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Dec-2025
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Overview
Market Insights Snapshot
Fly North has demonstrated notable performance in the Ontario market, particularly in the Edible category. Over the last few months of 2025, the brand has climbed from the 10th position in September to a commendable 5th position by December. This upward trend indicates a strong consumer preference and increasing market share in this category. However, in the Capsules category, Fly North was ranked 14th in September and subsequently did not appear in the top 30 rankings in the following months, which may suggest a decline in market presence or a strategic shift away from this category.
In Saskatchewan, Fly North maintained a steady performance in the Edible category, consistently holding the 6th position from September through December. This consistency highlights a stable consumer base and suggests that Fly North has successfully established itself within this category in the province. The absence of rankings in other categories could imply a focused strategy on edibles or potential challenges in expanding product lines within this market. The data suggests a clear opportunity for Fly North to capitalize on its strengths in the Edible category while exploring ways to enhance its presence in other segments and regions.
Competitive Landscape
In the Ontario edible market, Fly North has demonstrated a notable upward trajectory in its rankings over the last few months of 2025, moving from 10th place in September to 5th by December. This ascent is a significant achievement, especially when compared to steady performers like Gron / Grön and Shred, which have consistently held the 2nd and 3rd positions, respectively. Fly North's growth in rank is mirrored by a substantial increase in sales, suggesting a successful strategy in capturing market share. Meanwhile, Olli has seen a slight decline, dropping from 5th to 6th, and No Future has fluctuated, indicating potential volatility that Fly North has managed to avoid. This positive trend for Fly North positions it as a rising competitor in the Ontario edible market, with its strategic advancements likely contributing to its improved market standing.
Notable Products
In December 2025, Fly North's top-performing product was Key Lime Pie Soft Chew (10mg) in the Edible category, maintaining its consistent first-place ranking from previous months with sales reaching 9488 units. Following closely, Sour Passion Fruit Soft Chew (10mg) also sustained its second-place position, showing a notable increase in sales. Wild Strawberry Splash Live Rosin Chews 10-Pack (100mg) improved its ranking from fourth in November to third in December, indicating a positive trend. Platinum Blueberry Live Rosin Soft Chew 10-Pack (100mg) moved up one spot to fourth place, while Space Token Berry Tastic Gummies 10-Pack (100mg) dropped from third to fifth. Overall, the rankings reflect a stable top two products, with some reshuffling in the lower ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
