Weekenders

Data Snapshot: May 05, 2024
Weekenders Cannabis Brand Logo
$100K+

Apr-2024

Sales

Growth

Trend

6-Month

30

Product Count

SKUs

Weekenders

Overview

Markets

Weekenders Locations

Product Trends

Weekenders Categories

Weekenders Sales

Market Insights Snapshot

Weekenders Historical Sales by Category

In the competitive cannabis market of New York, Weekenders has shown mixed performance across different product categories. In the Flower category, Weekenders has experienced a downward trend in rankings over the first four months of 2024, sliding from 58th in January to 72nd in April. This movement suggests a challenging environment for Weekenders' Flower products, potentially indicating a need for strategic adjustments to improve market positioning. Despite this, their sales in March showed a notable increase, hinting at underlying potential or seasonal fluctuations that could be leveraged for future growth. Conversely, the Pre-Roll category tells a different story, where Weekenders initially ranked 20th in January and improved to 18th in February and March, before experiencing a significant drop to 29th in April. This volatility, especially the sharp decline in April, underscores the competitive nature of the Pre-Roll market in New York, though the brand's ability to maintain a top 30 position highlights its resilience and consumer appeal in this segment.

Notably, the sales figures for Weekenders' Pre-Roll category in New York reflect an interesting trajectory, with a peak in March before a decline in April. This peak, where sales reached their highest, suggests a strong consumer demand that temporarily propelled Weekenders to a better market position. However, the decline in April, alongside the drop in rankings, may indicate market saturation, a shift in consumer preferences, or increased competition. The absence of Weekenders from the top 30 brands in the Flower category from January to April is a critical point of concern, signaling a potential area for strategic reevaluation and investment. Understanding these dynamics is crucial for stakeholders looking to navigate the complexities of the New York cannabis market and for Weekenders to refine its strategies across its product offerings. The brand's performance across these two categories provides valuable insights into its market presence and highlights the importance of agility and market responsiveness in sustaining and improving market share in the competitive cannabis industry.

Apr-2024 Rank
Flower
Pre-Roll
72
29
Weekenders

Competitive Landscape

In the competitive landscape of the Pre-Roll category in New York, Weekenders has demonstrated a notable performance, albeit with a slight decline in rank from February to April 2024. Initially ranked 20th in January, Weekenders climbed to 18th in both February and March, showcasing a robust increase in sales during these months. However, April saw a slight dip to 29th in rank, with sales slightly decreasing. This fluctuation in Weekenders' performance is contrasted against competitors like CRU Cannabis, which saw a gradual improvement in rank from 22nd in January to 28th in April, and Head Space, which improved from 26th to 27th in the same period, indicating a stronger finish in April. Conversely, Drew Martin and NY Finca experienced more significant rank volatility, with Drew Martin dropping to 30th by April and NY Finca making a notable jump to 32nd from a lower starting point. This competitive analysis highlights the dynamic nature of the Pre-Roll market in New York, with Weekenders facing both opportunities and challenges amidst shifting consumer preferences and competitive actions.

Weekenders market ranking for NY Pre-Roll

Weekenders

Notable Products

In April 2024, Weekenders saw the CBD/THC 1:1 Play Pre-Roll 7-Pack (3.5g) leading the sales chart, marking a significant rise to the top spot from its previous third position in March, with an impressive sales figure of 363 units. The Lift - Jelly Rancher Pre-Roll 7-Pack (3.5g) debuted directly in the second rank, showcasing a strong market entry without prior sales data. Following closely, the Glow - Gelatti Pre-Roll (1g) improved its standing to the third rank from the fifth position in March, indicating a growing consumer preference. Both the CBD/THC 2:1 Play Pre-Roll (1g) and the CBD:THC 1:1 Play Pre-Roll (1g) shared the fourth rank, suggesting a consistent demand for CBD/THC balanced products despite lacking sales data for some months. These rankings highlight a dynamic shift in consumer preferences within the Pre-Roll category, emphasizing Weekenders' ability to cater to varying consumer tastes.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
CBD/THC 1:1 Play Pre-Roll 7-Pack (3.5g)
Pre-Roll
4
>5
3
1
Lift - Jelly Rancher Pre-Roll 7-Pack (3.5g)
Pre-Roll
>5
>5
>5
2
Glow - Gelatti Pre-Roll (1g)
Pre-Roll
>5
>5
5
3
CBD/THC 2:1 Play Pre-Roll (1g)
Pre-Roll
>5
5
>5
4
CBD:THC 1:1 Play Pre-Roll (1g)
Pre-Roll
2
3
>5
4
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