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Dec-2025
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Overview
Market Insights Snapshot
In the Missouri market, Head Change has shown a steady presence in the Concentrates category, maintaining a position within the top 10 brands throughout the last quarter of 2025. Despite a slight dip from 6th to 7th place in both October and December, the brand's sales in this category have remained relatively stable, indicating strong consumer loyalty. In contrast, the Vapor Pens category presents a different story, where Head Change fluctuated between the 40th and 46th positions. This suggests a more competitive landscape or potential challenges in this segment, with sales peaking in October before declining by December.
The Pre-Roll category in Missouri highlights a different challenge for Head Change, as the brand did not rank in the top 30 until November. This late entry into the rankings, moving from 82nd to 72nd place by December, could indicate emerging growth or increased efforts in this segment. The sales figures also reflect this upward trend, with a notable increase from October to December. This suggests that while Head Change might be facing challenges in some categories, there is potential for growth and improvement in others, particularly as they continue to adapt and strategize in the competitive landscape of Missouri's cannabis market.
Competitive Landscape
In the Missouri concentrates market, Head Change has maintained a relatively stable position, consistently ranking between 6th and 7th place from September to December 2025. This steadiness suggests a loyal customer base, although it faces stiff competition from brands like Amaze Cannabis, which saw a significant rise from 10th to 5th place, indicating a strong upward trend in sales. Meanwhile, Elevate experienced a decline, dropping from 3rd to 8th place, which could present an opportunity for Head Change to capture some of its market share. Sinse Cannabis also showed a positive trajectory, moving from 9th to 6th place, closely trailing Head Change. Despite these competitive pressures, Head Change's consistent ranking suggests resilience, but to improve its standing, it may need to innovate or enhance its offerings to compete more effectively with the rising stars in the market.
Notable Products
In December 2025, the top-performing product from Head Change was the Amaze Blueberry Clem2 Hash Hole Infused Pre-Roll in the Pre-Roll category, securing the number one rank with sales of 287 units. Following closely was the Raspberry Cake Pop Live Badder in the Concentrates category, which climbed to the second position with significant sales growth from previous months. The Traffic Jam Live Resin Sauce Cartridge in the Vapor Pens category made a notable debut at the third rank, highlighting its rising popularity. Meanwhile, the High Wire Haze Live Rosin Cartridge dropped to fourth place from its previous second-place rank in November. The Hash Hole - Trop Trap Doorz Infused Pre-Roll maintained a steady presence, ranking fifth, showing a slight decline from its peak performance in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
