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Jul-2025
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Overview
Market Insights Snapshot
Jaunty has demonstrated a strong presence in the New York cannabis market, particularly in the Vapor Pens category, where it has maintained a consistent first-place ranking from April to July 2025. This sustained leadership suggests a strong consumer preference and brand loyalty in this segment. In the Concentrates category, Jaunty has shown notable improvement, climbing from the 8th position in April to 5th place in June, before settling at 6th in July. Such movement indicates a competitive edge and potential for further growth, although the slight drop in July suggests a need to monitor market dynamics closely.
In the Edible category, Jaunty has also made commendable progress in New York, moving from 10th place in April to 7th place by July. This upward trajectory highlights their growing influence and market penetration in the edibles segment. However, it is worth noting that Jaunty's absence from the top 30 in certain categories across other states could be seen as a limitation in their overall market reach, pointing to areas where the brand might focus future expansion efforts. While the specifics of these states and categories are beyond the scope of this brief analysis, they present potential opportunities for Jaunty to diversify and strengthen its brand presence.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Jaunty has consistently maintained its top position from April to July 2025. This stability in rank underscores Jaunty's strong market presence and consumer preference in the region. Despite the fierce competition, Jaunty's sales figures have shown a steady upward trend, indicating robust growth and customer loyalty. In contrast, Ayrloom, ranked second, has also experienced sales growth, but it remains consistently behind Jaunty in both rank and sales volume. Meanwhile, Rove holds the third position with a stable rank, yet its sales figures are notably lower than those of Jaunty and Ayrloom. This competitive analysis highlights Jaunty's leading position and its ability to outperform competitors in both rank and sales within the New York Vapor Pens market.
Notable Products
In July 2025, the top-performing product from Jaunty was the Classic- Sour Diesel Oil Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from previous months with sales of 9,380 units. The Classic - Pineapple Express Oil Cartridge (1g) also held steady at the second position, showing consistent performance. The Classic - Amnesia Haze Oil Cartridge (1g) made a notable climb to third place, improving from its previous fourth place ranking. Meanwhile, the Classic- Blueberry Kush Oil Cartridge (1g) slipped to fourth place, despite strong sales figures. The Classic- Wedding Cake Oil Cartridge (1g) remained stable in the fifth position throughout the observed period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
