.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Heady Tree concentrated 79.06% of May 2026 sales in Pre-Roll, up 25.44% month over month and 91.08% year over year, while Flower held 20.71% share with a -7.79% MoM decline and a 3.92% YoY uptick; Vapor Pens slipped to 0.23% share with a -61.19% MoM drop and no YoY baseline. The brand’s average price fell 13.65% YoY to $17.04 as Pre-Roll pricing at $14.69 undercut the $43.30 average in Flower, implying unit-led expansion that skews mix further to value-tier Pre-Roll. The balance of a 63.13% YoY brand sales increase alongside a rank of 5 in New York Pre-Roll indicates gains are anchored in a single category, with May 2026 mix shifts pointing to higher volume velocity but rising exposure to price-driven elasticity.
With Pre-Roll nearing four-fifths of revenue and outpacing Flower by 25.44% MoM versus -7.79% in May 2026, Heady Tree’s positioning is consolidating around a high-volume, lower-price Pre-Roll corridor where a 13.65% YoY price decline supports share capture but compresses headroom for premium trade-up. The negligible 0.23% share in Vapor Pens and a -61.19% MoM contraction reduce cross-category optionality, while a 91.08% YoY surge in Pre-Roll versus just 3.92% in Flower signals brand equity is being defined by a single use case. This pattern implies Heady Tree’s near-term competitiveness hinges on sustaining rank 5 throughput in New York Pre-Roll and selectively re-inflating price in low-churn SKUs to prevent margin erosion without disrupting the mix that delivered May 2026 volume.
Competitive Landscape
Heady Tree sits at rank #5 in NY Pre-Roll in May 2026, improving 3 positions year over year from #8, and climbing 4 spots since February 2026 when it was #9 to reach a peak at #5 in May 2026. Competitive context is tightening at the top: Ruby Farms held #1 both this year and last year while posting a 21.7% year-over-year sales increase, and Anthem surged from #60 to #4 alongside a 1,311.5% year-over-year sales jump, indicating upward pressure directly ahead of Heady Tree’s current slot. Given the advance from #8 to #5 and the simultaneous leap of a nearby rival from #60 to #4, the pattern implies Heady Tree’s trajectory is upward but vulnerable to displacement unless conversion from recent gains to sustained share accelerates in the next few months.
Notable Products
Blue Lobster Kief Infused Pre-Roll (1g) delivered the standout movement in May 2026 with a 47.98% month-over-month rise into rank 9, while Lip Smacker Pre-Roll (1g) held rank 1 with a 17.16% gain that widened its lead over steadily rising Da Yayo Pre-Roll (1g) at rank 2 with +16.10%. Eight of the top ten SKUs are Pre-Rolls, signaling a category concentration that outpaced the lone Flower entry Blue Zangria (3.5g) at rank 10 despite its 16.73% increase and a single-month take of $118,618. The pattern implies Heady Tree’s commercial direction is consolidating around Pre-Roll velocity, where mid-pack risers are feeding the top ranks faster than Flower can diversify the mix.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
