San Rafael '71

San Rafael '71 has demonstrated varied performance across different cannabis categories and regions. In Alberta, the brand has maintained a relatively stable position in the Edible category, ranking consistently between 11th and 13th place from January to April 2025. However, their presence in the Flower category has seen a decline, dropping from 20th to 30th place over the same period, indicating challenges in maintaining competitiveness in this segment. On a positive note, the Pre-Roll category in Alberta has shown upward momentum, with the brand climbing from 80th to 66th place, reflecting a potential growth opportunity. In British Columbia, San Rafael '71's presence in the Edible category was notable up until March, but their absence from the top 30 in April suggests a need for strategic adjustments to regain a competitive edge.

In Ontario, San Rafael '71 has maintained a consistent 18th position in the Edible category throughout the first four months of 2025, showcasing a stable market presence. However, the Flower category has experienced a downward trajectory, slipping from 36th to 58th place, which may indicate intensified competition or shifting consumer preferences. In Saskatchewan, the brand reappeared in the Flower category rankings in April at 40th place after not being ranked in February and March, suggesting a possible resurgence or market re-entry strategy. These movements highlight the brand's varied performance across regions and categories, underscoring the importance of localized strategies to address specific market dynamics and consumer behaviors.