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Sep-2024
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Overview
Market Insights Snapshot
Mule Extracts has shown a consistent performance in the Oregon market, particularly within the Beverage and Edible categories. The brand maintained a strong position, ranking 3rd in the Beverage category for most of the observed months, with a slight dip to 4th place in July 2024. This stability in ranking is accompanied by a notable increase in sales from July to August, suggesting a successful strategy or product launch during that period. In the Edible category, Mule Extracts consistently held the 4th position from June through September 2024, showcasing their strong foothold in this segment. The steady sales figures in this category indicate a loyal customer base and effective product offerings.
In contrast, the Concentrates category presents a different narrative for Mule Extracts in Oregon. The brand did not rank within the top 30 in June but managed to climb to 33rd by September 2024. This upward movement, albeit outside the top 30 initially, highlights a potential area of growth or increased market penetration. The Pre-Roll category also saw positive momentum, with the brand improving its ranking from 24th in June to 20th by September. Meanwhile, in Vapor Pens, Mule Extracts showed fluctuating rankings, peaking at 7th in August before settling at 10th in September. This variability suggests a competitive landscape in the Vapor Pens category, where maintaining a top position requires continuous innovation and engagement with consumer preferences.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Mule Extracts has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. In June 2024, Mule Extracts held the 9th position, but saw a slight dip to 11th in July before climbing to 7th in August, only to fall back to 10th in September. This volatility suggests a competitive tussle with brands like Gem Carts, which consistently maintained a top 10 position, and Boujee Blendz, which showed a steady improvement, surpassing Mule Extracts in September. Despite these rank changes, Mule Extracts' sales figures reveal a peak in August, aligning with its highest rank that month, before a decline in September, highlighting the impact of competitive pressures from brands like Sauce Essentials and Sessions Cannabis Extract, which both showed significant sales growth in September. This competitive analysis underscores the importance for Mule Extracts to strategize effectively to maintain and improve its market position amidst a rapidly evolving competitive environment.
Notable Products
In September 2024, the top-performing product for Mule Extracts was the Mule Kicker Raspberry Pomegranate Gummy (100mg), maintaining its first-place rank consistently from June through September, with sales reaching 9,630 units. The Mule Kicker Pineapple Dreams Gummy (100mg) rose to second place, showing a steady climb from fourth in June to second by September. The Mule Kicker Twisted Citrus Gummy (100mg) held the third spot, demonstrating stable performance throughout the months. The Mule Kicker Peachy Gummy (100mg) experienced a drop from second place in August to fourth in September. Notably, the Dantes Inferno Cured Resin (1g) made its debut in the rankings at fifth place for September, marking its entry into the top product list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
