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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Head Change is stocked at 176 licensed dispensaries across Missouri, with the deepest coverage in St. Louis, KCMO, Springfield, Columbia, and St Peters. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Head Change concentrated 56.46% of July 2026 sales in Concentrates with a month-over-month gain of 27.04% but a year-over-year decline of 35.49%, while Vapor Pens held 41.48% share with an 11.91% month-over-month drop and a 16.85% year-over-year decline; Pre-Roll remained small at 2.05% share with a 14.61% month-over-month contraction. Despite an overall year-over-year brand sales decline of 27.23% and a 12.25% year-over-year decrease in average price to $40.26, Concentrates led category contribution, and the brand ranked 8 in Concentrates in Missouri; the pattern implies the portfolio is leaning into Concentrates momentum month-over-month while Vapor Pens weigh on annual comps.
The mix shift toward Concentrates month-over-month, alongside an 8th-place rank in Missouri Concentrates and a 12.25% price compression year-over-year, implies a strategy centered on recovering volume through lower effective pricing in higher-intent formats while tolerating share volatility in Vapor Pens. With Vapor Pens declining 11.91% month-over-month and 16.85% year-over-year against Concentrates’ 27.04% month-over-month recovery and 35.49% year-over-year drag, the positioning suggests Head Change can defend rank by prioritizing depth in Concentrates and limiting exposure in Vapor Pens, accepting near-term average price pressure to regain throughput.
Competitive Landscape
Head Change ranks #8 in MO Concentrates in July 2026, down 4 positions year over year from #4 and slipping 3 spots from #5 in April 2026, while its peak at #1 in November 2024 underscores a reversal from prior leadership; in contrast, Vibe Cannabis (MO) holds #1 with a 39.5% YoY sales increase and Galactic surged from #50 to #3 with 31,362.4% YoY sales growth, indicating Head Change is ceding share to faster-rising rivals even as Elevate fell from #2 to #5 alongside a -51.3% YoY sales decline; this pattern implies Head Change’s downward rank trajectory is more about competitive out-acceleration than category contraction, and stabilization will require recapturing velocity lost since November 2024.
Notable Products
Coffman Beach Live Rosin Cartridge (0.5g) posted the sharpest movement in July 2026 with a -36.5% month-over-month drop to rank 5, while King of the Will Live Resin Sauce Cartridge (0.5g) inched up 6.0% to rank 7, indicating a split trajectory within vapor pens. Super Gelato Live Badder (1g) held rank 1 and Super Gelato Live Badder (2g) held rank 2 as part of a broader concentration where seven of the top ten SKUs are Concentrates, positioning vapor pens as secondary despite mixed MoM signals. With top badges anchored in Concentrates and only modest momentum in the pen lineup, the product mix implies a deliberate weighting toward extract formats, with cartridges serving as opportunistic rather than core volume drivers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
