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Mar-2025
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Overview
Market Insights Snapshot
Mule Extracts has shown a consistent performance in the Oregon market, particularly in the Beverage and Edible categories. The brand has maintained a steady third-place ranking in the Beverage category from December 2024 through March 2025, with a noticeable increase in sales from $176,058 in December 2024 to $207,800 in March 2025. This upward trend suggests a growing consumer preference for their beverage products. Similarly, in the Edible category, Mule Extracts has consistently held the fourth position, indicating a strong market presence and consumer loyalty. However, it's important to note that in the Concentrates category, Mule Extracts did not rank in the top 30 in February and March 2025, which could suggest a potential area for improvement or a shift in market dynamics.
In terms of Vapor Pens, Mule Extracts has demonstrated notable success, achieving a peak ranking of third place in February 2025 before slightly dropping to fourth in March. This fluctuation indicates competitive pressures in the market but also highlights the brand's ability to remain a top contender. The Pre-Roll category also saw a positive trajectory, with the brand improving from the 21st position in December 2024 to consistently holding the 13th spot by March 2025. This improvement signifies increased consumer interest and possibly effective market strategies. Overall, Mule Extracts’ performance across these categories in Oregon reflects a strong brand presence with opportunities for growth and areas that may require strategic focus.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Mule Extracts has shown a dynamic shift in its market position over the first quarter of 2025. Starting from a rank of 5th in December 2024, Mule Extracts climbed to 3rd place by February 2025, demonstrating a positive trend in consumer preference and sales momentum. This upward movement was briefly interrupted in March 2025, where the brand slipped to 4th place. Notably, Buddies maintained a stronghold on the 2nd position throughout the period, indicating a consistent consumer base. Meanwhile, NW Kind and White Label Extracts (OR) have been close competitors, with NW Kind dropping from 4th to 5th place in March, and White Label Extracts showing fluctuations but ultimately reclaiming the 3rd spot in March. The competitive dynamics suggest that while Mule Extracts has successfully increased its sales, maintaining this momentum will require strategic efforts to fend off close competitors and potentially challenge the top two positions in the Oregon vapor pen market.
Notable Products
In March 2025, the top-performing product for Mule Extracts was the Mule Kicker - Raspberry Pomegranate Gummy (100mg) in the Edible category, reclaiming its number one rank from December 2024 with sales of 11,892 units. The Mule Kicker - Twisted Citrus Gummy (100mg) followed closely in second place, having previously held the top rank in February 2025. The Mule Kicker - Peachy Gummy (100mg) maintained a strong presence in third place, despite a slight drop from its second-place position in February 2025. The Kicker - Pineapple Dreams Gummy (100mg) consistently ranked fourth, showing steady performance across the months. Notably, the Kickstick - Permanent Marker x Cheddar Cheeze Infused Pre-Roll (1g) entered the rankings in March 2025, securing the fifth position in its debut month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
