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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Edible accounts for 99.88% share in May 2026 while Capsules holds 0.12%, with Edible down 0.72% month over month but up 630.41% year over year. Capsules expanded 825.98% month over month but contracted 98.64% year over year, indicating a tiny base effect despite an average price of $14.08 versus Edible at $10.98; this price context coexists with a brand-level average price up 118.22% year over year. With overall brand sales up 338.62% year over year and Edible ranked 5th in Ontario Edible, the pattern implies Fly North’s growth is overwhelmingly Edible-led, with Capsules volatility contributing little to share or rank stability.
The mix shift concentrates risk and pricing power in Edible: a 99.88% category share paired with a 0.72% month-over-month dip signals sensitivity to Edible momentum, while the 630.41% year-over-year surge and a 118.22% average price lift suggest pricing has been absorbed without diversifying volume sources. The 825.98% month-over-month spike in Capsules alongside a 98.64% year-over-year decline points to opportunistic, not structural, demand, implying Fly North’s positioning hinges on maintaining Edible visibility to sustain a 5th-place rank in Ontario even as incremental Capsules gains currently lack scale to buffer Edible fluctuations.
Competitive Landscape
Fly North is ranked #5 in ON Edible in May 2026, improving 11 positions from #16 year over year, and its peak rank of #5 also occurs in May 2026, while its three-month position held at #5, indicating stability rather than further ascent. Competitors moved differently: Spinach stayed at #1 with a 15.4% year-over-year sales increase, and Olli climbed from #7 to #4 alongside a 128.3% year-over-year sales lift, outpacing the step-up from #16 to #5 for Fly North; meanwhile Wyld held #3 with a 14.1% sales increase and Gron / Grön held #2 with a 2.2% rise, showing that competitors at the top either maintained or accelerated their edges. The pattern implies Fly North’s rapid YoY rank gain has hit a near-term ceiling at #5 as entrenched leaders either maintain share or post double-digit growth, so further advancement will likely require displacing #4 where Olli’s acceleration is the immediate hurdle.
Notable Products
With no SKU posting a month-over-month gain above +50% in May 2026, the sharpest movement was the decline for Space Tokens - Indica Berry-Tastic Soft Chew 10-Pack (100mg), down 9.4% to rank 4, while Space Tokens -Wild Strawberry Splash Live Rosin Chews 10-Pack (100mg) inched up 3.9% at rank 1. Space Tokens- Platinum Blueberry Live Rosin Soft Chew 10-Pack (100mg) slipped 2.7% at rank 2, and the second Platinum Blueberry format at rank 10 fell 4.1%, indicating softness concentrated in that flavor line even as the Wild Strawberry variant holds the lead. Eight of the top ten SKUs are Edible chews within the Space Tokens family, and three of the top six hold ranks 1, 2, and 4, suggesting a concentrated lineup where small percent shifts can swing dollar share given a $191,513 anchor at the category leader. The pattern implies Fly North’s commercial direction is anchored in a narrow set of Live Rosin chew variants, increasing exposure to flavor-specific swings rather than broad category diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
