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Mar-2024
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Overview
Market Insights Snapshot
In the dynamic landscape of Canadian cannabis, San Rafael '71 has shown a varied performance across different provinces and product categories. In Alberta, the brand's flower category has demonstrated robust growth, moving from a rank of 19 in December 2023 to 11 by March 2024, with sales surging from 363,926 to 582,307, indicating a strong consumer preference and market presence. Conversely, their concentrates and vapor pens categories have struggled, with the former slipping from rank 35 in December 2023 to 47 in March 2024 and the latter disappearing from the top 30 rankings after December 2023, signifying a potential area for strategic reevaluation. The edible and pre-roll categories in Alberta have maintained steady, albeit not top-tier, rankings, suggesting a consistent but limited market share within these segments.
Comparatively, in Ontario, San Rafael '71's performance has been mixed, with notable growth in the flower category, improving from rank 43 in December 2023 to 27 in March 2024. This growth trajectory mirrors the positive trend observed in Alberta, reinforcing the brand's strength in flower products across different markets. However, the concentrates category tells a different story, with rankings declining from 58 in December 2023 to 78 in March 2024, alongside a drop in sales, indicating challenges in capturing a significant share of this market segment in Ontario. The edible and pre-roll categories have seen slight fluctuations in rankings but generally indicate a need for strategic initiatives to boost market penetration and consumer engagement in these areas. The varied performance across categories and provinces highlights the complexities of the cannabis market in Canada and underscores the importance of targeted strategies to leverage strengths and address weaknesses within San Rafael '71's product portfolio.
Competitive Landscape
In the competitive landscape of the cannabis flower category in Alberta, San Rafael '71 has shown a notable upward trajectory in its rank and sales over the recent months, moving from 19th in December 2023 to 11th by March 2024. This improvement is significant, especially when compared to its competitors. For instance, Redecan, despite a higher sales volume, experienced a slight decline in rank from 7th to 10th in the same period. Similarly, Delta 9 Cannabis improved slightly, moving from 14th to 9th, showing a competitive edge over San Rafael '71 in terms of rank, but not as much in sales growth rate. Muskoka Grown and Pure Laine also saw fluctuations in their rankings but remained relatively close to San Rafael '71, ending at 13th and 12th respectively in March 2024. This indicates a highly competitive market where small differences can lead to significant changes in rank, with San Rafael '71 showing a promising upward trend that could disrupt the current standings if the momentum continues.
Notable Products
In March 2024, San Rafael '71 saw the Cosmic Cream Pre-Roll 3-Pack (1.5g) from the Pre-Roll category climb to the top spot with sales reaching 9766 units, marking a significant jump from its February 2024 ranking of 5th. Following closely, the Sour Blueberry Live Resin Gummies 4-Pack (10mg) in the Edible category maintained its consistent performance by securing the 2nd rank for the third consecutive month. The Pink Diesel '71 (3.5g) from the Flower category, which had previously held the top position in January and February, dropped to the 3rd rank in March. Notably, the Cosmic Cream (3.5g), also in the Flower category, made its first appearance in the rankings at 4th place. The Moon Berry Pre-Roll 3-Pack (1.5g) experienced a slight decline, moving from 3rd to 5th place, indicating a competitive shift within the Pre-Roll category.
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