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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, San Rafael 71 concentrated 53.54% of sales in Pre-Roll with a year-over-year decline of 70.74% and a month-over-month drop of 30.52%, while Flower held 44.21% share with a 90.73% year-over-year contraction but a 27.21% month-over-month increase. Edible fell to 1.77% share with a 97.65% year-over-year decline and a 75.40% month-over-month decrease, and Concentrates sat at 0.49% share with an 86.14% month-over-month slide; the brand’s average price rose 46.92% year over year as overall sales fell 86.42% year over year. With Pre-Roll ranked 100 in Alberta and Pre-Roll’s average price at 21.64 versus Flower at 40.44, the mix indicates reliance on a lower-priced volume engine that is shrinking quickly while a higher-priced Flower line is stabilizing month over month, implying a pivot opportunity away from smaller Edible and Concentrates footprints.
The shift toward a larger Flower share at 44.21% alongside a 27.21% month-over-month rebound, against Pre-Roll’s 30.52% month-over-month decline at 53.54% share, implies repositioning pressure to lean into fewer, higher-value Flower SKUs rather than defending declining Pre-Roll volume. With a 46.92% average price lift amid an 86.42% year-over-year sales contraction and a bottom-tier Pre-Roll rank of 100 in Alberta, maintaining price while culling underperforming Edible (97.65% YoY decline) and Concentrates (86.14% MoM decline) would align assortment with categories showing month-over-month resilience, suggesting a focus on Flower differentiation to offset Pre-Roll attrition.
Competitive Landscape
San Rafael '71 sits at rank #100 in AB Pre-Roll in September 2026, slipping 1 position year over year from #99 while falling 2 spots since June 2026 from #98, and it remains 40 ranks below its September 2024 peak at #60. In contrast, Back Forty / Back 40 Cannabis improved from #3 to #1 with a 26.2% year-over-year sales increase, while General Admission declined from #1 to #2 alongside a 27.9% sales contraction; this divergence, paired with Thumbs Up Brand jumping from #19 to #4 on 146.9% sales growth, indicates that leadership positions are rotating toward value-forward or fast-innovating lines as late-tier brands concentrate near the bottom ranks. The trajectory—down 1 rank YoY and 2 ranks quarter-on-quarter while leaders either rise or reshuffle at the top—implies San Rafael '71 is being outpaced in assortment or price positioning, and without a step-change the brand is likely to remain outside the top 90.
Notable Products
Sour Blueberry Live Resin Gummies 4-Pack (10mg) plunged by 55.2% month over month to rank 5, while Cosmic Cream (3.5g) jumped 59.9% to rank 2, indicating a pivot away from Edibles toward Flower in September 2026. Ponderosa Pine Pre-Roll 5-Pack (2.5g) remained the top seller at rank 1 despite a 33.1% drop, and Pink Kush Pre-Roll 3-Pack (1.5g) climbed 54.3% to rank 7, with three Pre-Roll SKUs inside the top ten signaling continued reliance on the format. With Pink Diesel '71 (3.5g) down 37.0% at rank 8 and two Flower SKUs in the top four, the mix tilts toward value-sensitive Flower and flagship Pre-Rolls rather than novelty Edibles. This pattern implies San Rafael '71 is consolidating around core inhalables, using Pre-Rolls to anchor scale while selective Flower gains offset volatility in smaller Edible experiments.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
