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Oct-2025
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Overview
Market Insights Snapshot
Ooowee has shown a consistent and dominant presence in the Washington market, particularly in the Concentrates and Pre-Roll categories. In Concentrates, Ooowee has maintained its position as the top brand from July through October 2025, indicating a strong foothold in this category despite some fluctuations in sales figures. The Pre-Roll category also reflects a commanding performance, with Ooowee holding the number one spot from August to October, demonstrating a notable increase in sales during this period. Such consistent top rankings highlight the brand's ability to capture and retain consumer interest in these product lines.
Conversely, Ooowee's performance in the Flower and Vapor Pens categories in Washington presents a more mixed picture. In the Flower category, the brand experienced a drop out of the top 30 in September, only to regain its footing by October, ranking 25th. This fluctuation suggests potential challenges in maintaining a stable market share. Similarly, in the Vapor Pens category, Ooowee's ranking slipped slightly from 10th in July to 12th in October, indicating a need for strategic adjustments to compete more effectively. These movements underscore the competitive nature of the cannabis market and highlight areas where Ooowee could focus on enhancing its market position further.
Competitive Landscape
In the Washington Pre-Roll market, Ooowee has demonstrated a remarkable upward trajectory, securing the top rank consistently from August to October 2025. This ascent is particularly notable given that in July 2025, Ooowee was ranked second, trailing behind Phat Panda. The shift in ranks between these two brands highlights a significant competitive dynamic, with Ooowee overtaking Phat Panda as its sales figures surged, contrasting with the latter's gradual decline in sales over the same period. Meanwhile, Mama J's maintained a steady third position, indicating a stable presence but without the same upward momentum as Ooowee. This trend underscores Ooowee's growing dominance and appeal in the market, likely driven by strategic marketing efforts and consumer preference shifts, positioning it as a formidable competitor in the Washington Pre-Roll category.
Notable Products
In October 2025, Ooowee's top-performing product was FaceLock Pre-Roll 5-Pack (5g) in the Pre-Roll category, which climbed from fifth place in September to first place, achieving notable sales of 6,916 units. Seattle Strawberry Cough Pre-Roll 5-Pack (5g) held the second position, maintaining a consistent top rank since July, despite a slight decrease in sales. Lemon Cherry Gelato Pre-Roll 5-Pack (5g) secured the third spot, showing a steady improvement from fourth in August. Ooowee Marker Pre-Roll 5-Pack (5g) remained stable in fourth place from September. Face Lock Sugar Wax (1g) in the Concentrates category rounded out the top five, dropping from third in September but still maintaining strong sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
