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Aug-2025
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Overview
Market Insights Snapshot
Heady Tree has shown notable performance in the New York market, particularly within the Pre-Roll category. Over the summer months of 2025, Heady Tree maintained a steady presence in the top 10, with a consistent rank of 7th place from July to August. This stability indicates a strong consumer preference and brand loyalty within this category. In contrast, the Flower category saw fluctuating rankings, with Heady Tree not making it into the top 30 until August, when it managed to secure the 29th position. This upward movement in the Flower category could suggest a growing interest or effective marketing strategies that are beginning to take hold.
Interestingly, Heady Tree's performance in the Vapor Pens category in New York was less prominent, as they did not rank within the top 30 until August, when they entered at 64th place. This indicates that while there is some presence in the market, there is significant room for growth and improvement compared to their stronger categories. The sales data for August reflects a positive trend with the highest recorded sales figures in the Flower category, suggesting a potential area for increased focus and resource allocation. These insights could serve as a strategic guide for Heady Tree to capitalize on their strengths and address weaker areas in their market approach.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Heady Tree has shown a promising upward trajectory in recent months. Starting from a rank of 9th in May 2025, Heady Tree improved its position to 7th by July and maintained this rank through August. This upward movement is notable, especially when compared to competitors like Ayrloom, which slipped from 6th to 8th, and Nanticoke, which remained steady at 6th. Despite Leal consistently holding the 5th position, Heady Tree's sales growth trajectory suggests a narrowing gap, as evidenced by its sales figures nearing those of higher-ranked brands. Meanwhile, Back Home Cannabis Co. has also been climbing, reaching 9th place by July, indicating a competitive push from below. This dynamic environment underscores the importance for Heady Tree to continue its strategic efforts to capture more market share and potentially break into the top 5.
Notable Products
In August 2025, Blue Zushi Pre-Roll (1g) maintained its position as the top-performing product for Heady Tree, with sales reaching 9013. Pineapple Slushee Pre-Roll (1g) climbed up one rank to secure the second position, showcasing a positive trend in sales growth over the previous months. Da Yayo Pre-Roll (1g) saw a slight improvement, moving up to third place from fourth in July. Candy Fumez Pre-Roll (1g) dropped to fourth place after being second in July, indicating a decrease in sales momentum. Cap Junkie Pre-Roll (1g) re-entered the rankings at fifth place, marking its return after not ranking in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
