Sep-2026
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Market Insights Snapshot
Edible accounts for 100.0% of Fly North’s mix in September 2026, with category sales up 192.79% year over year and 3.28% month over month, while average price rose 92.62% YoY against a 3.28% MoM sales uptick. The brand posted 172.90% YoY sales growth and holds rank 6 in Edible in Ontario, implying the single-category focus is amplifying scale faster than price inflation would predict, but the modest 3.28% MoM growth signals near-term demand elasticity as pricing steps up.
Maintaining 100.0% exposure to Edible while moving to rank 6 in Ontario suggests Fly North is competing on depth rather than breadth, with 192.79% YoY category growth outpacing the brand’s 172.90% YoY, indicating share defense may require mix expansion or price-pack architecture since average price climbed 92.62% YoY. Given only 3.28% MoM growth against a full-category dependency, the path to improving rank from 6 likely hinges on raising unit velocity at current prices or introducing lower-price formats to ease elasticity without diluting the 100.0% Edible focus.
Competitive Landscape
Fly North is ranked #6 in ON Edible in September 2026, improving 2 positions from #8 year over year, while holding flat versus June 2026 at #6; meanwhile, Olli moved up from #5 to #3 with 46.97% YoY sales growth and Wyld slipped from #4 to #5 despite 17.81% YoY growth, and Fly North’s peak of #5 in April 2026 versus current #6 indicates a narrow but persistent gap to the top five that, if unaddressed, implies stabilization rather than ascent.

Notable Products
With no month-over-month movements above +50% or below -10%, the notable shift is concentration: eight of the top ten in September 2026 are Edible soft chews, led by Space Tokens -Wild Strawberry Splash Live Rosin Chews 10-Pack (100mg) at rank 1 with a -2.7% MoM dip while Space Tokens- Platinum Blueberry Live Rosin Soft Chew 10-Pack (100mg) held rank 3 on a +0.9% uptick. Mid-pack acceleration came from Key Lime Pie Soft Chew (10mg) at rank 2 with +39.5% MoM, outpacing Sativa Citrus Sizzle’s rank 5 position despite that SKU’s -4.9% MoM. The combination of a slight pullback at the flagship and double-digit gains in secondary SKUs, alongside two new or reactivated 10-pack variants entering the top ten, implies Fly North is tilting further toward a diversified Edible portfolio anchored by Space Tokens while nurturing smaller-format trial drivers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







