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Feb-2026
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Overview
Market Insights Snapshot
In the Missouri market, Kusch has demonstrated a notable presence, particularly in the Pre-Roll category. Starting from a rank of 33 in November 2025, Kusch made a significant leap to 27 by December, although the subsequent months saw a slight dip, settling at 28 by February 2026. This movement indicates a competitive edge in the Pre-Roll category, albeit with some fluctuations. The ability to break into the top 30 in December is a positive sign, suggesting a potential for sustained growth if the trend continues. However, the brand's performance outside the top 30 in November highlights areas for improvement to maintain consistency.
In the Vapor Pens category, Kusch has shown a steady upward trajectory. Despite starting at position 33 in November 2025, the brand improved its standing to 30 by January 2026, demonstrating a positive trend. The slight drop to 31 in February suggests some volatility, but maintaining a rank within the top 30 for two consecutive months is promising. The ability to enter and remain in the top 30 could be indicative of strategic adjustments or successful product offerings that resonated with consumers. Such movements are crucial for Kusch's overall brand performance in Missouri, as they strive to solidify their position in a competitive market.
Competitive Landscape
In the Missouri Vapor Pens category, Kusch has shown a promising upward trend in rankings, moving from 33rd in November 2025 to 31st by February 2026. This improvement is notable when compared to competitors like Atta, which consistently hovered around the 28th to 30th positions, and Plume Cannabis (MO), which maintained a relatively stable rank around the low 30s. Meanwhile, Franklin's experienced a significant jump, surpassing Kusch in January 2026 by climbing to 27th place, only to settle at 29th in February. Despite these fluctuations, Kusch's sales trajectory has been more stable and positive compared to Bison, which saw a drastic decline in sales and rank, dropping out of the top 30 by January 2026. Kusch's steady rise in both rank and sales positions it as a brand to watch, potentially closing the gap with higher-ranked competitors in the coming months.
Notable Products
In February 2026, Kusch's top-performing product was the Blue Dream x Jungle Pie Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, securing the number one spot with sales of 1129 units. Following closely were the Orange Cookie Chem x Orange 43 Pre-Roll 7-Pack (3.5g) and WiFi #3 Pre-Roll 7-Pack (3.5g), ranking second and third, respectively. The Legacy Series - White Widow Distillate Cartridge (1g) climbed to fourth place in the Vapor Pens category, improving from its previous fifth position in December 2025. Meanwhile, the Legacy Series - OG Kush Distillate Disposable (1g) saw a slight decline, moving from fourth place in January 2026 to fifth in February. This shift in rankings highlights a strong performance in the Pre-Roll category for Kusch, while Vapor Pens show mixed results.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
