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Oct-2025
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Overview
Market Insights Snapshot
San Rafael '71 has shown varied performance across different categories and regions. In Alberta, the brand maintained a steady presence in the Edible category, holding a consistent rank around the 20th position, with a slight dip in September before recovering in October. However, in the Flower category, the brand did not make it into the top 30, suggesting room for improvement or increased competition. The Pre-Roll category in Alberta saw San Rafael '71 consistently outside the top 30, which might be a concern for the brand's market penetration in this segment. In British Columbia, the Flower category saw a fluctuating performance with a notable improvement in October, moving up to 58th place from a low of 67th in August. This upward trend could indicate a positive reception of recent strategies or product offerings.
In Ontario, San Rafael '71 has maintained a stable position in the Edible category, consistently ranking in the top 30, which signifies a strong consumer base for these products. However, the Flower category presents a different story, as the brand slipped from 42nd in July to 77th by October, indicating challenges in maintaining its competitive edge. This decline suggests potential issues either in product appeal or market strategy that may need to be addressed. Across all regions, the Pre-Roll category did not see San Rafael '71 breaking into the top 30, highlighting a potential area for strategic focus and growth. Despite these challenges, the brand's ability to maintain a presence in key categories across multiple provinces indicates its resilience and potential for growth with targeted improvements.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, San Rafael '71 has experienced fluctuating ranks over the months from July to October 2025, indicating a challenging market environment. Notably, San Rafael '71's rank improved slightly from 42nd in July to 40th in August, but then dropped to 45th in September before recovering to 41st in October. This volatility contrasts with brands like LowKey, which showed a more consistent upward trend, moving from 47th in July to 39th by October. Meanwhile, Catch Me Outside demonstrated a remarkable rise, starting at 66th in July and climbing to 38th by October, suggesting a strong market presence. On the other hand, Bold and Pure Laine both experienced declines in rank, with Bold dropping from 33rd to 42nd and Pure Laine from 18th to 43rd over the same period. These dynamics highlight the competitive pressures San Rafael '71 faces, as it seeks to stabilize and improve its market position amidst shifting consumer preferences and competitive strategies.
Notable Products
In October 2025, the top-performing product from San Rafael '71 was the Moon Berry Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its top rank for the fourth consecutive month despite a sales figure of 5644. Tangerine Dream Cured Resin Gummies 4-Pack (10mg) held steady in the second position within the Edible category, consistent since August 2025. Blaspberry Gummies 4-Pack (10mg) improved its rank from fifth in September to third in October, showing a positive trend in the Edible category. Sour Blueberry Live Resin Gummies 4-Pack (10mg) saw a slight drop in rank over the months, settling at fourth in October. Cosmic Cream (3.5g) reappeared as the fifth rank in the Flower category, indicating a resurgence in sales after a previous absence in the ranking data.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
