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Nov-2025
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Overview
Market Insights Snapshot
North Lake Supply has shown varied performance across different product categories in New Jersey. In the Concentrates category, the brand managed to secure a position within the top 30 in September and October 2025, ranking 28th and 30th, respectively, before slipping out of the top 30 in November. This downward movement might indicate growing competition or a shift in consumer preferences. In contrast, their performance in the Vapor Pens category is more promising, with a notable improvement from 33rd place in October to 27th in November. This upward trend suggests a positive reception for their vapor pen products, potentially driven by a strategic shift in marketing or product innovation.
Meanwhile, the Pre-Roll category in New Jersey presents a more challenging landscape for North Lake Supply. The brand experienced a decline from 21st place in August to 40th in November, highlighting the need for a reassessment of their strategy in this segment. This drop might be attributed to increased competition or a decrease in consumer demand for their specific pre-roll offerings. Despite these challenges, the brand's ability to maintain a presence in the top 30 for multiple months indicates a resilient market presence, albeit with room for improvement. The fluctuating rankings across categories underscore the dynamic nature of the cannabis market in New Jersey and the necessity for brands like North Lake Supply to continuously adapt and innovate.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, North Lake Supply has shown a dynamic shift in rankings over the past few months. Starting at rank 34 in August 2025, North Lake Supply improved to 28th in September, then slightly dropped to 33rd in October before climbing back to 27th in November. This fluctuation indicates a competitive market where North Lake Supply is striving to establish a stronger foothold. Notably, Flower by Edie Parker has maintained a relatively stable position, hovering around the mid-20s, while ONYX (NJ) has experienced a decline from 21st in August to 28th in November. Meanwhile, 710 Labs entered the top 30 in November, suggesting a rising competitor. These movements highlight the competitive pressures North Lake Supply faces as it seeks to improve its market position and sales performance in the New Jersey vapor pen category.
Notable Products
In November 2025, North Lake Supply's top-performing product was Zesty Parm Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one rank from October with sales of 993 units. Pina Colada Distillate Cartridge (1g) emerged as a strong performer in the Vapor Pens category, securing the second position despite not being ranked in the previous months. Zaza Truffle Pre-Roll 2-Pack (1g) held steady at rank three, showing a slight improvement from its fourth position in October. Gouda Gas Pre-Roll 2-Pack (1g) entered the rankings at fourth place, while Durban Poison Distillate Disposable (1g) rounded out the top five. This month saw a shift in trends with vapor pens gaining popularity, as evidenced by the strong showing of Pina Colada Distillate Cartridge (1g).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
