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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, San Rafael 71 concentrated 57.84% of sales in Flower and 32.51% in Pre-Roll, with Edible at 6.37%, Concentrates at 3.25%, and Beverage near 0.03%. Flower contracted sharply year over year by 82.83% and month over month by 35.69%, while Pre-Roll declined 66.52% YoY but only 2.13% MoM, indicating a relative stabilization versus Flower. Edible fell 91.67% YoY and 23.66% MoM, and Concentrates slipped 18.91% MoM with no year-over-year baseline, while Beverage plunged 90.11% MoM off a negligible base. With overall brand sales down 80.42% YoY and average price up 24.61%, the mix now leans on Pre-Roll for near-term volume stability as Flower weakens, implying the brand’s core category exposure is amplifying declines rather than offsetting them.
The mix shift implies a defensive posture centered on retaining Pre-Roll buyers while Flower erosion pressures market standing, as reflected by a Flower rank of 87 in Ontario. Higher ticket sizes in Flower (average price 32.95) alongside a 35.69% MoM sales drop, and a lower-priced Pre-Roll average (19.31) paired with a 2.13% MoM decline, suggest price increases are not cushioning demand in premium-leaning formats. With Beverage effectively exiting at 0.03% share and a 90.11% MoM decline, and Edible down 23.66% MoM while holding just 6.37% share, diversification is not providing a buffer; the pattern implies San Rafael 71 must either re-anchor Flower pricing or pivot share toward steadier Pre-Roll to avoid further rank compression in its top category.
Competitive Landscape
San Rafael '71 sits at rank #87 in Ontario Flower for June 2026, down 43 places year over year from #44, and 14 places lower than its March 2026 position at #73; the brand’s peak at #31 in July 2024 underscores a two-year slide. Meanwhile, Spinach rose to #1 from #4 with 38.3% YoY sales growth, and Back Forty / Back 40 Cannabis held #4 despite a -11.3% YoY sales decline, indicating leaders are consolidating top ranks even with mixed growth profiles. With San Rafael '71 declining 43 ranks YoY while peers like Shred moved from #2 to #2 alongside 18.5% YoY growth, the pattern implies San Rafael '71 is losing relative competitiveness and must arrest share erosion to avoid further relegation from its July 2024 peak.
Notable Products
Neon Sour (7g) posted the steepest move in June 2026 with a -51.6% month-over-month drop while sliding to rank 9, signaling a sharp pullback in large-format Flower as smaller sizes and ready-to-go formats take share. Ponderosa Pine Pre-Roll 5-Pack (2.5g) jumped +50.1% MoM to rank 1, while Pink Diesel '71 (3.5g) fell -27.2% at rank 2, and three Pre-Roll SKUs in the top ten indicate a tilt toward convenience over bulk Flower. With Edibles mixed—one down -24.7% at rank 3 and another down -45.1% at rank 6—the SKU stack points to San Rafael '71 leaning into Pre-Rolls as the commercial anchor while reevaluating large-format Flower exposure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
