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Aug-2025
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Overview
Market Insights Snapshot
North Lake Supply has shown a noteworthy trajectory in the New Jersey cannabis market, particularly in the Pre-Roll category. Starting at the 25th position in May 2025, the brand experienced a dip in the rankings, falling out of the top 30 in June and July, before making a significant recovery to reach the 22nd spot by August. This rebound indicates a positive reception to their product offerings or possibly an effective marketing strategy that helped them regain visibility and consumer interest. The fluctuation highlights the competitive nature of the Pre-Roll category in New Jersey, where maintaining a consistent position requires adaptability and innovation.
In the Vapor Pens category, North Lake Supply's journey has been less stable. They did not make it into the top 30 in May, June, or July, but improved to 34th place by August 2025. This upward movement suggests potential growth opportunities for North Lake Supply in this segment, despite the initial challenges. The considerable jump in sales from July to August could indicate a successful product launch or promotional campaign. However, the brand still faces tough competition, and maintaining this momentum will be crucial for further advancement in New Jersey.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New Jersey, North Lake Supply has demonstrated a notable upward trajectory in recent months. After starting at the 25th position in May 2025, North Lake Supply experienced a dip in rank to 36th in June, which coincided with a drop in sales. However, the brand quickly rebounded, climbing to 22nd place by August, with a corresponding increase in sales. This recovery is significant when considering competitors like Old Pal, which fluctuated between the 14th and 20th ranks, and Hillview Farms, which saw a decline from 12th to 23rd place. Meanwhile, Anthologie and Another State have shown consistent improvements, with Anthologie moving from 28th to 21st and Another State making a significant leap from 43rd to 24th. North Lake Supply's ability to regain its position amidst such dynamic competition highlights its resilience and potential for further growth in the New Jersey Pre-Roll market.
Notable Products
In August 2025, North Lake Supply's top-performing product was Garlic Jam Pre-Roll 2-Pack in the Pre-Roll category, maintaining its position as the top seller with sales of 1959. GMO Candy Pre-Roll 2-Pack secured the second rank, marking its debut in the rankings. Mint Jelly Pre-Roll 2-Pack, which previously held the top spot in May and June, settled at third place, showing a recovery from its dip in July. Cookie Monster Pre-Roll 2-Pack and Cool Whip Pre-Roll 2-Pack took the fourth and fifth positions, respectively, both entering the rankings for the first time. The data indicates a consistent preference for pre-roll products, with Garlic Jam showing strong performance across consecutive months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
