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Nov-2025
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Overview
Market Insights Snapshot
Ooowee has maintained a dominant position in the Washington market, particularly in the Concentrates and Pre-Roll categories. For four consecutive months, Ooowee has held the number one rank in both categories, indicating strong brand loyalty and product appeal. The consistent top ranking in Concentrates is accompanied by a steady sales performance, with minor fluctuations observed between September and November 2025. Meanwhile, the Pre-Roll category has shown a similar pattern, with sales peaking in October before slightly declining in November. Such performance suggests a robust market presence and a competitive edge in these segments.
In contrast, Ooowee's performance in the Flower and Vapor Pens categories presents a mixed picture. In the Flower category, Ooowee's ranking fluctuated, dropping out of the top 30 in September before recovering to 26th and 27th positions in October and November, respectively. This indicates potential volatility or increased competition in this segment. The Vapor Pens category also experienced a slight decline in rankings, moving from 10th to 12th place over the observed months. Despite these challenges, Ooowee's ability to stay within the top 30 in these categories suggests resilience and potential for strategic improvements to regain higher positions.
Competitive Landscape
In the Washington Pre-Roll category, Ooowee has consistently maintained its top position from August to November 2025, showcasing its robust market presence and consumer preference. Despite a slight fluctuation in sales, with a peak in October, Ooowee's leadership remains unchallenged. In contrast, Phat Panda holds a steady second place, experiencing a gradual decline in sales over the same period. Meanwhile, Mama J's consistently ranks third, with sales showing a slight rebound in October before dipping again in November. This stability in ranking for both competitors highlights the competitive edge Ooowee maintains, likely due to strong brand loyalty and effective market strategies. As the sales trends suggest, while competitors are experiencing fluctuations, Ooowee's ability to sustain its rank indicates a well-established brand presence that continues to resonate with consumers in Washington.
Notable Products
In November 2025, the top-performing product for Ooowee was the Seattle Strawberry Cough Pre-Roll 5-Pack (5g) in the Pre-Roll category, reclaiming the number one rank from its second position in October with sales of 7233 units. FaceLock Pre-Roll 5-Pack (5g) followed closely, dropping to the second rank from its top spot the previous month. Lemon Cherry Gelato Pre-Roll 5-Pack (5g) maintained a consistent performance, holding steady at third place for four consecutive months. Mango Haze Pre-Roll 5-Pack (5g) emerged in the rankings for the first time, securing the fourth position. The Seattle Strawberry Cough Sugar Wax (1g) in the Concentrates category returned to the rankings at fifth place, after not being ranked in September and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
