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Heady Tree is stocked at 124 licensed dispensaries across New York, with the deepest coverage in New York, Brooklyn, Queens, Staten Island, and Schenectady. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Heady Tree concentrated 95.67% of October 2026 sales in Pre-Roll, where category sales grew 36.87% year over year and 6.07% month over month, while Flower contracted to 2.21% share with a -89.90% YoY and -40.48% MoM decline. Vapor Pens held 2.12% share with a 92.63% YoY surge but a -9.55% MoM dip, and the brand’s average price fell 19.01% YoY to $14.49. With Pre-Roll at rank 5 in New York and an average Pre-Roll price of $14.08, the mix shift indicates deliberate price-accessible scale in the lead category while exiting higher-price, lower-velocity segments, implying margin is being traded for share consolidation.
The pivot toward a 95.67% Pre-Roll mix alongside 36.87% YoY category growth and a 19.01% YoY price reduction signals a volume-first posture that can defend rank 5 in New York against upward price pressure. The simultaneous -89.90% YoY collapse in Flower and the -9.55% MoM pullback in Vapor Pens, despite a 92.63% YoY increase there, points to selective participation outside Pre-Roll; the pattern implies the brand is optimizing for throughput and shelf breadth in one anchor category rather than diversifying, which concentrates risk but positions the portfolio for promotional agility and faster turns within Pre-Roll.
Competitive Landscape
Heady Tree sits at rank #5 in New York Pre-Roll in October 2026, up 1 position year over year from #6, and matching a 3-month improvement from #6 to #5; this places the brand at its peak rank of #5 in October 2026 while still trailing the category leaders. In directional terms, Ruby Farms held at #1 year over year (from #1 to #1) as Heady Tree moved from #6 to #5, and Jeeter climbed from #5 to #2 while Heady Tree moved only one spot; furthermore, Anthem jumped from #12 to #3 as Heady Tree reached its first-time peak at #5. With Florist Farms holding steady at #4 year over year while Heady Tree advanced from #6 to #5, the relative shifts indicate Heady Tree’s incremental rank gains are being outpaced by faster risers, implying that maintaining a top-5 position will require acceleration beyond single-rank YoY movement.
Notable Products
Heady Tree is concentrated in Pre-Rolls in October 2026, with Hybrid - Single Strain at 61.5% of sales and Connoisseur / Infused at 29.1%, so 90.6% comes from just two Pre-Roll segments. That concentration means the brand’s sales largely ride on Pre-Roll formats rather than Flower.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
