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Apr-2025
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Overview
Market Insights Snapshot
Triple Seven (777) has shown a varied performance across different states and categories, with notable movements in its rankings. In Colorado, the brand has demonstrated a strong upward trajectory in the Flower category, moving from fourth position in January 2025 to second by April 2025. This positive trend is supported by a significant increase in sales, indicating a strengthening presence in the market. Conversely, in Illinois, the brand has struggled to break into the top 30 in the Flower category, hovering around the 40th position, which highlights a challenging market environment for them in this state. In the Pre-Roll category within Illinois, Triple Seven (777) made a brief appearance in March 2025 with a rank of 20, but fell out of the top 30 in February, indicating an inconsistent performance.
In New Jersey, Triple Seven (777) has maintained a relatively stable position in the Flower category, consistently ranking around the 10th to 14th positions over the first four months of 2025. This stability suggests a solid foothold in this market. The Pre-Roll category in New Jersey, however, tells a different story, with fluctuating rankings from 21st in January to 17th in April, showing some volatility. Meanwhile, in Maryland, the brand only appeared in the rankings in April 2025 at the 41st position, indicating either a recent entry or a struggle to gain traction in the Flower category. In Ohio, the Flower category performance has been erratic, with rankings swinging from 31st in January to 36th in April, suggesting an unstable competitive landscape. These insights provide a glimpse into the brand's performance across different states, highlighting areas of strength and potential challenges.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Triple Seven (777) has demonstrated a notable upward trajectory in its ranking and sales performance over the first four months of 2025. Starting the year in fourth place, Triple Seven (777) climbed to second place by April, showcasing a consistent improvement against its competitors. This rise is particularly significant given the strong presence of brands like Good Chemistry Nurseries, which maintained a steady second place until slipping to third in April, and Seed & Strain Cannabis Co., the perennial leader in the category. Triple Seven (777)'s sales growth trajectory is further underscored by its ability to surpass Green Dot Labs, which remained in the fourth position from March to April. This upward momentum for Triple Seven (777) suggests a strengthening market position and an increasing consumer preference, making it a brand to watch in the Colorado flower market.
Notable Products
In April 2025, Triple Seven (777) saw its top-performing product, Ky Jealous (3.5g), regain the top spot in the Flower category with sales figures reaching 10,482 units. Biscotti (3.5g) maintained its position as the second-best seller in the Flower category, while Strawnana (3.5g) ranked third, slightly improving from its absence in March. The Hot Rod Pre-Roll 7-Pack (3.5g) made its debut in the rankings at fourth place in the Pre-Roll category. Horace Pre-Roll (1g) remained consistent at fifth place, mirroring its performance from March. These rankings indicate a strong rebound for Ky Jealous and stable performance for Biscotti, while Strawnana and the Pre-Roll products show promising potential in their respective categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
