.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
North Lake Supply has shown a steady performance in the Pre-Roll category in New Jersey. Starting the year at rank 24, the brand improved its standing to rank 18 by February and maintained this position through March, before slightly dropping to rank 19 in April. This indicates a strong market presence in the Pre-Roll category, with sales peaking in March. The consistent ranking within the top 20 suggests a positive reception and growing demand for their Pre-Roll products in the New Jersey market.
However, in the Vapor Pens category, North Lake Supply did not secure a spot in the top 30 rankings in the first three months of 2025 in New Jersey. It wasn't until April that they appeared at rank 47, indicating a challenging start in this category. This late entry into the rankings could be seen as a sign of either a recent product launch or increased competition within the category. The absence from the top 30 for several months highlights the need for strategic adjustments if they aim to capture a more significant share of the Vapor Pens market in New Jersey.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll market, North Lake Supply has demonstrated a consistent presence, maintaining a stable rank between 18th and 24th from January to April 2025. This stability is noteworthy, especially when compared to competitors like Grown Rogue, which only entered the top 20 in April, and PreRoll King of Jersey, which showed a significant upward trend from being outside the top 20 in January to reaching 21st by April. Meanwhile, Triple Seven (777) and Flower by Edie Parker have fluctuated within the ranks, with Triple Seven showing a notable improvement in April, climbing to 17th place. Despite these shifts, North Lake Supply's sales have remained robust, indicating a strong customer base and brand loyalty. This consistent performance amidst a dynamic market highlights North Lake Supply's resilience and potential for growth in the New Jersey pre-roll sector.
Notable Products
In April 2025, North Lake Supply's top-performing product was the Gummibears Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one rank from March with sales of 1636 units. The Turtle Taffy Pre-Roll 2-Pack (1g) also performed well, holding steady in the second position, showing a slight sales increase compared to March. Sour Apple Pre-Roll 2-Pack (1g) rose to third place, demonstrating a significant climb from its fifth position in March. Rubber Ducky OG Pre-Roll 2-Pack (1g) debuted in April at the fourth rank, indicating a strong entry into the market. Lastly, Mango Sherbert Pre-Roll 2-Pack (1g) re-entered the rankings at fifth place, showing a resurgence after not ranking in February and March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
