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Dec-2024
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Overview
Market Insights Snapshot
Miss Grass has shown a varied performance across different states in the Pre-Roll category. In Arizona, the brand has experienced a gradual improvement, moving from 47th in September 2024 to 39th by December 2024. This upward trend suggests a growing acceptance or popularity in this market, despite not being in the top 30. In contrast, New York saw a decline in rankings from 10th in September to 23rd in December, indicating potential challenges or increased competition. The fluctuation in rankings across these states highlights the dynamic nature of market penetration and consumer preference for Miss Grass.
In Illinois, Miss Grass maintained a relatively stable position, hovering around the 16th to 17th rank throughout the fall months of 2024, which suggests consistent performance and brand loyalty in this region. Meanwhile, Massachusetts saw Miss Grass improve its standing from 31st in September to a steady 24th from October to December. This consistency in Massachusetts could be indicative of a successful marketing strategy or product reception in the state. Notably, the absence of a November ranking in Arizona highlights areas where the brand may need to intensify efforts to secure a stronger foothold. These diverse movements suggest that while Miss Grass is making strides in certain areas, there is room for growth and strategic adjustments in others.
Competitive Landscape
In the competitive landscape of the Illinois pre-roll category, Miss Grass has experienced fluctuating ranks from September to December 2024, with a slight improvement from 17th to 16th place by the end of the year. This movement indicates a relatively stable position amidst the competition. Notably, The Botanist has shown a significant upward trajectory, climbing from outside the top 20 in September to 14th place by December, surpassing Miss Grass in both rank and sales. Meanwhile, Aeriz and Revolution Cannabis have demonstrated volatility, with Aeriz dropping from 14th to 18th and Revolution Cannabis making a notable jump to 15th in November before settling at 17th in December. The most striking competitor, 93 Boyz, although experiencing a drop from 7th to 15th, maintains a strong sales presence, indicating potential challenges for Miss Grass in capturing market share. These dynamics suggest that while Miss Grass holds a consistent rank, the brand faces pressure from competitors with varying growth trajectories, necessitating strategic adjustments to enhance its market position.
Notable Products
In December 2024, Miss Grass's top-performing product was the Fast Times - Joels Lemonade x Drip Station Mini Pre-Roll 5-Pack (2g), maintaining its first-place rank consistently throughout the last four months, with sales reaching 6,694 units. The All Times - Hybrid Blend Pre-Roll 5-Pack (2g) followed closely, holding the second rank consistently with a slight increase in sales to 4,811 units. The Quiet Times - Modified Rootbeer x RTZ Pre-Roll 5-Pack (2g) remained steady in third place, showing a minor fluctuation in sales compared to previous months. Fast Time - Durban Strawberries Pre-Roll (1g) retained its fourth position, although its sales dipped slightly in December. A new entry, Dobos Triangle Pre-Roll (1g), entered the rankings at fifth place, indicating a potential rise in popularity.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
