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Jul-2025
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Overview
Market Insights Snapshot
San Rafael '71 has exhibited varied performance across different categories and provinces, with notable movements in the rankings. In Alberta, the brand maintained a steady presence in the Edible category, albeit with a slight drop from 13th to 17th place by July 2025. Their Flower category ranking saw a more significant shift, falling from 30th in April to 43rd by July, indicating increased competition or a shift in consumer preferences. Meanwhile, in the Pre-Roll category, San Rafael '71 did not make it into the top 30, which might suggest a need for strategic adjustments or enhanced marketing efforts in this segment.
In Ontario, San Rafael '71's performance in the Edible category remained relatively stable, holding the 16th position in both June and July 2025, with sales showing a positive trend. Their Flower category performance in Ontario stands out with a consistent climb in rankings from 59th in April to 41st by July, accompanied by a steady increase in sales volume. In British Columbia, the Flower category saw a moderate improvement in rankings, while the Pre-Roll category did not break into the top 30, reflecting potential areas for growth. The data from Saskatchewan shows intermittent presence in the Flower category rankings, suggesting a fluctuating market position or inconsistent consumer demand.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, San Rafael '71 has demonstrated a notable upward trend in its market position, climbing from a rank of 59 in April 2025 to 41 by July 2025. This positive trajectory is indicative of a strategic gain in market share, as evidenced by a consistent increase in sales over the same period. In contrast, Broken Coast maintained a stable yet lower rank, consistently outside the top 30, which suggests a relatively stagnant performance. Meanwhile, Color Cannabis experienced fluctuations, peaking at rank 33 in June before slightly declining to 35 in July, reflecting a volatile market presence. Catch Me Outside and BC OZ also showed competitive dynamics, with BC OZ making significant strides from rank 73 in April to 42 in July, closely trailing San Rafael '71. These shifts underscore the competitive pressures and opportunities within the Ontario Flower market, highlighting San Rafael '71's potential for further growth amidst a dynamic competitive environment.
Notable Products
In July 2025, the top-performing product for San Rafael '71 was the Moon Berry Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its leading position from the previous months with a sales figure of 9,344. The Sour Blueberry Live Resin Gummies 4-Pack (10mg) held steady in second place in the Edible category, although its sales have been gradually decreasing from April to July. The Tangerine Dream Cured Resin Gummies 4-Pack (10mg) consistently ranked third, also in the Edible category, showing a similar downward trend in sales. Blaspberry Gummies 4-Pack (10mg) remained fourth, while Cosmic Cream (3.5g) in the Flower category secured the fifth spot, both maintaining their positions from previous months. Overall, the rankings for July 2025 were consistent with those from April to June, with all top products keeping their respective positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
