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Where to Buy
Heady Tree is stocked at 130 licensed dispensaries across New York, with the deepest coverage in New York, Brooklyn, Queens, Staten Island, and Albany. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Pre-Roll accounted for 93.76% of September 2026 sales with year-over-year growth of 53.24% but a month-over-month decline of 5.68%, while Flower fell to 3.77% share with a 84.56% year-over-year drop and a 26.88% month-over-month decline; Vapor Pens held 2.47% share with a 13.24% year-over-year decline but an 11.85% month-over-month rise. The overall brand grew 13.05% year over year as average price decreased 18.63%, and within the leading category the brand ranked 6 in Pre-Roll in New York, implying a volume-led mix concentrated in a single category where short-term softness contrasts with multi-month share consolidation.
The mix skews toward value capture in Pre-Roll as price compression (brand average $14.56 and category price at $13.96) aligns with volume gains, while the sharp contraction in Flower and small but rising month-over-month contribution from Vapor Pens indicate a barbell between a dominant low-price, high-velocity core and a tentative premium adjacency. Holding rank 6 in Pre-Roll in New York alongside a 5.68% month-over-month dip and 11.85% month-over-month lift in Vapor Pens suggests defending share will rely on stabilizing Pre-Roll velocity while using the Vapor Pens uptick to diversify risk, implying that price-led positioning can sustain scale if offset by selective premium reinforcement where elasticity remains favorable.
Competitive Landscape
Heady Tree sits at rank 6 in New York Pre-Roll in September 2026, improving 3 positions year over year from rank 9, but slipping 1 spot quarter-over-quarter from rank 5, which was also its peak in June 2026; meanwhile, Jeeter climbed from rank 6 to rank 2 year over year with 122.5% YoY sales growth, and PICC Platform surged from rank 54 to rank 5 alongside 919.6% YoY sales growth. Against this backdrop, Ruby Farms held rank 1 with a 0-position YoY change and 14.4% YoY growth, while Anthem jumped from rank 22 to rank 3 with 381.5% YoY growth, indicating that Heady Tree’s modest YoY rank gain of 3 positions amid faster-rising peers and a recent 1-rank pullback implies a need to counter accelerating share capture at the very top of the leaderboard.
Notable Products
With no MoM gains above 50% or declines below -10% in September 2026, the notable movement is incremental: Da Yayo Pre-Roll (1g) rose 11.98% to rank 1 while Blue Zushi Pre-Roll (1g) slipped 5.83% at rank 7. Across the top ten, eight of the top ten are Pre-Roll SKUs in the same category, and three in the top five posted positive MoM changes between 11.98% and 14.26% while four in ranks 2, 3, 7, and 8 declined between -3.68% and -6.55%. This mix of modest lifts at ranks 1, 4, and 5 and mid-pack attrition at ranks 7–9 implies Heady Tree is consolidating demand at the top of its Pre-Roll ladder rather than expanding breadth across the lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
