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Apr-2025
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Overview
Market Insights Snapshot
Jaunty has demonstrated a varied performance across different product categories in New York. In the Vapor Pens category, Jaunty has maintained a consistent top position from January through April 2025, indicating a strong hold and consumer preference in this segment. However, in the Concentrates category, Jaunty only appeared in the rankings in April, securing the seventh position, which suggests a late but potentially promising entry into this market. This could imply either a strategic delay in product launch or a slow initial uptake that is now gaining traction.
In the Edible category, Jaunty's rankings fluctuated slightly, moving from seventh in January to ninth in both February and April, with a slight improvement to eighth in March. This indicates a competitive landscape where Jaunty is maintaining a solid presence but facing challenges in climbing higher. Meanwhile, in the Tincture & Sublingual category, Jaunty started strong with a fourth-place ranking in January, improved to third in February and March, but notably did not appear in the top 30 in April, which could be a cause for concern or an anomaly worth investigating. This absence might reflect increased competition or shifts in consumer preferences that Jaunty needs to address to regain its standing.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Jaunty has consistently maintained its top position from January to April 2025, showcasing its strong market presence and brand loyalty. Despite a slight fluctuation in sales, Jaunty's leadership remains unchallenged, with its closest competitors, Ayrloom and Rove, holding steady at the second and third ranks, respectively. Ayrloom, while maintaining a consistent second place, has shown a notable increase in sales from March to April, indicating potential growth momentum that could challenge Jaunty's dominance if the trend continues. Meanwhile, Rove's sales have been on a downward trajectory, which may affect its competitive stance in the future. These dynamics suggest that while Jaunty currently enjoys a strong lead, it must remain vigilant and innovative to sustain its top position amidst evolving market trends and competitive pressures.
Notable Products
In April 2025, Jaunty's top-performing product was the Classic Sour Diesel Oil Cartridge (1g) in the Vapor Pens category, maintaining its number one rank consistently from January to April. The Classic Pineapple Express Oil Cartridge (1g) held steady in the second position throughout the same period, with sales figures reaching 6133. The Classic Blueberry Kush Oil Cartridge (1g) secured the third spot, showing a slight increase in sales from March to April. The Classic Amnesia Haze Oil Cartridge (1g) remained at the fourth position for two consecutive months after a brief absence in February. Lastly, the Classic Wedding Cake Oil Cartridge (1g) consistently ranked fifth from January to April, despite a gradual decline in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
