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Mar-2026
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Overview
Market Insights Snapshot
North Lake Supply has shown a dynamic performance across different categories in New Jersey. In the Concentrates category, they experienced fluctuations, starting at rank 24 in December 2025, dropping to 39 in February 2026, and then climbing back to 29 by March 2026. This rebound suggests a potential recovery or strategic shift that positively impacted their market presence. Conversely, their ranking in the Vapor Pens category shows a decline, starting at 27 in December 2025 and falling out of the top 50 by February 2026, before slightly recovering to 43 in March 2026. This downward trend might indicate challenges in maintaining consumer interest or increased competition. The absence from the top 30 in February highlights a significant drop in their competitive standing in this category.
In the Pre-Roll category, North Lake Supply's rankings remained relatively stable, with a slight improvement from 45 in January and February 2026 to 37 in March 2026. This stability, coupled with a modest sales increase, could signal a consistent consumer base or effective marketing strategies in this segment. However, the brand's absence from the top 30 across several categories in certain months indicates areas where they might need to bolster their efforts. Understanding these movements across categories and states can provide insights into North Lake Supply's strategic priorities and potential areas for growth. The fluctuations suggest that while there are challenges, there are also opportunities for North Lake Supply to capitalize on their strengths and address weaknesses.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, North Lake Supply has experienced a notable fluctuation in its market position over recent months. Starting from a rank of 27 in December 2025, the brand saw a decline, dropping to 51 in January 2026 and further to 58 in February 2026, before recovering slightly to 43 in March 2026. This volatility contrasts with competitors like Effin' Edibles, which maintained a more stable presence with ranks between 26 and 40 during the same period, and Nimbus, which improved its rank from 60 to 42. The sales trends reflect these rank changes, with North Lake Supply's sales peaking in December 2025 and then experiencing a significant dip in the following months, whereas Breakwater and Rosin King of Jersey showed more consistent sales figures. These insights suggest that while North Lake Supply has potential for recovery, it faces strong competition and must strategize effectively to regain and sustain a higher market position.
Notable Products
In March 2026, the top-performing product for North Lake Supply was the Mac Stomper Pre-Roll 2-Pack (1g), leading the sales with a notable figure of 832 units sold. Following closely were the Guava MAC Pre-Roll 2-Pack (1g) and GMO Candy Pre-Roll 2-Pack (1g) in second and third place respectively, indicating a strong preference for pre-rolls among consumers. The Golden Crescendo Pre-Roll 2-Pack (1g) and Blackberry Kush Distillate Disposable (1g) occupied the fourth and fifth ranks. Compared to previous months, the rankings for these products remained consistent, highlighting their sustained popularity. This stability suggests these products have established a reliable customer base.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
