.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
North Lake Supply has shown varied performance across different categories and states, with notable movements in New Jersey. In the Concentrates category, the brand made its entry into the top 30 rankings in September 2025, securing the 27th position, but slightly declined to 29th in October 2025. This indicates a positive trajectory as they have managed to break into the top-tier rankings, although maintaining this position might require strategic adjustments. On the other hand, the Pre-Roll category has seen North Lake Supply fluctuate within the top 30, achieving its best rank of 21st in August 2025 before slipping back to 29th by October. This suggests potential volatility or competitive pressures in the Pre-Roll market segment.
In the Vapor Pens category, North Lake Supply has shown a promising upward trend, moving from a rank of 45 in July 2025 to 33 by October 2025. This consistent improvement reflects a strengthening presence and potentially growing consumer preference for their vapor pen offerings in New Jersey. Despite not being in the top 30 initially, the brand's progress in this category is noteworthy, suggesting effective marketing strategies or product innovations that resonate with consumers. However, the brand's absence from the top 30 in certain months for other categories could indicate areas where further market penetration or product differentiation may be needed to enhance their competitive standing.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New Jersey, North Lake Supply has experienced fluctuating rankings over the past few months, with its rank peaking at 21 in August 2025 before settling at 29 in October 2025. This dynamic shift in rank is indicative of a competitive market where brands like TWAX and Another State are also vying for top positions. Notably, TWAX has shown a consistent upward trend, moving from 35 in July to 27 in October, while Another State has maintained a competitive edge with a rank of 28 in October. Meanwhile, Niche has made significant strides, climbing from a rank of 73 in July to 34 in October, showcasing a rapid increase in market presence. These shifts suggest that while North Lake Supply remains a strong contender, the brand faces increasing pressure from competitors who are gaining traction in the market. This competitive environment underscores the importance for North Lake Supply to innovate and adapt to maintain and improve its position in the New Jersey Pre-Roll market.
Notable Products
In October 2025, the top-performing product for North Lake Supply was the Zesty Parm Pre-Roll 2-Pack (1g) in the Pre-Roll category, which ascended from fourth place in September to first place, achieving notable sales of 1202 units. Following closely, the Turtle Taffy Pre-Roll 2-Pack (1g) made a significant debut by capturing the second rank without previous rankings in earlier months. The GMO Gas Pre-Roll 2-Pack (1g) maintained a strong presence, ranking third in October, though it dropped slightly from its second position in September. The Cookie Monster Pre-Roll 2-Pack (1g) fell from its top spot in September to fourth place in October. Lastly, the Zaza Truffle Pre-Roll 2-Pack (1g) rounded out the top five, slipping from third to fifth place as its sales decreased.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
