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Apr-2025
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Overview
Market Insights Snapshot
Head Change has shown a notable performance in the Concentrates category in Missouri, with a consistent presence in the top 10 for the first four months of 2025. Starting off strong at the third position in January, the brand experienced a gradual decline, moving to sixth in February, eighth in March, and ninth in April. Despite the downward trajectory in rankings, the sales figures suggest fluctuations rather than a steady decline, with a dip in February followed by a recovery in March before dropping again in April. This indicates potential market challenges but also resilience in maintaining a competitive position within the top 10.
In contrast, Head Change's performance in the Vapor Pens category in Missouri has been less robust, with rankings slipping from 29th in January to 39th by April, eventually falling out of the top 30. This downward trend in rankings is mirrored by a steady decrease in sales, suggesting a need for strategic adjustments to regain market share in this category. The absence from the top 30 in March and April highlights increased competition or shifting consumer preferences that the brand must address to improve its standing in the Vapor Pens market.
Competitive Landscape
In the Missouri concentrates market, Head Change has experienced a notable decline in rank from January to April 2025, moving from 3rd to 9th place. This downward trend in rank is accompanied by fluctuating sales figures, with a significant drop in February and a partial recovery in March, only to decline again in April. In contrast, Sinse Cannabis improved its position from 10th to 8th place by April, showing a consistent increase in sales, particularly from March to April. Similarly, Buoyant Bob demonstrated a strong recovery from being outside the top 20 in January to securing the 11th spot by April, indicating a positive sales trajectory. Meanwhile, Heartland Labs maintained a stable rank around the 10th position, with sales peaking in March. Notably, Vibe Cannabis (MO) consistently held the 7th rank throughout the period, with a steady increase in sales, culminating in the highest sales figure in April. This competitive landscape suggests that while Head Change is facing challenges in maintaining its top-tier status, competitors are capitalizing on market dynamics to improve their standings and sales.
Notable Products
In April 2025, the top-performing product for Head Change was Frosted Lemonheads Live Badder (1g) in the Concentrates category, achieving the number one rank with sales of 307 units. Flavor God Live Badder (1g), also in the Concentrates category, followed closely in second place. Gasquatch Live Rosin (1g) improved its position from fourth in March to third in April. Bible Beltz Live Sugar (1g) secured the fourth rank, marking its debut in the rankings. North Side Grease Live Rosin Cartridge (0.5g) rounded out the top five, maintaining consistent sales performance in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
