Aug-2024
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Overview
Market Insights Snapshot
Weekenders has shown a dynamic performance across various categories and states over the past few months. In the New York market, the brand's Flower category experienced significant fluctuations. Starting from a lower rank of 85 in May 2024, Weekenders climbed to rank 27 by July 2024, only to drop back to 56 in August 2024. This volatility indicates a competitive landscape in the Flower category, where Weekenders briefly capitalized on market opportunities before facing challenges that led to a decline. However, the brand's ability to break into the top 30 in July is a positive sign, suggesting potential for future growth if they can stabilize their position.
In contrast, the Pre-Roll category for Weekenders in New York has shown more consistent performance. The brand maintained a presence in the top 30 throughout the months of May to August 2024, with ranks ranging from 17 to 28. This indicates a stable demand for their Pre-Roll products, even though there was a slight dip in July. The steady ranking suggests that Weekenders has a stronger foothold in the Pre-Roll category compared to Flower, highlighting a potential area for strategic focus to leverage this stability for further market penetration.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Weekenders has shown notable fluctuations in rank and sales over the past few months. While Weekenders climbed from rank 28 in May 2024 to 17 in June 2024, it experienced a decline to rank 27 by August 2024. This volatility contrasts with the more stable performance of competitors such as Dogwalkers, which maintained a presence in the top 20 in June 2024 but fell out of the top 20 by August 2024. Similarly, Hudson Cannabis started strong at rank 6 in May 2024 but saw a significant drop to rank 28 by August 2024. Meanwhile, FLWR CITY and Alchemy Pure have shown more consistent performance, with FLWR CITY maintaining a rank close to Weekenders and Alchemy Pure showing a slight improvement in rank over the months. These shifts indicate a highly competitive market where Weekenders must focus on stabilizing its rank to ensure sustained sales growth.
Notable Products
In August 2024, the top-performing product for Weekenders was Dream - Venum Bar Pre-Roll 7-Pack (3.5g), which secured the first rank with notable sales of 929 units. Glow - Gelatti Pre-Roll 7-Pack (3.5g) maintained its strong performance, ranking second. Glow - Gelatti Pre-Roll (1g) climbed to the third position, showing significant improvement from previous months. Dream - Venum Bar Pre-Roll (1g) entered the rankings at fourth place. Lift - Jelly Rancher Pre-Roll 7-Pack (3.5g) dropped to the fifth position after previously holding the top rank in May and June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.