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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, North Lake Supply’s mix pivoted toward Vapor Pens at 37.31% share with 125.76% year-over-year growth and 63.97% month-over-month, while Pre-Roll slipped to 35.47% share with -21.71% YoY and -7.64% MoM. Concentrates expanded to 13.74% share with 38.07% MoM, and Flower reached 13.48% share with 51.89% MoM. Average price rose 91.14% YoY to $28.84 as Vapor Pens averaged 43.81 and Pre-Roll averaged 19.21, indicating a trading-up effect. With a Vapor Pens rank of 44 in New Jersey and the category’s 37.31% share surpassing Pre-Roll’s 35.47%, the mix shift implies a deliberate reweighting toward higher-priced form factors and away from declining Pre-Roll volumes.
The acceleration in Vapor Pens alongside double-digit MoM gains in Concentrates (38.07%) and Flower (51.89%), coupled with Pre-Roll contraction (-7.64% MoM) and a 61.73% total brand sales YoY lift, implies positioning centered on inhalables with higher price realization. Holding a 44 rank in New Jersey Vapor Pens while posting 63.97% MoM growth suggests headroom to translate velocity into better shelf rank, and the divergence between premium-leaning averages (43.81 in Vapor Pens, 51.48 in Flower) and a 19.21 Pre-Roll average indicates margin mix improvement if share continues shifting from 35.47% Pre-Roll toward the 37.31% Vapor Pens and the faster-growing 13.74% Concentrates.
Competitive Landscape
North Lake Supply sits at rank #44 in NJ Vapor Pens in May 2026, a 1-position YoY improvement from #45, and a 15-position climb from #59 in February 2026, while still 16 spots below its December 2025 peak at #28; meanwhile, Select held at #1 YoY despite a 13.9% sales decline and Rove jumped from #16 to #5 with 158.0% YoY growth, indicating North Lake Supply’s modest rank gains are occurring alongside aggressive upward movement by faster-rising leaders. The pattern implies North Lake Supply’s trajectory is stabilizing with incremental rank recovery, but without sharper share capture it risks being outpaced by competitors accelerating several ranks faster.
Notable Products
Midnight Snack RSO Syringe (1g) posted the standout move in May 2026 with a 77.3% month-over-month gain and a climb to rank 2, while Zaza Truffle Pre-Roll 2-Pack (1g) rose 76.0% to rank 1 with $16,870 in sales. Gouda Gas Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) advanced 45.5% into rank 3, and four of the top ten are Pre-Roll SKUs, signaling concentration in that format despite Concentrates placing two items in the top four. The absence of any declines over -10% coupled with double-digit increases for Zesty Parm Pre-Roll 2-Pack (1g) at 16.8% and Garlic Jam Live Resin Disposable (0.5g) at 31.1% indicates breadth across formats rather than a single-SKU spike. The pattern implies North Lake Supply is leaning into inhalable value propositions anchored by Pre-Rolls and RSO Syringes, with momentum concentrated at the very top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
