.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Mule Extracts has shown notable performance across various categories in the state of Oregon. The brand has consistently maintained its position in the top ranks for beverages, holding the 4th position from July to September 2025 and advancing to 3rd place in October. This upward movement indicates a positive reception in the beverage category. In the edible category, Mule Extracts has remained stable at the 5th position, indicating a steady demand for their products. Meanwhile, in the pre-roll category, the brand improved its ranking from 17th to 16th in October, suggesting a slight increase in popularity. Their performance in the vapor pen category is particularly impressive, as they moved from 5th to 3rd place from August to October, accompanied by a significant increase in sales.
In contrast, Mule Extracts' performance in New Jersey highlights a different trend. The brand was not ranked in the top 30 for vapor pens from July to October 2025, which could indicate challenges in market penetration or competition from other brands in this category. This absence from the top rankings suggests that Mule Extracts may need to reevaluate its strategy in New Jersey to improve its presence and competitiveness. The contrast between the brand's strong performance in Oregon and its lack of ranking in New Jersey underscores the varying dynamics and challenges faced in different markets.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Mule Extracts has shown a notable upward trajectory in recent months. Despite a dip in rank from fourth to fifth in August 2025, Mule Extracts rebounded to secure the third position by October 2025. This improvement in rank suggests a positive trend in consumer preference and market penetration, especially as FRESHY experienced a slight decline from third to fourth place during the same period. Meanwhile, Entourage Cannabis / CBDiscovery and Buddies consistently held the top two positions, indicating a stable market dominance. Mule Extracts' sales in October 2025 saw a significant increase, surpassing those of Hellavated, which remained in the fifth position. This upward movement in rank and sales highlights Mule Extracts' growing influence and potential to challenge the leading brands in the Oregon vapor pen market.
Notable Products
In October 2025, Mule Extracts maintained strong performance with its Mule Kicker Raspberry Pomegranate Gummy (100mg) leading the rankings as the top-selling product for the fourth consecutive month, achieving sales of 12,116 units. The Peachy Gummy (100mg) secured the second spot, showing a consistent climb from its third position in July. The Pineapple Dreams Gummy (100mg) held steady at the third rank, demonstrating resilience in sales despite a slight dip in previous months. The CBD/THC 1:1 Dragon Fruit Gummies 2-Pack (100mg CBD, 100mg THC) remained in fourth place, showing a minor decline in sales from August. Lastly, the Twisted Citrus Live Resin Gummy (100mg) continued to rank fifth, reflecting stability in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
