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Aug-2025
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Overview
Market Insights Snapshot
In the Colorado market, Doinks has shown a noteworthy upward trend in the Pre-Roll category. Starting from a rank of 42 in May 2025, the brand climbed to 29 by August 2025, indicating a positive reception and growing popularity among consumers. The increase in sales from $69,328 in May to $97,070 in August further underscores this positive momentum. In contrast, in New Jersey, Doinks experienced fluctuations, maintaining a steady rank in the 40s through June and July before improving to 36 in August. Despite a dip in sales in June and July, the brand managed to recover by August, suggesting a resilient performance in the face of market challenges.
Meanwhile, the performance of Doinks in Michigan has been less impressive, as the brand did not make it into the top 30 rankings for the months leading up to August, only appearing at rank 92 in that month. This could point to either a highly competitive market or a need for strategic adjustments. In Nevada, Doinks achieved a rank of 30 in July, marking its peak performance in this market for the summer months, though it slightly dropped to 32 by August. Despite these fluctuations, the brand's sales in Nevada showed resilience, with a notable peak in July at $51,991, suggesting potential for growth if the brand can capitalize on its mid-summer momentum.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll market, Doinks has shown a promising upward trajectory in its rankings over the summer of 2025. Starting from a rank of 42 in May, Doinks climbed to 29 by August, indicating a consistent improvement in market presence. This rise contrasts with The Colorado Cannabis Co., which fell from rank 22 in May to 28 in August, despite initially having higher sales figures. Meanwhile, TFC (The Flower Collective LTD) experienced a decline from rank 21 to 33, and TICAL saw a significant drop from 20 to 30, before recovering slightly. Interestingly, RVRS showed a notable improvement, rising from rank 50 to 27, surpassing Doinks in August. This competitive shift suggests that while Doinks is gaining traction, it faces stiff competition from brands like RVRS, which are also improving their market positions. For Doinks, maintaining this upward trend will be crucial to solidifying its position in the competitive Colorado pre-roll market.
Notable Products
In August 2025, the top-performing product from Doinks was the Wild Melon Distillate Infused Blunt (1g) in the Pre-Roll category, maintaining its first-place ranking from June, with impressive sales of 15,468 units. The Green Apple Infused Blunt (1g) held steady in the second position, showing consistent performance over the past months. The Blueberry Distillate Infused Pre-Roll (1g) climbed to third place, marking its entry in July and continuing its upward trend. New to the ranking, the Grape Infused Pre-Roll (1g) emerged in fourth place, indicating strong market interest. The Strawnana Distillate Infused Blunt (1g) dropped to fifth place from its previous high positions in May and July, suggesting a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
