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Feb-2026
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Overview
Market Insights Snapshot
Triple Seven (777) has demonstrated a robust performance in the Colorado market, particularly in the Flower category, where it consistently maintained a top-three ranking from November 2025 through February 2026. This steady position, coupled with a notable increase in sales from December 2025 to February 2026, underscores the brand's strong foothold in the state. On the other hand, in Illinois, the brand's Flower category rankings hovered in the mid-40s, indicating a less prominent presence. Interestingly, in Illinois' Pre-Roll category, Triple Seven (777) did not make it into the top 30 for December 2025 and February 2026, highlighting a potential area for growth or a need to reassess market strategies.
The brand's performance in Maryland saw a significant improvement in the Flower category, jumping from 46th to 35th place between November and December 2025, before data becomes unavailable. In the Pre-Roll category, Triple Seven (777) managed to break into the top 30 by December 2025, marking a promising trajectory. Meanwhile, in New Jersey, the Flower category rankings fluctuated but showed an impressive leap from 21st to 12th place by February 2026. However, in the Pre-Roll category, the brand only appeared in January and February 2026, suggesting a fledgling presence that could be nurtured further in the coming months.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Triple Seven (777) has shown resilience and consistency in its market position. Despite facing formidable competition, Triple Seven (777) maintained a steady rank of 3rd place in November 2025, January 2026, and February 2026, only briefly dropping to 4th place in December 2025. This slight dip coincided with a decrease in sales, but the brand quickly rebounded, showcasing its ability to recover and sustain its market presence. Notably, Seed & Strain Cannabis Co. consistently held the top spot, while Good Chemistry Nurseries secured the 2nd position throughout the observed period. Meanwhile, Green Dot Labs and Equinox Gardens experienced fluctuations in their rankings, with Equinox Gardens notably climbing from 12th to 5th place by February 2026. These dynamics highlight Triple Seven (777)'s robust competitive stance in a challenging market, emphasizing its potential for growth and stability amidst shifting market trends.
Notable Products
In February 2026, the top-performing product for Triple Seven (777) was Longbottom Boogie (14g) in the Flower category, climbing from fifth place in January to secure the number one spot with sales of 6,453 units. Biscotti (3.5g), also in the Flower category, maintained a strong performance, moving up from third to second place with sales of 5,803 units. Secret Formula (14g) entered the rankings for the first time in February, achieving third place with 5,495 units sold. Dreamsicle (3.5g) debuted in fourth place, while Kushberry (3.5g) rounded out the top five. The rankings in February show a dynamic shift from previous months, with notable entries making a significant impact on the sales leaderboard.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
