Market Insights Snapshot
Forbidden Farms, a prominent cannabis brand in Washington, has shown a consistent performance in the Concentrates category, maintaining the 2nd rank from July to October 2023. However, the brand's performance in the Flower category has seen a downward trend, with its rank slipping from 60 in July to 76 in October. This indicates that Forbidden Farms was not within the top 20 brands in this category during these months, which could be a point of concern. The brand's sales in the Flower category also showed a decreasing trend, although the exact figures are reserved for our premium users.
In the Pre-Roll category, Forbidden Farms has demonstrated a stable performance, improving its rank from 25 in July to 23 in October 2023. The brand has also shown a positive trend in the Vapor Pens category, climbing from the 45th rank in July to the 30th in October. This upward movement in the rankings suggests that Forbidden Farms is gaining popularity and market share in these categories. While we won't delve into exact sales numbers, we can confirm that the brand's sales have followed a similar upward trend in both the Pre-Roll and Vapor Pens categories over the same period.
In the Concentrates category in Washington, Forbidden Farms has consistently maintained the second rank from July to October 2023. Its main competitor, Delectable Dabs, has consistently outperformed Forbidden Farms, holding the top rank during the same period. However, Forbidden Farms has seen a steady increase in sales from August to October, indicating a positive trend. Meanwhile, Smokey Point Productions (SPP) has shown a significant improvement in rank, moving from the 6th position in August to the 3rd in October, indicating a potential threat. Another competitor, Ooowee, despite a dip in rank from 3rd in August to 4th in October, has seen a consistent increase in sales. These trends suggest a highly competitive market, with Forbidden Farms needing to maintain its sales growth to keep its position.
In October 2023, Forbidden Farms' top-performing product was the Lodi Dodi Pre-Roll (1g), maintaining its position from the previous month with sales reaching 11,087 units. The second-best performer was the Bleezy - Mendo Breath Pre-Roll (1g), which climbed two spots from its September rank, selling 8,858 units. The LA Kush Pre-Roll (1g) also improved its ranking, moving from unranked in September to third place in October. The Jokerz Wax (1g) in the Concentrates category slipped one position to fourth place. Lastly, the OG Chem Pre-Roll (1g) experienced a significant drop from second to fifth place over the month.