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Jul-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Head Change has shown a consistent performance in the Concentrates category. The brand maintained a steady presence within the top 10, ranking 8th in both April and June, and improving slightly to 6th in May before returning to the 8th position in July. This indicates a stable demand for their products in this category, with a notable peak in sales in May. However, in the Vapor Pens category, the brand's performance has been less consistent. Starting at 38th in April, Head Change improved its position to 30th in June, but could not maintain this momentum, slipping back to 32nd in July. This fluctuation suggests potential challenges in sustaining growth within the Vapor Pens market in Missouri.
Interestingly, Head Change did not appear in the top 30 brands for Vapor Pens in April, which could be seen as a setback, but their entry into the top 30 by June is a positive sign of growth and market penetration. The brand's ability to climb the ranks in this category, albeit with some fluctuations, indicates a potential for further expansion if they can address the volatility. Meanwhile, their consistent top 10 ranking in Concentrates suggests a strong brand presence and customer loyalty in that segment. As Head Change continues to navigate the competitive landscape of Missouri, these movements highlight both their strengths and areas for strategic focus.
Competitive Landscape
In the competitive landscape of the Missouri concentrates market, Head Change has maintained a consistent presence, ranking 8th in April, June, and July 2025, with a slight improvement to 6th place in May 2025. This stability in ranking is noteworthy, especially considering the fluctuations experienced by competitors. For instance, Sinse Cannabis saw a decline from 7th in April to 10th in July, indicating a potential loss of market traction. Meanwhile, Buoyant Bob showed an upward trend, moving from 12th in April to 9th by July, suggesting growing consumer interest. Heartland Labs improved its position from 9th in April to 7th in June and July, surpassing Head Change during those months. However, Vibe Cannabis (MO) demonstrated strong performance, peaking at 2nd place in May before settling at 6th in July, consistently outperforming Head Change in sales. These dynamics highlight the competitive pressures Head Change faces and underscore the importance of strategic marketing and product differentiation to enhance its market position and sales performance.
Notable Products
In July 2025, the top-performing product for Head Change was the Pineapple Dolewhip Live Resin Sauce Cartridge (0.5g) in the Vapor Pens category, achieving the first rank with sales of 391 units. The Hashburger N Paradise Live Resin Badder (1g) followed closely in second place within the Concentrates category. Bubblegum Blackhole Live Sauce Cartridge (0.5g) secured the third position, also in Vapor Pens. Notably, Lemon Lunar Bliss Live Resin Badder (1g) and Sour Space Suit Live Rosin (1g) ranked fourth and fifth, respectively, in the Concentrates category. This was the first month these products were ranked, indicating a significant rise in popularity compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
