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Nov-2025
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Overview
Market Insights Snapshot
Edison Cannabis Co has demonstrated varied performance across different categories and regions. In the Alberta market, the brand has shown a consistent presence in the edible category, maintaining a rank within the top 20 from August to November 2025. Despite a dip in September, where they fell to 17th place, they managed to climb back to 14th in October before settling at 16th in November. This suggests a resilient position despite fluctuations in sales, which saw a notable increase in October. However, their performance in the flower category in Alberta has been less impressive, not breaking into the top 30, indicating a potential area for improvement.
In British Columbia, Edison Cannabis Co has maintained a strong presence in the edibles category, consistently ranking in the top 20. Their rank peaked at 13th in October before dropping to 19th in November, suggesting a need to address the decline in sales that coincided with this drop. Meanwhile, in Ontario, the brand's presence in the edibles category has been more volatile, with rankings dropping out of the top 30 in September and October, before barely making it back at 33rd in November. This volatility highlights challenges in maintaining a stable market position in Ontario, contrasting with their more consistent performance in other regions.
Competitive Landscape
In the competitive landscape of the Edible category in Alberta, Edison Cannabis Co has experienced fluctuations in its ranking over the past few months, which may impact its market strategy. In August 2025, Edison held the 14th position, but dropped to 17th in September, before climbing back to 14th in October, and then slipping slightly to 16th in November. This indicates a volatile performance compared to competitors like Lord Jones, which maintained a relatively stable rank around the 16th position, and Emprise Canada, which showed a strong performance by jumping from 20th in August to 10th in September and maintaining a top 11 position thereafter. Meanwhile, San Rafael '71 and Aurora Drift have not been able to consistently break into the top 15, suggesting that Edison Cannabis Co still holds a competitive edge over some brands but faces challenges from rapidly ascending competitors like Emprise Canada. These dynamics highlight the need for Edison to refine its strategies to stabilize and improve its market position amidst shifting consumer preferences and competitive pressures.
Notable Products
In November 2025, the top-performing product from Edison Cannabis Co was Sonics - CBD/THC 1:1 Kiwi Berry Burst Gummies 2-Pack (10mg CBD, 10mg THC), maintaining its first-place rank for three consecutive months despite a sales decrease to 5067 units. Following closely, Sonics - CBD/THC 1:1 Red Razz Chiller Gummies 2-Pack (10mg CBD, 10mg THC) held steady in second place, consistent with its ranking from the previous two months. Sonics - Appleberry Smack Gummies 4-Pack (10mg) remained in third place, showing stability in its ranking. Jolts - Sativa Arctic Cherry Lozenge (10mg) ranked fourth, continuing its upward trajectory from fifth place in August and September. A new entry, Jolts - Sativa Electric Lemon Lozenge (10mg), appeared on the list, securing the fifth spot in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
