.svg){kind=small}
Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Head Change is stocked at 159 licensed dispensaries across Missouri, with the deepest coverage in St. Louis, Kansas City, Springfield, Columbia, and Cape Girardeau. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Head Change concentrated 57.17% of sales in Concentrates with a year-over-year change of -2.15% and a month-over-month uptick of 0.51%, while Vapor Pens rose to 39.75% share with year-over-year growth of 20.23% and month-over-month growth of 5.17%. Pre-Roll remained a small 3.08% of mix despite a 57.97% year-over-year increase, as a -35.70% month-over-month drop compressed near-term momentum; combined with a 19.08% year-over-year average price decline to $40.42 and a Missouri Concentrates rank of 5, the brand is tilting toward a two-category focus where Vapor Pens increasingly offsets soft Concentrates. The pattern implies a portfolio anchored in Concentrates but gradually reweighted by faster-growing Vapor Pens, positioning August 2026 as a transition month where share defense in Concentrates and selective pricing in Vapor Pens can stabilize mix without overextending into Pre-Roll volatility.
With 7.02% brand sales growth year over year against a 35.77% decline over 24 months, the mix shift toward Vapor Pens (+20.23% YoY; +5.17% MoM) is acting as a near-term growth lever, while Concentrates’ modest -2.15% YoY and +0.51% MoM suggest maintenance rather than expansion within Missouri where rank sits at 5. The 19.08% price decrease coinciding with a 0.51% MoM lift in Concentrates and a 5.17% MoM lift in Vapor Pens signals elasticity-driven volume capture, but the -35.70% MoM in Pre-Roll warns against overcommitting to emerging segments whose gains are primarily year-over-year base effects; together, this points to a positioning that prioritizes price-competitive depth in core formats while using Vapor Pens to recapture share without diluting category identity.
Competitive Landscape
Head Change sits at rank #5 in Missouri Concentrates in August 2026, improving 2 positions from #7 year over year, while also moving up 2 spots from #7 three months ago to #5 now; the brand’s peak was #1 in November 2024, indicating a multi-quarter slide before this recent rebound. Competitively, Vibe Cannabis (MO) held #1 both this year and last (flat rank change, +21.26% YoY sales), and Proper Cannabis climbed from #3 to #2 (+18.90% YoY sales), outpacing Head Change’s rank momentum, whereas Elevate fell from #2 to #4 with a -39.49% YoY sales decline, creating space that Head Change partially captured. The mix of a 2-rank YoY improvement against a market where a leader is expanding sales by 21.26% and a former #2 is contracting by 39.49% implies Head Change’s trajectory is stabilization rather than a return to its November 2024 peak, with future gains likely contingent on displacing competitors now entrenched at #1–#3.
Notable Products
Super Gelato Live Badder (1g) posted the steepest movement in August 2026 with a -51.5% month-over-month decline while sitting at rank 5, and Melted Rainbow Hash Hole Infused Pre-Roll (1.25g) also contracted -10.7% at rank 2. Diesel Dojo Live Resin Badder (1g) held rank 1 as Concentrates occupied ranks 1, 5, 6, 7, and 9, indicating a majority presence in the top ten despite Fresh Produce #33 Live Badder (1g) falling -37.0% at rank 6. Vapor Pens softened with Melt Mode Live Resin Sauce Cartridge (0.5g) down -8.3% at rank 8 and King of the Will Live Resin Sauce Cartridge (0.5g) down -17.3% at rank 10, while two Vapor Pens still sat within ranks 3–4 with higher dollar totals such as $7,372 for King of the Will Live Resin Disposable (0.5g). The pattern implies Head Change is leaning on breadth within Concentrates to defend share as select SKUs retrench, while Vapor Pens require SKU-level tuning to stabilize rank drift.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
