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Jun-2024
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Overview
Market Insights Snapshot
Forbidden Farms has shown consistent performance in the Washington market, particularly in the Concentrates category where it has maintained a solid second-place ranking from March through June 2024. This stability is notable, especially given the fluctuations in sales figures, which rose from $437,125 in March to $484,661 in June. In contrast, the Flower category has seen more volatility, with the brand's ranking dropping from 10th in March to 16th in June, indicating a potential challenge in maintaining market share. The sales decline from $550,841 in March to $350,722 in June further underscores this downward trend.
In the Pre-Roll category, Forbidden Farms has demonstrated a positive trend, gradually improving its ranking from 16th in March to 13th in June. This upward movement is accompanied by a steady increase in sales, suggesting growing consumer preference for their pre-roll products. Meanwhile, the Vapor Pens category has seen the brand maintain a consistent position around the 10th and 11th spots, with a notable peak in sales in June. The brand's ability to hold its ground in these competitive categories while navigating the fluctuations in the Flower category highlights both its strengths and areas for potential improvement in the Washington market.
Competitive Landscape
In the Washington state Vapor Pens category, Forbidden Farms has maintained a relatively stable position, ranking 10th in March, April, and June 2024, with a slight dip to 11th in May 2024. This stability is noteworthy given the competitive landscape, where brands like Dabstract consistently hold higher ranks, fluctuating between 7th and 8th place, and Regulator maintaining a steady 9th place. Despite the competition, Forbidden Farms saw a significant increase in sales from $536,049 in April to $677,649 in June, indicating a positive trend. In contrast, EZ Vape and Cookies have shown more fluctuation in their rankings and sales, with EZ Vape improving from 14th to 11th place over the same period. This suggests that while Forbidden Farms faces stiff competition, its consistent ranking and upward sales trajectory position it well for continued growth in the market.
Notable Products
In June 2024, the top-performing product from Forbidden Farms was Candy Cone - Indica Infused Pre-Roll (1g), maintaining its first-place ranking for the fourth consecutive month with impressive sales of 9,415 units. Purple Panty Dropper Wax (1g) secured the second spot, a notable rise from its absence in May. Kimbo Kush BHO Wax (1g) climbed to third place, rebounding from fifth in April. God's Gift BHO Wax (1g) consistently held the fourth position for four months straight. Jungle Cake Wax (1g) dropped to fifth place in June, despite a steady sales performance.
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