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Oct-2025
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Overview
Market Insights Snapshot
In the state of Washington, Regulator's performance in the Concentrates category has seen a downward trend over the past few months. Starting at the 6th position in July 2025, the brand slipped to 10th by October 2025. This decline is mirrored by a decrease in sales, dropping from $195,339 in July to $148,276 in October. Despite this, Regulator managed to maintain its position in the top 10, suggesting resilience in a competitive market. However, the brand's absence from the top 30 in other states and categories could be a point of concern, indicating potential areas for growth and expansion.
Similarly, in the Vapor Pens category in Washington, Regulator experienced a slight decline in rankings, moving from 14th in July to 16th by October. Sales figures reflect this trend, with a decrease from $464,426 in July to $415,679 in October. While these numbers still represent a significant market presence, the consistent ranking outside the top 10 highlights a competitive landscape. The brand's consistent presence in the top 20, however, suggests that there is still a strong consumer base, and strategic adjustments could help regain higher rankings and sales in the coming months.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Regulator has experienced a relatively stable position in the market, maintaining a rank between 14th and 16th from July to October 2025. Despite this consistency, Regulator faces stiff competition from brands like Buddies and Hustler's Ambition. Notably, Hustler's Ambition has shown significant upward momentum, climbing from 41st in July to 14th by October, surpassing Regulator in the process. Meanwhile, Oleum Extracts (Oleum Labs) and Slusheez have fluctuated in rankings, with Slusheez even dropping out of the top 20 in September. While Regulator's sales have seen a dip in August, they rebounded in October, indicating a potential for recovery and growth. However, the brand must strategize to counter the aggressive rise of competitors like Hustler's Ambition to maintain and improve its market position.
Notable Products
In October 2025, Regulator's top-performing product was Green Crack BHO Wax (1g) in the Concentrates category, securing the first rank with sales of 1277 units. King Louis XIII Distillate Cartridge (1g) in Vapor Pens, which had been leading in previous months, dropped to the second position. Grape Runtz BHO Sugar Wax (1g), a new entry, claimed the third spot in Concentrates. Purple Punch Distillate Cartridge (1g) fell to fourth place after leading in September. Wedding Cake Distillate Cartridge (1g) maintained its presence in the top five, though it slid from third to fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
