Aug-2026
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Where to Buy
North Lake Supply is stocked at 56 licensed dispensaries across New Jersey, with the deepest coverage in Jersey City, Newton, Union, Atlantic City, and Bordentown. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, North Lake Supply’s mix tilted away from legacy inhalables that contracted sharply and toward formats posting countertrend gains. Pre-Roll held the largest share at 37.20% but declined 46.88% year over year and 16.86% month over month, while Vapor Pens at 25.28% share fell 50.19% year over year and 30.38% month over month, indicating dual pressure on convenience formats. Offsetting this, Concentrates climbed 653.52% year over year and 4.14% month over month to 16.86% share, and Flower rose 22.09% month over month to 20.65% share despite no year-over-year comp. With an overall year-over-year brand sales change of -18.72% and an average price up 68.37%, the pattern implies a demand pivot toward higher-ticket or potency-oriented segments even as volume-sensitive Pre-Roll and Vapor Pens retrench, reshaping category weighting in New Jersey.
The shift suggests North Lake Supply is migrating toward a potency-and-premium positioning anchored by Concentrates growth and a month-over-month rebound in Flower, while its Pre-Roll rank of 45 in New Jersey signals limited pull in the value-led entry category. With Concentrates expanding 653.52% year over year and Flower adding 22.09% month over month as Vapor Pens fell 30.38% month over month, the portfolio leans into fewer, higher-priced units, consistent with a 68.37% average price increase; the implication is a need to consolidate gains in Concentrates and Flower to compensate for a 46.88% year-over-year decline in Pre-Roll and a 50.19% year-over-year decline in Vapor Pens, thereby anchoring differentiation on potency tiers rather than convenience formats.
Competitive Landscape
North Lake Supply sits at rank #45 in NJ Pre-Roll in August 2026, sliding 23 positions year over year from #22 and falling 15 spots from #30 since May 2026; this contrasts with RYTHM rising to #1 from #3 year over year and Ozone advancing to #2 from #7 while growing sales by 76.1%. The brand’s current #45 also trails its category peak of #16 in March 2025 by 29 ranks, while competitor Lowell Herb Co / Lowell Smokes dropped to #5 from #2 with a 55.4% sales decline, indicating that North Lake Supply’s descent is less about broad premium contraction and more about share being absorbed by climbers like Ozone and RYTHM; the rank trajectory implies momentum loss concentrated in 2026 that will require either mix shifts or promotional intensity to arrest further slide.

Notable Products
Gouda Gas RSO Syringe (1g) delivered the standout move in August 2026 with a +62.5% month-over-month surge while holding rank 4, contrasting sharply with Crostada Liquid Diamonds Infused Pre-Roll 2-Pack (1g) at rank 6, which fell -40.8% month over month. Within the top 10, seven SKUs are Pre-Rolls, and two are Concentrates, indicating a portfolio still concentrated in Pre-Rolls even as the highest growth comes from a Concentrate at a mid-table rank. Gummibears Pre-Roll 2-Pack (1g) slid -14.9% month over month at rank 2, and Crostada X Liquid Diamonds Infused Pre-Roll 5-Pack (2.5g) declined -11.9% at rank 9, pointing to pressure on infused Pre-Rolls relative to the rising RSO format. The pattern implies North Lake Supply is pivoting toward higher-potency extract formats for incremental growth while maintaining broad shelf presence in Pre-Rolls, with Concentrates emerging as the growth engine despite Pre-Roll dominance in the ranking mix.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







