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Aug-2025
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Overview
Market Insights Snapshot
In the New York market, Eaton Botanicals has shown consistent performance in the Edible category, maintaining a steady position at rank 8 from June to August 2025. This stability suggests a strong foothold in the market, potentially due to consistent product quality or effective distribution strategies. The brand's sales in this category peaked in June, indicating a possible seasonal promotion or a surge in consumer demand, but slightly declined in subsequent months. Despite the drop, maintaining a top 10 position in such a competitive market is a positive sign of brand strength.
Across other states and categories, Eaton Botanicals' performance varies, with some regions showing room for growth. For instance, in states where the brand did not rank in the top 30, there is a clear opportunity for market expansion or strategy reevaluation. The absence from the top rankings in these areas could either signify a lack of presence or competition from more established local brands. Understanding the dynamics in these regions could provide insights into potential growth strategies for Eaton Botanicals, allowing them to leverage their strengths in New York to gain traction elsewhere.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New York, Eaton Botanicals has maintained a consistent rank at 8th place from June to August 2025, showing a slight improvement from its 9th place in May. This stability in rank suggests a steady performance amidst a dynamic market. Competitors such as Mfny (Marijuana Farms New York) have held a strong 6th position consistently, indicating a robust market presence. Meanwhile, Jaunty has shown more volatility, climbing from 10th in May to 7th in July, before settling at 9th in August. Cannabals also presents a competitive challenge, maintaining a rank close to Eaton Botanicals, with a brief dip in July. Despite these fluctuations among competitors, Eaton Botanicals' sales figures have remained relatively stable, suggesting a loyal customer base and effective market strategies that could be leveraged further to climb higher in the rankings.
Notable Products
In August 2025, Eaton Botanicals' top-performing product was the Nightly Nightcap - THC/CBN 1:1 Dark Cherry Gummies 20-Pack, maintaining its number one rank consistently over the past four months with sales reaching 5,412 units. The Daily Elevation - CBG/THC 1:1 Peach Gummies 20-Pack also held steady in the second position, reflecting stable consumer demand. Serenity Now - CBD/THC 4:1 Lemon Lavender Gummies remained third, showing a notable increase in sales from previous months. Gal Pal - CBD/THC 1:1 Watermelon Gummies climbed to fourth position in July and held its spot in August, indicating a positive trend. Lastly, Fixer Upper - CBD/THC 1:1 Mango Ginger Gummies dropped to fifth place, showing a decrease in sales from June to August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
