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Apr-2025
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Overview
Market Insights Snapshot
Edison Cannabis Co has shown a consistent presence in the Canadian cannabis market, particularly in the Edible category. In Alberta, the brand has maintained its position at 11th place from January to April 2025, demonstrating stability in a competitive market. The sales figures have shown an upward trend, with a notable increase from February to April. This consistency suggests that Edison Cannabis Co has a strong foothold in Alberta's edible market. Meanwhile, in British Columbia, the brand has fluctuated slightly between 12th and 13th positions, indicating a competitive landscape where minor changes in consumer preferences can impact rankings.
In Ontario, Edison Cannabis Co has secured a spot in the top 25, maintaining the 23rd rank from February to April 2025. While this shows a stable presence, it is important to note that the brand's performance in Ontario is not as strong as in Alberta or British Columbia, where it ranks higher. The absence of Edison Cannabis Co in the top 30 in other states or provinces could point to areas where the brand might need to enhance its market strategies to increase visibility and sales. This differential performance across provinces highlights the varying consumer preferences and market dynamics that Edison Cannabis Co must navigate to optimize its market share across Canada.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Alberta, Edison Cannabis Co has maintained a relatively stable position, ranking consistently at 11th place from January to April 2025. This steadiness is noteworthy given the fluctuations observed among its competitors. For instance, Wildflower improved its rank from 13th in January and February to 10th by April, indicating a positive sales trajectory that could pose a competitive threat to Edison. Meanwhile, San Rafael '71 experienced a decline, dropping from 11th in February to 13th by April, which may alleviate some competitive pressure on Edison. Notably, Leisure Club consistently held a higher rank at 8th or 9th, showcasing stronger sales performance and highlighting the competitive gap Edison needs to bridge to climb the ranks. These dynamics suggest that while Edison Cannabis Co has maintained its position, strategic efforts may be necessary to enhance its market share and compete more effectively with rising brands like Wildflower.
Notable Products
In April 2025, the top-performing product from Edison Cannabis Co was Sonics - CBD/THC 1:1 Red Razz Chiller Gummies 2-Pack (10mg CBD, 10mg THC), maintaining its first-place ranking with sales reaching 12,261 units. The Sonics - CBD/THC 1:1 Kiwi Berry Burst Gummies 2-Pack (10mg CBD, 10mg THC) held steady in second place, showing a consistent performance from previous months. The Dark Chocolate Megabyte Truffle (10mg) remained in third place, continuing its position from March. Jolts - Sativa Electric Lemon Lozenges 10-Pack (100mg) ranked fourth, showing a slight improvement from its previous fourth-place ranking in March. Lastly, Jolts - Sativa Electric Lemon Lozenge (10mg) retained its fifth-place ranking, indicating stable sales performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
