Market Insights Snapshot
In the flower category, Triple Seven has shown some interesting movements across various states. In Arizona, the brand has seen a steady climb in rankings from 55th in July 2023 to 45th in October 2023, despite a slight dip in sales. However, it's in Colorado where the brand has truly shined, rocketing up from the 27th position in July to consistently holding the 7th spot from September onwards. Noteworthy is the absence of ranking for Triple Seven in the concentrates category in Illinois for October 2023, implying they were not in the top 20 brands for that month in that category.
When it comes to the pre-roll category, Triple Seven's performance has varied. In Illinois, the brand has unfortunately slipped from the 31st spot in July to 46th in October, which is mirrored by a decline in sales. However, the story is different in Maryland where the brand has improved its ranking from 36th to 25th over the same period, accompanied by a significant increase in sales. Overall, Triple Seven's performance across categories and states has shown some intriguing trends, with room for growth and improvement in certain areas.
In the Flower category within Colorado, Triple Seven has shown a significant improvement in its ranking, moving from not being in the top 20 in July 2023 to securing the 7th position by October 2023. This upward trend indicates a substantial increase in sales, outperforming several competitors. For instance, Green Dot Labs maintained a fairly steady rank but dropped from 8th to 9th place between July and October. Good Chemistry Nurseries consistently held a higher rank than Triple Seven, but its rank remained static, indicating no significant growth. Classix showed a fluctuating performance, with its rank varying between 8th and 11th place. Onyx Label improved its rank from 7th to 6th, but this growth is less impressive compared to Triple Seven's leap. Overall, Triple Seven's rapid rise in rank suggests a promising growth trajectory in the Colorado Flower market.
In October 2023, the top-performing product from Triple Seven was 'Longbottom Boogie (3.5g)', which is a part of the Flower category. This product secured the top rank with a sales figure of 4687 units. The second and third positions were held by 'Pre 98 Stardawg (14g)' and 'Pre 98 Stardawg (3.5g)', respectively, both also from the Flower category. Interestingly, 'Longbottom Boogie (3.5g)' has been improving its rank over the past few months, moving from third in August to second in September, and finally to the top spot in October. On the other hand, 'Super Zoldier Serum (14g)' dropped from its previous third rank to fifth in October.