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Jan-2026
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Overview
Market Insights Snapshot
Miss Grass has shown varied performance across different states and categories, with notable fluctuations in rankings and sales. In the pre-roll category, the brand has maintained a steady presence in Massachusetts, consistently appearing in the top 30, albeit with a downward trend from 15th in October 2025 to 24th in January 2026. This decline is mirrored in sales figures, which saw a significant drop from October to January. In contrast, in New Jersey, Miss Grass has performed consistently well, maintaining a top 10 position in the pre-roll category, although a slight dip from 6th to 7th was observed by January 2026. Notably, the flower category in New Jersey did not feature Miss Grass in the top 30 as of January 2026, indicating a potential area for improvement.
In Illinois, the pre-roll category has seen Miss Grass consistently ranked outside the top 30, which suggests a challenging market presence. Meanwhile, Missouri has shown an upward trend for Miss Grass in the pre-roll category, moving from 65th in October 2025 to 49th by January 2026, indicating a growing acceptance or market penetration. In New York, the brand has made incremental progress, improving its rank from 44th to 32nd over the same period, which aligns with a steady increase in sales. These movements highlight both the challenges and opportunities for Miss Grass as it navigates diverse market landscapes across states.
Competitive Landscape
In the competitive landscape of the New Jersey Pre-Roll category, Miss Grass has experienced some shifts in rank and sales that highlight its position relative to key competitors. Consistently holding the 6th rank from October to December 2025, Miss Grass saw a slight dip to 7th in January 2026. This change coincides with a notable decrease in sales from $725,787 in December to $568,761 in January, suggesting potential seasonal influences or competitive pressures. Meanwhile, Rove showed a steady climb from 8th to 6th place, with sales peaking in December at $667,675 before a drop in January. Dogwalkers maintained a relatively stable position, fluctuating between 8th and 11th, while Pete's Farmstand consistently outperformed, holding a top 5 position throughout the period. The data suggests that while Miss Grass remains a strong contender, it faces increasing competition from brands like Rove and Pete's Farmstand, which may require strategic adjustments to regain its earlier momentum.
Notable Products
In January 2026, Fast Times - Joels Lemonade x Drip Station Mini Pre-Roll 5-Pack (2g) maintained its position as the top-selling product for Miss Grass, despite a notable decrease in sales to 6609 units. All Times - Hybrid Blend Pre-Roll 5-Pack (2g) also retained its second-place ranking, continuing its consistent performance across previous months. All Times Minis Pre-Roll 5-Pack (2g) improved its position, rising from fourth in December 2025 to third in January 2026, indicating a positive trend. Quiet Times - Indica Blend Minis Pre-Roll 5-Pack (2g) dropped from third place in October 2025 to fourth, while Quiet Times - Modified Rootbeer x RTZ Pre-Roll 5-Pack (2g) re-entered the rankings at fifth, having been absent in December. This analysis highlights the stability in the top two products and some shifts in the lower ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
