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Jun-2024
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Overview
Market Insights Snapshot
Miss Grass has experienced varied performance across different states and categories in recent months. In Illinois, the brand has shown a positive trend in the Pre-Roll category, moving from the 21st rank in March 2024 to the 16th rank by June 2024. This upward trajectory suggests a growing consumer base and increased market penetration. Conversely, in Arizona, Miss Grass did not make it into the top 30 brands for the Pre-Roll category over the same period, indicating potential challenges or stronger competition in that state.
In Massachusetts, Miss Grass has had a mixed performance. While the brand did not rank in the top 30 for the Flower category, it maintained a relatively stable position in the Pre-Roll category, fluctuating slightly but remaining around the 39th to 40th ranks. This stability might be indicative of a loyal customer base in the Pre-Roll segment. In New York, Miss Grass showed consistent performance in the Pre-Roll category, maintaining ranks between 13th and 17th from March to June 2024. This consistency highlights a solid foothold in the New York market, albeit with slight dips and rises.
Competitive Landscape
In the Illinois pre-roll category, Miss Grass has experienced notable fluctuations in its ranking over the past few months, indicating a dynamic competitive landscape. In March 2024, Miss Grass held the 21st position, but it dropped to 28th in April before climbing back to 23rd in May and achieving a significant rise to 16th in June. This upward trend in June suggests a positive shift in consumer preference or successful marketing strategies. In contrast, Binske re-entered the top 20 in April and maintained its position through May, suggesting a strong recovery. Meanwhile, The Botanist consistently ranked higher than Miss Grass, although it saw a slight dip from 11th to 15th in June. Interstate 420 and TwentyTwenty (IL) also showed competitive resilience, with Interstate 420 improving its rank to 14th in June. These shifts highlight the competitive pressure on Miss Grass and underscore the importance of strategic adjustments to maintain and improve its market position in Illinois.
Notable Products
In June 2024, the top-performing product for Miss Grass was All Times - Hybrid Blend Pre-Roll 5-Pack (2g), maintaining its number one ranking from May 2024 with sales of 6018 units. Fast Times - Joels Lemonade x Drip Station Pre-Roll 5-Pack (2g) held steady at the second position, continuing its performance from the previous month with notable sales figures. Quiet Times - Modified Rootbeer x RTZ Pre-Roll 5-Pack (2g) also remained consistent at the third spot. Quiet Times Pre-Roll 5-Pack (2g) showed an improvement, climbing to the fourth rank from fifth in May 2024. CBD/THC 1:1 All Times Mini Pre-Roll 5-Pack (2g) re-entered the top five, securing the fifth position after not being ranked in May 2024.
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