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Jun-2024
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Overview
Market Insights Snapshot
Eaton Botanicals has experienced notable fluctuations in its performance across different states and categories in recent months. In New York, the brand's ranking in the Edible category saw a drop from 11th place in April 2024 to 20th place by June 2024. This decline is significant, especially considering the brand's earlier momentum, where it had improved from 13th in March to 11th in April. The sales figures also reflect this downward trend, with a peak in April at $117,903, followed by a decrease to $63,751 in June. This suggests that while Eaton Botanicals had a strong start in the second quarter, sustaining that growth has been challenging.
In other states and categories, Eaton Botanicals did not make it into the top 30 brands, which highlights areas where the brand may need to focus more efforts. The absence from the top 30 could be seen as a gap in market penetration or brand recognition in those regions. For example, while their performance in New York's Edible category is noteworthy, the lack of mention in other major markets suggests potential opportunities for expansion or a need for strategic adjustments. This mixed performance underscores the importance of regional strategies and category-specific approaches for Eaton Botanicals to enhance its market presence and overall brand performance.
Competitive Landscape
In the competitive landscape of the New York edible cannabis market, Eaton Botanicals has experienced notable fluctuations in its ranking and sales over the past few months. Eaton Botanicals started strong in March 2024, holding the 13th position, but saw a decline to the 20th rank by June 2024. This decline in rank correlates with a significant drop in sales from $117,903 in April to $63,751 in June. In contrast, competitors like OMO - Open Minded Organics and Snoozy have shown more stability, maintaining consistent ranks around the 20th and 18th positions respectively, with sales figures that either remained steady or experienced slight increases. Ruby Farms also demonstrated upward momentum, moving from outside the top 20 in March to the 21st position by May. The data suggests that while Eaton Botanicals has a strong presence, it faces stiff competition from brands that are either more stable or on an upward trajectory, emphasizing the need for strategic adjustments to regain and maintain a higher market position.
Notable Products
For June 2024, the top-performing product from Eaton Botanicals is the THC/CBG 1:1 Dark Cherry Nightly Nightcap Gummies 20-Pack (100mg THC, 100mg CBG) in the Edible category, maintaining its position as the number one seller with a notable sales figure of 1207 units. Following closely is the CBG/THC 1:1 Daily Elevation Peach Gummies 20-Pack (100mg CBG, 100mg THC), which holds the second rank, consistent with its performance in May and April 2024. The CBN/THC 1:1 Elderberry Nightly Nightcap 20-Pack (100mg CBN, 100mg THC) did not rank in June 2024, showing a decline from its stable third position in the previous months. The rankings of the top two products have been consistent over the past months, indicating strong consumer preference and stable demand. This consistency highlights the popularity and reliability of these top products within their category.
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