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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Ooowee’s mix concentrated further into Pre-Roll, which held 55.54% share with year-over-year growth of 55.23% and month-over-month growth of 7.43%, while Vapor Pens accounted for 24.01% share with 15.91% YoY and 1.68% MoM. The remaining portfolio contracted or lagged: Concentrates at 12.06% share declined 8.39% YoY but inched up 0.13% MoM, and Flower at 8.40% share grew 8.91% YoY yet slipped 0.64% MoM. With Ooowee ranked 1 in Pre-Roll in Washington and brand sales up 29.26% YoY alongside just a 0.73% YoY rise in average price, the pattern implies unit-led expansion anchored in Pre-Roll depth, with secondary categories providing limited incremental lift.
The shift toward a 55.54% Pre-Roll center of gravity, paired with 24.01% in Vapor Pens and a shrinking 12.06% Concentrates slice, implies a positioning advantage in high-frequency, value-accessible formats (average Pre-Roll price at $8.96 versus $26.30 in Flower) that can scale volume without heavy price inflation. Given May 2026 MoM growth of 7.43% in Pre-Roll versus 1.68% in Vapor Pens, Ooowee’s near-term upside is most sensitive to sustaining Pre-Roll velocity, while the 8.39% YoY decline in Concentrates signals resource reallocation risk if assortment breadth outpaces demand; the thesis is that maintaining category leadership in Pre-Roll while defending Vapor Pen relevance will yield steadier share compounding than pushing into slower or declining subsegments.
Competitive Landscape
Ooowee ranks #1 in WA Pre-Roll in May 2026, up 1 place YoY from #2, and it also held #1 in February 2026 to May 2026 over the last three months, while its peak rank of #1 coincides with May 2026. In contrast, Phat Panda sits at #2 after being #1 a year ago and posted a -3.7% YoY sales change, and Mama J's holds #3 with a 38.0% YoY sales increase but did not gain rank. This pattern—advancing from #2 to #1 while a former leader slipped and a faster-growing follower stayed in place—implies Ooowee’s rank is anchored more by share consolidation at the top than by category-wide expansion, suggesting defensible leadership if retention beats the 38.0% growth pressure from the #3 position.
Notable Products
Cunch Berries Pre-Roll 5-Pack (5g) posted the steepest decline at -12.9% MoM and slid to rank 4 in May 2026, while White Peach Pre-Roll 5-Pack (5g) also fell -12.0% MoM at rank 7, indicating demand is rotating away from a portion of legacy five-packs. Seattle Strawberry Cough Pre-Roll 5-Pack (5g) countered with +26.1% MoM to rank 1 and FaceLock Pre-Roll 5-Pack (5g) rose +31.3% MoM to rank 3, suggesting momentum is consolidating in a smaller subset of SKUs rather than broad-based growth. With all top-10 entries concentrated in the Pre-Roll category and Cheat Code Pre-Roll 5-Pack (5g) holding rank 2 on +13.3% MoM and $82,045 in sales, mix is tilting toward higher-velocity five-packs over single grams. The pattern implies Ooowee’s commercial direction favors depth in a few ascending five-pack leaders while pruning or repositioning underperforming flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
