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Jul-2025
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Overview
Market Insights Snapshot
Fly North has shown varying performance across different categories in Ontario. In the Capsules category, Fly North maintained a consistent rank of 12th from May to July 2025, having previously held the 10th position in April. This slight decline in ranking might be indicative of increased competition or a shift in consumer preferences. Despite the drop in rank, it's worth noting that the sales figures for Capsules experienced a gradual decrease from April to July, suggesting a potential area for strategic improvement or innovation to regain higher standing.
Conversely, in the Edible category, Fly North has demonstrated a positive trajectory. The brand consistently held the 15th position from April to June 2025, before climbing to 14th place in July. This upward movement in ranking is complemented by a steady increase in sales over the same period, indicating growing consumer interest and market penetration in the Edible sector. The consistent sales growth suggests that Fly North's offerings in this category are resonating well with consumers, and the brand might benefit from further investment or expansion in this area to capitalize on the positive trend.
Competitive Landscape
In the competitive landscape of the Edible category in Ontario, Fly North has shown a promising upward trajectory in terms of rank and sales from April to July 2025. While maintaining a consistent 15th rank from April to June, Fly North advanced to 14th place in July, indicating a positive shift in market positioning. This improvement comes amidst a backdrop where competitors such as Rosin Heads experienced a decline, dropping from 14th to 15th place in July. Meanwhile, Bhang and 1964 Supply Co maintained stable rankings at 10th and 13th positions, respectively, with San Rafael '71 showing gradual improvement from 18th to 16th. Fly North's sales growth, particularly in July, suggests an effective strategy in capturing consumer interest and expanding market share, setting a foundation for potential future advancements in rank.
Notable Products
In July 2025, Fly North's top-performing product was the Key Lime Pie Soft Chew (10mg) from the Edible category, maintaining its first-place position with impressive sales of 8,428 units. The Strawberry Live Rosin Chews 2-Pack (10mg) climbed to second place, showing a consistent improvement from fourth in April and first in May. The Sour Passion Fruit Soft Chew (10mg) held steady in third place across most months. Grape Canyon Soft Chew (10mg) improved its rank to fourth in July, up from fifth in the previous two months. The CBD:THC 1:1 Ambrosia Melon Soft Chews 2-Pack (10mg CBD, 10mg THC) consistently maintained a fifth-place rank since May, showcasing stable performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
