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Dec-2025
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Overview
Market Insights Snapshot
In the New York market, Eaton Botanicals has demonstrated a consistent performance in the Edible category, maintaining a solid rank of 7th place over the last quarter of 2025. Notably, their sales figures have shown an upward trend, with a marked increase from September to December. This stability in ranking, coupled with growing sales, suggests a strong foothold in the edibles market within New York. However, in the Pre-Roll category, Eaton Botanicals has struggled to break into the top 30, with rankings fluctuating in the low 90s and eventually dropping out of the top 100 by December. This indicates a potential area for improvement or strategic reevaluation for the brand in this specific category.
The data reveals that Eaton Botanicals is well-positioned in the Edible category in New York, but their performance in Pre-Rolls highlights a stark contrast. While their edible products continue to capture consumer interest, the Pre-Roll category seems to be a challenging segment for the brand. The absence from the top 30 in December for Pre-Rolls could be seen as a missed opportunity, suggesting that competitive pressures or market dynamics may be influencing their performance. This disparity in category performance within the same state might offer insights into consumer preferences or the effectiveness of Eaton Botanicals' product offerings and marketing strategies.
Competitive Landscape
In the competitive landscape of the edible cannabis category in New York, Eaton Botanicals has maintained a stable position, consistently ranking 7th or 8th from September to December 2025. Despite a slight dip in October, Eaton Botanicals regained its 7th position by November, indicating resilience amidst fluctuating market dynamics. Notably, Ayrloom and Mfny (Marijuana Farms New York) have dominated the top ranks, consistently holding 5th and 6th positions, respectively, with significantly higher sales figures. Meanwhile, Wana showed a remarkable jump from 14th to 9th place in December, suggesting a potential threat to Eaton Botanicals' position if this trend continues. Although Eaton Botanicals' sales have shown a positive trajectory, the brand faces stiff competition from these top performers, which could impact its market share if not addressed strategically.
Notable Products
In December 2025, Eaton Botanicals' top-performing product was the Nightly Nightcap - THC/CBN 1:1 Dark Cherry Gummies, maintaining its number one rank consistently over the past four months with sales reaching 6071 units. The Daily Elevation - CBG/THC 1:1 Peach Gummies also held steady in second place, showing a significant sales increase from previous months. Serenity Now - CBD/THC 4:1 Lemon Lavender Gummies secured the third spot, continuing its stable ranking despite fluctuating sales figures. Gal Pal - CBD/THC 1:1 Watermelon Gummies climbed to fourth place, showing a notable improvement from its previous fifth rank. Meanwhile, Fixer Upper - CBD/THC 1:1 Mango Ginger Gummies dropped to fifth place, reflecting a slight decline in its performance compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
