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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Forbidden Farms split its revenue almost evenly between Vapor Pens at 31.21% share and Flower at 30.99% share, while Pre-Roll held 21.45% and Concentrates 16.35%. Year over year, Vapor Pens fell 17.23% and Flower declined 22.13%, versus a steeper 40.76% drop in Concentrates; month over month, Vapor Pens rose 11.20% and Flower increased 8.60%, with Pre-Roll up 7.90% and Concentrates up 5.34%. With brand sales down 24.42% year over year alongside a 1.51% average price decrease, the pattern implies a pivot toward mid-ticket inhalables where unit velocity can offset pricing pressure, while exposure to Concentrates is dragging the aggregate.
Category mix shifts indicate Forbidden Farms is consolidating around higher-frequency, faster-replenish formats: Vapor Pens’ 11.20% month-over-month growth outpaced Pre-Roll’s 7.90% and Concentrates’ 5.34%, and Vapor Pens now slightly lead Flower by 0.22 percentage points of share. Holding a 20th rank in Vapor Pens in Washington while the category’s brand-level performance fell 17.23% year over year suggests competitive headroom hinges on pen assortment depth rather than discounting; the implied strategy is to lean into Vapor Pens and Flower mix where sequential gains are accumulating, while treating Concentrates’ 40.76% year-over-year decline as a candidate for SKU rationalization.
Competitive Landscape
Forbidden Farms sits at rank #20 in Washington Vapor Pens in May 2026, down 3 spots year over year from #17, but up 1 position versus February 2026 when it was #21; against a longer arc, the brand remains 8 places below its peak of #12 from June 2024, indicating a multi-year slide despite a recent quarter-on-quarter nudge upward. Competitive context is mixed: Mfused holds #1 but with a -22.3% year-over-year sales change, while Full Spec climbed from #5 to #3 on +13.7% growth, creating upward pressure around the top tier; meanwhile, Phat Panda fell from #3 to #5 with -19.8% YoY, suggesting volatility that Forbidden Farms has not capitalized on given its 3-rank YoY decline. The pattern implies that Forbidden Farms is drifting from the competitive core as leaders churn, and without a shift that converts category volatility into share capture, the brand risks further slippage from the #12 peak cohort into the low-20s rung.
Notable Products
Purple Punch Live Resin Melted Diamonds Cartridge (1g) quietly climbed to rank 8 with a +21% month-over-month change while every top-7 slot was held by Pre-Roll SKUs, signaling a category outlier gaining traction amid a concentrated lineup. Twofers - Lodi Dodi Pre-Roll 2-Pack (2g) held rank 1 with +28% MoM while OG Chem Pre-Roll (1g) sat at rank 2 with +23% MoM, and five additional Pre-Roll SKUs filled ranks 3 through 7 with changes ranging from +0.6% to +23%. Twofers multi-pack variants accounted for four of the top ten positions, and the single highest dollar contributor in May 2026 was the Vapor Pens SKU at $41,798 despite being only rank 8, implying revenue is tilting toward higher-ticket formats even as shelf visibility remains anchored in Pre-Roll breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
