.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Alberta market, Edison Cannabis Co has maintained a steady presence in the Edible category, consistently ranking in the top 20 over the past few months. Despite a dip in sales in September, the brand quickly rebounded in October, reclaiming its previous rank of 14. This resilience highlights the brand's ability to recover swiftly in a competitive market. However, their performance in the Flower category has been less stable, with rankings fluctuating between positions outside the top 30 to reaching as high as 81 in September. This inconsistency suggests potential challenges in maintaining a strong foothold in the Flower category within Alberta.
In contrast, Edison Cannabis Co's performance in British Columbia shows a more consistent trajectory within the Edible category. The brand has improved its rank from 14 to 13 by October, demonstrating a positive trend despite a slight decline in sales. Meanwhile, in Ontario, Edison Cannabis Co has faced challenges, with its rank dropping from 23 in July to 34 by October in the Edible category, indicating a significant decrease in market presence. This decline is mirrored by a notable reduction in sales, suggesting competitive pressures or shifting consumer preferences in Ontario. The varying performance across these regions highlights the brand's strengths and areas for potential growth or strategic adjustment.
Competitive Landscape
In the Alberta edible cannabis market, Edison Cannabis Co has experienced fluctuating rankings over the past few months, indicating a competitive landscape. In July and August 2025, Edison Cannabis Co held a steady 14th position, but dropped to 16th in September before recovering back to 14th in October. This fluctuation suggests a need for strategic adjustments to maintain consistency. Notably, Wildflower has maintained a consistent 12th rank, indicating stable consumer preference. Meanwhile, Emprise Canada showed a remarkable rise from 20th in August to 10th in September and October, highlighting a significant upward trend that could pose a competitive threat. Lord Jones and Aurora Drift have remained relatively stable, with ranks mostly outside the top 15, suggesting less immediate competition. Edison Cannabis Co's sales have shown a recovery in October after a dip in September, indicating potential for growth if strategic measures are implemented to counteract the competition's upward trends.
Notable Products
In October 2025, the top-performing product from Edison Cannabis Co was the Sonics - CBD/THC 1:1 Kiwi Berry Burst Gummies 2-Pack, maintaining its first-place ranking from September with sales of 7,637 units. The Sonics - CBD/THC 1:1 Red Razz Chiller Gummies 2-Pack followed closely in second place, consistently holding this position for two consecutive months. Sonics - Appleberry Smack Gummies 4-Pack remained steady in third place, showing an increase in sales from the previous month. Jolts - Sativa Arctic Cherry Lozenge moved up to fourth place, demonstrating a slight recovery in sales figures. The Dark Chocolate Megabyte Truffle experienced a drop to fifth place, marking a notable decrease from its third-place position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
