Market Insights Snapshot
Edison Cannabis Co has shown varied performance across different categories and states. In Alberta, the brand has consistently ranked in the top 20 for Edibles from July to October 2023, although it has seen a slight drop in sales over this period. The brand's Flower category, however, has not performed as well, with rankings falling outside the top 20 and sales declining from July to October. In the Oil and Pre-Roll categories, there were months where Edison Cannabis Co did not rank in the top 20, indicating areas for potential improvement.
In British Columbia, Edison Cannabis Co's performance in the Edibles category has been slipping, with rankings dropping and sales significantly decreasing from July to October. Interestingly, the brand has seen a positive trend in the Pre-Roll category, with a high ranking of 39 in July, although subsequent rankings are missing. In Ontario, the brand has maintained a steady presence in the top 20 for the Pre-Roll category, with relatively stable sales. However, the Edibles category has seen a decline, both in terms of ranking and sales. Finally, in Saskatchewan, the brand's Edibles category has experienced a significant drop in ranking and sales, while the Pre-Roll category has shown an upward trend in rankings from July to September.
In the Ontario Pre-Roll cannabis market, Edison Cannabis Co has seen a slight decline in ranking from July to October 2023, moving from 26th to 33rd place. This indicates a decrease in sales, though the exact figures are not disclosed. Competing brands such as 1964 Supply Co and BLKMKT have maintained a relatively stable position in the rankings, suggesting consistent sales. However, BZAM seems to have a similar trend to Edison Cannabis Co, with a slight drop in rank. Interestingly, The Original Fraser Valley Weed Co. has shown a significant improvement, jumping from not being in the top 20 in July to 36th place in October, indicating a substantial increase in sales. These trends suggest a competitive and dynamic market where brand positions can shift rapidly.
In October 2023, the top-performing product from Edison Cannabis Co. was 'Limelight (1g)' from the Flower category, with sales reaching 4977 units. This product maintained a strong performance, climbing from 4th place in July to 1st place in October. The second highest selling product was 'Pinner - Limelight x Black Cherry Punch Pre-Roll 10-Pack (3.5g)' from the Pre-Roll category, with a notable upward shift from 4th place in September to 2nd in October. However, 'Pinners - Ice Cream Cake x MAC #1 Pre-Roll 10-Pack (3.5g)', also in the Pre-Roll category, experienced a drop in ranking, moving from 1st place in September to 3rd in October. The 'Limelight x Cobra Milk Pre-Roll 10-Pack (3.5g)' product also saw a decrease in sales, dropping from 1st place in August to 4th place in October.