Market Insights Snapshot
In the Missouri market, the cannabis brand Head Change has shown a steady performance in the Concentrates category, maintaining a position within the top three from July to October 2023. Although there was a slight dip in rank from 1st to 3rd place between July and October, this is still a strong performance. However, it's worth noting that sales have seen a downward trend during this period. On the other hand, the brand's performance in the Pre-Roll category in Missouri was not as impressive, with a rank of 75 in July and no ranking data available for the subsequent months, indicating that it did not make the top 20.
Looking at the Vapor Pens category, Head Change's ranking fluctuated in Missouri over the four-month period. The brand climbed from 23rd place in July to 19th in August, but then saw a decline, dropping to 37th place by October. This trend is mirrored in the sales data, with a peak in August followed by a significant drop by October. It's clear that while Head Change has had some success in the Missouri market, there are also areas where it could improve.
In the Missouri Concentrates category, Head Change has been a consistent top performer, maintaining a position within the top three from July to October 2023. However, it's worth noting that there has been a slight downward trend in its ranking, moving from first place in July and August to third place in September and October. This shift coincides with the rise of Elevate (Elevate Missouri) and Vivid (MO), both of which have seen an upward trajectory in the same period. Cloud Cover (C3) and GOAT Extracts (MO) have also remained competitive, with Cloud Cover (C3) making a significant jump from 10th place in September to 4th place in October. Despite the increased competition, Head Change continues to hold a strong position in the market.
In October 2023, the top-performing product from Head Change was the Divorce Cake Live Rosin (1g), with sales reaching 903 units. The second and third highest-selling products were the Oops... All Purps Live Badder (1g) and Garlicane Live Badder (1g), which sold 671 and 628 units respectively. The fourth place was occupied by the Triple Smash'd Burger Live Sauce Cartridge (0.5g) with 533 units sold, followed by the Genetically Modified Burger Live Badder (1g) in fifth place with 509 units sold. It's noteworthy that all these products made a significant leap in rankings from previous months, indicating a strong preference shift among Head Change customers.