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Nov-2025
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Overview
Market Insights Snapshot
San Rafael '71 has shown varied performance across different categories and provinces. In the Alberta market, the brand has maintained a steady presence in the Edible category, moving from a rank of 19 in August to 20 in November 2025. This suggests a consistent demand for their edible products. However, in the Flower category, San Rafael '71 has not been able to break into the top 30, indicating a potential area for growth. The Pre-Roll category in Alberta also reflects a similar trend, with the brand consistently ranking outside the top 30, which may point to challenges in capturing market share in this segment.
In British Columbia, San Rafael '71 has faced more challenges, particularly in the Flower and Pre-Roll categories where they consistently rank outside the top 30. Notably, their Flower ranking saw a decline from 64 in September to 80 in November, indicating a potential decrease in popularity or increased competition. Meanwhile, in Ontario, the brand has maintained a stronger position in the Edible category, holding steady at rank 22 for three consecutive months. While the Flower category in Ontario shows a drop from rank 50 in August to 77 in November, this could be a result of shifting consumer preferences or competitive pressures. Overall, San Rafael '71's performance across these provinces highlights both opportunities and challenges, with room for strategic adjustments to enhance their market position.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, San Rafael '71 has shown a relatively stable performance from August to November 2025, maintaining a rank around the low 40s. Despite a slight dip in September, San Rafael '71's sales have rebounded, indicating a resilience in consumer demand. In contrast, Bold has experienced a more volatile ranking, dropping to 44th in October but recovering to 38th in November, which suggests potential fluctuations in their market strategy or consumer preference. Meanwhile, Pistol and Paris has consistently trailed behind San Rafael '71, only closing the gap in November. Interestingly, BC Green made a significant leap from 97th in October to 39th in November, possibly indicating a strategic shift or successful marketing campaign. LowKey, although initially ahead, saw a decline to 47th in November, which could suggest a loss in market traction. These dynamics highlight San Rafael '71's steady presence amidst a shifting competitive field, underscoring the importance of consistent brand performance in Alberta's Flower market.
Notable Products
In November 2025, the top-performing product from San Rafael '71 was the Moon Berry Pre-Roll 3-Pack (1.5g), maintaining its consistent first-place ranking from previous months with sales of 5527 units. Following closely, the Tangerine Dream Cured Resin Gummies 4-Pack (10mg) held onto its second-place position, continuing its steady performance. The Blaspberry Gummies 4-Pack (10mg) remained in third place, showing a minor decline in sales compared to October. Black Jelly (3.5g) entered the rankings at fourth place, marking its first appearance since September. The Sour Cherry x Sour Peach Gummies 4-Pack (10mg) debuted in fifth place, rounding out the top five for November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
