Market Insights Snapshot
In the edible category, Leisure Club has seen varying performance across different states. In Alberta, the brand's ranking has unfortunately slipped from 28th in July 2023 to 37th in October 2023, indicating a decline in popularity. This downward trend is mirrored in the brand's sales, which have also seen a significant decrease over this period. On the other hand, in Saskatchewan, Leisure Club has made impressive strides, climbing from a ranking of 29th in July to 15th in October. This improvement in ranking is supported by a notable increase in sales.
Contrasting these, the brand's performance in Ontario is worth noting. Leisure Club unfortunately does not make it into the top 20 brands in the edible category in this province, with rankings consistently above 50 from July to October 2023. This represents a potential area of concern, as it suggests that the brand is less popular in Ontario compared to other states. However, it's important to note that market conditions can vary greatly between regions, and a lower ranking in one state does not necessarily imply a negative overall performance.
Leisure Club, a cannabis brand in the Edible category based in Saskatchewan, has shown a promising upward trend in both rank and sales from July to October 2023. Despite starting from a lower rank and sales volume in July, Leisure Club has managed to surpass several competitors in the following months. Notably, Leisure Club outperformed Fly North in October, despite Fly North's earlier lead. Similarly, Leisure Club also overtook Sunshower, which had consistently higher sales and a better rank in the initial months. However, Leisure Club still trails behind Legend Cannabis and Back 40 Cannabis, which have shown fluctuating but generally higher ranks and sales. It's worth noting that a missing rank for any month indicates the brand was not in the top 20 for the Edible category in Saskatchewan that month.
In October 2023, Leisure Club's top-selling product was the Cherry Fizz Live Rosin Gummies 5-Pack (10mg), with sales reaching 942 units. This marked a significant rise from its previous rank of 2 in September 2023. The Sour Peach Live Rosin Gummies 5-Pack (10mg), which held the top spot in the previous three months, slid to second place with sales of 885 units. The Tropical Berry Live Rosin Gummies 5-Pack (10mg) and Sour Apple Live Rosin Gummies 5-Pack (10mg) maintained their ranks at third and fourth respectively, while Mango Heat Live Rosin Gummies 2-Pack (10mg) remained at the fifth spot. This analysis shows a notable shift in consumer preference within the Edible category of Leisure Club products.