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Feb-2026
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Overview
Market Insights Snapshot
San Rafael '71 has demonstrated varied performance across different categories and provinces. In Alberta, the brand has maintained a stable presence in the Edible category with a consistent rank of 22 in both November and December 2025, though it slipped to 24 in January 2026 and was not ranked in February. This decline indicates a potential challenge in maintaining consumer interest or competition from other brands. In the Flower category, San Rafael '71 showed a slight improvement, moving from 48th in January 2026 to 41st in February, suggesting a positive reception or strategic adjustments. However, their performance in the Pre-Roll category, while showing improvement from 94th in November 2025 to 73rd in February 2026, still indicates a need for stronger market penetration.
In British Columbia, San Rafael '71's performance in the Flower category exhibited a downward trajectory, dropping from 49th in December 2025 to 70th by February 2026, which could signal increased competition or shifting consumer preferences. Meanwhile, in the Pre-Roll category, the brand was not ranked in the top 100 in November 2025 but managed to enter the rankings in December at 100th, climbing slightly to 94th by February. In Ontario, the Edible category has shown stability with a rank of 23 in January and February 2026, although sales figures have decreased, suggesting a need for marketing efforts to boost sales. The Flower category saw a modest improvement, moving from 72nd in November 2025 to 68th in February 2026, indicating a gradual but positive trend in consumer acceptance.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, San Rafael '71 has experienced fluctuating rankings, indicating a dynamic market presence. Over the period from November 2025 to February 2026, San Rafael '71's rank shifted from 43rd to 41st, suggesting a slight improvement in market positioning. However, it consistently remained outside the top 20, highlighting the competitive pressure from other brands. Notably, Potluck maintained a stronger foothold, despite a downward trend from 13th to 38th, still outperforming San Rafael '71. Meanwhile, Virtue Cannabis and Headstone Cannabis both experienced rank declines, with Virtue dropping from 34th to 43rd and Headstone from 19th to 44th, indicating potential opportunities for San Rafael '71 to capitalize on their weakening positions. Additionally, PIFF showed a volatile pattern, ending slightly ahead of San Rafael '71 at 39th in February 2026. These insights suggest that while San Rafael '71 faces stiff competition, there are opportunities to leverage the declining trends of some competitors to enhance its market share in Alberta's Flower category.
Notable Products
In February 2026, San Rafael '71's top-performing product was the Moon Berry Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank consistently since November 2025, with sales hitting 4706 units. The Tangerine Dream Cured Resin Gummies 4-Pack (10mg) in the Edible category held steady at the second rank over the same period. Pink Diesel 71 (3.5g) in the Flower category rose to the third position, improving from a fourth rank in January 2026. Cosmic Cream (3.5g), also in the Flower category, experienced a slight drop from third to fourth rank. Notably, Chemango Kush (14g) entered the rankings in February 2026, securing the fifth position in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
