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Dec-2025
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Overview
Market Insights Snapshot
Regulator's performance in the Washington market has shown some consistency and slight fluctuations across different product categories. In the Concentrates category, Regulator maintained a steady presence, ranking 9th in both September and November 2025, while dipping slightly to 10th in October and December. This indicates a stable demand for their Concentrates, with a notable increase in sales from October to December. However, the Vapor Pens category presented a different scenario, as Regulator consistently held the 16th position from September to November before slipping to 17th in December. This slight decline suggests potential challenges in maintaining their market share in Vapor Pens during the latter part of the year.
Despite these fluctuations, Regulator's overall sales in Washington reflect a resilient brand performance, particularly in the Concentrates category where sales increased from October to December, indicating a growing consumer interest or effective sales strategies in that segment. The Vapor Pens category, while maintaining a steady rank for most of the period, saw a minor decline in December, which could suggest increased competition or shifting consumer preferences. Notably, Regulator did not appear in the top 30 brands for any other state or province during this period, highlighting a concentrated market presence in Washington. This focused approach might be beneficial for honing their brand strategy in a competitive market.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Regulator has experienced a slight decline in its ranking from September to December 2025, dropping from 16th to 17th place. Despite this, Regulator's sales figures have shown resilience, maintaining a competitive edge against brands like Buddies, which consistently held the 15th rank. Meanwhile, Plume (WA) demonstrated a notable upward trajectory, improving from 20th to 16th place, surpassing Regulator by December. Forbidden Farms and Slusheez also showed positive ranking trends, indicating a competitive market environment. This dynamic suggests that while Regulator's sales remain robust, strategic adjustments may be necessary to regain or improve its market position amidst the rising competition.
Notable Products
In December 2025, Hawaiian Shaved Ice Distillate Cartridge (1g) from the Vapor Pens category emerged as the top-performing product for Regulator, climbing to the number one rank with sales reaching 1350 units. Cherry Pie Sugar Wax (1g) entered the rankings impressively in the Concentrates category, securing the second position with 1208 units sold. Pineapple Orange Soda Distillate Cartridge (1g) maintained its third-place position in the Vapor Pens category with slight sales growth from the previous month. Orange Fruit Snax Live Resin Cartridge (1g) improved its standing from fifth to fourth place, showing consistent sales performance. Meanwhile, Wedding Cake Distillate Cartridge (1g) returned to the rankings at fifth place, after a brief absence in November, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
