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Aug-2025
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Overview
Market Insights Snapshot
Mule Extracts has maintained a consistent presence in the Oregon market, particularly in the Beverage category, where it has held steady at the number three rank from May to August 2025. This stability is notable, especially as sales figures in this category have shown a gradual decline over the same period, indicating a potential challenge in maintaining market share amid decreasing demand. In contrast, their performance in the Vapor Pens category has been more dynamic, with a notable jump from sixth to fourth place in June, before settling at fifth in August. This movement suggests a competitive edge or strategic positioning that could be capitalized on for further growth.
In the Edible category, Mule Extracts has displayed resilience, maintaining a top-five position despite fluctuations in sales, which saw a dip in July but rebounded in August. This indicates a strong brand presence and consumer loyalty that helps weather market variances. However, their performance in the Pre-Roll category has been less stable, with rankings slipping from twelfth in June to eighteenth by August. This decline could signal increased competition or shifting consumer preferences that the brand may need to address. Notably, the absence of Mule Extracts from the top 30 in any other state or province highlights a potential area for expansion beyond Oregon.
Competitive Landscape
In the competitive landscape of Oregon's vapor pen market, Mule Extracts has experienced notable fluctuations in its ranking, reflecting a dynamic competitive environment. From May to August 2025, Mule Extracts saw a rise from 6th to 4th place by June, maintaining this position in July before slipping to 5th in August. This shift highlights the brand's resilience and ability to compete closely with other leading brands. For instance, Hellavated consistently held a strong position, ranking as high as 3rd in June and August, while FRESHY showed significant upward momentum, climbing from 5th in May to 3rd by July and August. Meanwhile, White Label Extracts (OR) experienced a drop from 3rd in May to 6th in June, maintaining this rank through August. Despite these competitive pressures, Mule Extracts' sales figures remained robust, indicating a stable consumer base and effective market strategies. This competitive analysis underscores the importance of strategic positioning and adaptability in maintaining and improving market rank in Oregon's vibrant vapor pen sector.
Notable Products
In August 2025, Mule Extracts' top-performing product was the Mule Kicker - Raspberry Pomegranate Gummy (100mg), which reclaimed the number one spot after a brief drop to fourth place in July, with sales reaching 11,370 units. The Mule Kicker - Peachy Gummy (100mg) climbed to the second position, showing consistent performance after being ranked second in June and dropping to fifth in July. The Kicker - Pineapple Dreams Gummy (100mg) slid to third place from its previous top ranking in July. The Mule Kicker - CBD/THC 1:1 Dragon Fruit Gummies 2-Pack (100mg CBD, 100mg THC) maintained a steady presence in the top five, ranking fourth in August. Lastly, the Mule Kicker - Twisted Citrus Live Resin Gummy (100mg) remained in fifth place, reflecting a slight decline in sales performance compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
