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Oct-2025
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Overview
Market Insights Snapshot
In the competitive market of New York, Heady Tree has shown varied performance across different cannabis categories. For the Flower category, Heady Tree has been hovering just outside the top 30, with a rank of 33 in October 2025, indicating a slight dip from September's 31st position. This suggests a challenge in maintaining a consistent upward trajectory in this category. However, the Pre-Roll category tells a more positive story, with Heady Tree climbing to the 6th position in October, up from 8th in August and September, reflecting strong consumer demand and effective market strategies. Meanwhile, the Vapor Pens category presents a different scenario, as the brand did not make it into the top 30 rankings for July and October, highlighting potential areas for growth or reevaluation in product offerings or marketing approaches.
Focusing on sales figures, Heady Tree's performance in the Pre-Roll category in New York is particularly noteworthy, with October sales reaching over $1 million, marking a significant increase from September. This growth trajectory indicates a robust market presence and consumer preference for their Pre-Roll products. On the other hand, the Flower category has seen fluctuating sales, with a slight increase in October compared to September, but still not enough to break into the top 30 rankings. The Vapor Pens category, which did not rank in the top 30 for most months, also reflects lower sales volumes, suggesting that Heady Tree may need to innovate or intensify marketing efforts to capture a larger share of this market segment. These movements across categories and states provide insights into Heady Tree's strategic positioning and potential areas for future focus.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Heady Tree has experienced notable fluctuations in its market position over the past few months. Despite a dip in rank to 8th place in August and September 2025, Heady Tree rebounded to 6th place by October 2025, showcasing its resilience and ability to recover in a competitive market. This improvement in rank is particularly significant given the presence of strong competitors like Jeeter, which climbed to 5th place in October, and Ayrloom, which maintained a consistent presence around the 7th and 8th positions. Meanwhile, Florist Farms has consistently held the 4th position, indicating a stable market presence. The sales trends suggest that while Heady Tree's sales saw a dip in September, they surged in October, indicating a positive trajectory. This dynamic environment highlights the importance for Heady Tree to continue innovating and adapting to maintain and improve its market standing against such formidable competitors.
Notable Products
In October 2025, Heady Tree's top-performing product was Pineapple Slushee Pre-Roll (1g), maintaining its number one rank from September with sales reaching 11,168 units. Pirate's Milk Pre-Roll (1g) held steady at the second position, marking a consistent performance since its debut in August. Blue Zushi Pre-Roll (1g) remained in third place, showing a slight recovery in sales after a dip in September. Candy Fumez Pre-Roll (1g) consistently ranked fourth throughout the months, demonstrating stable demand. Cap Junkie Pre-Roll (1g) maintained its fifth-place ranking from July to October, indicating a steady but less dynamic performance compared to the top-tier products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
