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Aug-2024
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Overview
Market Insights Snapshot
Miss Grass has shown varied performance across different states and categories over the past few months. In Arizona, the brand struggled in the Pre-Roll category, failing to break into the top 30 from May to August 2024. This indicates a need for improvement in this market. Conversely, in Illinois, Miss Grass has performed notably well in the Pre-Roll category, climbing from the 20th position in May to consistently staying within the top 15 by August. This upward trend suggests a strong foothold and growing consumer preference in the state.
In Massachusetts, Miss Grass did not rank in the top 30 for the Flower category, indicating a potential area for growth. However, the brand displayed significant progress in the Pre-Roll category, moving from the 50th position in May to the 24th position by August. This positive movement signifies an increasing acceptance and popularity among consumers in the state. In New York, the brand's performance in the Pre-Roll category has been volatile, dropping from the 16th position in May to the 39th position in August. This fluctuation highlights the challenges Miss Grass faces in maintaining a stable market presence in New York.
Competitive Landscape
In the Illinois Pre-Roll category, Miss Grass has shown a notable upward trend in its ranking over the summer months of 2024, moving from 20th place in May to 11th place in July before slightly dipping to 12th in August. This improvement in rank is indicative of a positive reception and growing market presence, which is further supported by a consistent increase in sales from May to July. However, Miss Grass faces stiff competition from brands like Daze Off, which, despite a decline in rank from 7th in May to 11th in August, still maintains higher sales figures. Similarly, Paul Bunyan and 93 Boyz have shown fluctuations in their rankings but remain strong competitors with comparable sales volumes. The competitive landscape suggests that while Miss Grass is making significant strides, sustained efforts in marketing and product differentiation will be crucial to maintain and improve its position amidst these established brands.
Notable Products
In August 2024, the top-performing product from Miss Grass was All Times - Hybrid Blend Pre-Roll 5-Pack (2g), maintaining its first-place ranking with sales of 6955 units. Fast Times - Joels Lemonade x Drip Station Pre-Roll 5-Pack (2g) also held steady in second place with sales reaching 5499 units. Quiet Times - Modified Rootbeer x RTZ Pre-Roll 5-Pack (2g) remained in third place, showing a consistent rise in sales figures. Quiet Times Pre-Roll 5-Pack (2g) continued to hold the fourth spot. Notably, Booberry Cookies (14g) re-entered the rankings at fifth place with a significant increase in sales to 1475 units, after not being ranked in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
