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Jul-2025
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Overview
Market Insights Snapshot
Miss Grass, a notable player in the cannabis pre-roll category, has shown varied performance across different states over the past few months. In Illinois, the brand has maintained a consistent presence, ranking 24th from May to July 2025. However, this steady position might not be entirely positive, as it indicates a lack of upward movement in a competitive market. In contrast, Massachusetts has seen a remarkable improvement for Miss Grass, with the brand climbing from 19th in April to a strong 10th place by July. This upward trajectory is accompanied by a significant increase in sales, suggesting a growing popularity and market acceptance in the state.
Meanwhile, in Missouri, Miss Grass struggles to break into the top 30, with rankings hovering around the 50s throughout the observed period. This could be indicative of either a highly competitive market or a need for strategic adjustments by the brand. On a more positive note, New Jersey presents a more favorable landscape where Miss Grass consistently ranks within the top 10, reaching as high as 5th place. This consistent high ranking is supported by robust sales figures, highlighting New Jersey as a stronghold for the brand. However, in New York, the brand's position has declined slightly, settling at 29th in June and July, which might suggest challenges in maintaining market share against local competitors.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll category, Miss Grass has maintained a relatively stable position, ranking consistently within the top 10 from April to July 2025. Despite a slight dip from 5th to 7th place in June, Miss Grass rebounded to 5th place in July. This stability is noteworthy given the dynamic shifts among competitors. For instance, Lowell Herb Co / Lowell Smokes showed a significant upward trajectory, moving from 9th in April to 4th by July, indicating a strong sales growth trend. Meanwhile, Pete's Farmstand also demonstrated impressive performance, climbing from 7th to 3rd place over the same period. In contrast, Ozone and Crops remained in the lower ranks, with Ozone peaking at 7th and Crops at 6th by July. These shifts suggest that while Miss Grass maintains a strong foothold, it faces increasing competition from brands like Lowell Herb Co and Pete's Farmstand, which are rapidly gaining market share.
Notable Products
In July 2025, Fast Times - Joels Lemonade x Drip Station Mini Pre-Roll 5-Pack (2g) continued to dominate as the top-selling product for Miss Grass, maintaining its number one rank with impressive sales of 14,116 units. The All Times - Hybrid Blend Pre-Roll 5-Pack (2g) held steady in the second position, showing a consistent upward trend in sales from previous months. Quiet Times - Indica Blend Minis Pre-Roll 5-Pack (2g) improved its rank to third place from fourth in June, reflecting a positive shift in consumer preference. All Times Minis Pre-Roll 5-Pack (2g) experienced a slight drop, moving from third to fourth place in July. Notably, Quiet Times - Modified Rootbeer x RTZ Pre-Roll 5-Pack (2g) emerged as a new entry, securing the fifth position in its debut month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
