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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Vapor Pens expanded to 44.03% share with 58.62% YoY growth but slipped 8.66% MoM, while Pre-Roll contracted to 23.40% share with a 44.77% YoY decline and a 51.17% MoM drop; simultaneously, Flower held 16.33% share with a 14.60% MoM decrease and Concentrates reached 16.24% share with a 15.47% MoM increase. With overall brand sales up 42.60% YoY and average price rising 72.67% YoY to $30.32, the category mix indicates a pivot toward higher-priced Vapor Pens and a recovering Concentrates line offsetting sharp Pre-Roll and Flower pullbacks; the thesis is that growth is being carried by premiumized inhalables rather than commodity formats.
Given a 43 rank in Vapor Pens in New Jersey and a MoM contraction of 8.66% in that lead category alongside a 15.47% MoM lift in Concentrates, the portfolio is tilting from breadth toward depth in inhalable specialties. The combination of a 23.40% Pre-Roll share with a 51.17% MoM slide and a 16.33% Flower share with a 14.60% MoM decline implies that North Lake Supply’s positioning is moving away from value-driven volume toward margin-accretive segments, meaning near-term share defense hinges on stabilizing Vapor Pens while nurturing Concentrates as a secondary growth engine.
Competitive Landscape
North Lake Supply sits at rank #43 in June 2026 in NJ Vapor Pens, a 2-position improvement from rank #45 year over year, yet unchanged from March 2026 where it also held #43; against this backdrop, category leaders moved unevenly, with Select holding #1 while posting a -8.6% YoY sales change and Fernway steady at #2 with +10.7% YoY growth, indicating North Lake Supply’s slight rank gain came amid mixed top-tier momentum. The brand’s current #43 is 16 spots below its peak #27 from September 2025, and RYTHM advanced from #7 to #5 with +26.0% YoY growth, suggesting that while North Lake Supply avoided further slippage, the trajectory implies stabilization rather than a return toward last September’s upper-tier position unless share-accretive moves outpace faster-rising competitors.
Notable Products
Super Lemon Haze RSO Syringe (1g) posted the steepest movement in June 2026 with a -26.2% month-over-month decline while sitting at rank 7, and Crostada Liquid Diamonds Infused Pre-Roll 2-Pack (1g) also slipped -10.6% at rank 8. Gouda Gas Pre-Ground (7g) fell -18.5% at rank 9, and five of the top ten are Pre-Roll SKUs clustered between ranks 1 and 8, indicating product-weighted exposure to a segment with mixed momentum. Despite Vapor Pens holding ranks 3, 5, and 10, the declines in a Concentrates staple and a Flower value format suggest basket trade-down is not lifting all non-Pre-Roll formats equally. The pattern implies North Lake Supply is over-indexed to Pre-Rolls for rank stability while margin-bearing formats face pressure, pointing to a need to rebalance mix toward steadier Vapor Pen leaders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
