Lemon Walker OG Wax (1g) experienced a slight dip, moving from third to fifth, suggesting a shift in consumer preference within the category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
