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Jun-2024
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Overview
Market Insights Snapshot
San Rafael '71 has shown a consistent performance in the Alberta market, particularly in the Edible category where it maintained its 11th rank from March through June 2024. This stability indicates a strong foothold in the edible segment, with a notable increase in sales from April to June. In the Flower category, San Rafael '71 experienced some fluctuations, moving from the 11th rank in March to the 9th in April, then back to 11th in May, and finally settling at 10th in June. This reflects a competitive environment but also suggests that the brand is capable of recovering its position. However, the Pre-Roll category presents a mixed picture, with a drop out of the top 30 in April, but a recovery back to the 26th rank by June, indicating a volatile yet improving performance.
In British Columbia, San Rafael '71's performance in the Flower category has seen a downward trend, dropping from the 21st rank in May to the 26th in June. This decline could signal increasing competition or changing consumer preferences. The Pre-Roll category in British Columbia also shows challenges, with the brand not making it into the top 30 in March and April, but managing to climb to the 61st rank in May before slipping to 64th in June. In Ontario, San Rafael '71 has maintained a steady presence in the Edible category, holding around the 20th rank, though it did experience a slight dip to 21st in June. The Flower category in Ontario shows a more concerning trend, with the brand falling from the 29th rank in March to the 32nd in June, indicating a need for strategic adjustments to regain market share.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, San Rafael '71 has shown a relatively stable performance, maintaining its presence within the top 20 brands. Over the past few months, San Rafael '71 has fluctuated between the 9th and 11th positions, indicating a consistent but slightly volatile market standing. Notably, Pure Sunfarms and Back Forty / Back 40 Cannabis have consistently outperformed San Rafael '71, holding higher ranks and demonstrating stronger sales figures. For instance, Pure Sunfarms maintained a rank of 4th to 9th, while Back Forty / Back 40 Cannabis ranged from 2nd to 8th, both brands showing a downward trend but still leading in sales. Meanwhile, Versus and SUPER TOAST have shown more variability, with Versus dropping to 12th in April before recovering slightly, and SUPER TOAST climbing from 18th to 12th, suggesting a potential upward trajectory. These dynamics highlight the competitive pressure on San Rafael '71 and the need for strategic initiatives to improve its ranking and sales performance in the Alberta Flower market.
Notable Products
In June 2024, the top-performing product from San Rafael '71 was the Cosmic Cream Pre-Roll 3-Pack (1.5g), which reclaimed its number one position with sales of 8,598 units. The Sour Blueberry Live Resin Gummies 4-Pack (10mg) saw a significant rise to second place, with notable sales figures of 8,002 units. The Black Jelly (3.5g) maintained a consistent performance, ranking third. The Moon Berry Pre-Roll 3-Pack (1.5g) dropped to fourth place from its top position in May. Lastly, the Tangerine Dream Cured Resin Gummies 4-Pack (10mg) entered the rankings at fifth place, showing strong initial sales.
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