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Aug-2025
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Overview
Market Insights Snapshot
Triple Seven (777) has demonstrated a strong performance in the Flower category in Colorado, maintaining a consistent third-place ranking from May to August 2025. This stability is noteworthy, especially given the competitive nature of the cannabis market. In contrast, their performance in Illinois has been less consistent, with rankings fluctuating around the 40th position in the same category. However, the brand has shown promising growth in the Pre-Roll category in Illinois, breaking into the top 30 by July and climbing to 25th place by August, indicating a potential shift in consumer preference or effective marketing strategies in this segment.
In New Jersey, Triple Seven (777) has seen mixed results. While their Flower category ranking improved to 11th place in July, it slipped back to 14th in August, suggesting a volatile market presence. Meanwhile, their Pre-Roll category performance has been declining, dropping from 33rd in May to 41st in August. The brand's presence in Maryland and Ohio is less prominent, with rankings missing from the top 30 in recent months, which could indicate challenges in market penetration or strong competition. These insights highlight the varying dynamics and challenges Triple Seven (777) faces across different states and product categories.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Triple Seven (777) consistently holds the third position from May to August 2025, demonstrating a stable presence amidst dynamic market shifts. The brand's steadfast rank is noteworthy, especially when compared to competitors like Seed & Strain Cannabis Co. and Good Chemistry Nurseries, which frequently exchange the top two positions. Despite not surpassing these leaders, Triple Seven (777) maintains a competitive edge over Green Dot Labs and Classix, who consistently rank fourth and fifth, respectively. This stability in ranking suggests a strong brand loyalty and effective market strategy, even as sales figures fluctuate. As Triple Seven (777) continues to hold its ground, it positions itself as a reliable choice for consumers seeking quality flower products in Colorado.
Notable Products
In August 2025, Horace Pre-Roll (1g) emerged as the top-performing product for Triple Seven (777), ascending from the second position in July to claim the number one spot. Ky Jealous (3.5g) maintained a strong presence, holding steady at the second rank with sales of 7,131 units, despite being the top product in May and July. Mac N' Jelly Pre-Roll (1g) made its debut in the rankings, securing the third position. Dirty Squirt Pre-Roll (1g) followed closely, achieving the fourth rank. Longbottom Boogie (14g) experienced a slight decline, moving from third in July to fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
