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Jun-2024
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Overview
Market Insights Snapshot
Jaunty has shown a consistent performance in the New York market, particularly in the Vapor Pens category. Over the past four months, Jaunty has maintained a strong presence, holding the second rank from March to May 2024 before slipping slightly to third in June 2024. This minor dip in ranking does not overshadow their impressive sales figures, which have remained robust, with a peak in April 2024. The Edible category has demonstrated a more fluctuating performance, with Jaunty ranking ninth in March 2024, climbing to eighth in April, then dropping to tenth and eleventh in May and June respectively. These movements indicate a competitive landscape in the Edible category, where maintaining a top position can be challenging.
Notably, Jaunty's presence in the New York market is particularly strong in the Vapor Pens category, where they have consistently been a top contender. This consistent high ranking suggests a strong brand loyalty and effective product strategy in this category. On the other hand, the Edible category's rankings show a need for strategic adjustments to regain and maintain higher positions. The absence of Jaunty from the top 30 in any other states or categories could be seen as either an opportunity for expansion or a focus on strengthening their current market positions. Overall, Jaunty's performance in New York highlights their capability to dominate in specific categories while also indicating areas for potential growth and improvement.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Jaunty has experienced notable shifts in rank and sales over recent months. Despite maintaining a strong position at rank 2 from March to May 2024, Jaunty slipped to rank 3 in June 2024. This change is particularly significant given the consistent top rank held by Rove and the upward trajectory of Ayrloom, which moved from rank 3 to 2 in June. Additionally, Magnitude has shown impressive growth, climbing from rank 15 in March to rank 4 by June, indicating a strong competitive surge. Meanwhile, Mfny (Marijuana Farms New York) has seen a slight decline, dropping from rank 4 to 5 in the same period. These shifts highlight the dynamic nature of the market and suggest that Jaunty needs to strategize effectively to regain its higher ranking and boost sales amidst growing competition.
Notable Products
In June 2024, the top-performing product for Jaunty was the CBN/THC 1:1 Snoozeberry Gummies 10-Pack (100mg CBN, 100mg THC), maintaining its first-place ranking from March and reclaiming the top spot from the previous months. The Sour Watermelon Gummies 10-Pack (100mg) fell to second place after leading the sales in April and May. The Amnesia Haze Distillate Cartridge (1g) climbed to third place, showing a consistent improvement from its fifth-place ranking in May. The Pineapple Express Distillate Cartridge (1g) dropped to fourth place, despite a strong performance earlier in the year. Notably, the Sweet Peach Gummies 10-Pack (100mg) entered the rankings at fifth place with a sales figure of 2063.0 in June 2024.
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