Drew Martin

Data Snapshot: May 05, 2024
Drew Martin Cannabis Brand Logo
$50K+

Apr-2024

Sales

Neutral

Trend

6-Month

18

Product Count

SKUs

Drew Martin

Overview

Markets

Drew Martin Locations

Product Trends

Drew Martin Categories

Drew Martin Sales

Market Insights Snapshot

Drew Martin Historical Sales by Category

In the competitive cannabis market of New York, Drew Martin has shown a notable performance within the Pre-Roll category, though not without its challenges. Starting the year with a promising position at rank 17 in January, the brand experienced a gradual decline over the subsequent months, slipping to rank 20 in February, rank 25 in March, and finally to rank 30 in April. This trajectory suggests a struggle to maintain its foothold amidst stiff competition and changing consumer preferences. Notably, the brand's sales also reflected this downward trend, with a drop from $68,829 in January to $55,223 in April. Such a consistent decline in both rank and sales within a single quarter indicates areas where the brand could potentially improve or pivot strategies to regain market share and consumer interest in the bustling New York market.

While the data provided focuses solely on Drew Martin's performance in New York's Pre-Roll category, the absence of rankings in other states or provinces could be telling. This limitation in geographical performance data might suggest that Drew Martin's market presence is either highly concentrated or that it faces challenges in expanding its footprint beyond New York. The consistent decline in rankings and sales within New York, however, highlights the importance of strategic adjustments and perhaps innovation in product offerings or marketing efforts to captivate and expand its consumer base. Without visibility into performance across other categories or states, it's difficult to gauge the overall health and trajectory of the brand, but the New York data certainly points to areas for strategic evaluation and potential recalibration to address the observed downward trend.

Apr-2024 Rank
Pre-Roll
30
Drew Martin

Competitive Landscape

In the competitive landscape of the Pre-Roll category in New York, Drew Martin has experienced a fluctuating performance over the recent months. Starting from a rank of 17th in January 2024, it saw a slight decline to 20th in February, further dropping to 25th in March, and then to 30th in April. This trend indicates a challenging market position amidst stiff competition, notably from brands like Weekenders and NY Finca, which have shown varied performance but remained in closer ranks. Weekenders, in particular, maintained a stronger position in the top 20 through the first quarter but experienced a dip to 29th by April, closely mirroring Drew Martin's trajectory albeit at a slightly higher rank. NY Finca, on the other hand, showcased a significant improvement, moving from 46th in January to 32nd by April, indicating a potential threat to Drew Martin with its upward momentum. New entrants like Cheech & Chong's also add to the competitive pressure by entering the ranks at 34th in April. Despite these challenges, Drew Martin's consistent presence in the top 30 highlights its resilience in a competitive market, though the brand may need to strategize against both established competitors and rising newcomers to improve or maintain its market position.

Drew Martin market ranking for NY Pre-Roll

Drew Martin

Notable Products

In April 2024, Drew Martin saw its "Be Open - Hybrid Rose Botanically Blended Pre-Roll 2-Pack (1g)" leading the sales with 558 units sold, marking it as the top-performing product. Following closely was the "Be Bright - Sativa Ginger Botanically Blended Pre-Roll 2-Pack (1g)" with a slight difference, securing the second position. The "Lavender Botanically Blended Pre-Roll 6-Pack (4.5g)" claimed the third spot, showing a notable improvement from its fifth position in March. The "Be Bright - Sativa Ginger Botanically Blended Pre-Roll 6-Pack (4.5g)" and "Lavender Pre-Roll 2-Pack (1g)" ranked fourth and fifth, respectively, indicating a diverse preference among Drew Martin's offerings. This month's rankings highlight a competitive edge among the top products, with minor sales differences and a shift in consumer preferences from previous months.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Be Open - Hybrid Rose Botanically Blended Pre-Roll 2-Pack (1g)
Pre-Roll
>5
1
2
1
Be Bright - Sativa Ginger Botanically Blended Pre-Roll 2-Pack (1g)
Pre-Roll
>5
5
1
2
Lavender Botanically Blended Pre-Roll 6-Pack (4.5g)
Pre-Roll
4
>5
5
3
Be Bright - Sativa Ginger Botanically Blended Pre-Roll 6-Pack (4.5g)
Pre-Roll
2
4
>5
4
Lavender Pre-Roll 2-Pack (1g)
Pre-Roll
3
3
3
5
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