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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Regulator is stocked at 133 licensed dispensaries across Washington, with the deepest coverage in Seattle, Spokane, Everett, Bellingham, and Tacoma. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Regulator’s mix in September 2026 tilted even further toward Vapor Pens at 68.63% share despite Vapor Pens falling 44.24% year over year and 3.56% month over month, while Concentrates held 30.14% share with a 32.22% YoY decline and a 2.87% MoM decline; the long-tail categories moved in opposite directions, with Flower at 0.67% share dropping 83.03% YoY and 0.46% MoM, and Pre-Roll at 0.56% share jumping 475.02% YoY and 50.53% MoM. Against a brand-level sales decline of 41.72% YoY and a 14.08% YoY cut in average price, the concentration in categories with double‑digit YoY contractions implies the portfolio is amplifying overall decline rather than offsetting it, and the small but rapidly growing Pre-Roll node is too small to counter the drag in September 2026.
The September 2026 shifts point to a positioning anchored in value-leaning inhalables: a lower average price alongside a 44.24% YoY contraction in the core Vapor Pens and a 32.22% YoY contraction in Concentrates suggests price moves are not recapturing demand, while a 50.53% MoM surge in Pre-Roll at a $6.33 average price hints at elastic, price-sensitive trial. With Vapor Pens ranked 29 in Washington and holding 68.63% of mix, the current configuration concentrates rank risk in one category, so the path forward implied by September 2026 is to leverage the fast-growing but tiny Pre-Roll (0.56% share) and stabilize Concentrates (30.14% share) to dilute exposure to the 29th-place anchor.
Competitive Landscape
Regulator sits at rank #29 in September 2026, sliding 13 positions year over year from #16, and down 3 spots from June 2026’s #26, while still far from its October 2024 peak at #10; in contrast, Crystal Clear climbed from #3 to #1 and Plaid Jacket advanced from #6 to #3, indicating peers are consolidating upper-tier share even as Mfused slipped from #1 to #2 alongside a 30.94% sales decline. The combination of a 13-rank YoY drop and a 3-month erosion of 3 ranks implies Regulator is getting squeezed between faster-rising premium incumbents and weakening but still higher-ranked leaders, signaling that without a share-accretive move, mid-pack drift is the near-term trajectory.
Notable Products
Lemon Sherb Wax (1g) posted the largest move in September 2026 with a +98.5% month-over-month surge to rank 1, while Kandyland Sugar Wax (1g) fell -24.5% and dropped behind higher-momentum peers, and Gelato 48 Sugar Wax (1g) climbed +86.5% to rank 2. Four of the top ten are Concentrates SKUs, including three in the top four positions, whereas Vapor Pens saw mixed trends with Pineapple Super Silver Haze Live Resin Cartridge (1g) down -6.2% at rank 5 and Wedding Cake Distillate Cartridge (1g) down -20.1% at rank 6. The pattern implies a pivot toward Concentrates-driving velocity at the top of the chart, signaling assortment and promo energy are concentrating in wax formats rather than cartridges.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
