Market Insights Snapshot
In Illinois, Miss Grass has shown a consistent improvement in the Pre-Roll category over the observed period, moving from the 18th position in October 2023 to the 13th by January 2024. This upward trajectory is notable, especially considering the competitive nature of the Illinois market. The sales figures, peaking in December 2023 before a slight dip in January 2024, reflect a growing consumer interest in their products. However, the fact that they've remained outside the top 10 suggests there's still room for growth and improvement. In contrast, their performance in Massachusetts shows more volatility, with rankings fluctuating outside the top 20 and only breaking into the 25th position by January 2024. This inconsistency might indicate challenges in market penetration or consumer preference variances across states.
Meanwhile, in New York, Miss Grass experienced a dramatic improvement in rankings within the Pre-Roll category, leaping from not being in the top 50 in October 2023 to securing the 17th position by January 2024. This remarkable rise is underscored by a significant increase in sales, starting from a modest 4007 in October 2023 to an impressive 76706 by January 2024. Such a trajectory not only highlights the brand's growing appeal in the New York market but also suggests effective strategic moves or marketing efforts to capture consumer interest. The sharp improvement in rankings and sales in New York, compared to the steadier climb in Illinois and the struggle in Massachusetts, paints a complex picture of Miss Grass's market performance and potential strategies for expansion or consolidation across different states.
In the competitive Illinois pre-roll cannabis market, Miss Grass has shown a fluctuating yet promising performance over the recent months. Starting from October 2023, Miss Grass ranked 18th, slightly improved in November to 19th, then rose to 14th in December, and further climbed to 13th by January 2024. This upward trajectory in rank, despite intense competition, highlights Miss Grass's resilience and growing consumer preference. Notably, Good News made a significant leap from being outside the top 20 in October to securing the 12th position by January, showcasing a remarkable increase in sales and consumer interest. Meanwhile, Aeriz, consistently performing well, hovered around the top 10, indicating a strong and stable market presence. Other competitors like Classix and FloraCal Farms also demonstrated competitive dynamics, with Classix maintaining its position in the mid-teens and FloraCal Farms showing slight improvements. Miss Grass's steady climb in rankings amidst such competition suggests a positive trend in consumer acceptance and market penetration, positioning it as a brand to watch in the evolving Illinois pre-roll market.
In January 2024, Miss Grass saw its Fast Times Minis Pre-Roll 5-Pack (2g) maintain its position as the top-selling product, with sales reaching 3523 units. Following closely, the All Times Blend Pre-Roll 5-Pack (2g) rose to second place, marking a notable improvement from its consistent third-place ranking in the previous months. The Quiet Times Pre-Roll 5-Pack (2g), previously holding the second spot, dropped to third in January. The CBD/THC 1:1 All Times Mini Pre-Roll 5-Pack (2g) remained steady at fourth place, showing consistent preference among consumers. Interestingly, the All Times - Georgia Pie x Banana Daddy Minis Pre-Roll 5-Pack (2g) made its way into the top five for the first time in January, indicating a growing interest in new flavor profiles.