Sep-2026
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Market Insights Snapshot
In September 2026, DynaWellness operated as a single-category brand with Edible at 100.0% mix, pairing a year-over-year sales decline of 5.99% with a month-over-month contraction of 47.08%; within that sole category, average price rose 3.14% YoY while unit volume necessarily fell, given the negative sales deltas. With no diversification beyond Edible and a null rank in Saskatchewan Edible, the combination of a full-category concentration and a near-half MoM drop implies sudden short-term demand or distribution pressure outweighing gradual price-led resilience.
The shift toward a pricier Edible portfolio (+3.14% YoY average price) amid a 5.99% YoY sales decline and a 47.08% MoM pullback suggests the brand is trading into higher-priced formats while ceding velocity, anchoring positioning to premium-leaning Edibles rather than volume-focused breadth. Given 100.0% category concentration and a 24-month sales gain of 9.58% against the current month’s contraction, the pattern implies overexposure to Edible cyclicality and a need for either format-tier balancing within Edibles or geographic/channel expansion to stabilize month-to-month swings.
Competitive Landscape
DynaWellness sits at #14 in SK Edible in September 2026, slipping 1 rank position year over year from #13 while improving 1 spot versus June 2026’s #15, and its peak of #13 in November 2025 remains just out of reach; against this backdrop, Wyld held at #1 with 63.6% YoY sales growth while Shred advanced from #3 to #2 on 8.7% YoY growth, and Spinach slid from #2 to #3 with a -15.3% YoY decline, indicating that category share is consolidating upward even as Wana vaulted from #19 to #5 on a 2,880.7% YoY surge; the pattern implies DynaWellness’s flat-to-down rank trajectory risks marginalization unless it captures spillover from leaders’ double- and triple-digit growth or targets niches where the -15.3% pullback at #3 creates space.

Notable Products
Dyna Thrive Pro - CBD Blueberry Acai Soft Chews 30-Pack (750mg CBD) led the month with a -47.1% month-over-month drop and still held rank 1, indicating volume compression at the very top while share concentration persisted. With only a single Edible SKU in the top slot and a single-month revenue of $7,855, the category mix skews toward a flagship-heavy lineup rather than a diversified bench. The combination of a top-ranked position and a near-halving in monthly velocity implies dependence on one hero product that is vulnerable to volatility, pushing DynaWellness toward a need for breadth rather than deeper bets on a single Edible.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







