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Apr-2025
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Overview
Market Insights Snapshot
Mule Extracts has shown consistent performance in the Oregon market, particularly in the Beverage and Edible categories. In the Beverage category, the brand has maintained a strong presence, consistently holding the third position from January to April 2025. This stability is indicative of a loyal customer base and effective market strategies. In the Edible category, Mule Extracts also demonstrates remarkable consistency, securing the fourth rank throughout the same period. Such sustained rankings reflect robust demand and possibly a well-received product lineup in these segments. However, the brand's absence from the top 30 in the Concentrates category suggests potential areas for improvement or a strategic focus elsewhere.
In the Oregon Vapor Pens category, Mule Extracts has shown notable upward momentum, climbing from fifth to third place between January and April 2025. This upward trend could be attributed to successful product innovation or marketing efforts that resonate well with consumers. Conversely, the brand's performance in the Pre-Roll category has seen some fluctuations, moving from 14th to 16th place, which may indicate increasing competition or shifting consumer preferences. Despite these mixed results, the overall sales figures for Mule Extracts in Vapor Pens suggest a positive trajectory, with a significant increase in sales from January to April, underscoring the brand's potential for growth in this segment.
Competitive Landscape
In the competitive landscape of Oregon's Vapor Pens category, Mule Extracts has demonstrated a notable upward trajectory in its rankings from January to April 2025. Starting at the 5th position in January, Mule Extracts climbed to 3rd place by February, briefly dipped to 4th in March, and regained the 3rd spot in April. This positive trend highlights a growing consumer preference and effective market strategies that have allowed Mule Extracts to surpass White Label Extracts (OR) and maintain a competitive edge. Despite this progress, Mule Extracts still trails behind industry leaders like Entourage Cannabis / CBDiscovery and Buddies, which have consistently held the top two positions. The sales performance of Mule Extracts has shown a steady increase, indicating a robust demand and potential for further growth in the Oregon market.
Notable Products
In April 2025, Mule Kicker - Raspberry Pomegranate Gummy (100mg) retained its top position as the best-selling product from Mule Extracts, with sales reaching 14,739. Mule Kicker - Pineapple Dreams Gummy (100mg) climbed to the second spot, improving from its fourth position in March. Mule Kicker - Peachy Gummy (100mg) consistently held the third rank for two consecutive months. Mule Kicker - Twisted Citrus Gummy (100mg) dropped to fourth place after leading in February. A new entry, Mule Kicker - CBD/THC 1:1 Dragon Fruit Gummies 2-Pack (100mg CBD, 100mg THC), debuted at the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
