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Market Insights Snapshot
In May 2026, Eaton Botanicals concentrated 97.61% category share in Edible with a 9.03% YoY sales increase and a 4.21% MoM lift, while Pre-Roll held 2.39% share with a -20.75% YoY decline and a -4.05% MoM dip; the brand’s overall sales rose 8.06% YoY as average price decreased -1.20%. Within Edible, average price at $30.97 sat near the brand’s blended $30.82, and the rank in Edible in New York was 8, indicating mid-pack placement despite a 356.55% 24-month sales expansion. These splits imply that incremental growth is currently driven by Edible volume at slightly lower prices while Pre-Roll contraction is trimming diversification and constraining cross-category momentum.
The mix shift—Edible up 9.03% YoY and 4.21% MoM against Pre-Roll down -20.75% YoY and -4.05% MoM—positions Eaton Botanicals as an Edible-first player whose pricing flexibility (-1.20% YoY) is supporting share defense rather than premium stretch. Holding the 8 rank in New York Edible with 97.61% of sales concentrated in the category suggests headroom is tied to deeper penetration and basket expansion within Edible rather than broadening Pre-Roll, and that the 356.55% 24-month rise is increasingly reliant on sustaining Edible velocity rather than multi-category scale.
Competitive Landscape
Eaton Botanicals holds rank #8 in NY Edible for May 2026, unchanged year over year from #8, after slipping 1 position from a peak of #7 in March 2026 while competitors consolidated at the top; Off Hours moved down from #1 to #2 as of May 2026 and Wyld held steady at #3 with a 25.0% YoY sales increase, indicating that Eaton Botanicals’ flat rank alongside a 1-place dip since March 2026 points to share pressure from faster-growing leaders and implies a need to defend against further slippage if top-five brands keep posting mid-to-high double-digit YoY gains like 30.2% for Gron / Grön.
Notable Products
The steepest move in May 2026 was Chairlifts - Double Durban Pre-Roll 2-Pack (1g) collapsing by 82.7% MoM to rank 10, while Little Pandas - Space Panda x Snow Panda Pre-Roll 5-Pack (1.75g) surged 41.0% MoM to rank 8, signaling a sharp bifurcation within Pre-Rolls. At the top, Nightly Nightcap - THC/CBN 1:1 Dark Cherry Gummies 20-Pack (100mg THC, 100mg CBN) inched up 4.1% MoM at rank 1 and Daily Elevation - CBG/THC 1:1 Peach Gummies 20-Pack (100mg CBG, 100mg THC) gained 8.5% MoM at rank 2, while Serenity Now - CBD/THC 4:1 Lemon Lavender Gummies 20-Pack (200mg CBD, 50mg THC) advanced 9.2% MoM at rank 3, meaning the top three are consolidating share through steady single-digit rises. Four of the top ten are Edible SKUs ranked 1–4 with mixed CBD/THC/CBN/CBG ratios, versus three Pre-Rolls clustered at ranks 8–10 where two grew over 41% but one fell 82.7%, implying experimentation in inhalables but stability anchored in functional gummies. The pattern points to a commercial tilt toward function-forward Edibles as the revenue core (about $142,302 on the lead SKU) while Pre-Rolls act as volatile trial vehicles rather than dependable volume drivers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
