Weekenders

Trend
Strong Growth
Jan-2024 Sales
$100K+
Product Count
30
Updated
February 6, 2024
Markets
Weekenders Historical Sales by Category

Market Insights Snapshot

In the competitive cannabis market of New York, Weekenders has shown a noteworthy performance across different categories, albeit with varied success. In the Flower category, the brand was not ranked in the top 20 brands in October 2023, indicating a significant opportunity for growth or a challenge in market penetration. However, from November 2023 to January 2024, Weekenders made a commendable climb from a rank of 58 to 51, showcasing a positive trend in consumer acceptance and market share. This upward trajectory is particularly impressive considering the brand's sales in December 2023 reached 19,176 units, highlighting a substantial increase in demand. The Pre-Roll category tells a different story of consistency and strength, where Weekenders maintained a steady position within the top 20 from October 2023 to January 2024, peaking at rank 16 in October 2023 before stabilizing at rank 20 in the subsequent months. This stability, combined with a significant sales volume of 63,087 units in January 2024, underscores Weekenders' solid footing and consumer loyalty within this category.

The detailed analysis of Weekenders' performance in New York reveals critical insights into the brand's market dynamics and consumer preferences. While the Flower category presents a narrative of growth and potential, the Pre-Roll category emphasizes Weekenders' established presence and consistent demand among consumers. Such contrasting trends across categories underscore the importance of strategic market positioning and product diversification for cannabis brands aiming to capture and expand their market share. Weekenders' ability to navigate the New York cannabis market, from not ranking in the top 20 to achieving notable ranks, speaks to its strategic efforts and potential for further expansion. However, the sustained position in the Pre-Roll category suggests a reliable consumer base and a strong product offering that resonates well with the market, setting a foundation for continued success and possibly even greater achievements in the future.

Jan-2024 Rank
Flower
Pre-Roll
51
20

Competitive Landscape

In the competitive landscape of the Pre-Roll category in New York, Weekenders has experienced a slight decline in its ranking over the recent months, moving from 16th in October 2023 to 20th by January 2024. This trend is notable as it suggests a challenge in maintaining its market position amidst aggressive competition. For instance, Old Pal showed a remarkable improvement, climbing from a rank outside the top 20 in October to 15th in December, before slightly dropping to 19th in January 2024. Similarly, Electraleaf has consistently held a stronger position than Weekenders, ranking as high as 9th in October and maintaining a top 20 position through January. On the other hand, brands like Zizzle and Back Home Cannabis Co. have shown fluctuating but generally improving trends, indicating a dynamic and competitive market. Weekenders' slight drop in rank, coupled with these movements, underscores the importance of strategic initiatives to bolster its market presence against both rising and established competitors.

Weekenders market ranking for NY Pre-Roll

Notable Products

In January 2024, Weekenders saw "Lift - AK 47 Pre-Roll 7-Pack (3.5g)" maintain its top position in sales with 656 units sold, continuing its streak from the previous months. Following closely, "CBD:THC 1:1 Play Pre-Roll (1g)" climbed up two spots since December 2023, securing the second rank in January. The "Glow - Gelatti Pre-Roll 7-Pack (3.5g)" product also saw an improvement, moving up to the third rank in January from its previous positions. Interestingly, "CBD/THC 1:1 Play Pre-Roll 7-Pack (3.5g)" experienced a slight drop, moving down to the fourth rank in January after holding the second rank in November and December 2023. Lastly, "CBD/THC 2:1 Play Pre-Roll (1g)" entered the rankings for the first time in January 2024, securing the fifth position.

Product Rank
Category
Oct-2023
Nov-2023
Dec-2023
Jan-2024
Lift - AK 47 Pre-Roll 7-Pack (3.5g)
Pre-Roll
1
1
1
1
CBD:THC 1:1 Play Pre-Roll (1g)
Pre-Roll
>5
>5
4
2
Glow - Gelatti Pre-Roll 7-Pack (3.5g)
Pre-Roll
3
>5
>5
3
CBD/THC 1:1 Play Pre-Roll 7-Pack (3.5g)
Pre-Roll
>5
2
2
4
CBD/THC 2:1 Play Pre-Roll (1g)
Pre-Roll
>5
>5
>5
5
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