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Aug-2025
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Overview
Market Insights Snapshot
Regulator's performance in the Washington market shows a dynamic shift across different product categories. In the Concentrates category, Regulator held a strong position in May and June 2025, maintaining a rank of 5.0. However, there was a noticeable decline in the subsequent months, with the brand slipping to 6.0 in July and further down to 8.0 by August. This decline in ranking corresponds with a decrease in sales, from $209,861 in May to $170,655 by August. Such movements suggest potential challenges in maintaining competitive positioning within the Concentrates segment, possibly due to increased competition or market saturation.
In the Vapor Pens category, Regulator's performance was slightly more stable, yet still showed signs of minor fluctuations. Starting at rank 13.0 in May, the brand improved slightly to 12.0 in June, only to drop back to 14.0 in both July and August. Despite these fluctuations in ranking, the sales figures indicate a steady decline from May to August, with sales falling from $513,861 to $425,852. This trend might indicate a broader market contraction or changing consumer preferences within the Vapor Pens segment. Notably, Regulator's absence from the top 30 in other states or provinces could be an area of concern, suggesting limited market penetration beyond Washington.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Regulator has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting in May 2025, Regulator was ranked 13th, but saw a slight improvement to 12th in June, before dropping back to 14th in both July and August. This indicates a competitive struggle, particularly against brands like Fire Bros., which consistently improved its rank from 14th in May to 12th by July and August, and Lifted Cannabis Co, which maintained a steady climb from 15th to 13th over the same period. Despite these challenges, Regulator's sales figures show resilience, though they experienced a decline from June's peak of $473,342 to $425,852 in August. In contrast, Buddies saw a consistent decline in both rank and sales, suggesting potential opportunities for Regulator to reclaim market share if strategic adjustments are made. Overall, the data suggests that while Regulator faces stiff competition, particularly from brands with upward sales trends, there is room for growth with targeted marketing and product differentiation strategies.
Notable Products
In August 2025, the top-performing product for Regulator was the King Louis XIII Distillate Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 1287 units. This product has consistently performed well, climbing from the third position in May to the top spot by August. The Hawaiian Shaved Ice Distillate Cartridge (1g) moved up to the second position, showing an improvement from its fifth-place ranking in June. The Wedding Cake Distillate Cartridge (1g) maintained its presence in the top three, although it dropped from its second position in May. Purple Punch Distillate Cartridge (1g) fell to fourth place, a notable decline from its peak at first in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
