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Oct-2025
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Overview
Market Insights Snapshot
Fly North has demonstrated a dynamic performance across various product categories and regions, with notable movements in rankings and sales trends. In the Ontario market, Fly North's Capsules category saw a decline in rankings, dropping from 8th place in both July and August to 14th in September, and falling out of the top 30 by October. This suggests a potential challenge in maintaining consumer interest or facing heightened competition. Conversely, the Edible category in Ontario has shown a remarkable upward trend, climbing from 14th position in July to 8th in October, with sales more than tripling over this period. Such growth indicates a strong consumer demand and effective strategies in place for their edible products.
In Saskatchewan, Fly North's presence in the Edible category has been more recent but impactful, achieving 8th and then 7th place in September and October, respectively. This swift entry into the top rankings suggests a successful market penetration strategy, although the absence of earlier rankings could imply initial challenges or a late market entry. The data highlights Fly North's ability to capitalize on emerging opportunities in specific regions, although it also underscores the necessity for sustained efforts to maintain and improve their standing across all categories and markets.
Competitive Landscape
In the competitive landscape of the Edible category in Ontario, Fly North has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 14th in July 2025, Fly North climbed to 8th place by October 2025, showcasing a significant improvement in its market position. This ascent is particularly notable when compared to brands like Foray and Chowie Wowie, which maintained relatively stable ranks of 8th and 9th respectively, but did not experience the same upward momentum. Meanwhile, Olli and Monjour held higher ranks consistently, although Fly North's sales surge in September and October suggests a potential challenge to these competitors' positions. Fly North's sales increase from September to October 2025 indicates a strong consumer response, setting the stage for potential further gains in rank and market share in the coming months.
Notable Products
In October 2025, Fly North's top-performing product was Key Lime Pie Soft Chew 10mg, maintaining its consistent first-place ranking since July with sales reaching 8,258 units. Sour Passion Fruit Soft Chew 10mg held steady in second place, reflecting a rise in sales compared to previous months. Grape Canyon Soft Chew 10mg ranked third, showing a steady climb from fifth place in July to third by September. Citrus Sizzle Soft Chew 10-Pack 100mg debuted in the rankings at fourth place for October. CBD/THC 1:1 Ambrosia Melon Soft Chews 2-Pack 10mg CBD, 10mg THC remained in fifth position, consistent with its ranking over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
