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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Edison Cannabis Co concentrated 61.04% of sales in Edible, yet that anchor category fell 66.78% year over year and 14.73% month over month, while Flower rose 12.09% YoY and 8.52% MoM to 36.46% share. Oil remained a small 2.51% share but spiked 205.49% MoM on a 3.64% YoY lift, contrasting with an average price that climbed 168.22% YoY overall even as Edible pricing sat far below Flower. The mix indicates a pivot underway from a contracting Edible base toward higher-priced Flower and a newly active Oil niche, implying the brand is trading volume risk in Edible for margin exposure in Flower and optionality in Oil.
Edison Cannabis Co’s rank of 16 in Edible in Alberta, alongside a 66.78% YoY decline in that category and only an 8.52% MoM gain in Flower, implies that regaining share will depend on accelerating Flower growth faster than Edible erosion. With brand sales down 55.32% YoY and a 205.49% MoM surge isolated in a 2.51% Oil share, the near-term positioning rests on leveraging Flower’s higher average price and stabilizing Edible assortments, suggesting a strategy to rebalance toward premiumized formats while containing the drag from a shrinking Edible footprint.
Competitive Landscape
Edison Cannabis Co sits at rank #16 in AB Edible in July 2026, down 2 positions year over year from #14, and also 2 spots lower than April 2026 when it was #14, while still well off its peak rank of #6 from September 2024; in contrast, Olli advanced from #5 to #3 alongside a 107.98% year-over-year sales increase, and Gron / Grön slid from #3 to #5 with a 5.75% sales decline, signaling that Edison’s relative slippage is occurring amid widening dispersion where faster risers and selective decliners are reshuffling share. The persistence of Spinach at #1 with 11.24% YoY growth and Wyld at #2 with 21.15% YoY growth, paired with Edison Cannabis Co’s 2-rank YoY drop and 2-rank slide versus three months prior, implies that Edison must counter both top-tier incumbents’ growth and mid-tier accelerators to prevent further drift from its September 2024 peak.
Notable Products
Jolts - Limelight Live Resin Lozenges 10-Pack (100mg) posted the steepest pullback in July 2026 at -29.5% while dropping to rank 3, and Sonics - CBD/THC 1:1 Red Razz Chiller Gummies 2-Pack (10mg CBD, 10mg THC) slid -39.2% at rank 2, implying the lozenge-and-2-pack edible core is losing velocity even as it stays high on the leaderboard. In contrast, Jet Fuel Pie (14g) jumped 73.8% to rank 9 and Blueberry Dream (28g) grew 6.5% at rank 5, while Sonics - CBD/THC 1:1 Kiwi Berry Burst Gummies 2-Pack (10mg CBD, 10mg THC) climbed 46.8% at rank 1, pointing to a mix shift where Flower gains momentum as select gummy SKUs rebound. With eight of the top ten sitting in Edible, the category concentration remains heavy even as a high-growth Flower SKU re-enters the top 10, and the lone Oil SKU at rank 10 suggests limited diversification at lower velocities. The pattern implies Edison Cannabis Co is pivoting toward a two-pillar portfolio where Edible scale persists but incremental growth is being sourced from higher-variance Flower bets rather than expanding into Oil.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
