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Sep-2025
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Overview
Market Insights Snapshot
Forbidden Farms has demonstrated a varied performance across different product categories in Washington. In the Concentrates category, the brand maintained a strong presence, consistently ranking third in June and July 2025, before slipping to fifth place in both August and September 2025. This indicates a slight decline in market share within this category, which could be attributed to increased competition or seasonal demand fluctuations. On the other hand, the Flower category showed a more stable trajectory, with Forbidden Farms improving its rank from eleventh in June to tenth in July and September, despite a minor drop to twelfth in August. This suggests a resilient performance in the Flower category, potentially driven by consistent demand or effective market strategies.
The Pre-Roll category has seen a gradual improvement for Forbidden Farms, with a steady climb from fifteenth place in June to thirteenth by September 2025. This upward trend highlights a growing consumer preference or successful brand positioning in this segment. However, the Vapor Pens category presents a different narrative, as the brand's ranking fluctuated, peaking at eighteenth in July before descending to twenty-second in September. This decline might indicate challenges in maintaining consumer interest or facing stiff competition from other brands. Notably, the absence of rankings in the top 30 for any category in other states or provinces underscores the brand's concentrated market presence in Washington, suggesting potential areas for geographic expansion or diversification.
Competitive Landscape
In the competitive landscape of the Washington flower category, Forbidden Farms has shown resilience and adaptability amidst fluctuating market dynamics. Over the period from June to September 2025, Forbidden Farms maintained a relatively stable presence, with its rank oscillating between 10th and 12th place. This stability is noteworthy given the intense competition from brands like Fifty Fold and Viking Cannabis, which have also experienced shifts in their rankings. Notably, Fire Bros. consistently outperformed Forbidden Farms, maintaining a top 8 position throughout the same period, indicating a strong market presence. Meanwhile, Sweetwater Farms demonstrated a significant improvement, climbing from 18th to 11th place, which could signal a potential threat if this upward trend continues. Despite these challenges, Forbidden Farms' ability to hold its ground suggests a loyal customer base and effective marketing strategies, positioning it well for future growth in the Washington flower market.
Notable Products
In September 2025, Forbidden Farms' top-performing product was Lodi Dodi Pre-Roll 1g, maintaining its number one rank from the previous month with sales of 6,401 units. The Twofers - Lodi Dodi Pre-Roll 2-Pack 2g climbed from fourth to second place, indicating a significant rise in popularity. The Twofers - Blueberry Squirt Pre-Roll 2-Pack 2g made a strong debut at third place, showing robust sales figures. Candy Cone - Hybrid Infused Pre-Roll 1g, which was previously ranked third in August, slipped to fourth place. Mendo Breath Pre-Roll 2-Pack 2g entered the rankings at fifth, highlighting a diverse product lineup in the pre-roll category for September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
