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Feb-2026
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Overview
Market Insights Snapshot
Eaton Botanicals has shown a consistent performance in the New York market, particularly in the Edible category. Over the past few months, the brand has maintained a steady rank of 7th place from November 2025 through February 2026. This stability suggests a strong foothold in the Edible category, with monthly sales reflecting a slight fluctuation but generally holding firm. However, it's noteworthy that in the Pre-Roll category, Eaton Botanicals was ranked 95th in November 2025 and did not appear in the top 30 in subsequent months, indicating potential challenges in this segment.
The absence of Eaton Botanicals in the top 30 rankings for Pre-Rolls in New York after November 2025 could be seen as a drawback, especially if the brand is aiming to diversify its market presence across different product categories. This lack of presence might suggest either a strategic focus away from Pre-Rolls or a competitive disadvantage in this category. As the cannabis market continues to evolve, monitoring these trends could provide insights into how Eaton Botanicals might adjust its strategies to improve or maintain its market position.
Competitive Landscape
In the competitive landscape of the edible cannabis category in New York, Eaton Botanicals consistently held the 7th rank from November 2025 through February 2026. Despite maintaining a steady position, Eaton Botanicals faces stiff competition from brands like Good Tide, which improved its rank from 11th in November 2025 to 9th by February 2026, and Wana, which climbed from 14th to 8th during the same period. These competitors have shown dynamic growth in rank, which could potentially threaten Eaton Botanicals' market share if the trend continues. Meanwhile, top contenders like Ayrloom and Mfny (Marijuana Farms New York) maintained their positions at 6th and 5th, respectively, with significantly higher sales figures, indicating a strong foothold in the market. For Eaton Botanicals to enhance its competitive edge, strategic initiatives focusing on product differentiation and marketing could be crucial in the coming months.
Notable Products
In February 2026, Eaton Botanicals' top-performing product was Nightly Nightcap - THC/CBN 1:1 Dark Cherry Gummies 20-Pack, maintaining its first-place rank for four consecutive months with sales reaching 6317 units. Daily Elevation- CBG/THC 1:1 Peach Gummies 20-Pack remained in second place, continuing its consistent performance. Serenity Now - CBD/THC 4:1 Lemon Lavender Gummies 20-Pack held steady at third place, showing a stable demand. Fixer Upper - CBD/THC 1:1 Mango Ginger Gummies 20-Pack improved its ranking to fourth place, up from fifth in the previous two months. Gal Pal - CBD/THC 1:1 Watermelon Gummies 20-Pack experienced a drop to fifth place, after a brief rise to fourth in December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
