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Apr-2025
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Overview
Market Insights Snapshot
Kusch has shown fluctuating performance in the Missouri market, particularly in the Pre-Roll and Vapor Pens categories. In the Pre-Roll segment, Kusch started the year strong with a rank of 28 in January 2025, but fell out of the top 30 by February, ranking 39, and continued to decline to 42 by April. This downward trend in rankings indicates a struggle to maintain a competitive edge in the Pre-Roll category. Despite the drop in rank, the sales figures show a mixed picture, with a notable rebound in March, suggesting potential volatility or seasonal influences affecting sales.
Conversely, Kusch's performance in the Vapor Pens category in Missouri has been more promising. Starting the year outside the top 30, Kusch made a significant recovery by March, climbing to rank 29, and further improving to 27 in April. This upward trajectory in rankings is mirrored by an increase in sales, with April seeing a substantial boost, suggesting an effective strategy or growing consumer preference for Kusch's Vapor Pens. The contrasting trends between these two categories highlight the brand's varied success, indicating areas for potential growth and improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Kusch has demonstrated a noteworthy upward trajectory in recent months. Starting from a rank of 33 in January 2025, Kusch improved to 27 by April 2025, indicating a positive trend in market presence and consumer preference. This advancement is significant when compared to competitors such as Flora Farms, which did not rank in the top 20 during the same period, and Plume Cannabis (MO), which fluctuated between ranks 28 and 36. Meanwhile, CODES and Acute maintained relatively stable positions, with CODES experiencing a slight dip from 21 to 26 and Acute improving from 27 to 25. Despite Kusch's lower sales figures compared to these competitors, its consistent rank improvement suggests a growing brand recognition and customer base, positioning it as a rising contender in the Missouri vapor pen market.
Notable Products
In April 2025, the top-performing product from Kusch was the Legacy Series Granddaddy Purple Liquid Gold Distillate Cartridge in the Vapor Pens category, regaining its number one position from January after a dip in February and March. This product achieved a notable sales figure of 1057 units. The Blue Dream Distillate Cartridge climbed to the second position, showing a consistent upward trend since February. The Legacy Series OG Kusch Liquid Gold Distillate Cartridge, while slipping to third place, maintained strong sales momentum. Lastly, the Super Lemon Haze Distillate Disposable entered the rankings for the first time in April, securing the fourth spot and indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
