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Dec-2024
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Overview
Market Insights Snapshot
Electric Honey's performance in the Vapor Pens category has shown notable improvement in Missouri over the last few months. In September 2024, the brand was outside the top 30, ranking 42nd, but by October, it jumped to 26th place. This upward trend continued with a slight dip in November to 29th, followed by a recovery to 27th place in December. Such movements indicate a strengthening presence in the Missouri market, suggesting that the brand is gaining traction among consumers. This progression is particularly significant given the competitive nature of the Vapor Pens category.
The sales figures for Electric Honey in Missouri reflect this positive trend, with a substantial increase from September to October, where sales more than doubled. Although there was a slight decline in sales in November and December, the brand maintained its position within the top 30, which is a positive sign of stability in a volatile market. The ability to climb into the top 30 and sustain a position there, despite not being ranked in the top 30 in September, highlights Electric Honey's growing influence and potential for further expansion in Missouri. However, the absence from the top 30 in September indicates that there is still room for improvement and growth in this market.
Competitive Landscape
In the Missouri Vapor Pens category, Electric Honey has shown a remarkable improvement in its ranking over the last few months, climbing from 42nd place in September 2024 to 27th place by December 2024. This upward trajectory suggests a significant increase in market penetration and consumer preference. Notably, Electric Honey's rise in rank is contrasted by the performance of competitors like Fuzed, which improved from 31st to 26th, and Head Change, which saw a slight decline from 24th to 28th. Meanwhile, Proper Cannabis and CODES experienced a downward trend, with CODES dropping from 16th to 29th. This competitive landscape indicates that Electric Honey is gaining traction against established brands, suggesting a positive outlook for its sales growth and brand recognition in the Missouri market.
Notable Products
In December 2024, the top-performing product from Electric Honey was Energize - Blaze Berry Distillate Disposable (0.5g) in the Vapor Pens category, maintaining its number one rank for the second consecutive month with sales of 1754 units. Inspire - Cereal Berries Distillate Disposable (0.5g) held the second position consistently from October to December, showing stable demand with sales of 1407 units in December. Glacial Peach Distillate Disposable (0.5g) remained steady at the third rank throughout the last four months, indicating a consistent preference among consumers. Relax - Magic Marsh Mellow Distillate Disposable (0.5g) re-entered the rankings at the fourth position in December, suggesting a resurgence in interest. Inspire - High Tea Distillate Disposable (0.5g) debuted in the rankings at fifth place, showing promising initial sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
