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Apr-2025
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Overview
Market Insights Snapshot
Revelry Herb Company has shown varied performance across different states and product categories. In California, the brand's presence in the Flower category has been relatively weak, with rankings consistently outside the top 30, even slipping from 89th in January to 97th by April. This downward trend is noteworthy, highlighting potential challenges in maintaining market share in this competitive category. Conversely, their Pre-Roll category in California has seen more promising results, with fluctuations in rankings but maintaining a presence within the top 50, peaking at 35th in February. This suggests a stronger foothold in the Pre-Roll market compared to Flower, which could be a strategic area for the brand to focus on.
In Maryland, Revelry Herb Company has performed relatively better in the Flower category, consistently ranking within the top 50, with a slight improvement from 42nd in February to 39th in April. This stability indicates a steady demand for their Flower products in the state. The Pre-Roll category in Maryland has also shown positive signs, with the brand managing to climb from 36th in February to 29th by April, marking a notable improvement. However, in New Jersey, while the Flower category has seen fluctuating rankings, the Pre-Roll category had a significant leap in March, moving from 46th in February to 29th. This indicates potential growth opportunities in New Jersey's Pre-Roll market. Meanwhile, in New York, Revelry's Flower category presence was brief, with a single ranking at 81st in January, suggesting limited market penetration in this state.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Revelry Herb Company has demonstrated notable fluctuations in its market position from January to April 2025. Starting at rank 46 in January, Revelry climbed to 35 in February, indicating a positive shift in consumer preference or effective marketing strategies. However, by March, the brand slipped to rank 48, before recovering slightly to rank 40 in April. This volatility suggests a dynamic market environment where brands like Raw Garden and Blem have maintained relatively stable positions, with Raw Garden consistently ranking outside the top 30 and Blem showing consistent performance around the 37-41 range. Meanwhile, Cookies and Coastal Sun Cannabis have shown competitive sales figures, with Cookies even surpassing Revelry in April. These dynamics highlight the importance for Revelry Herb Company to continuously adapt its strategies to maintain and improve its market position amidst strong competition.
Notable Products
In April 2025, Peanut Butter Cups (3.5g) maintained its position as the top-selling product for Revelry Herb Company, achieving the highest rank since January with sales reaching 2633.0. Forbidden Fruit Cake (3.5g) was the second best performer, slipping from its top position in February to second place in April. Oasis Mints (3.5g) consistently held the third rank since March, showing stable performance. Apple Jax (3.5g) entered the rankings for the first time in April, securing the fourth position. Brain Freeze (3.5g) also debuted in April, rounding out the top five products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
