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Jul-2025
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Overview
Market Insights Snapshot
Forbidden Farms has maintained a stable presence in the Washington market, particularly excelling in the Concentrates category, where it consistently held the third position from April to July 2025. This steady ranking indicates a strong consumer preference and possibly effective distribution strategies in this category. In contrast, while the Flower category saw some fluctuation, with rankings oscillating between 12th and 13th place, the brand demonstrated resilience by achieving increasing sales figures, culminating in July. The Pre-Roll category showed a positive upward trend, with the brand improving its rank from 16th in April to 14th by July, suggesting a growing market share and potential product popularity.
The Vapor Pens category presented a more volatile picture for Forbidden Farms, with rankings slipping slightly from 15th to 18th in June before recovering to 17th in July. Despite this variability, the sales figures indicate a recovery trend, pointing towards potential strategic adjustments or seasonal demand changes. Notably, Forbidden Farms did not appear in the top 30 brands for any other state or province, highlighting a potential area for expansion or a focus on consolidating its market presence within Washington. This absence in other markets could be seen as a limitation or an opportunity depending on the brand's strategic goals.
Competitive Landscape
In the competitive landscape of the Washington flower market, Forbidden Farms has maintained a consistent presence, ranking 12th in both April and June 2025, and slightly dropping to 13th in May and July 2025. This stability suggests a resilient market position despite fluctuations in monthly sales. Notably, K Savage (WA) consistently outperformed Forbidden Farms, holding the 11th rank throughout the same period, indicating a steady competitor with slightly higher sales. Meanwhile, Fifty Fold showed a downward trend from 8th to 12th, aligning closely with Forbidden Farms by July, which could signal a potential opportunity for Forbidden Farms to capitalize on Fifty Fold's declining momentum. Additionally, Royal Tree Gardens and Momma Chan Farms have shown variable rankings, with Royal Tree Gardens fluctuating between 14th and 16th, and Momma Chan Farms making a notable jump to 12th in May before settling at 15th in July. These dynamics highlight the competitive pressures and opportunities for Forbidden Farms to enhance its market strategy and potentially improve its ranking by leveraging these insights.
Notable Products
In July 2025, Jungle Cake Wax (1g) emerged as the top-performing product for Forbidden Farms, leading the Concentrates category and achieving the number one rank with sales of 6555. Notably, this product climbed from second place in the previous two months, showing a consistent upward trend. Simply Blazed - Mendo Breath Pre-Roll (1g) debuted strongly in the Pre-Roll category, securing the second spot. Blazed - Indica Infused Pre-Roll (1g), previously holding the top rank, fell to third place, reflecting a decrease in sales compared to June. Candy Cone - Hybrid Infused Pre-Roll (1g) maintained a steady performance, ranking fourth, while Twofers - Blueberry Squirt Pre-Roll 2-Pack (2g) entered the rankings in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
