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Sep-2025
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Overview
Market Insights Snapshot
North Lake Supply has shown notable performance fluctuations across different categories in the state of New Jersey. In the Pre-Roll category, the brand has seen a significant upward movement from a rank of 32 in June 2025 to a peak at rank 21 in August, before settling at rank 25 in September. This indicates a strong competitive presence and a potential growth trajectory in this category. On the other hand, the Concentrates category saw North Lake Supply entering the top 30 for the first time in September, securing the 25th position. This entry into the top rankings could be a positive indicator of the brand's expanding influence in the Concentrates market.
In the Vapor Pens category, North Lake Supply has demonstrated a consistent upward trend, climbing from rank 48 in June to rank 28 by September. This steady improvement suggests a growing consumer preference for their products within this segment. However, it's worth noting that the brand was not in the top 30 for Concentrates until September, which may indicate a slower start in that category. The absence from the top 30 in previous months could be seen as a challenge, yet their recent entry might signal a turning point. Overall, North Lake Supply's performance in New Jersey showcases both opportunities and challenges, with room for growth in certain areas while maintaining strongholds in others.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, North Lake Supply has shown a notable upward trend in rankings over the past few months, moving from 48th in June 2025 to 28th in September 2025. This improvement is significant, especially when compared to brands like Cookies, which experienced a decline from 22nd to 26th in the same period. North Lake Supply's sales have also increased, reflecting a positive reception in the market. Meanwhile, Drool and Later Days have shown fluctuating ranks, with Drool rising from 47th to 30th, and Later Days maintaining a relatively stable position around the 30th mark. Bless Your Cottons has remained consistently ahead of North Lake Supply, although its rank slightly dipped from 25th to 27th. These dynamics suggest that North Lake Supply is gaining traction and could potentially overtake some of its competitors if the current trend continues.
Notable Products
In September 2025, the top-performing product for North Lake Supply was the Cookie Monster Pre-Roll 2-Pack (1g) in the Pre-Roll category, which climbed to the number one spot with sales reaching 1,853 units. Following closely was the GMO Gas Pre-Roll 2-Pack (1g), ranking second, having improved from its previous fifth position in August. The Zaza Truffle Pre-Roll 2-Pack (1g) secured the third position, marking its debut in the rankings. The Zesty Parm Pre-Roll and Mickey Mooner Pre-Roll 2-Pack (1g) occupied the fourth and fifth places, respectively, both entering the rankings for the first time this month. This shift indicates a strong performance by North Lake Supply's Pre-Roll products as they gained popularity throughout September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
