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Apr-2025
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Overview
Market Insights Snapshot
Heady Tree has shown varied performance across different product categories and states, with noteworthy fluctuations in rankings. In New York, the brand's Flower category experienced a decline in rank from 15th in January 2025 to 21st by April 2025. This drop suggests a decrease in competitive positioning within the Flower market, despite starting the year with a solid rank. The sales figures reflect this downward trend, with a significant reduction in sales from March to April. Conversely, the Pre-Roll category in New York tells a different story. Here, Heady Tree improved its ranking from 12th in March to 9th in April, indicating a positive trajectory and possibly more favorable consumer reception or strategic market positioning.
It's also important to note that Heady Tree's presence in other states or provinces is not detailed in the top 30 rankings for these categories, which could be interpreted as a gap in market penetration or competitive strength outside of New York. The absence of rankings in other regions may highlight opportunities for growth or areas where the brand is yet to establish a significant foothold. Overall, while Heady Tree shows promise in specific segments, particularly Pre-Rolls in New York, there is room for improvement and expansion in other categories and regions to enhance its market presence and capitalize on emerging opportunities.
Competitive Landscape
In the competitive landscape of the New York flower category, Heady Tree experienced a notable fluctuation in its market position from January to April 2025. Initially holding the 15th rank in January, Heady Tree improved to 13th in February, only to slip to 14th in March and drop out of the top 20 by April. This decline coincided with a significant decrease in sales from March to April. In contrast, Veterans Choice Creations (VCC) maintained a relatively stable presence, ranking consistently between 17th and 20th, despite a downward trend in sales. Meanwhile, Pura showed a remarkable recovery, climbing from 59th in February to 22nd in April, suggesting a strategic shift or successful campaign that Heady Tree could learn from. Additionally, To The Moon managed to re-enter the top 20 by April, indicating potential competitive pressure on Heady Tree. These dynamics highlight the volatility and competitive nature of the New York flower market, underscoring the need for Heady Tree to reassess its strategies to regain and sustain its market position.
Notable Products
In April 2025, Blue Zushi Pre-Roll (1g) maintained its position as the top-performing product for Heady Tree, with a notable increase in sales to 7179 units. Candy Fumez Pre-Roll (1g) held steady at the second position, showing a consistent upward trend in sales across the months. Da Yayo Pre-Roll (1g) remained in third place, although its sales figures were slightly lower than the previous month. Pineapple Slushee Pre-Roll (1g) entered the rankings in March and secured the fourth position by April. Cap Junkie Pre-Roll (1g) consistently held the fifth rank throughout the months, showing stable sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
