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Dec-2024
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Overview
Market Insights Snapshot
In the New York market, Eaton Botanicals has shown a consistent performance in the Edible category, maintaining its position at rank 13 from October through December 2024. This stability suggests a strong foothold in the market, with a notable increase in sales from October to December, indicating growing consumer preference or successful marketing strategies. The brand's ability to sustain its ranking while increasing its sales volume highlights its competitive edge in the Edible category, making it a significant player to watch in this segment.
Conversely, Eaton Botanicals' presence in the Pre-Roll category in New York has been more volatile. The brand was not ranked in the top 30 in October 2024, which may indicate challenges in maintaining a competitive position or a shift in consumer preferences. However, by December, Eaton Botanicals managed to climb back to rank 95, suggesting some recovery or improved strategies in this category. This fluctuation could reflect the competitive nature of the Pre-Roll market or internal adjustments within the brand's product offerings or distribution channels.
Competitive Landscape
In the competitive landscape of the New York edible cannabis market, Eaton Botanicals has shown a consistent presence, maintaining its rank at 13th place from October to December 2024, after a slight improvement from 14th in September. This stability in rank suggests a steady performance in sales, with a notable increase from September to December. In contrast, Cannabals experienced fluctuations, peaking at 9th in October but dropping to 12th by December, indicating potential volatility in their sales strategy. Meanwhile, Wana held a steady 11th position from October to December, suggesting a consistent market presence just above Eaton Botanicals. Brands like Snoozy and Foy have shown upward trends, with Foy improving from 18th in September to 14th by December, which could pose a competitive threat if their growth continues. Eaton Botanicals' ability to maintain its rank amidst these dynamics highlights its resilience and potential for strategic growth in the New York edibles market.
Notable Products
In December 2024, Eaton Botanicals' top-performing product was the THC/CBG 1:1 Dark Cherry Nightly Nightcap Gummies 20-Pack, maintaining its number one rank from October and November, with sales reaching 3778 units. The CBG/THC 1:1 Daily Elevation Peach Gummies 20-Pack held steady at the second position, despite a slight decrease in sales from November. The CBD/THC 1:1 Fixer Upper Mango Ginger Gummies 20-Pack continued to secure the third spot, showing a steady sales increase over the past months. The CBD/THC 1:1 Watermelon Gal Pal Gummies 20-Pack consistently ranked fourth, reflecting stable demand. Little Pandas - Space Panda x Snow Panda Pre-Roll 5-Pack remained in fifth place, showing a slight decline in sales compared to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
