Mar-2024
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Overview
Market Insights Snapshot
In the competitive cannabis edibles market, DynaWellness has shown a varied performance across different provinces in Canada, with a notable presence in the rankings but experiencing fluctuations that merit attention. In Alberta, the brand saw an improvement moving from a rank of 65 in December 2023 to 57 in January 2024, although it disappeared from the top 30 rankings thereafter, indicating a potential challenge in maintaining its market position. Meanwhile, in Saskatchewan, DynaWellness maintained a more stable performance, with slight fluctuations in rankings but staying within the top 30, peaking at rank 28 in March 2024. This stability, combined with a significant sales jump in March to 1359 units, suggests a solidifying customer base in this province.
Contrastingly, in Ontario, the most populous province, DynaWellness experienced a gradual decline in rankings from December 2023 through March 2024, moving from rank 53 to 63. Despite this downward trend, it's crucial to note the brand's substantial sales volume in December 2023, with 4927 units sold, indicating a strong initial consumer interest that seems to have waned in the following months. In British Columbia, the brand made an appearance in December 2023 at rank 32 but was not ranked in the top 30 in the subsequent months, highlighting a potential struggle to capture and retain market share in this region. These movements across provinces underscore the dynamic nature of the cannabis edibles market and the importance of strategic positioning and consumer engagement for maintaining and improving market rankings.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Saskatchewan, DynaWellness has shown a fluctuating yet resilient performance. Starting at a rank of 28th in December 2023, it experienced a dip to 34th in January 2024, before climbing back to 30th in February and finally settling at 28th in March 2024. This trajectory indicates a recovery in its market position, despite facing stiff competition from brands like A-HA!, which consistently ranked higher and showed a significant sales spike in February. Notably, Voodoo Cannabis and Collective Project have been close competitors, with Voodoo Cannabis maintaining a steady performance and Collective Project making a notable entry in February and March. The newcomer, Summit (Canada), despite its late entry, made a remarkable leap in March, suggesting a rapidly changing competitive landscape. DynaWellness's ability to regain and slightly improve its rank amidst these dynamics showcases its resilience and potential for growth, despite the challenges posed by both established and new entrants.
Notable Products
In March 2024, DynaWellness saw Dynathrive - CBD Pomegranate Soft Chews 30-Pack (300mg CBD) maintain its position as the top-selling product, with sales figures reaching 63 units. Following closely, DynaThrivePro - CBG:CBD 1:1 Asian Pear Soft Chews 30-Pack (300mg CBG, 300mg CBD) took the second spot, marking a notable improvement from its fourth position in January 2024. The third rank was shared by two products, Dyna Thrive Pro - CBD Blueberry Acai Soft Chews 30-Pack (750mg CBD) and Dynadream - CBD:CBN 10:1 Lemon Ginger Soft Chews 7-Pack (140mg CBD, 14mg CBN), both showing consistent performance from the previous month. Interestingly, Dynadream - CBD:CBN 2:1 Lemon Ginger Soft Chews 30-Pack (300mg CBD, 150mg CBN) entered the rankings for the first time in March, securing the fourth position. This data reveals a stable demand for CBD products within DynaWellness's edible category, with slight shifts in product preferences over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.