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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Pinchy's mix tilted further toward Flower at 58.75% share, up 3.81% month over month while down 37.72% year over year, as Vapor Pens slipped to 35.80% share with a 3.50% MoM decline and a 49.78% YoY drop. Pre-Roll remained small at 5.45% share but expanded rapidly with 51.04% MoM growth, offsetting part of the Vapor Pens contraction despite no year-over-year baseline. The average price fell 31.36% YoY to $29.97, coinciding with the brand’s 39.62% YoY sales decline, and the rank in Flower sits at position 30 in Missouri. The pattern implies a pivot toward lower-priced inhalables that lift unit velocity in Flower and Pre-Roll while Vapor Pens continues to drag the overall mix.
The shift concentrates Pinchy's competitive posture in Flower, where a 3.81% MoM sales uptick pairs with a 31.36% YoY price compression to prioritize basket entry over premiumization, while Vapor Pens’ 49.78% YoY decline suggests lost relevance or price-pressure sensitivity. With Pre-Roll’s 51.04% MoM surge at a low average price point of $5.25 and Flower anchored at rank 30 in Missouri, Pinchy's positioning favors accessible inhalable formats to stabilize share, implying near-term gains are more likely from trade-down capture than from margin expansion.
Competitive Landscape
Pinchy's sits at rank #30 in MO Flower in May 2026, down 11 positions year over year from #19, and 4 spots below its February 2026 placement at #26, while category leaders moved in the opposite direction: Illicit / Illicit Gardens advanced from #3 to #2 and Good Day Farm climbed from #9 to #5. Against a mixed top tier where CODES slipped from #2 to #3 despite a 30.6% YoY sales decline and Flora Farms held #1 despite a 17.8% YoY contraction, Pinchy's downward rank from a peak of #14 in February 2025 to #30 now points to share leakage rather than category softness, implying the trajectory will keep ceding shelf visibility unless the brand reverses multi-period rank losses.
Notable Products
Studio 54 Pre-Roll (1g) delivered the month’s sharpest movement at +268% MoM to rank 1, while Florida Kush Pre-Roll (1g) fell -32% to rank 5; this bifurcation within the same format signals a pivot toward a refreshed pre-roll lineup. Permanent Marker Pre-Roll (1g) also surged +223% to rank 2, and three of the top five are Pre-Roll SKUs, indicating category concentration at the top of the chart. Orange 43 (3.5g) rose +27% at rank 4 while OG Kush Distillate Cartridge (1g) slipped -1% at rank 6, suggesting that Flower and Vapor Pens are steady but ceding the spotlight to fast-rising pre-rolls. Together, these shifts imply Pinchy's is converting demand toward a narrow set of breakout pre-rolls while legacy formats provide baseline volume, pointing to a mix that favors trial-driven, high-velocity SKUs over broad assortment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
