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Aug-2024
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Overview
Market Insights Snapshot
Edison Cannabis Co has shown a varied performance across different states and product categories. In Alberta, the brand has consistently maintained the 7th position in the Edible category from May to August 2024, despite a gradual decline in sales from $217,896 in May to $152,838 in August. This stability in ranking contrasts with the brand's performance in Ontario, where it saw a significant drop in the Edible category, falling from 7th place in May to 19th in August. This sharp decline in Ontario is noteworthy, especially given that the brand was not in the top 30 for Flower in May but improved to 60th by August, indicating some positive movement in that category.
In British Columbia, Edison Cannabis Co has shown resilience in the Edible category, moving from 8th place in May to 7th in June and August, with a peak in sales in August at $226,068. This upward trend contrasts with the brand's performance in the Pre-Roll category in Ontario, where it hovered around the 58th to 61st positions from May to August, indicating a struggle to break into the top tiers. Meanwhile, in Saskatchewan, the brand has shown a slight improvement in the Edible category, moving from 7th in May to 5th in August, suggesting a positive reception in that market. Overall, Edison Cannabis Co's performance showcases both areas of strength and opportunities for growth across different regions and product categories.
Competitive Landscape
In the competitive landscape of the Edible category in British Columbia, Edison Cannabis Co has shown a consistent performance, maintaining a rank between 7th and 8th place from May to August 2024. This stability is notable given the fluctuations observed in other brands. For instance, No Future experienced a significant rank change, moving from 7th in May to 6th in August, indicating a potential threat to Edison's market position. Meanwhile, Monjour saw a decline from 6th to 8th place, which could provide an opportunity for Edison to solidify its standing. 1964 Supply Co remained static at 9th place, posing less of a competitive threat. The top performer, Shred, held a steady 5th place, highlighting a significant gap that Edison might aim to close. Overall, Edison's consistent ranking amidst these shifts suggests a stable customer base, but the brand must remain vigilant and adaptive to maintain and improve its market position.
Notable Products
In August 2024, the top-performing product for Edison Cannabis Co. was Jolts - Sativa Arctic Cherry Lozenges 10-Pack (100mg) with sales of 11,663 units, maintaining its first-place ranking from previous months. Following closely, Jolts - Sativa Electric Lemon Lozenges 10-Pack (100mg) secured the second position, consistently holding this rank since May 2024. Jolts - Freshly Minted Sativa Lozenges 10-Pack (100mg) remained in third place, showing resilience in its ranking despite fluctuating sales figures. Pinner - Limelight x Black Cherry Punch Pre-Roll 10-Pack (3.5g) also held steady in fourth place, with a notable increase in sales compared to previous months. Limelight (1g) re-entered the rankings at the fifth position, matching its performance from June 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
