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Sep-2025
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Overview
Market Insights Snapshot
Eaton Botanicals has maintained a consistent performance in the New York market within the Edible category, holding a steady rank of 8th place from June to September 2025. This stability in ranking suggests that the brand has a strong foothold in the market, which is further supported by a notable increase in sales from June to August before experiencing a slight dip in September. The ability to maintain a top 10 position over several months indicates a robust consumer base and effective market strategies.
While Eaton Botanicals has shown resilience in New York, it's important to consider their absence from the top 30 brands in other states and categories, which could be seen as a limitation in their market reach. The lack of presence in additional states or categories might indicate areas for potential growth or diversification. However, their consistent performance in a competitive market like New York suggests that there might be untapped potential for Eaton Botanicals to explore similar strategies in other regions or categories to expand their brand presence.
Competitive Landscape
In the competitive landscape of the New York edible cannabis market, Eaton Botanicals consistently maintained its position at rank 8 from June to September 2025, demonstrating stability amidst fluctuating sales figures. Despite this consistency, Eaton Botanicals faces stiff competition from brands like Mfny (Marijuana Farms New York), which held a steady rank of 6 and reported significantly higher sales figures throughout the same period. Meanwhile, Jaunty showed some volatility, moving from rank 9 to 7 in July before returning to 9, yet it still managed to surpass Eaton Botanicals in sales during August and September. Additionally, Cannabals fluctuated between ranks 7 and 9, closely competing with Eaton Botanicals in terms of both rank and sales. The consistent rank of Eaton Botanicals suggests a loyal customer base, but the brand may need to innovate or increase marketing efforts to climb higher in the rankings and close the sales gap with its competitors.
Notable Products
In September 2025, Eaton Botanicals' top-performing product was Nightly Nightcap - THC/CBN 1:1 Dark Cherry Gummies 20-Pack, maintaining its rank as number one for the fourth consecutive month with sales reaching 5966 units. Following closely, Daily Elevation- CBG/THC 1:1 Peach Gummies 20-Pack consistently held the second position throughout the same period. Serenity Now - CBD/THC 4:1 Lemon Lavender Gummies 20-Pack also retained its third-place rank, showing stable performance across the months. Gal Pal - CBD/THC 1:1 Watermelon Gummies 20-Pack improved its standing from fifth in June to fourth from July onwards. Meanwhile, Fixer Upper - CBD/THC 1:1 Mango Ginger Gummies 20-Pack experienced a decline, dropping from fourth in June to fifth place by September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
