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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, San Rafael 71 concentrated 62.30% of sales in Pre-Roll, with category sales up 1.80% month over month but down 63.63% year over year, while Flower held 28.80% share with a 41.17% MoM decline and a 93.40% YoY drop; Edible accounted for 5.74% share with a 15.36% MoM decline and a 94.50% YoY decline. Concentrates represented 3.00% share with a 54.57% MoM contraction and no comparable year-over-year reading, and Beverage was just 0.16% share but surged 215.47% MoM despite being down 51.12% YoY. With overall brand sales down 85.95% YoY and the average price up 25.98% YoY to $20.48, the mix indicates a pivot toward fewer, higher-priced Pre-Rolls while Flower and Edible retreat, implying the brand is leaning into a narrower, price-elevated core to stabilize volume.
Pre-Roll concentration alongside a provincial ranking of 81 in Pre-Roll in Alberta suggests the brand’s reliance on its top category is not translating into rank efficiency, as the 1.80% MoM lift in Pre-Roll is outweighed by double‑digit MoM declines in Flower (‑41.17%) and Concentrates (‑54.57%). The outsized Beverage MoM spike of 215.47% from a 0.16% share base, versus Edible’s 15.36% MoM decline at a 5.74% share, indicates experimentation rather than scale. Taken together, the pattern implies San Rafael 71’s positioning is over-indexed to Pre-Roll without commensurate competitive standing, and the simultaneous price increase and de-emphasis in Flower constrain share recovery pathways beyond incremental gains in the lead category.
Competitive Landscape
San Rafael '71 sits at rank #81 in AB Pre-Roll in August 2026, improving 5 positions from #86 year over year, and climbing 24 spots from #105 in May 2026, while still trailing its peak rank of #60 from September 2024. In contrast, Back Forty / Back 40 Cannabis moved up from #5 to #1 with a 50.3% YoY sales increase, and General Admission slid from #1 to #2 alongside a 20.8% YoY sales decline, indicating that the top tier is rotating as value-forward players gain share. The combination of a modest YoY rank lift of 5 places and a recent 24-place rebound suggests San Rafael '71 is recovering off a mid-year low but remains far from its #60 ceiling, implying momentum is returning yet capped without a sharper mix or pricing pivot.
Notable Products
Pink Diesel '71 (3.5g) set the tone in August 2026 with a -63.1% month-over-month decline and a slide to rank 5, signaling a pivot away from this Flower SKU even as Ponderosa Pine Pre-Roll 5-Pack (2.5g) rose 26.6% MoM to hold rank 1. Edibles fragmented: Sour Blueberry Live Resin Gummies 4-Pack (10mg) fell -29.7% to rank 2 while Mondo Grape Gummies 4-Pack (10mg) climbed 18.6% at rank 3, and Tangerine Dream Cured Resin Gummies 4-Pack (10mg) dropped -56.2% to rank 7. With three Pre-Roll SKUs in the top ten and only one Pre-Roll showing positive MoM, the mix implies San Rafael '71 is consolidating around a single high-velocity Pre-Roll leader while pruning or repositioning Flower and uneven Edibles to protect rank share at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
