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Jun-2024
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Overview
Market Insights Snapshot
Weekenders has shown a varied performance across different states and categories, with notable improvements and declines. In New York, the brand's Flower category saw significant fluctuations in rankings over the past few months. Starting at a rank of 67 in March, Weekenders dropped to 83 by May but then made a substantial leap to 39 in June. This indicates a strong recovery and increased consumer interest. However, it is noteworthy that the brand was not in the top 30 for the Flower category for three consecutive months, which could be a point of concern for sustained performance in this segment.
Conversely, Weekenders' Pre-Roll category in New York exhibited more stability and a positive trend. Despite a dip in April, where the brand fell to rank 29, it quickly recovered to rank 19 by June. This category consistently remained within the top 30, highlighting its stronger market presence and consumer preference compared to the Flower category. The steady climb in rankings suggests that Weekenders' Pre-Roll products are gaining traction and could be a key growth area for the brand moving forward.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Weekenders has experienced notable fluctuations in its ranking over the past few months. Starting at rank 18 in March 2024, Weekenders saw a dip to 29 in April before rebounding to 19 by June. This volatility contrasts with the more stable performance of competitors like Miss Grass, which maintained a top 20 position throughout the period, and FLWR CITY, which also showed consistent rankings. Notably, Drew Martin surged from rank 32 in May to 18 in June, surpassing Weekenders. Meanwhile, Zizzle demonstrated a steady climb, indicating a potential threat to Weekenders' market share. These dynamics suggest that while Weekenders has managed to recover its position, it faces stiff competition from brands that are either more consistent or rapidly gaining traction, which could impact its long-term sales growth and market presence.
Notable Products
In June 2024, the top-performing product for Weekenders was Lift - Jelly Rancher Pre-Roll 7-Pack (3.5g) in the Pre-Roll category, maintaining its number one rank from previous months with notable sales of 1115 units. Glow - Gelatti Pre-Roll 7-Pack (3.5g) held steady at the second position, showing consistent performance with 668 units sold. Jelly Rancher (14g) in the Flower category emerged at the third rank for the first time with impressive sales. Dream - Venum Bar Pre-Roll 7-Pack (3.5g) dropped to the fourth position, despite a sales increase to 559 units. Lift - Jelly Rancher Pre-Roll (1g) entered the rankings at fifth place, highlighting its potential growth.
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