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Aug-2025
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Overview
Market Insights Snapshot
Edison Cannabis Co has demonstrated a consistent presence in the edible category across several Canadian provinces. In Alberta, the brand maintained a steady 12th place ranking from May through August 2025, showcasing resilience in a competitive market. This stability is mirrored in the sales figures, which show minor fluctuations but remain robust. Meanwhile, in British Columbia, Edison Cannabis Co experienced a slight dip in rankings from 12th to 14th between June and July, although sales figures indicate a recovery in August. Notably, their performance in the flower category in Alberta was not as strong, as they failed to make it into the top 30 brands, highlighting a potential area for growth or reevaluation.
In Ontario, Edison Cannabis Co shows a positive trend in the edible category, improving its rank from 24th in May to consistently holding 23rd place from June to August. This upward movement is complemented by a steady increase in sales, suggesting growing consumer preference and market penetration. However, it's important to note that despite these advancements, the brand has not yet broken into the top 20, indicating room for further improvement. The absence of rankings in other categories across these provinces could suggest either a strategic focus on edibles or a need to diversify their product offerings to capture a larger market share.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Alberta, Edison Cannabis Co has maintained a consistent rank of 12th from May to August 2025. Despite stable rankings, Edison Cannabis Co faces stiff competition from brands like Wildflower and Leisure Club, which have consistently ranked higher, with Wildflower improving its position from 10th to 9th by August. Meanwhile, Aurora Drift and Astro Lab have shown dynamic shifts in rankings, with Astro Lab making a notable leap from 22nd to 15th, indicating a potential threat if this upward trend continues. Edison Cannabis Co's sales have remained relatively stable, but the brand may need to innovate or adjust its strategies to climb the ranks and compete more effectively with these rising and established competitors in the Alberta edibles market.
Notable Products
In August 2025, the top-performing product from Edison Cannabis Co was Sonics - CBD/THC 1:1 Red Razz Chiller Gummies 2-Pack, maintaining its number one rank consistently since May, with a notable sales figure of 12,803. Sonics - CBD/THC 1:1 Kiwi Berry Burst Gummies 2-Pack also held steady in the second position across the same period. Dark Chocolate Megabyte Truffle climbed back to third place after slipping to fourth in July, indicating a resurgence in popularity. Sonics - Appleberry Smack Gummies 4-Pack remained in fourth place, showing stable performance over the months. Jolts - Sativa Arctic Cherry Lozenge retained its fifth position, having re-entered the rankings in July after being absent in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
