.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
San Rafael '71 has shown varied performance across different categories and provinces over the summer months of 2025. In Alberta, the brand maintained a solid presence in the Edible category, though it experienced a slight decline in rankings from 13th in May to 16th in August. In contrast, their Flower category rankings in Alberta fluctuated around the 40s, indicating a stable yet unremarkable position outside the top 30. This consistency suggests a steady consumer base, although there is room for improvement. Meanwhile, in the Pre-Roll category, San Rafael '71 saw a decline in rankings over the months, dropping from 60th to 77th, which might be a point of concern for the brand as it indicates diminishing market presence in Alberta for this category.
In British Columbia, San Rafael '71's performance in the Flower category saw a downward trend, slipping from 43rd to 62nd by August, which suggests a significant decrease in consumer interest or competitive pressure. However, the Pre-Roll category in British Columbia showed a positive trend, improving from 93rd in June to 74th in August, highlighting a potential growth area. In Ontario, the brand maintained a consistent ranking of 16th in the Edible category throughout the summer, indicating a strong foothold in this segment. However, the Flower category in Ontario saw a dip in August, falling to 49th from its earlier position of 41st in July, suggesting potential challenges in maintaining market share in this competitive category.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, San Rafael '71 has experienced fluctuating rankings over the months from May to August 2025. Despite a slight dip in rank from 41st in July to 49th in August, San Rafael '71 maintained a strong presence with sales peaking in July. This indicates a resilient market position despite the competitive pressures. Notably, 7 Acres showed a significant improvement in rank, climbing from 63rd in May to 47th in August, suggesting a potential threat if this upward trend continues. Meanwhile, Common Ground and Stunnerz have shown more stable rankings, with Common Ground experiencing a slight decline from 46th in July to 51st in August. Interestingly, PIFF has maintained a consistent rank around the mid-40s, indicating steady performance. These dynamics suggest that while San Rafael '71 faces intense competition, its ability to sustain high sales figures amidst ranking fluctuations highlights its strong brand loyalty and market presence.
Notable Products
In August 2025, the top-performing product for San Rafael '71 was the Moon Berry Pre-Roll 3-Pack (1.5g), maintaining its first-place rank consistently from May through August with sales reaching 9327. The Tangerine Dream Cured Resin Gummies 4-Pack (10mg) climbed to the second position, improving from its third-place ranking in the previous months. The Sour Blueberry Live Resin Gummies 4-Pack (10mg) dropped to third place, after holding the second position from May to July. The Blaspberry Gummies 4-Pack (10mg) remained stable at fourth place throughout the months. Notably, the Sour Cherry and Peach Live Resin Gummies 4-Pack (10mg) entered the rankings in August at the fifth position, indicating a new entry into the top products list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
