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Sep-2025
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Overview
Market Insights Snapshot
In New York, Heady Tree has shown varied performance across different product categories. In the Flower category, the brand made a notable entry into the top 30 in August 2025, ranking 29th, but slightly declined to 31st by September. This movement indicates a positive trend, although maintaining a steady presence in the top 30 will be crucial for sustained success. On the other hand, the Pre-Roll category has been a consistent stronghold for Heady Tree, maintaining a solid position at 8th from July to September 2025, despite a slight dip in sales from August to September. Such consistency suggests a stable consumer base and effective market strategies in this category.
However, the Vapor Pens category presents a different narrative for Heady Tree in New York. The brand was not in the top 30 for June and July 2025, but made a break into the rankings at 69th place in August, only to fall to 74th in September. This indicates a challenging market environment or perhaps a need for strategic adjustments in their approach to this category. The late entry and subsequent decline highlight potential areas for growth and marketing focus. Despite these challenges, the overall performance in Pre-Rolls suggests that Heady Tree has a foothold in the market, which can be leveraged to improve standings in other categories.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Heady Tree has shown a consistent presence, maintaining its rank within the top 10 brands from June to September 2025. Despite facing stiff competition, Heady Tree's rank improved from 8th in June to 7th in July, before settling back to 8th in August and September. This fluctuation highlights the dynamic nature of the market, where brands like Nanticoke and Ayrloom have also been strong contenders, consistently ranking above Heady Tree. Notably, Jeeter made a significant leap into the top 10 by September, indicating a potential shift in consumer preferences. While Heady Tree's sales saw a notable peak in July, the brand's ability to maintain its rank suggests a stable customer base, even as competitors like Back Home Cannabis Co. climbed closer in rank. For Heady Tree, understanding these competitive dynamics and consumer trends will be crucial for sustaining and improving its market position.
Notable Products
In September 2025, the Pineapple Slushee Pre-Roll (1g) emerged as the top-performing product for Heady Tree, holding the number one rank with sales of 9544 units. Pirate's Milk Pre-Roll (1g) made a remarkable entry at the second position, highlighting its growing popularity. Blue Zushi Pre-Roll (1g), which consistently held the top rank from June to August, slipped to third place, indicating a shift in consumer preference. Candy Fumez Pre-Roll (1g) maintained its position at fourth rank, showing stable performance over the months. Cap Junkie Pre-Roll (1g) returned to the rankings in September at fifth place after an absence in July, suggesting a resurgence in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
