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Mar-2026
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Overview
Market Insights Snapshot
San Rafael '71 has shown varying performance across different categories and provinces. In Alberta, the brand's presence in the Edible category has seen a decline, with rankings slipping from 23rd in December 2025 to being absent from the top 30 by March 2026. This could indicate a competitive market or a shift in consumer preferences. In contrast, their Flower category in Alberta experienced a notable fluctuation, initially improving in rank from 47th in December 2025 to 43rd in February 2026, before dropping to 58th by March. This suggests a volatile market position that may be influenced by external factors or internal brand strategies.
In British Columbia, San Rafael '71's performance in the Flower category has been on a downward trend, with the brand falling from 51st in December 2025 to 90th in March 2026. This significant drop could be a red flag for the brand's market share in this province. Meanwhile, their Pre-Roll category only entered the top 100 in January 2026 at 95th place and continued to decline, which might indicate challenges in gaining traction. In Ontario, their Edible category has maintained a relatively stable position, hovering around the 22nd to 24th rank, suggesting a consistent demand in this segment. However, the Flower category in Ontario has shown minor fluctuations, maintaining a position around the 70s, which may reflect a stable but competitive environment.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, San Rafael '71 has shown a consistent presence, maintaining a rank around the low 70s from December 2025 to March 2026. Despite a slight dip in sales from January to March 2026, San Rafael '71's rank remained relatively stable, suggesting a loyal customer base. In comparison, Color Cannabis consistently outperformed San Rafael '71, with ranks in the mid-60s and higher sales figures, indicating stronger market penetration. BC OZ experienced a significant drop in rank from December to March, falling from 51 to 79, which may present an opportunity for San Rafael '71 to capture some of their market share. Meanwhile, BC 1/4 showed improvement, climbing from 89 to 74, although their sales remained lower than San Rafael '71's. Notably, Deelish entered the top 20 in March with a rank of 65, suggesting a new competitor that could impact San Rafael '71's market position if their growth continues.
Notable Products
In March 2026, the Moon Berry Pre-Roll 3-Pack (1.5g) continued its reign as the top product for San Rafael '71, maintaining its number one rank for four consecutive months, despite a decrease in sales to 3442 units. The Tangerine Dream Cured Resin Gummies 4-Pack (10mg) also held steady in second place, showing resilience with sales figures slightly rising to 1952 units. Pink Diesel '71 (3.5g) remained consistent in the third position, climbing from fourth in January, with a notable increase in sales since February. The Ponderosa Pine Pre-Roll 5-Pack (2.5g) made its debut in the rankings, securing the fourth spot. Lastly, the Sour Cherry x Sour Peach Gummies 4-Pack (10mg) re-entered the list at fifth place, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
