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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Miss Grass concentrated 83.67% of May 2026 sales in Pre-Roll, with Flower at 16.33%, a mix that shifted as Pre-Roll fell 25.96% year over year while Flower rose 269.50% year over year. Month over month, Pre-Roll increased 23.84% and Flower grew 54.50%, while the brand’s average price eased 0.75%, indicating volume-led recovery alongside a lower ticket. In New Jersey Pre-Roll, the brand held rank 6 and lifted category dollars despite a double-digit annual decline, implying reliance on a leading position to buffer broader contraction.
The surge in Flower’s 269.50% year-over-year and 54.50% month-over-month growth against an 83.67% Pre-Roll concentration suggests Miss Grass is diversifying from a single-category dependency without abandoning its core. With Pre-Roll ranking 6 in New Jersey and rising 23.84% month over month while Flower expands share to 16.33%, the brand can pivot positioning toward a two-pillar portfolio where Flower absorbs risk from Pre-Roll’s 25.96% annual decline; the thesis is that mix breadth, not price moves near -0.75%, will drive stabilization as May 2026 momentum compounds.
Competitive Landscape
Miss Grass sits at rank #6 in New Jersey Pre-Roll for May 2026, unchanged from #6 year over year, and up from #8 three months ago, while its historical peak was #1 in September 2024; this flat YoY rank alongside a 2-position climb since February 2026 indicates stabilization rather than breakout momentum. Competitively, RYTHM moved from #3 to #1 despite a -6.2% YoY sales change, and Ozone jumped from #10 to #2 with +131.6% YoY sales growth, whereas Lowell Herb Co / Lowell Smokes climbed from #8 to #5 on a -5.1% YoY sales decline; these shifts show rank mobility decoupled from sales growth rates, raising the bar for Miss Grass to regain share. With peers both advancing on gains (Ozone +131.6%) and holding top spots despite declines (RYTHM -6.2%), Miss Grass’s steady #6 suggests it must convert its recent 2-rank improvement since February 2026 into sustained month-over-month gains to avoid being boxed out of the top 5.
Notable Products
The steepest decline came from All Times - Zoreoz Pre-Roll 5-Pack (2g), down 10.3% month over month and sitting at rank 6, while the Fast Times - Hybrid Blend Minis Pre-Roll 5-Pack (2g) slipped 1.5% at rank 5. Countering that softness at the top, All Times Minis Pre-Roll 5-Pack (2g) jumped 28.9% to rank 3 and All Times - Hybrid Blend Pre-Roll 5-Pack (2g) rose 20.2% at rank 2. With the category concentrated entirely in Pre-Roll and four of the top five SKUs gaining or holding with single- to double-digit moves, the mix points to consolidation around everyday multi-pack formats rather than limited strains.
Fast Times - Joels Lemonade x Drip Station Mini Pre-Roll 5-Pack (2g) maintained rank 1 with a 5.0% lift, while Quiet Times - Modified Rootbeer x RTZ Pre-Roll 5-Pack (2g) added 11.9% at rank 4. New or newly reported entries at ranks 8 and 9 lack month-over-month baselines, but their placement suggests incremental depth below the core three leaders and a tilt toward Fast Times extensions. The pattern implies Miss Grass is leaning into Minis and blended SKUs to stabilize top ranks while pruning underperforming single-strain variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
