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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
North Lake Supply is stocked at 46 licensed dispensaries across New Jersey, with the deepest coverage in Jersey City, Atlantic City, Hoboken, Lambertville, and Andover. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, North Lake Supply leaned into a two-speed category mix: Pre-Roll expanded to 41.19% share with 11.19% YoY growth and a sharp 77.49% MoM lift, while Vapor Pens held 30.50% share with 43.86% YoY growth but a -17.30% MoM pullback. Concentrates reached 15.11% share on a 14.84% MoM rise, and Flower accounted for 13.20% share with a 10.33% MoM increase. With brand-wide sales up 71.68% YoY and average price up 49.98% YoY, the mix shift suggests margin exposure is tilting toward higher ticket formats even as Pre-Roll volume spikes, implying the brand is trading up in price while anchoring unit velocity in Pre-Roll.
The pattern implies North Lake Supply is positioning as a price-premiumized portfolio that uses Pre-Roll momentum to offset Vapor Pens volatility: a 77.49% MoM surge in Pre-Roll coinciding with a -17.30% MoM in Vapor Pens indicates demand hedge rather than category abandonment, while double-digit MoM gains in Concentrates (14.84%) and Flower (10.33%) diversify risk at the tail. Holding rank 35 in Pre-Roll in New Jersey alongside a 41.19% internal share points to headroom within the segment, so the near-term path is to convert Pre-Roll velocity into improved rank while preserving the 30.50% Vapor Pens share to maintain blended price realization.
Competitive Landscape
North Lake Supply sits at rank #35 in NJ Pre-Roll for July 2026, down 5 positions year over year from #30 and slipping 4 spots from #31 three months ago, while its historical peak was #16 in March 2025; meanwhile, RYTHM rose to #1 from #3 year over year and Ozone climbed to #2 from #8 as its sales grew 119.1% year over year, indicating competitors are moving up faster than North Lake Supply’s mid-30s drift. With Full Tilt Labs leaping to #4 from #22 alongside a 264.3% sales increase and Garden Greens sliding to #3 from #1 on a 59.2% sales decline, North Lake Supply’s downward rank change of 5 spots and 19 positions off its March 2025 peak point to share being ceded to faster-advancing rivals rather than a broad market contraction.
Notable Products
Crostada Liquid Diamonds Infused Pre-Roll 2-Pack (1g) posted the standout move in July 2026 with a +154% month-over-month surge to rank 2, while Jon Woo Pre-Roll 2-Pack (1g) fell -44% to rank 7, indicating a sharp bifurcation within the lineup. Garlic Jam Pre-Roll 2-Pack (1g) climbed +66% to rank 3 and Soap Pre-Roll 2-Pack (1g) rose +83% to rank 5, and four of the top ten are Pre-Roll SKUs concentrated in 2-packs and 5-packs, pointing to format-driven momentum over strain loyalty. Gummibears Pre-Roll 2-Pack (1g) held rank 1 despite no reported month-over-month metric, while the lone non-Pre-Roll, Gouda Gas RSO Syringe (1g), sat at rank 9 with $9,916 in sales, underscoring an assortment where Pre-Rolls outrank Concentrates by position concentration. The pattern implies North Lake Supply is pivoting commercial focus toward infused and multi-pack Pre-Rolls, prioritizing velocity SKUs where month-over-month gains above +50% are clustering.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
