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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Forbidden Farms leaned into a two-pillar mix in June 2026, with Vapor Pens at 30.86% share and Flower at 30.48%, but the trajectories diverged: Vapor Pens grew 17.6% YoY and 4.3% MoM while Flower fell 25.5% YoY and 4.4% MoM. Pre-Roll acted as the swing category, up 2.5% YoY and 18.1% MoM to 24.16% share, whereas Concentrates contracted 33.9% YoY and 3.2% MoM to 14.51% share. With the brand ranked 19th in Vapor Pens in Washington and average prices down 5.0% YoY to $6.50, the pattern implies a deliberate shift toward volume-led growth in inhalables while pruning weaker-performing Concentrates.
The mix shifts imply repositioning around scalable, lower-ticket inhalables: Vapor Pens and Pre-Roll together command 55.02% share with combined positive YoY/MoM momentum (17.6% YoY and 4.3% MoM in Vapor Pens; 2.5% YoY and 18.1% MoM in Pre-Roll), while higher-priced Flower and specialized Concentrates collectively recede with double-digit YoY declines (25.5% and 33.9%). Holding the 19th rank in Vapor Pens in Washington while Pre-Roll surges MoM suggests a near-term path: protect Vapor Pen rank through price-pack architecture as average price is down 5.0% YoY, and convert Pre-Roll MoM gains into repeat share to offset broader brand-level sales decline of 11.2% YoY.
Competitive Landscape
Forbidden Farms sits at rank #19 in WA Vapor Pens in June 2026, improving 1 position YoY from #20, while holding flat versus March 2026 at #20 and still 7 spots below its peak of #12 from June 2024; this marginal rank gain contrasts with Mfused holding #1 despite a -21.8% YoY sales change and with Full Spec edging up from #4 to #3 on a +3.7% YoY lift, indicating Forbidden Farms’ slight upward movement is outpaced by competitors with clearer momentum or entrenched share.
Notable Products
Blueberry Scone Pre-Roll (1g) posted the steepest movement in June 2026 with a -7.0% month-over-month decline at rank 8, while Twofers - Blueberry Squirt Pre-Roll 2-Pack (2g) climbed +28.6% to rank 2. The category concentration is pronounced with nine of the top ten SKUs in Pre-Roll, and the lone Vapor Pens entrant Purple Punch Live Resin Melted Diamonds Cartridge (1g) sits at rank 10 with +5.9% growth and $44,098 in sales. This split—broad Pre-Roll depth alongside a single Vapor Pens anchor—implies Forbidden Farms is leaning into multi-pack Pre-Rolls for velocity while tentatively maintaining a foothold in cartridges.
Within Pre-Rolls, Twofers - Lodi Dodi Pre-Roll 2-Pack (2g) holds rank 1 with +13.2% MoM, while OG Chem Pre-Roll (1g) rose +19.9% at rank 3, and Candy Cone - Hybrid Infused Pre-Roll (1g) added +17.4% at rank 4. The 2-pack Twofers line appears to pull share upward at the very top (ranks 1 and 2) as single 1g SKUs grow but remain lower ranked (ranks 3–6), indicating that pack size and flavor variety are the near-term levers for basket expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
