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Jul-2025
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Overview
Market Insights Snapshot
Ooowee has demonstrated a strong and consistent presence in the Washington market, particularly in the Concentrates and Pre-Roll categories. The brand has maintained its top position in Concentrates for four consecutive months, indicating a robust demand and possibly a loyal customer base. In the Pre-Roll category, Ooowee consistently ranks second, showcasing its competitive edge and popularity in this segment. These high rankings in key categories suggest that Ooowee has effectively captured consumer interest and continues to perform well in Washington.
Despite its success in some categories, Ooowee's performance in the Flower and Vapor Pens categories in Washington shows room for improvement. The brand's Flower category ranking fluctuated slightly, remaining outside the top 20, which may indicate challenges in this segment. Similarly, while Ooowee holds a steady position in the Vapor Pens category, maintaining an 11th place ranking, this suggests that there is potential for growth if they can enhance their market strategy. The mixed performance across categories highlights the areas where Ooowee is thriving and others where strategic adjustments could lead to enhanced market penetration.
Competitive Landscape
In the Washington pre-roll category, Ooowee has consistently maintained its position as the second-ranked brand from April to July 2025. Despite not surpassing Phat Panda, which holds the top spot, Ooowee shows a robust upward trend in sales, indicating a strong market presence and customer loyalty. While Mama J's and 2727 Marijuana have also shown steady sales growth, they remain in the third and fourth positions respectively, without posing an immediate threat to Ooowee's rank. This stability in rank, coupled with increasing sales, suggests that Ooowee is effectively capitalizing on market opportunities and could potentially challenge the leading brand if the trend continues.
Notable Products
In July 2025, the top-performing product from Ooowee was the Seattle Strawberry Cough Pre-Roll 5-Pack (5g) in the Pre-Roll category, maintaining its consistent position as the number one product since April 2025, with sales reaching 7417 units. The Seattle Strawberry Cough Sugar Wax (1g) in the Concentrates category remained steady at the second position for both June and July 2025. Face Lock Sugar Wax (1g) saw a notable rise, moving up to the third position in July from fifth in June. Pink Zaza BHO Wax (1g) held its fourth-place ranking from June to July. The Key Bump Pre-Roll 5-Pack (5g) entered the top five for the first time in July, marking its debut with a fifth-place rank.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
