Jun-2024
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Overview
Market Insights Snapshot
Doinks has shown varied performance across different categories and states over the past few months. In Colorado, the brand's presence in the Concentrates category has been minimal, as they did not rank in the top 30 for any month from March to June 2024. This indicates a potential area for improvement. However, in the Pre-Roll category, Doinks has experienced a positive trend, moving from rank 22 in March to rank 15 in June, demonstrating a significant upward movement. This suggests growing consumer preference and market penetration in this specific category within the state.
In the Vapor Pens category, Doinks has had a fluctuating presence in Colorado. They were not ranked in March, but by April, they emerged at rank 85 and climbed to rank 40 in May. This upward trend highlights a potential growth area for the brand, although they did not maintain a top 30 ranking by June. The varied performance across categories suggests that while Doinks is gaining traction in some areas, there are opportunities for strategic improvements in others to enhance their market position further.
Competitive Landscape
In the competitive landscape of the Colorado Pre-Roll category, Doinks has shown a notable improvement in rank and sales over the past few months. Starting from a rank of 22 in March 2024, Doinks climbed to 15 by June 2024, indicating a positive trend in market presence. This upward movement is particularly significant when compared to competitors like Green Dot Labs, which saw a decline from rank 3 to 16 over the same period, and Juicy, which improved from rank 28 to 17. Another competitor, Next1 Labs LLC, also showed a steady performance, maintaining a rank close to Doinks, moving from 18 to 14. Classix remained relatively stable, hovering around rank 13. The sales figures reflect these trends, with Doinks experiencing a significant boost in June 2024, surpassing its competitors in terms of growth rate. This data suggests that Doinks is gaining traction in the market, potentially due to effective marketing strategies or product quality improvements, making it a brand to watch in the Colorado Pre-Roll segment.
Notable Products
In June 2024, the top-performing product from Doinks was Blueberry Distillate Infused Blunt (1g) in the Pre-Roll category, climbing to the first rank with notable sales of 2700 units. Rocket Pop Infused Blunt (1g) moved up to the second position with 2114 units sold, showing a significant improvement from its absence in May. Wild Melon Distillate Infused Blunt (1g) maintained a steady performance, ranking third with 1981 units sold, an increase from its fifth position in May. Strawnana Distillate Infused Blunt (1g) held the fourth spot with 1865 units sold, consistent with its previous ranking. Lastly, Green Apple Infused Blunt (1g) secured the fifth rank with 1859 units sold, slightly improving from its fourth position in May.