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Dec-2025
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Overview
Market Insights Snapshot
Miss Grass has shown varied performance across different states and categories. In the pre-roll category, the brand's presence in Illinois has seen a decline, with rankings slipping from 35th in September 2025 to 47th by December 2025. This downward trend is mirrored by a decrease in sales figures over the same period. Conversely, in Massachusetts, Miss Grass is maintaining a stronger foothold, consistently ranking within the top 20, although there was a slight dip from 12th in September to 15th in December. This stability in Massachusetts suggests a more robust market presence compared to Illinois.
In New Jersey, Miss Grass has a strong performance in the pre-roll category, consistently holding onto a top 6 position, even reclaiming the 5th spot by December 2025. However, their flower category in New Jersey shows a less favorable trend, with rankings not breaking into the top 60. The brand's presence in New York is more volatile, with rankings fluctuating between 32nd and 42nd in the pre-roll category. Meanwhile, in Missouri, Miss Grass briefly appeared in the rankings in September and December but failed to make a significant impact, indicating room for growth or strategic reassessment in this market.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll category, Miss Grass has shown a steady performance, maintaining a consistent presence in the top 10 rankings from September to December 2025. Despite a slight dip in October and November, where it ranked 6th, Miss Grass regained its 5th position by December. This stability is notable when compared to competitors like Rove, which improved its rank from 12th in September to 7th by December, and Ozone, which climbed from 6th to 3rd in November before settling at 4th in December. Meanwhile, Lowell Herb Co / Lowell Smokes consistently held top positions, indicating strong market leadership. Miss Grass's sales trajectory, although slightly lower than some of its competitors, shows resilience and potential for growth, especially as it managed to increase its sales in December after a dip in the previous months. This suggests that while Miss Grass faces stiff competition, particularly from brands like Pete's Farmstand and Lowell Herb Co, its consistent ranking and sales recovery position it well for future opportunities in the New Jersey market.
Notable Products
In December 2025, the top-performing product for Miss Grass was the Fast Times - Joels Lemonade x Drip Station Mini Pre-Roll 5-Pack (2g), maintaining its first-place position from previous months with sales figures reaching 10,462. The All Times - Hybrid Blend Pre-Roll 5-Pack (2g) also held steady in second place, although its sales slightly decreased compared to November. Notably, the All Times - Zoreoz Pre-Roll 5-Pack (2g) made a debut in the rankings at third place, indicating a strong entry into the market. The All Times Minis Pre-Roll 5-Pack (2g) remained consistent at fourth place, showing a slight increase in sales from November. Meanwhile, the Quiet Times - Indica Blend Minis Pre-Roll 5-Pack (2g) dropped to fifth place, experiencing a minor sales recovery from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
