.svg){kind=small}
Feb-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of New York, Heady Tree's performance across different cannabis product categories has shown varying trends over the past few months. In the Flower category, the brand has struggled to maintain a strong presence, with rankings slipping from 31st in December 2025 to 53rd by February 2026. Such a decline indicates a potential challenge in maintaining competitiveness in this category. On the other hand, the Pre-Roll category has been a relative stronghold for Heady Tree, where it consistently held a position within the top 10, moving from 6th in November 2025 to 9th by February 2026. This stability suggests a solid consumer base and effective product offerings in this segment.
Meanwhile, the Vapor Pens category presents a less favorable situation for Heady Tree in New York. The brand's ranking fluctuated significantly, reaching as high as 58th in December 2025 but falling back to 74th by February 2026. This inconsistency may point to challenges in product differentiation or market saturation. Additionally, the absence of Heady Tree from the top 30 in this category during any of the months analyzed further highlights the need for strategic adjustments. Despite these challenges, the brand's ability to maintain a strong position in the Pre-Roll category provides a promising opportunity for leveraging its strengths to improve performance across other categories.
Competitive Landscape
In the competitive landscape of the New York pre-roll market, Heady Tree has experienced a notable decline in rank from November 2025 to February 2026, slipping from 6th to 9th position. This downward trend in rank is mirrored by a decrease in sales over the same period, indicating potential challenges in maintaining its market share. Meanwhile, competitors like Ayrloom have consistently maintained a strong position, holding steady at 8th place in November and February, with a slight improvement to 7th in January. Leal has shown a positive trajectory, climbing from 12th in December to 7th in February, which could be attributed to their increasing sales figures. In contrast, Nanticoke and Back Home Cannabis Co. have maintained relatively stable rankings, suggesting a steady performance in the market. These dynamics suggest that Heady Tree may need to reassess its strategies to regain its competitive edge and counteract the upward momentum of its rivals.
Notable Products
In February 2026, the top-performing product for Heady Tree was Pineapple Slushee Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with a sales figure of 7860. Pirate's Milk Pre-Roll (1g) held its position at number two, consistent with its rank in January 2026. Blue Zushi Pre-Roll (1g) remained in third place, following its previous rankings in December and January. Da Yayo Pre-Roll (1g) retained the fourth position, consistent with its debut ranking in January. Lemon Cherry Sherbet Pre-Roll (1g) entered the rankings in February at fifth place, marking its first appearance in the dataset.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
