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Aug-2025
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Overview
Market Insights Snapshot
Miss Grass has shown varied performance across different states, with notable fluctuations in its ranking within the Pre-Roll category. In Illinois, the brand experienced a decline, dropping from a rank of 24 in May and June to 31 by August. This decline is accompanied by a decrease in sales, indicating potential challenges in maintaining market share. Conversely, in Massachusetts, Miss Grass has seen a positive trajectory, improving its rank from 15 in May to an impressive 8 in August, with corresponding sales growth from May to August. This upward movement suggests a strengthening presence in the Massachusetts market, possibly due to effective marketing strategies or product offerings that resonate well with local consumers.
In New Jersey, Miss Grass has consistently maintained a strong position, holding steady at rank 5 for three out of the four months, with a brief dip to 7 in June. This stability, combined with robust sales figures, underscores the brand's strong foothold in the state. Meanwhile, in Missouri, Miss Grass has not broken into the top 30, indicating potential room for growth or a need to reassess its strategy in this market. Similarly, in New York, the brand's rank fluctuated slightly, ending at 30 in August, which may highlight competitive pressures or shifting consumer preferences. These insights reflect the dynamic nature of Miss Grass's market performance across different regions, offering a glimpse into the challenges and opportunities the brand faces in the evolving cannabis landscape.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll category, Miss Grass has demonstrated a stable performance, consistently ranking 5th in May, July, and August 2025, with a slight dip to 7th in June. Despite this fluctuation, Miss Grass has shown resilience in sales, particularly with a notable increase in August, reaching $925,275, which indicates a positive trend. In comparison, RYTHM has maintained a strong position, consistently ranking in the top three, although its sales saw a slight decline in June. Meanwhile, Pete's Farmstand has shown impressive growth, climbing to 3rd place in July with a significant sales surge. Other competitors like Ozone and Crops have also improved their rankings over the months, but their sales figures remain lower than Miss Grass. This competitive environment suggests that while Miss Grass is holding its ground, there is room for strategic initiatives to enhance its market position further.
Notable Products
In August 2025, the top-performing product for Miss Grass was Fast Times - Joels Lemonade x Drip Station Mini Pre-Roll 5-Pack, maintaining its number one rank consistently from May through August, with sales reaching 13,778 units. The All Times - Hybrid Blend Pre-Roll 5-Pack held steady in second place across the same period, showing strong and consistent demand. Quiet Times - Modified Rootbeer x RTZ Pre-Roll 5-Pack climbed to third place in June and maintained this rank into August, indicating a growing popularity. The Quiet Times - Indica Blend Minis Pre-Roll 5-Pack, initially ranked third in May, settled into fourth place from July onwards. Lastly, All Times Minis Pre-Roll 5-Pack remained in fifth place throughout the months, reflecting stable but less competitive sales compared to the top contenders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
