.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
North Lake Supply has shown varied performance across different categories in New Jersey over the last few months of 2025. In the Concentrates category, the brand experienced a notable improvement in December, rising to the 20th position from being outside the top 30 in November. This upward movement suggests a successful strategy shift or product launch that resonated well with consumers. On the other hand, the Pre-Roll category displayed a decline in ranking, slipping from a consistent 27th position in September and October to 40th in November, before slightly recovering to 37th in December. This indicates potential challenges in maintaining market share or increased competition within that category.
In the Vapor Pens category, North Lake Supply demonstrated a positive trend, moving up from the 29th position in October to 23rd by December. This improvement is indicative of a growing consumer preference or effective marketing strategies that have bolstered their presence in this segment. The sales figures for this category also reflect a significant increase, particularly in December, which underscores the brand's strengthening foothold. However, the absence of top 30 rankings in some months for certain categories highlights areas where North Lake Supply could focus on enhancing their competitive edge to ensure a more consistent performance across all segments.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, North Lake Supply has shown a promising upward trend in rankings, moving from 28th in September 2025 to 23rd by December 2025. This positive shift is indicative of their growing market presence, despite facing stiff competition. Notably, JoyStick has maintained a strong position, consistently ranking within the top 20, which suggests a robust customer base and brand loyalty. Meanwhile, (the) Essence and 710 Labs have also improved their standings, with (the) Essence climbing to 22nd place by December. The entry of Raw Garden into the top 25 in December highlights the dynamic nature of this market segment. For North Lake Supply, the challenge lies in differentiating their offerings to continue this upward trajectory and capture a larger share of the market amidst these competitive pressures.
Notable Products
In December 2025, Gouda Gas Pre-Roll 2-Pack (1g) emerged as the top-performing product for North Lake Supply, climbing from a rank of 3 in November to 1. Turtle Taffy Pre-Roll 2-Pack (1g) maintained its strong performance, holding steady at the second position with sales reaching 1,107 units. Raspberry Mojito Distillate Disposable (2g) entered the rankings at number 3, showcasing a notable debut. Frosty Freeze Pre-Roll 2-Pack (1g) and GMO Candy Live Resin Cartridge (1g) followed in fourth and fifth positions, respectively, both making their first appearance in the rankings. This shift in rankings highlights a dynamic change in consumer preferences, particularly favoring pre-roll products in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
