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Where to Buy
Heady Tree is stocked at 136 licensed dispensaries across New York and Michigan, 135 of them in New York, with the deepest coverage in New York, Albany, Schenectady, Brooklyn, and Farmingdale. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Heady Tree’s July 2026 mix is concentrated in Pre-Roll at 89.78% share with 77.43% year-over-year growth and 8.94% month-over-month growth, while Flower has contracted to 9.08% share with a -50.90% year-over-year decline and a -35.01% month-over-month drop; Vapor Pens remain small at 1.14% share but spiked 828.50% month-over-month from a very low base. Average price fell -19.55% year-over-year to $15.78, with Pre-Roll averaging $14.74 versus Flower at $41.24, indicating mix-driven price compression alongside volume-led gains that lifted total brand sales by 44.73% year-over-year. In New York Pre-Roll, the brand sits at rank 5, implying the Pre-Roll weight is translating to market standing that offsets weakness in Flower.
The pivot toward value-leaning Pre-Roll at 89.78% share and away from high-ticket Flower at 9.08% narrows the brand’s price ladder and aligns positioning with high-frequency, lower-price trips, while the 828.50% month-over-month surge in Vapor Pens signals a testable extension path without near-term revenue risk. Maintaining rank 5 in New York Pre-Roll alongside a -19.55% brand-wide price decline suggests the brand is competing on accessible pricing and pack architecture, and the simultaneous 8.94% Pre-Roll month-over-month growth and -35.01% Flower month-over-month decline imply resourcing should bias toward Pre-Roll formats and selectively incubate Vapor Pens to diversify without diluting the Pre-Roll-led identity.
Competitive Landscape
Heady Tree sits at rank #5 in New York Pre-Roll for July 2026, improving 3 positions from #8 year over year, and it also moved up 3 spots from #8 since April 2026, indicating momentum after peaking at #4 in June 2026. Against incumbents, Ruby Farms held at #1 with an 8.6% YoY sales increase while Heady Tree rose in rank, and Anthem surged from #39 to #2 with an 877.2% YoY sales jump, outpacing Heady Tree’s climb despite Heady Tree’s quarter-to-date rank gain of 3 places. With Florist Farms steady at #4 after a 23.8% YoY sales increase and Jeeter now #3, the pattern of Heady Tree advancing 3 ranks YoY but slipping 1 position month over month from its #4 peak in June 2026 implies it is closing the gap but must defend share against faster-climbing rivals.
Notable Products
Lemon Cherry Sherbet Pre-Roll (1g) posted the standout movement in July 2026 with a 26.38% month-over-month gain to rank 8, while Candy Fumez Pre-Roll (1g) slipped 2.67% yet held rank 4. Da Yayo Pre-Roll (1g) led the lineup at rank 1 with a 12.15% increase, and Pirate's Milk Pre-Roll (1g) climbed 13.17% at rank 6, indicating momentum concentrated in mid-pack risers rather than a single breakout at the top. Nine of the top ten SKUs are Pre-Rolls, and two of those are kief infused, with Blue Lobster Kief Infused Pre-Roll (1g) up 19.85% at rank 9, signaling that premiumized twists within Pre-Rolls are pulling incremental demand without displacing the core. Taken together, the mix points to Heady Tree leaning into breadth within Pre-Rolls—standard and infused—suggesting a volume-first commercial direction with selective premium upsell rather than diversification into new categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
