.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Mule Extracts concentrated 55.68% of sales in Vapor Pens with year-over-year growth of 5.44% but a month-over-month decline of 6.68%, while Edible held 27.26% share with 8.26% YoY growth and a 1.05% MoM dip; this split positions the brand toward inhalables and value confectionary. Beverage accounted for 8.10% share with a 14.10% YoY decline but a 1.42% MoM uptick, and Pre-Roll slid to 6.43% share with a 36.73% YoY drop and a 22.01% MoM decline, signaling deliberate pullback or distribution loss in combustibles. Tincture & Sublingual expanded to 1.43% share on 202.36% YoY growth despite a 1.78% MoM dip, while Concentrates at 1.10% share grew 7.17% YoY but fell 35.79% MoM; combined, these niches indicate selective experimentation rather than scale bets. With top-category Vapor Pens ranked 7 in Oregon and an 11.05% YoY increase in average price, the pattern implies Mule Extracts is prioritizing premiumized inhalables and steady Edible volume while ceding lower-margin Pre-Roll exposure.
The shifts imply Mule Extracts is leaning into defensible baskets where brand equity supports price, evidenced by Vapor Pens’ 55.68% mix alongside a rank of 7 in Oregon and a portfolio-wide 11.05% YoY price increase, while trimming volatile or lower-loyalty formats like Pre-Roll with a 22.01% MoM and 36.73% YoY contraction. The counter-move is to sustain Edible as a volume hedge at 27.26% share with 8.26% YoY growth, and to probe Tincture & Sublingual where a 202.36% YoY surge suggests incremental occasions despite a 1.78% MoM ease; taken together with Concentrates’ 35.79% MoM pullback and Beverage’s 1.42% MoM improvement despite a 14.10% YoY decline, the mix points to a barbell: premium Vapor Pens and stable Edible anchoring near-term revenue while capital intensity is reduced in smaller, more volatile categories.
Competitive Landscape
Mule Extracts sits at rank #7 in OR Vapor Pens in May 2026, down 3 positions year over year from #4, while holding flat versus February 2026 at #7; this contrasts with Buddies advancing to #1 from #2 and FRESHY jumping to #2 from #7, indicating upward mobility among leaders as Mule Extracts loses relative placement. Competitor momentum is mixed at the top: Entourage Cannabis / CBDiscovery slipped from #1 to #3 alongside a -27.8% YoY sales change, whereas Hellavated edged up from #3 to #4 with +7.3% YoY and NW Kind held steady at #5 with -3.2% YoY, setting a landscape where Mule Extracts’ prior peak at #3 in October 2025 has given way to mid-tier stability without recent upward rank gains; the trajectory implies share is ceding to faster-rising peers and that maintaining #7 risks further slippage if competitive gains persist.
Notable Products
Mule Kicker - Twisted Citrus Live Resin Gummy (100mg) posted the steepest decline at -19.4% and slipped to rank 5, while category leaders like Mini Kicker - Raspberry Pomegranate Gummies 10-Pack (100mg) fell -13.3% at rank 1. In contrast, Mini Kicker - Galactic Green Grape Full Spectrum Gummies 2-Pack (100mg) rose 36.7% to rank 8 and Nite Qaud Kicker - THC/CBD/CBN/CBG 2:1:4:1 Sour Blackberry Lemonade Gummies 2-Pack (100mg THC, 50mg CBD, 200mg CBN, 50mg CBG) jumped 30.2% at rank 7, with the top ten entirely concentrated in Edible SKUs. The CBD/THC 1:1 Dragon Fruit 2-Pack edged up 3.9% at rank 2 as The Fivth 5-cannabinoid 2-Pack dropped -18.1% at rank 10, with the former likely absorbing some demand at a similar price tier near $34,000 in May 2026. The pattern implies Mule Extracts is tilting toward functional multi-cannabinoid 2-packs that are gaining rank share as larger packs and single-cannabinoid SKUs face pressure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
