Ooowee

Data Snapshot: Apr 03, 2024
Ooowee Cannabis Brand Logo
$1M+

Mar-2024

Sales

Strong Growth

Trend

6-Month

263

Product Count

SKUs

Ooowee

Overview

Renowned for their potent cannabis products, Ooowee offers a range of hybrid marijuana disposables, waxes, and flowers, notable for their high THC content, including their popular Trophy Runtz and Gusherlicious disposables. Functioning as a prominent supplier to several dispensaries, the brand is known for their premium indoor flower with a THC percentage of 24.56%. Having established a significant online presence and customer base, Ooowee's marketing strategy also emphasizes engagement with their followers for updates on fresh product releases.
Markets

Ooowee Locations

Product Trends

Ooowee Categories

Ooowee Sales

Market Insights Snapshot

Ooowee Historical Sales by Category

In Washington, Ooowee has shown a remarkable performance across several cannabis product categories, with its most notable achievements in the Concentrates category. Climbing from the 3rd position in December 2023 to consistently holding the 1st spot from January to March 2024, the brand not only solidified its standing but also saw a significant increase in sales, peaking at 604,222 in March 2024. This upward trend signifies a strong consumer preference and market leadership in Concentrates. On the other hand, the brand's journey in the Flower and Pre-Roll categories tells a story of gradual improvement. Despite starting at lower ranks (19th for Flower and 23rd for Pre-Roll in December 2023), Ooowee made commendable progress, moving up to the 15th and 12th positions respectively by March 2024. This improvement is indicative of growing consumer recognition and acceptance in these categories, though the brand's performance in Vapor Pens remained stable, maintaining the 9th position throughout the observed months.

While the consistent top-ranking in Concentrates is a clear highlight, Ooowee's presence across multiple categories in Washington speaks to the brand's diverse appeal and strategic market positioning. The steady sales growth across all mentioned categories, especially the notable jump in the Flower and Pre-Roll categories, reflects a broader consumer base and an increasing market share. However, the Vapor Pens category, despite its stable ranking, suggests a plateau in growth, which could signal a need for innovative strategies to boost consumer interest and sales in this highly competitive segment. The absence of ranking fluctuations in Vapor Pens contrasts with the dynamic improvements seen in other categories, hinting at a more saturated or challenging market environment for Ooowee. Nonetheless, the overall trend across categories paints a picture of a brand on the rise, leveraging quality and consumer loyalty to climb the ranks in Washington's cannabis market.

Mar-2024 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
1
15
12
9
Ooowee

Competitive Landscape

In the competitive landscape of the Vapor Pens category in Washington, Ooowee has maintained a consistent position at rank 9 from December 2023 through March 2024, showcasing stable performance amidst fluctuating sales figures in the market. Notably, its closest competitors exhibit varying degrees of movement and sales dynamics. Smokey Point Productions (SPP) has held steady at rank 8, directly above Ooowee, with a slight decline in sales from January to February 2024 before rebounding in March. Below Ooowee, AiroPro has also maintained its position at rank 10, experiencing a gradual increase in sales over the same period. The top performer in this category, Plaid Jacket, has consistently outperformed Ooowee, holding rank 7 with higher sales figures, indicating a strong preference among consumers. Meanwhile, Forbidden Farms has shown significant improvement, moving from rank 14 to 11, with a notable increase in sales by March 2024. This analysis underscores the competitive pressure on Ooowee to innovate and adapt in a market where both higher and lower-ranked brands are actively vying for consumer attention and market share.

Ooowee market ranking for WA Vapor Pens

Ooowee

Notable Products

In March 2024, Ooowee's top-performing product was Face Lock Sugar Wax (1g) within the Concentrates category, securing the first rank with notable sales of 7805 units. Following closely, Pink Zaza Sugar Wax (1g) moved from its consistent first-place position in previous months to second in March, demonstrating a slight shift in consumer preference. Mac Cake Sugar Wax (1g) showed a positive trend by climbing to the third rank, indicating a growing interest in its unique offering. Truffle Oreos Wax (1g), despite not having a rank in the previous months, made a remarkable entry at the fourth position. Lastly, Key Bump Sugar Wax (1g), which maintained the third rank consistently, saw a slight dip to the fifth rank, reflecting a competitive and dynamic market within the Concentrates category.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Face Lock Sugar Wax (1g)
Concentrates
>5
>5
2
1
Pink Zaza Sugar Wax (1g)
Concentrates
1
1
>5
2
Mac Cake Sugar Wax (1g)
Concentrates
>5
>5
4
3
Truffle Oreos Wax (1g)
Concentrates
>5
>5
>5
4
Key Bump Sugar Wax (1g)
Concentrates
3
3
3
5
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