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Sep-2025
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Overview
Market Insights Snapshot
In the state of Washington, Regulator has shown a notable decline in the Concentrates category over the past few months. Starting from a respectable 5th position in June 2025, the brand has gradually slipped to the 10th spot by September 2025. This downward trend is accompanied by a decrease in sales, with September figures showing a significant drop compared to June. The movement out of the top 10 suggests increased competition or possible shifts in consumer preferences within the state, which may require strategic adjustments by the brand to regain its foothold.
Meanwhile, Regulator's performance in the Vapor Pens category in Washington has been relatively stable, maintaining a consistent ranking of 14th and 15th over the four-month period. Despite this stability in ranking, there is a noticeable downward trend in sales, indicating a potential challenge in maintaining consumer interest or market share in this category. The brand's inability to break into the top 10 in both categories could be a signal of either strong competition or a need to innovate and differentiate its offerings to capture a larger market segment.
Competitive Landscape
In the Washington vapor pens category, Regulator has maintained a relatively stable position in the rankings over the summer of 2025, consistently holding the 14th or 15th spot. This stability is notable given the dynamic shifts among competitors, such as Hustler's Ambition, which made a remarkable climb from 78th in June to 14th by September, indicating a significant surge in sales. Meanwhile, Buddies experienced a decline from 15th to 17th place, reflecting a downward sales trend. Lifted Cannabis Co maintained a steady 13th rank, consistently outperforming Regulator in sales. Oleum Extracts (Oleum Labs) showed a gradual improvement, climbing from 24th to 16th, suggesting a positive sales trajectory. These shifts highlight the competitive pressures Regulator faces, emphasizing the need for strategic marketing initiatives to bolster its market position and potentially capitalize on the volatility of its competitors.
Notable Products
In September 2025, the top-performing product from Regulator was the Purple Punch Distillate Cartridge (1g) in the Vapor Pens category, reclaiming its top spot from June with sales of 1218 units. King Louis XIII Distillate Cartridge (1g) followed closely in second place, maintaining a consistent top-four presence over the months. Hawaiian Shaved Ice Distillate Cartridge (1g) rose to third place, showing a steady increase in popularity since its debut in August. Wedding Cake Distillate Cartridge (1g) slipped to fourth, having been a strong contender in the previous months. Acapulco Haze Distillate Cartridge (1g) entered the rankings at fifth place, marking its first appearance in the dataset.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
