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Jun-2024
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Overview
Market Insights Snapshot
Heady Tree has shown a varied performance across different categories and states. In New York, the brand experienced a significant decline in the Flower category, dropping from the 6th position in March 2024 to the 27th position by June 2024. This decline is notable as it indicates a substantial reduction in market presence within this category. Contrarily, the Pre-Roll category in New York has demonstrated more stability, maintaining a relatively consistent rank around the mid-teens, with a slight dip from 12th to 16th over the same period. This consistency suggests a stronger foothold in the Pre-Roll market despite fluctuations in the Flower category.
The overall sales trend for Heady Tree in New York reflects these ranking movements, with Flower sales decreasing sharply from March to June 2024, while Pre-Roll sales remained more stable. The stark contrast in performance between these two categories highlights potential areas for strategic focus. The absence of Heady Tree from the top 30 brands in any other category or state during this period could be seen as a missed opportunity, indicating either a lack of presence or competitive strength outside these markets. This performance suggests that while Heady Tree has a recognizable presence in New York, particularly in the Pre-Roll category, there is considerable room for growth and improvement across other states and categories.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Heady Tree has experienced some fluctuations in its ranking and sales over the past few months. Notably, Heady Tree maintained a strong position in the top 20, with ranks of 12th in March and May 2024, 13th in April 2024, and a slight dip to 16th in June 2024. This stability contrasts with the more volatile performance of competitors like PUFF, which saw a significant rise from 18th in April to 13th in May, only to fall back to 15th in June. Similarly, Blotter made a notable leap from 33rd in April to 14th in June. On the other hand, Drew Martin struggled to break into the top 20 until June, when it jumped to 18th place. Meanwhile, Miss Grass showed a consistent but slightly declining trend, moving from 13th in March to 17th in June. These shifts indicate a competitive market where Heady Tree's relatively stable performance positions it well against brands experiencing more dramatic rank changes.
Notable Products
In June 2024, the top-performing product from Heady Tree was Dante Inferno Infused Pre-Roll (1g), maintaining its first-place ranking with notable sales of 2111 units. Glitter Bomb Infused Pre-Roll (1g) held steady at the second position, demonstrating consistent performance over the past few months. Banana Cream x Jealousy Pre-Roll (1g) climbed to the third spot, up from fourth in May 2024. Cadillac Rainbow Pre-Roll (1g) entered the rankings for the first time in June, securing the fourth position. Uptown Funk Infused Pre-Roll (1g) saw a decline, dropping to fifth place from its third position in May.
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