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Nov-2025
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Overview
Market Insights Snapshot
Heady Tree has shown a notable performance in the New York market across various categories. In the Flower category, the brand has been hovering just outside the top 30, with rankings of 33rd in August, 32nd in September, slipping to 34th in October, and returning to 32nd in November. This fluctuation suggests a struggle to consistently break into the top tier, although the sales figures in November show a rebound to August levels, indicating potential for improvement. In contrast, Heady Tree's performance in the Pre-Roll category is much stronger, maintaining a solid position within the top 10, ranking 8th in August, 9th in September, and climbing back to 6th in both October and November. This suggests a stable and strong foothold in this category.
However, the Vapor Pens category presents a different story for Heady Tree in New York. The brand did not make it into the top 30 in October, highlighting a significant challenge in gaining traction in this segment. The rankings were 70th in August, 78th in September, and then absent in October, before reappearing at 74th in November. Despite the challenges, there is a slight improvement in November, but the brand still remains far from the top rankings. This indicates a need for strategic adjustments to enhance their presence in the Vapor Pens category. Overall, while Heady Tree excels in Pre-Rolls, there are opportunities for growth and stabilization in other categories within the New York market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, Heady Tree has shown a notable improvement in rank over the past few months, climbing from 9th place in September 2025 to 6th place by October and maintaining this position in November. This upward trend in rank is indicative of a significant increase in sales, particularly between September and October, where Heady Tree's sales surged, contrasting with the declining sales of competitors like Florist Farms and Dank. By Definition. Despite Ayrloom maintaining a consistent rank of 7th place through October, it slipped to 8th in November, allowing Heady Tree to solidify its position. Meanwhile, Anthem has shown remarkable growth, jumping from 27th place in August to 7th in November, which could pose a future challenge for Heady Tree if Anthem's upward trajectory continues. These dynamics suggest that Heady Tree's strategic initiatives are yielding positive results, but the brand must remain vigilant of rising competitors to sustain its growth.
Notable Products
In November 2025, Pineapple Slushee Pre-Roll (1g) maintained its top position as the leading product for Heady Tree, achieving sales of 9129 units. Blue Zushi Pre-Roll (1g) climbed to the second position, recovering from its third place in the previous two months. Candy Fumez Pre-Roll (1g) improved its standing to third place, demonstrating a consistent upward trend in sales. Pirate's Milk Pre-Roll (1g) experienced a drop to fourth place after holding the second position in October. Cap Junkie Pre-Roll (1g) remained steady in fifth place, showing stable performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
