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Jun-2024
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Overview
Market Insights Snapshot
Pinchy's has experienced notable fluctuations across different states and categories over recent months. In Missouri, the brand's performance in the Flower category has seen a steady decline. Starting at rank 17 in March 2024, Pinchy's dropped to rank 24 in April, 27 in May, and further down to 29 in June. This downward trend suggests challenges in maintaining market share within this category. The declining sales figures, with a notable decrease from $755,369 in March to $423,248 in June, highlight the need for strategic adjustments to regain traction in this competitive market.
Across other states and categories, Pinchy's absence from the top 30 rankings indicates varying levels of market penetration and competition. Being outside the top 30 can be seen as a significant setback, implying that the brand needs to enhance its visibility and appeal to consumers. By analyzing these trends, stakeholders can identify key areas for improvement and potential opportunities to boost Pinchy's performance. The data underscores the importance of targeted marketing and product differentiation to navigate the competitive landscape effectively.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Pinchy's has experienced notable fluctuations in its rank and sales over the past few months. Starting at rank 17 in March 2024, Pinchy's saw a decline to rank 29 by June 2024. This downward trend in rank coincides with a decrease in sales from March's peak of $755,369 to $423,248 in June. In comparison, Cookies also experienced a decline, falling out of the top 20 entirely by March and maintaining a rank around 27-30 in subsequent months, with sales ranging from $419,454 to $508,235. Meanwhile, TwentyTwenty (IL) showed a positive trend, climbing from rank 41 in March to 30 in June, with sales peaking at $450,271 in May. Atta and Notorious also demonstrated varying degrees of improvement, with Notorious notably jumping from rank 40 in April to 28 in June. These shifts indicate a highly competitive market where Pinchy's needs to strategize effectively to regain its higher rank and stabilize sales.
Notable Products
In June 2024, the top-performing product for Pinchy's was Orange 43 (3.5g) in the Flower category, maintaining its number one ranking from May 2024 with sales of 740 units. Rs11 (3.5g) emerged as a strong contender, securing the second position. Sherbbanger (3.5g) dropped one rank to third, showing a noticeable decrease in sales compared to previous months. Purple 43 Shake (28g) entered the top five at fourth place, while Orange 43 (7g) slipped to fifth from its previous fourth position in May. This shift in rankings indicates dynamic changes in consumer preferences within Pinchy's product lineup.
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