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Dec-2025
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Overview
Market Insights Snapshot
Heady Tree's performance in the New York market has shown notable fluctuations across various categories. In the Flower category, Heady Tree has demonstrated a steady upward movement, breaking into the top 30 by December 2025, indicating a positive trajectory from its position outside the top 30 in previous months. This suggests a growing consumer interest and potential market penetration in this category. However, the Vapor Pens category paints a different picture as Heady Tree was not ranked in the top 30 in October 2025, highlighting potential challenges or competitive pressures they may be facing in this segment.
The Pre-Roll category has been a strong area for Heady Tree, maintaining a top 10 position consistently from September to December 2025. Despite a slight dip from 6th to 7th place in December, this category continues to be a significant contributor to their overall market presence in New York. The sales figures further illustrate this strength, with a notable peak in October followed by a slight decline, yet still maintaining substantial sales volume. This consistency suggests a loyal consumer base and effective market strategies in the Pre-Roll category, setting a benchmark for their performance in other categories.
Competitive Landscape
In the competitive landscape of New York's Pre-Roll category, Heady Tree has experienced notable fluctuations in its ranking over the last few months. Starting from a rank of 10th in September 2025, Heady Tree improved to 6th place in both October and November, before slightly dropping to 7th in December. This movement reflects a dynamic market where competitors like Florist Farms consistently maintained a strong position at 4th and 5th place, indicating their stable market presence. Meanwhile, Mfny (Marijuana Farms New York) showed a remarkable surge from 12th in November to 6th in December, suggesting a significant increase in sales momentum that could pose a challenge to Heady Tree's current standing. Additionally, Anthem has shown a steady climb from 20th in September to 9th by December, reflecting a growing market influence. These shifts highlight the competitive pressure on Heady Tree to maintain and enhance its market strategies to secure its position in the evolving New York Pre-Roll market.
Notable Products
In December 2025, Pineapple Slushee Pre-Roll (1g) maintained its position as the top-performing product for Heady Tree, continuing its four-month streak at rank 1 with sales figures reaching 8,224 units. Blue Zushi Pre-Roll (1g) held steady at rank 2, while Pirate's Milk Pre-Roll (1g) remained in the third position, showing consistent performance over the months. Candy Fumez Pre-Roll (1g) and Cap Junkie Pre-Roll (1g) also retained their ranks at 4 and 5 respectively, despite a gradual decline in sales since September. Notably, the rankings have been remarkably stable from September through December, with no shifts in the top five positions. This consistency highlights a strong preference for these specific pre-roll products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
