Jun-2024
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Overview
Market Insights Snapshot
Triple Seven's performance in the Arizona market has shown notable improvement in the Flower category, rising from a rank of 31 in March 2024 to 23 by June 2024. This upward movement is indicative of the brand's growing popularity and market penetration in the state. However, their presence in the Pre-Roll category is less consistent, with a rank of 39 in April that improved slightly to 32 by May, but they did not make it into the top 30 in June. This fluctuation suggests that while there is some traction, it may not be as strong or stable as their performance in the Flower category.
In Colorado, Triple Seven has maintained a steady position, consistently ranking 3rd in the Flower category from March to June 2024. This consistent high ranking indicates a strong foothold and customer loyalty in the state. Conversely, their performance in Illinois tells a different story, with a decline in the Flower category from 38th in March to 43rd in June. This downward trend could highlight challenges in maintaining market share. In the Pre-Roll category in Illinois, the brand also experienced a drop from 27th to 33rd over the same period, further emphasizing potential issues in this market. Meanwhile, in Ohio, Triple Seven appeared in the rankings for the first time in May at 21st in the Flower category but dropped to 33rd by June, indicating initial interest that may be waning.
Competitive Landscape
In the highly competitive Colorado Flower category, Triple Seven has maintained a consistent rank of 3rd place from March to June 2024. Despite this stability, the brand faces stiff competition from top-ranked Seed & Strain Cannabis Co. and second-ranked Good Chemistry Nurseries, both of which have shown robust sales growth over the same period. Notably, Classix has made a significant leap from 24th place in March to 4th place by June, indicating a rapidly increasing market presence that could pose a future threat to Triple Seven's position. Meanwhile, The Health Center has shown fluctuating ranks but a strong recovery in June, suggesting potential volatility in the market. These dynamics underscore the importance for Triple Seven to innovate and enhance its offerings to maintain its competitive edge and capitalize on market opportunities.
Notable Products
In June 2024, the top-performing product for Triple Seven was Hong Kong Limone (3.5g) in the Flower category, which ranked first with sales amounting to 3659.0. Black Triangle (14g) held the second spot, while Blue Mendo Kush (14g) secured the third position. MK Yeti (14g) came in fourth, followed by Blue Mendo Kush (3.5g) in the fifth place. Notably, Hong Kong Limone (3.5g) ascended from its third position in March 2024 to the top spot in June. The other products, which were not ranked in previous months, made a significant impact in June 2024.