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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Head Change is stocked at 159 licensed dispensaries across Missouri, with the deepest coverage in St. Louis, Kansas City, Springfield, Columbia, and Cape Girardeau. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Head Change’s mix in October 2026 is anchored by Concentrates at 48.9% share with a month-over-month change of 5.0% and a year-over-year decline of 18.7%, while Vapor Pens hold 37.8% share with a month-over-month dip of 1.4% and a year-over-year increase of 42.0%. Pre-Roll rounds out the portfolio at 13.3% share with a month-over-month rise of 15.3% and a year-over-year surge of 547.2%. Despite a brand-level year-over-year sales gain of 12.6% alongside a 28.3% drop in average price, the category balance indicates volume is being pulled toward faster-growing Pre-Roll and Vapor Pens even as Concentrates still leads in share; the pattern implies the brand is trading category mix momentum for margin, with growth concentrated in lower-priced, high-velocity formats.
Positioning-wise, the 6th-place rank in Concentrates in Missouri sets a ceiling while Vapor Pens’ 42.0% year-over-year growth and Pre-Roll’s 547.2% year-over-year expansion create headroom to diversify away from a single-category anchor. With Concentrates’ 48.9% share and 5.0% month-over-month uptick contrasted against Vapor Pens’ 1.4% month-over-month softness and Pre-Roll’s 15.3% month-over-month acceleration, the mix indicates near-term gains are likely to come from sustaining Pre-Roll velocity and stabilizing Vapor Pens while selectively defending Concentrates at rank 6; the implication is a barbell stance where incremental share is captured in Pre-Roll and Vapor Pens while Concentrates maintains scale but contributes less to year-over-year growth.
Competitive Landscape
Head Change sits at rank #6 in MO Concentrates in October 2026, down two positions from #4 year over year and down two from #4 in July 2026, while still trailing its peak at #1 from November 2024; meanwhile, Vibe Cannabis (MO) held #1 with a +0 rank change year over year as its sales rose 23.7%, and Local Cannabis Co. climbed from #12 to #5 with a 51.0% YoY sales increase, indicating rivals are moving up as Head Change gives ground. With Elevate improving to #3 from #6 despite a -9.4% YoY sales change and Proper Cannabis steady at #2 with a 15.4% YoY lift, Head Change’s slide from a #1 peak in November 2024 to #6 in October 2026 implies share is consolidating among leaders who are either holding rank or advancing despite mixed sales trends.
Notable Products
Head Change leaned on fresh launches in October 2026, with new products accounting for 89.1% of sales and filling 9 of the brand’s top 10 items, led by Booberry Live Resin Sauce Cartridge (0.5g). That concentration in recent releases means most of its sales come from newness rather than long-running staples.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
