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Sep-2025
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Overview
Market Insights Snapshot
Head Change has demonstrated varied performance across different product categories in Missouri. In the Concentrates category, the brand has seen a gradual decline in its ranking from 6th in June 2025 to 10th by September 2025. This downward trend is accompanied by a decrease in sales from $317,297 in June to $242,396 in September, indicating a potential challenge in maintaining its market position. Meanwhile, the Vapor Pens category also exhibits a similar pattern, with Head Change dropping from 32nd place in June to 43rd in September. Such movements suggest that Head Change may need to reassess its strategies in these categories to regain its competitive edge.
Interestingly, in the Pre-Roll category, Head Change was not ranked in the top 30 until September 2025, when it debuted at 81st place. This could be seen as a positive development, suggesting the brand is beginning to make inroads into a new category, albeit starting from a lower position. The absence of Head Change in the top 30 for previous months highlights the competitive nature of the Pre-Roll market in Missouri. Overall, while Head Change has faced challenges in maintaining its rankings in Concentrates and Vapor Pens, its emergence in the Pre-Roll category could signal new opportunities for growth and expansion.
Competitive Landscape
In the Missouri concentrates market, Head Change has experienced a notable shift in its competitive positioning over the past few months. Initially ranked 6th in June 2025, Head Change saw its rank decline to 10th by September 2025, indicating increased competition and a potential need for strategic adjustments. Meanwhile, Amaze Cannabis demonstrated a strong upward trajectory, moving from 14th to 9th place, with sales consistently increasing over the same period. Sinse Cannabis also improved its rank from 10th to 8th, suggesting a competitive edge in the market. Despite Head Change's sales peaking in July, the subsequent decline in both rank and sales highlights the dynamic nature of the market and the need for Head Change to innovate or enhance its market strategies to regain its competitive footing.
Notable Products
In September 2025, the top-performing product for Head Change was Rainbow Resin Rush Live Badder (1g) in the Concentrates category, securing the number one rank with sales of 203 units. It was followed by Raspberry Cake Pop Live Badder (1g) and Nebula Nectar Live Rosin (1g), which held the second and third positions in the same category. Trop Trap Doorz Hash Hole Infused Pre-Roll (2g) in the Pre-Roll category maintained its fourth rank from August, indicating consistent performance. Raspberry Cake Pop Live Resin Sauce Cartridge (0.5g) in the Vapor Pens category rounded out the top five, showcasing a strong debut in the rankings this month. Notably, the top three products were new entries in the rankings for September, highlighting a shift in consumer preferences towards Concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
