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Apr-2026
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Overview
Market Insights Snapshot
San Rafael '71 has exhibited a varied performance across different categories and regions, showing both strengths and areas for improvement. In Alberta, the brand's Flower category has seen fluctuating rankings, moving from 48th in January 2026 to 54th by April, indicating a slight decline in market position. Despite this, the sales figures reveal a recovery from a dip in March to a more robust performance in April. Meanwhile, the brand's Edible category in Alberta failed to maintain a presence in the top 30 after January, suggesting a potential area for growth. The Pre-Roll category also saw some improvement, moving from 89th to 85th over the same period, demonstrating a steady but gradual increase in its market standing.
In Ontario, San Rafael '71's Edible products have maintained a relatively stable position, staying within the top 30 throughout the first four months of 2026, although there was a slight drop from 23rd to 27th by April. This consistency suggests a solid consumer base for edibles in this region. Conversely, the Flower category in Ontario has experienced a gradual decline in rank, dropping from 72nd to 74th, which might indicate a need to reassess market strategies or product offerings in this segment. In Saskatchewan, the brand's Pre-Roll category made a notable entry into the rankings in April at 42nd, marking a potential new opportunity for growth in this market. Overall, San Rafael '71's performance highlights both the competitive nature of the cannabis market and the potential for strategic adjustments to enhance market share.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, San Rafael '71 has experienced a gradual decline in its rankings from January to April 2026, moving from 72nd to 74th position. This trend is indicative of a consistent decrease in sales, contrasting with competitors like Parcel, which maintained a stronger position by improving its rank from 67th to 66th over the same period. Meanwhile, Stunnerz showed a similar downward trajectory, dropping from 54th to 65th, yet still outperforming San Rafael '71. Dom Jackson demonstrated a notable improvement, climbing from 93rd in February to 78th in April, suggesting a more aggressive market penetration strategy. Additionally, BC 1/4 saw a decline in rank, from 76th to 84th, which could indicate potential opportunities for San Rafael '71 to reclaim market share if strategic adjustments are made. These insights highlight the competitive pressures San Rafael '71 faces and underscore the importance of strategic initiatives to enhance its market position.
Notable Products
In April 2026, the top-performing product for San Rafael '71 was Pink Kush Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, which secured the number one rank. Pink Diesel '71 (3.5g) in the Flower category moved up to the second position from its consistent third-place ranking in February and March. Ponderosa Pine Pre-Roll 5-Pack (2.5g) climbed to third place, showing significant improvement from its previous fourth-place ranking in March. Meanwhile, Moon Berry Pre-Roll 3-Pack (1.5g) saw a notable drop to fourth place, with sales figures decreasing from 3425 in March to 1310 in April. Tangerine Dream Cured Resin Gummies 4-Pack (10mg) slipped to fifth place, reflecting a downward trend in sales over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
