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Aug-2024
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Overview
Market Insights Snapshot
In Colorado, the performance of Doinks has shown notable fluctuations across different categories. In the Pre-Roll category, Doinks improved its ranking from 29th in May 2024 to 19th in June 2024, indicating a positive trend. However, it slightly dipped to 21st in both July and August 2024, suggesting a stabilization in its market position. On the other hand, Doinks did not make it into the top 30 brands for Concentrates and Vapor Pens during the summer months, highlighting potential areas for growth or reconsideration of market strategies in these segments.
Examining the sales data further, Doinks experienced a significant increase in Pre-Roll sales from May to June 2024, with sales jumping from $81,703 to $144,138. This upward movement was followed by a decline in July and August, which could be indicative of seasonal trends or changes in consumer preferences. The absence of Doinks in the top 30 rankings for Concentrates and Vapor Pens since May 2024 suggests that while the brand has a strong presence in the Pre-Roll category, it faces challenges in maintaining a competitive edge in other product categories within Colorado.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, Doinks has shown notable fluctuations in rank and sales over the summer of 2024. Starting at 29th place in May, Doinks made a significant leap to 19th in June but slightly dropped to 21st in July and maintained this position in August. This upward movement in June coincided with a peak in sales, suggesting effective marketing or product improvements. However, competitors like Bloom County consistently outperformed Doinks, maintaining a higher rank throughout the period and peaking at 17th in July. Similarly, Juicy saw a dramatic rise to 10th place in July, indicating strong consumer preference or successful promotional strategies. Brands like Toast and Super Farm also showed competitive resilience, with Toast closely trailing Doinks and Super Farm making a notable climb in August. These dynamics suggest that while Doinks has made strides, it faces stiff competition from brands that are either consistently outperforming or showing significant growth, which could impact its market share and sales trajectory in the long term.
Notable Products
In August 2024, the top-performing product for Doinks was Blueberry Distillate Infused Blunt (1g) in the Pre-Roll category, maintaining its rank from previous months with sales of 1987 units. Strawnana Distillate Infused Blunt (1g) climbed to the second position, up from third place in July. Wild Melon Distillate Infused Blunt (1g) held steady at third place, showing a slight decline in sales figures. Rocket Pop Infused Blunt (1g) remained in fourth place, consistent with its ranking in July. Grape Infused Blunt (1g) entered the top five for the first time, securing the fifth spot with notable sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
