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Apr-2025
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Overview
Market Insights Snapshot
Ooowee has demonstrated a strong performance across several categories in Washington, maintaining its position as a leading brand in the concentrates and pre-roll categories. Notably, Ooowee has consistently held the number one rank in concentrates from January to April 2025, showcasing its dominance and popularity in this segment. In the pre-roll category, Ooowee has also maintained a solid second place throughout the same period. This consistent ranking indicates a stable consumer base and a strong market presence in these categories. However, in the vapor pens category, Ooowee has shown an upward trend, improving its rank from 13th in January to 9th in April, suggesting a growing acceptance and demand for its products in this segment.
In the flower category, Ooowee has shown a gradual improvement in its rankings, moving from 26th in January to 18th by March and maintaining this position in April. This improvement reflects a positive reception and increased competitiveness in the flower segment. Despite these gains, Ooowee's absence from the top 30 in other states or provinces may indicate a need for strategic expansion or increased marketing efforts beyond Washington. The brand's ability to maintain top positions in certain categories while showing growth in others is a testament to its adaptability and potential for continued success in the Washington market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, Ooowee consistently holds the second rank from January to April 2025, indicating a stable position in the market. Despite not surpassing the leading brand, Phat Panda, which maintains the top rank throughout this period, Ooowee shows a positive trend in sales, with a noticeable increase from February to April. This growth suggests a strengthening market presence and potential for further advancement. Meanwhile, Mama J's and Hellavated show fluctuations in their rankings, with Mama J's improving from fifth to third place and Hellavated moving from sixth to fourth, reflecting a dynamic competitive environment. Ooowee's consistent ranking amidst these shifts highlights its robust brand positioning and potential for capturing more market share.
Notable Products
In April 2025, Ooowee's top-performing product was the Seattle Strawberry Cough Pre-Roll 5-Pack (5g) in the Pre-Roll category, maintaining its number one rank from March with an impressive sales figure of 7776. The Pink Zaza Pre-Roll 5-Pack (5g) climbed to the second position from fourth place in March, showing a consistent upward trend. Gusherlicious Wax (1g), a new entry in the Concentrates category, debuted strongly at the third position. FaceLock Pre-Roll 5-Pack (5g) entered the rankings at fourth place, indicating a growing preference for pre-rolls. Meanwhile, Face Lock Sugar Wax (1g) in the Concentrates category saw a drop from second to fifth position, reflecting a decrease in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
