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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Jaunty’s May 2026 mix is concentrated in Vapor Pens at 82.88% share, with year-over-year decline of 16.55% and month-over-month decline of 2.45%, while Edible holds 10.31% share with a 23.85% year-over-year drop but a 0.77% month-over-month uptick; together these shifts align with a brand-level year-over-year sales change of -15.73% and an average price decline of 8.83%. Growth pockets are emerging: Concentrates rose 14.04% year-over-year and 36.76% month-over-month to 3.71% share, and Flower, though only 0.16% share, rebounded 58.74% month-over-month after a 58.26% year-over-year contraction; this mix suggests May 2026 momentum is leaning toward higher-velocity niches counterbalancing Vapor Pens softness.
Positioning-wise, the 82.88% dependence on Vapor Pens alongside a rank of 1 in Vapor Pens in New York implies sustained leadership even as category headwinds persist, while the 36.76% month-over-month surge in Concentrates and the 0.77% month-over-month lift in Edible indicate room to diversify without abandoning the core. The 8.83% average price decrease paired with Vapor Pens’ 2.45% month-over-month volume softness points to price elasticity limits in the core, whereas the 58.74% month-over-month rebound in Flower and the 14.04% year-over-year growth in Concentrates imply targeted assortment expansion can absorb share leakage and stabilize overall mix quality.
Competitive Landscape
Jaunty holds rank #1 in NY Vapor Pens in May 2026, unchanged YoY from rank #1, indicating zero rank movement while maintaining peak position in May 2026; this stability contrasts with Fernway, which sits at #2 after rising from #4 YoY with 61.5% sales growth, and Ayrloom, which fell from #2 to #3 alongside a 15.3% sales decline. Further down, Mfny (Marijuana Farms New York) edged up from #5 to #4 with a 0.3% sales lift, while Florist Farms advanced from #9 to #5 on 63.6% sales growth; against this upward mobility, Jaunty’s flat YoY rank at #1 and three-month hold at #1 point to a defended leadership position even as the chase pack compresses from below.
Notable Products
Classic - Sour Diesel Distillate Cartridge (1g) posted the standout move in May 2026 with a +95% month-over-month jump to $218,533 while holding rank 1, contrasted by Classic - Pineapple Express Oil Cartridge (1g) slipping -11% to rank 3 and Classic - Amnesia Haze Distillate Cartridge (1g) falling -18% at rank 6. CBN/THC 1:1 Dreamberry Gummies 10-Pack (100mg CBN, 100mg THC) surged +831% to rank 2, yet five of the top ten are Vapor Pens, including two in the top four, indicating the category still anchors velocity despite edible spikes. With Classic- Wedding Cake Distillate Oil Cartridge (1g) down -11% at rank 7 and Classic - Granddaddy Purple Distillate Cartridge (1g) basically flat at +0.2% at rank 8, the mix points to concentration in a few hero pen SKUs while demand experiments at the edges in functional edibles. The pattern implies Jaunty is leaning into flagship Vapor Pens for baseline share while testing cannabinoid-led edibles for incremental upside.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
