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Nov-2025
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Overview
Market Insights Snapshot
In Washington, Regulator has shown a steady performance in the Concentrates category. The brand maintained a top 10 position from August through November 2025, peaking at rank 7 in August before slightly dipping to rank 10 in October and then climbing back to rank 9 in November. This suggests a resilient presence in the market, despite fluctuations in monthly sales, which saw a decline from August to September but rebounded in October. The ability to maintain a consistent ranking within the top 10 indicates strong brand recognition and consumer loyalty in the Concentrates category.
For Vapor Pens in Washington, Regulator held its ground at rank 16 from September through November, after initially ranking 15th in August. While the brand did not manage to break into the top 15 during this period, its stable position suggests a solid foothold in a competitive category. The sales figures for Vapor Pens reveal a recovery trend from September to October, with a minor decline in November. This stability in ranking, despite not reaching the top 15, reflects a consistent demand for Regulator's Vapor Pens, indicating potential areas for growth and market penetration strategies.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Regulator has maintained a consistent position, ranking 16th from September to November 2025. Despite a slight dip in sales from August to November, Regulator's stability in rank suggests a resilient market presence amidst fluctuating sales figures. Notably, Lifted Cannabis Co consistently outperformed Regulator, maintaining a higher rank and showing a slight increase in sales from October to November. Meanwhile, Buddies and Oleum Extracts (Oleum Labs) have shown variable rankings, with Buddies slightly improving its sales over the same period. Interestingly, Plume (WA) demonstrated a significant upward trend, climbing from 26th in August to 17th in November, indicating a potential emerging threat to Regulator's market position. These dynamics highlight the competitive pressures Regulator faces, underscoring the importance of strategic marketing efforts to bolster its sales and rank in the Washington vapor pen market.
Notable Products
In November 2025, Green Crack BHO Wax (1g) emerged as the top-performing product for Regulator, climbing from second place in October to first place with notable sales of 1732 units. Hawaiian Shaved Ice Distillate Cartridge (1g) also showed strong performance, moving up from its absence in October to secure the second rank. Pineapple Orange Soda Distillate Cartridge (1g) debuted in the rankings at third place, indicating a positive reception. Jack Herer Distillate Cartridge (1g) entered the rankings at fourth place, while King Louis XIII Distillate Cartridge (1g) slipped from its consistent first-place position in previous months to fifth place. This shift in rankings highlights a dynamic change in consumer preferences for Regulator's products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
