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Sep-2025
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Overview
Market Insights Snapshot
San Rafael '71 has shown varied performance across different product categories and regions. In Alberta, the brand's ranking in the Edible category has experienced a slight decline, moving from 16th in June 2025 to 21st by September 2025. This downward trend is mirrored in the Flower category, where San Rafael '71 slipped from 38th to 44th place over the same period, indicating challenges in maintaining a strong foothold in these segments. Meanwhile, the Pre-Roll category did not see San Rafael '71 break into the top 30, suggesting a significant gap in market penetration or consumer preference in this product line. These shifts reflect a broader need for strategic adjustments to regain competitive positioning in the Alberta market.
In British Columbia, San Rafael '71's performance in the Flower category also exhibited a downward trajectory, dropping from 44th in June to 61st by September. This consistent decline indicates potential challenges in sustaining market interest or possibly increased competition. Conversely, the brand's presence in the Pre-Roll category saw an improvement, moving from 93rd in June to 77th by September, suggesting a growing acceptance or strategic push in this category. In Ontario, the Edible category saw San Rafael '71 maintaining a strong position, although it did slip slightly from 17th to 20th place by September. Such movements across categories and provinces highlight the dynamic nature of the cannabis market and the necessity for brands like San Rafael '71 to continuously adapt to regional consumer preferences and competitive pressures.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, San Rafael '71 has experienced a downward trend in its rankings from June to September 2025, falling from 42nd to 56th place. This decline in rank is mirrored by a decrease in sales, suggesting a potential loss of market share. In contrast, brands like Buddy Blooms and Four54 have shown upward momentum, with Buddy Blooms climbing from 78th to 58th and Four54 improving from 63rd to 54th over the same period. Meanwhile, 5 Points Cannabis has maintained a relatively stable position, hovering around the mid-50s. The consistent rise of Castle Rock Farms from 75th to 60th also indicates a shift in consumer preferences, potentially drawing customers away from San Rafael '71. These trends highlight the increasing competition and the need for San Rafael '71 to strategize effectively to regain its standing in the Ontario market.
Notable Products
In September 2025, the top-performing product for San Rafael '71 was the Moon Berry Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its consistent rank of 1 since June 2025, with sales reaching 8047 units. The Tangerine Dream Cured Resin Gummies 4-Pack (10mg) held the second position in the Edible category, unchanged from the previous month, despite a decrease in sales to 3090 units. The Black Jelly (3.5g) emerged in the Flower category, securing the third rank in September, marking its first appearance in the dataset. Sour Blueberry Live Resin Gummies 4-Pack (10mg) dropped to fourth place in the Edible category, slipping from its previous third position in August. Lastly, Blaspberry Gummies 4-Pack (10mg) remained steady in the fifth position, continuing its consistent ranking since June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
