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Jun-2024
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Overview
Market Insights Snapshot
Mule Extracts has demonstrated consistent performance across various categories in Oregon. In the Beverage category, Mule Extracts has maintained a solid third-place ranking from March to June 2024, despite a noticeable dip in sales in June. This consistency indicates strong brand loyalty and a robust market presence. In the Edible category, the brand has also shown stability, holding the fourth position across the same period, with sales peaking in May. These steady rankings in highly competitive categories suggest that Mule Extracts has successfully carved out a niche for itself in the Oregon market.
However, Mule Extracts' performance in other categories paints a more varied picture. In the Concentrates category, the brand did not make it into the top 30, indicating a potential area for growth or a need for strategic reevaluation. The Pre-Roll category saw a slight upward trend, with the brand improving its position from 23rd in March to 21st in June, accompanied by a corresponding increase in sales. Meanwhile, in the Vapor Pens category, Mule Extracts experienced a decline in ranking from 8th in March to 11th in June, alongside a significant drop in sales. These fluctuations highlight the competitive nature of these segments and suggest that while Mule Extracts excels in certain areas, there is room for improvement in others.
Competitive Landscape
In the highly competitive Oregon vapor pens market, Mule Extracts has experienced notable fluctuations in its ranking and sales over recent months. Starting from a rank of 8th in March 2024, Mule Extracts dropped to 11th by June 2024, indicating a downward trend. This decline is significant when compared to competitors like Select, which maintained a higher rank, albeit also experiencing a drop from 4th to 9th place within the same period. Meanwhile, Gem Carts showed a more volatile pattern, peaking at 7th in April but falling to 13th by June. On the other hand, Sauce Essentials demonstrated a consistent upward trajectory, improving from 18th to 12th place. Additionally, Boujee Blendz showed a steady improvement, climbing from 14th to 10th. These shifts suggest that while Mule Extracts faces stiff competition, there is a dynamic market where strategic adjustments could potentially reclaim and improve its standing.
Notable Products
In June 2024, Mule Kicker - Raspberry Pomegranate Gummy (100mg) maintained its position as the top-performing product, with sales reaching $9,408. Mule Kicker - Peachy Gummy (100mg) also held steady at the second spot. Mule Kicker - Twisted Citrus Gummy (100mg) continued its upward trend, securing the third rank, up from fifth in March. Mule Kicker - Pineapple Dreams Gummy (100mg) remained consistently in the fourth position over the past few months. Notably, the Kick Stick - Black Jack x Pacific Pie Infused Pre-Roll (1g) made its debut in the rankings at fifth place, indicating a promising new entry.
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