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Oct-2025
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Overview
Market Insights Snapshot
Miss Grass has shown varied performance across different states and categories, with noticeable fluctuations in rankings and sales figures. In Illinois, the brand's position in the Pre-Roll category has seen a decline, dropping from 24th in July 2025 to 40th by October 2025. This downward trend is mirrored by a decrease in sales, which fell from $189,684 in July to $108,474 in October. Similarly, in New York, Miss Grass experienced a drop in the Pre-Roll category rankings from 30th to 40th over the same period, accompanied by a decline in sales. In contrast, Massachusetts presented a more stable performance, with the brand maintaining a strong presence in the Pre-Roll category, though it did slip from 9th to 15th place from July to October. Despite this, Massachusetts continues to be a significant market for Miss Grass, highlighting the importance of regional strategies.
In New Jersey, Miss Grass has maintained a robust presence in the Pre-Roll category, consistently ranking around 5th place, although it slightly fell to 6th in October. This stability is reflected in the sales figures, which, despite a decrease from August's peak, remained strong throughout the months. However, the Flower category in New Jersey tells a different story, as Miss Grass did not make it into the top 30 rankings, indicating potential areas for growth or reevaluation. Meanwhile, in Missouri, the brand's absence from the top 30 rankings in October suggests challenges in gaining traction within the Pre-Roll category, although earlier months showed some presence. These insights underscore the diverse challenges and opportunities Miss Grass faces across different markets, with each state presenting unique dynamics that can impact brand performance.
Competitive Landscape
In the competitive landscape of the New Jersey Pre-Roll market, Miss Grass has experienced a slight decline in its ranking from 5th place in July through September 2025 to 6th place in October 2025. This shift is notable as Ozone moved up from 8th place in July to surpass Miss Grass by October, indicating a potential increase in consumer preference or strategic market positioning by Ozone. Meanwhile, Lowell Herb Co / Lowell Smokes maintained a strong presence, consistently ranking in the top four, although they experienced a drop from 2nd to 4th place in October. Despite the competitive pressure, Miss Grass remains a strong contender, though its sales have shown a downward trend from August to October, which could be a signal for the brand to reassess its market strategies to regain momentum. Additionally, Full Tilt Labs demonstrated a significant rise from 20th place in July to 7th in October, highlighting a dynamic shift in the market that could further impact Miss Grass's positioning if trends continue.
Notable Products
In October 2025, the top-performing product from Miss Grass was Fast Times - Joels Lemonade x Drip Station Mini Pre-Roll 5-Pack (2g), maintaining its number one rank for four consecutive months with sales reaching 9919 units. All Times - Hybrid Blend Pre-Roll 5-Pack (2g) consistently held the second spot, despite a gradual decline in sales figures each month. Quiet Times - Indica Blend Minis Pre-Roll 5-Pack (2g) ranked third, showing resilience by regaining its position after slipping to fifth place in August. Quiet Times - Modified Rootbeer x RTZ Pre-Roll 5-Pack (2g) remained stable in fourth place, although its sales showed a slight decrease compared to previous months. The new entry, All Times - Zoreoz Pre-Roll 5-Pack (2g), debuted at the fifth position, indicating a strong market entry for its first recorded month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
