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Dec-2025
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Overview
Market Insights Snapshot
San Rafael '71 has shown varying performance across different categories and provinces, with notable movements in rankings. In Alberta, the brand's edible category has seen a consistent improvement, moving from rank 23 in September to 21 in December 2025. This suggests a positive trend in consumer acceptance or preference for their edible products. Conversely, their flower category in Alberta has not managed to break into the top 30, indicating a potential area for improvement. The pre-roll category in Alberta, however, shows a promising upward trajectory, moving from rank 92 in September to 81 by December, which could imply growing popularity in the region.
In British Columbia, San Rafael '71's flower category has shown significant improvement, climbing from rank 60 in September to 45 in December. This upward movement could reflect a strengthening market presence or enhanced brand recognition in the province. However, the pre-roll category has not experienced the same level of success, with rankings hovering in the high 80s and 90s, indicating a struggle to capture market share in this segment. Meanwhile, in Ontario, the edible category has maintained a stable position at rank 22 throughout the months, while the flower category has seen a decline from rank 57 in September to 75 in December, suggesting fluctuating consumer preferences or increased competition.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, San Rafael '71 has experienced some fluctuations in its ranking over the last few months of 2025. Despite a slight dip in December, where it dropped to 47th place from its consistent 42nd rank in October and November, San Rafael '71 has maintained a relatively stable position. This stability is noteworthy when compared to competitors like Hiway, which saw a significant rise from 54th to 43rd place in December, and PIFF, which experienced a volatile trajectory, peaking at 36th in November before dropping to 45th in December. Meanwhile, Coterie and LowKey have shown more erratic patterns, with Coterie falling out of the top 50 in November and LowKey experiencing a steady decline from 37th in September to 48th in December. These dynamics suggest that while San Rafael '71 faces stiff competition, its ability to maintain a consistent sales performance amidst these fluctuations highlights its resilience and potential for growth in the Alberta market.
Notable Products
In December 2025, the top-performing product from San Rafael '71 was the Moon Berry Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its consistent first-place rank from previous months with sales of 6234. The Tangerine Dream Cured Resin Gummies 4-Pack (10mg) held steady at second place in the Edible category, showing a slight increase in sales compared to November. Blaspberry Gummies 4-Pack (10mg) rose to third place, recovering from a dip in November. Cosmic Cream (3.5g) in the Flower category slipped to fourth place, despite maintaining strong sales figures. Notably, the Sour Cherry x Sour Peach Gummies 4-Pack (10mg) appeared in the rankings for the first time in December, securing the fifth position in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
