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Oct-2025
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Overview
Market Insights Snapshot
Forbidden Farms has shown a consistent performance in the Washington market, particularly in the Concentrates category where it maintained a steady rank of 5th from August to October 2025. This stability, however, comes with a slight decline in sales, moving from $238,176 in July to $180,386 by October. In the Flower category, the brand has experienced some fluctuations, moving from the 10th position in July to 12th in October, indicating a competitive landscape in this segment. Despite these shifts, the brand's ability to remain within the top 15 in all categories suggests a solid foothold in the state.
In the Pre-Roll category, Forbidden Farms has managed to slightly improve its ranking, moving from 14th in July to 13th by September, maintaining this position into October. This positive movement in rank is accompanied by relatively stable sales figures, which suggests a loyal customer base. On the other hand, the Vapor Pens category saw a notable dip in rankings, falling to 23rd in September before recovering to 20th by October. This volatility could be a reflection of changing consumer preferences or intensified competition. Overall, Forbidden Farms' performance across these categories in Washington reflects both resilience and areas for potential growth.
Competitive Landscape
In the competitive landscape of the Washington flower market, Forbidden Farms has experienced some fluctuations in its ranking over the past few months, consistently hovering around the 10th to 12th positions. Notably, Viking Cannabis has maintained a slightly higher rank, consistently outperforming Forbidden Farms, particularly in October 2025. Meanwhile, Torus has shown a significant upward trend, climbing from 18th in July to 11th in October, surpassing Forbidden Farms in the latest month. This upward momentum of Torus could pose a potential threat if the trend continues. On the other hand, Sweetwater Farms and K Savage (WA) have remained close competitors, with Sweetwater Farms trailing just behind Forbidden Farms in October. These dynamics suggest that while Forbidden Farms maintains a stable position, the competitive pressure is increasing, particularly from brands like Torus, which are showing rapid growth in sales and rank.
Notable Products
In October 2025, Forbidden Farms' top-performing product was the Lodi Dodi Pre-Roll 1g, maintaining its leading position from the previous three months with a notable sales figure of 7167 units. The Twofers - Blueberry Squirt Pre-Roll 2-Pack 2g rose to the second spot, improving from its third place in September. Candy Cone - Hybrid Infused Pre-Roll 1g also climbed to third place, up from fourth in the previous month. The Mendo Breath Pre-Roll 2-Pack 2g made a strong debut in fourth place. Blueberry Scone Pre-Roll 1g returned to the rankings, securing the fifth position, having last appeared in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
