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Jul-2025
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Overview
Market Insights Snapshot
Mule Extracts has shown a consistent presence in the Oregon market, particularly in the Beverage category, where they maintained a steady third-place ranking from April to July 2025. However, their sales figures in this category have experienced a downward trend, indicating a potential challenge in maintaining their market share. In the Vapor Pens category, Mule Extracts experienced some fluctuations in their rankings, dropping from third place in April to sixth in May, before climbing back to fourth in June and July. This volatility, coupled with a noticeable increase in sales from May to July, suggests a dynamic market landscape where Mule Extracts is managing to hold its ground.
In the Edible category, Mule Extracts consistently ranked fourth until July, when they slipped to fifth place. This drop, combined with a declining sales trend over the months, could be a signal of increasing competition or a shift in consumer preferences. The Pre-Roll category presents a different picture, with Mule Extracts showing a rise in rankings from seventeenth in April to twelfth in June, before returning to seventeenth in July. This suggests a fluctuating performance that might be influenced by seasonal demand or marketing efforts. Notably, the absence of Mule Extracts from the top 30 in any other state or category highlights both the brand's concentrated focus on the Oregon market and potential opportunities for expansion elsewhere.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Mule Extracts has experienced notable fluctuations in its ranking over the past few months. Starting strong in April 2025 at rank 3, Mule Extracts faced a dip to rank 6 in May, before recovering to rank 4 in June and maintaining that position in July. This fluctuation suggests a competitive market where brands like Hellavated and FRESHY have shown upward momentum, with Hellavated climbing from rank 7 in April to rank 3 in June, and FRESHY advancing from rank 6 to a strong rank 3 by July. Meanwhile, White Label Extracts (OR) has seen a more stable performance, hovering around ranks 3 to 6. Despite these shifts, Mule Extracts' sales figures indicate resilience, with a notable recovery in July, suggesting that while competition is fierce, there remains a solid consumer base for Mule Extracts in Oregon's vapor pen market.
Notable Products
In July 2025, the top-performing product from Mule Extracts was the Kicker - Pineapple Dreams Gummy (100mg), maintaining its position at the top of the rankings from April and May, with sales figures at 9,993 units. The Mule Kicker - CBD/THC 1:1 Dragon Fruit Gummies 2-Pack secured the second spot, consistent with its previous month's rank, showing strong demand with significant sales. The Raspberry Pomegranate Gummy slipped to third place after being the top product in June. The Peachy Gummy improved slightly to fourth place from fifth in June, while the Twisted Citrus Live Resin Gummy dropped to fifth place, indicating a decrease in popularity. Overall, the rankings highlight a competitive market for edibles, with slight shifts in consumer preferences month over month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
