Heady Tree

Data Snapshot: Jun 11, 2024
Heady Tree Cannabis Brand Logo
$100K+

May-2024

Sales

Neutral

Trend

6-Month

28

Product Count

SKUs

Heady Tree

Overview

Markets

Heady Tree Locations

Product Trends

Heady Tree Categories

Heady Tree Sales

Market Insights Snapshot

Heady Tree Historical Sales by Category

Heady Tree has experienced notable changes in its performance across various categories and states. In New York, the brand's Flower category saw a significant drop from a ranking of 2nd in February 2024 to 20th by May 2024. This decline is indicative of a challenging period, as evidenced by a substantial decrease in sales from $676,471 in February to $183,019 in May. Such a steep fall in rankings and sales could point to increased competition or shifts in consumer preferences. Conversely, the Pre-Roll category in the same state showed more stability, maintaining a consistent ranking around the 12th and 13th positions over the months, with a slight sales increase from $110,875 in February to $156,888 in May, suggesting a steady demand for this product type.

The performance trends of Heady Tree across these categories highlight varying degrees of market penetration and consumer loyalty. The stark contrast between the Flower and Pre-Roll categories in New York underscores the importance of category-specific strategies. While the Flower category's sharp decline in ranking and sales could be concerning, the steadiness of the Pre-Roll category offers a silver lining, suggesting that targeted efforts to bolster the Flower category might be necessary. These movements provide a nuanced picture of Heady Tree's market dynamics, emphasizing the need for adaptive strategies to navigate the competitive landscape.

May-2024 Rank
Flower
Pre-Roll
20
13
Heady Tree

Competitive Landscape

In the competitive landscape of the New York Flower category, Heady Tree has experienced notable fluctuations in rank and sales over recent months. Initially holding a strong position at rank 2 in February 2024, Heady Tree saw a decline to rank 20 by May 2024. This decline is significant when compared to competitors such as Hudson Cannabis, which also experienced a downward trend but maintained a higher rank, dropping from 8 to 18. Another competitor, Veterans Choice Creations (VCC), showed a more stable performance, fluctuating between ranks 14 and 22. Meanwhile, Packwoods demonstrated a strong upward trajectory, moving from outside the top 20 in March to rank 21 by May. These shifts highlight the competitive volatility in the market and suggest that Heady Tree may need to reassess its strategies to regain its earlier high ranking and sales momentum.

Heady Tree market ranking for NY Flower

Heady Tree

Notable Products

In May-2024, the top-performing product for Heady Tree was Dante Inferno Infused Pre-Roll (1g), which climbed to the number one spot from fourth place in April-2024 with notable sales of 1802 units. Glitter Bomb Infused Pre-Roll (1g) held steady at the second position, despite a slight decline in sales to 1662 units. Uptown Funk Infused Pre-Roll (1g) saw an improvement, moving up from fifth to third place. Uptown Funk (3.5g) experienced a significant drop, falling from first to fourth place with 1539 units sold. Banana Cream x Jealousy Pre-Roll (1g) entered the rankings at fifth place for the first time in May-2024 with 1374 units sold.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Dante Inferno Infused Pre-Roll (1g)
Pre-Roll
>5
>5
4
1
Glitter Bomb Infused Pre-Roll (1g)
Pre-Roll
4
4
2
2
Uptown Funk Infused Pre-Roll (1g)
Pre-Roll
5
5
5
3
Uptown Funk (3.5g)
Flower
2
1
1
4
Banana Cream x Jealousy Pre-Roll (1g)
Pre-Roll
>5
>5
>5
5
View product & sales data

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