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Aug-2025
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Overview
Market Insights Snapshot
Leisure Club has shown a consistent presence in the Alberta market, particularly in the Capsules category. Over the summer months, their ranking remained steady, shifting only slightly from 7th in May to 6th in June and July, before returning to 7th in August. This stability suggests a strong foothold in the category, although the decline in sales from July to August indicates potential challenges or increased competition. In contrast, their performance in the Edibles category has seen a slight dip in August, moving from 9th place to 10th, despite a peak in sales in July. This fluctuation highlights the dynamic nature of consumer preferences and market competition in Alberta.
It's noteworthy that Leisure Club has maintained its position within the top 10 for both categories in Alberta, which is a positive sign of brand resilience. However, the fact that they are absent from the top 30 in other states or provinces could imply a need for strategic expansion or targeted marketing efforts outside Alberta. This absence in other markets might be a missed opportunity or a strategic choice to focus on strengthening their presence in Alberta. The differences in category rankings and sales performance underline the importance of understanding regional market dynamics and consumer behavior.
Competitive Landscape
In the Alberta edible cannabis market, Leisure Club has experienced a slight decline in its competitive position from May to August 2025, dropping from 9th to 10th place. This shift is notable as it coincides with a decrease in sales from July to August, contrasting with the upward trajectory of competitors such as Wildflower, which improved its rank from 10th to 9th and saw a consistent increase in sales over the same period. Meanwhile, Chowie Wowie maintained a strong 7th place rank with steadily increasing sales, indicating robust market performance. The stability of Edison Cannabis Co at 12th place and Aurora Drift's slight improvement from 15th to 14th suggest varying competitive pressures within the market. These dynamics highlight the need for Leisure Club to strategize effectively to regain its competitive edge and capitalize on growth opportunities in the evolving Alberta edible segment.
Notable Products
In August 2025, the Pink Kush Capsule 5-Pack (50mg) maintained its position as the top-performing product for Leisure Club, leading the rankings consistently from May through August with sales of 5128 units. Cherry Fizz Live Rosin Gummies 5-Pack (10mg) regained its position as the second best-selling product, after briefly falling to third place in July. Sour Peach Live Rosin Gummies 5-Pack (10mg) held steady at third, demonstrating strong sales despite a slight dip from its second-place ranking in July. Tropical Berry Live Rosin Gummies 5-Pack (10mg) and Sour Apple Live Rosin Gummies 5-Pack (10mg) consistently ranked fourth and fifth, respectively, showing stability in their sales performance. Overall, the rankings have shown minor fluctuations, with the top three products demonstrating resilience and continued consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
