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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, San Rafael 71 concentrated 65.88% of sales in Pre-Roll with a 75.45% month-over-month surge even as year-over-year declined 39.39%, while Flower held 33.32% share with a 1.30% MoM dip and an 87.07% YoY contraction; Edible was marginal at 0.80% share with a 43.39% MoM decline and a 98.50% YoY drop. Despite a brand-level YoY sales decline of 76.22% alongside a 54.20% YoY increase in average price, the pivot toward lower-priced Pre-Roll (average price 22.56) versus higher-priced Flower (46.48) suggests volume recapture is being sought in value-led formats. The implied pattern is that San Rafael 71 is consolidating around Pre-Roll to stabilize monthly throughput after deep YoY attrition in Flower and Edible.
With Pre-Roll now dominant at 65.88% share and ranked 87 in Alberta Pre-Roll, the 75.45% MoM lift likely reflects tactical assortment or price repositioning against a backdrop of category-level volatility, while the 87.07% YoY Flower decline and 0.80% Edible share indicate deprioritization of formats with weaker repeat velocity. Given the 54.20% YoY average price increase versus a 39.39% YoY decline in Pre-Roll and an 87.07% YoY decline in Flower, the mix shift implies San Rafael 71 is trading up on ticket while leaning into a higher-frequency format to defend unit flow, a positioning that favors accessibility and repeat purchase over premium Flower depth.
Competitive Landscape
San Rafael '71 sits at rank #87 in October 2026, improving 8 positions year over year from #95 and slipping 3 spots versus July 2026 from #90, while remaining 24 ranks below its peak of #63 set in May 2025; against the leaders, Back Forty / Back 40 Cannabis climbed from #3 to #1 with a 10.21% YoY sales increase and General Admission fell from #1 to #2 alongside a -45.71% YoY decline, indicating that San Rafael '71’s modest rank recovery amid sharper competitor volatility points to a stabilization phase rather than a breakout trajectory.
Notable Products
San Rafael '71 is highly concentrated in October 2026, with Ponderosa Pine Pre-Roll 5-Pack (2.5g) accounting for 63.8% of sales and the top 10 items together reaching 96.6%. That concentration sits within a lineup where Pre-Roll Hybrid - Single Strain products make up 65.6% of sales, so most of its sales ride on a single pre-roll and a short tail.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
