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Apr-2025
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Overview
Market Insights Snapshot
Miss Grass has demonstrated varied performance across different states and categories, showcasing both strengths and areas for improvement. In the Illinois pre-roll category, the brand has seen a gradual decline in ranking from 17th in January 2025 to 21st by April 2025, alongside a decrease in sales from $296,921 to $242,282. This indicates a need for strategic adjustments to regain momentum in this market. Conversely, in Massachusetts, Miss Grass has made significant strides, climbing from 22nd to 13th in the same category over the same period, with sales increasing from $233,393 to $388,332, highlighting strong growth and market acceptance.
In New Jersey, Miss Grass has maintained a strong presence in the pre-roll category, consistently ranking in the top 10, though their position slipped slightly from 5th to 7th between January and April 2025. Despite this minor dip, sales have remained robust, peaking at over a million dollars in March. However, in the flower category within the same state, Miss Grass did not secure a top 30 position by March and April, suggesting a potential area for increased focus. Meanwhile, in Missouri, the brand's ranking in the pre-roll category has fluctuated significantly, indicating an unstable market presence. Lastly, in New York, Miss Grass has maintained a consistent ranking, hovering around the 17th to 19th positions, reflecting a stable yet competitive stance in the state's pre-roll market.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll category, Miss Grass has demonstrated a consistent presence, maintaining a rank within the top 10 brands from January to April 2025. Despite a slight decline from 5th place in January to 7th in April, Miss Grass has shown resilience with a notable sales increase in March, surpassing the million-dollar mark. This upward trend in sales suggests a strong consumer preference and brand loyalty, even as competitors like Dogwalkers and Rythm maintain higher ranks, with Dogwalkers consistently leading the market. Meanwhile, Lowell Herb Co / Lowell Smokes and Pete's Farmstand fluctuate in ranks but remain close competitors. The data indicates that while Miss Grass faces stiff competition, its ability to drive sales growth amidst rank changes highlights its potential for further market penetration and consumer engagement.
Notable Products
In April 2025, the top-performing product from Miss Grass was All Times - Hybrid Blend Pre-Roll 5-Pack (2g) in the Pre-Roll category, maintaining its number one rank consistently from January through April, with sales of 8,960 units. Fast Times - Joels Lemonade x Drip Station Mini Pre-Roll 5-Pack (2g) held the second position, showing a steady increase in sales over the months. Fast Times - Sparks Hybrid Blend Minis Pre-Roll 5-Pack (2g) climbed to the third position, improving from fifth place in March. Quiet Times - Indica Blend Minis Pre-Roll 5-Pack (2g) rose to fourth place, having been unranked in March, indicating a significant sales boost. Quiet Times - Modified Rootbeer x RTZ Pre-Roll 5-Pack (2g) entered the rankings for the first time at fifth place, showing promising sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
