.svg){kind=small}
Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Head Change’s mix in June 2026 was concentrated in Vapor Pens at 53.46% share and Concentrates at 44.98% share, with Pre-Roll contributing 1.56%; within that, Vapor Pens grew 0.84% month over month while Concentrates fell 31.76% month over month. Year over year, Vapor Pens declined 13.31% and Concentrates dropped 52.36%, while the brand’s average price fell 15.71% and total brand sales contracted 35.93%, indicating that volume likely shifted toward lower-priced Vapor Pen units as higher-ticket Concentrates retrenched. This pattern implies the portfolio is tilting toward a lower-price, higher-velocity Vapor Pen core, which can stabilize share but risks margin compression if Concentrates do not recover.
The shift resulted in Vapor Pens anchoring placement at rank 37 in Missouri, while overall 24-month sales were down 19.37% and June 2026 sales mix left only 1.56% for Pre-Roll after a 70.07% month-over-month decline. With Vapor Pens’ 53.46% share rising against a 0.84% month-over-month lift but facing a 13.31% year-over-year decline, the brand’s positioning leans toward defending distribution and velocity in mid-price Vapor Pens, implying near-term focus on price-pack architecture and selective Concentrates rationalization to protect rank 37 in Missouri.
Competitive Landscape
Head Change sits at rank #37 in MO Vapor Pens in June 2026, down 5 positions year over year from #32, and 3 positions higher than March 2026 when it was #40; the brand’s peak of #27 in October 2024 underscores a 10-rank slide from its best level while the current gap to the top widens as Illicit / Illicit Gardens holds #1 with a 27.6% year-over-year sales increase and Good Day Farm climbed from #10 to #2 with a 78.8% lift. Compared with Galactic moving from #5 to #3 alongside a 51.7% year-over-year gain and Pinpoint rising from #7 to #4 with 72.0% growth, Head Change’s rank drift from #32 to #37 and only a modest quarter-over-quarter improvement from #40 to #37 signal erosion in competitive velocity; the trajectory implies that without a relative share or velocity rebound, Head Change is likely to remain outside the top 30 as leaders consolidate gains.
Notable Products
Queen Tea Live Resin Badder (1g) posted the steepest decline in June 2026 at -40.4%, while Queen Tea Live Resin Sauce Cartridge (0.5g) also fell -24.8% and sat at rank 6, pointing to a product-family retreat rather than a one-off SKU issue. Rainbow Resin Rush Live Resin Sauce Cartridge (0.5g) led at rank 1 despite no reported month-over-month figure, whereas King of the Will Live Resin Badder (1g) held rank 4 and the King of the Will Live Resin Sauce Cartridge (0.5g) anchored rank 10, together indicating cross-format traction for that strain line. Vapor Pens dominated with six of the top ten SKUs, and the single raw figure of $12,866 for the leader supports a cartridges-first revenue mix. The pattern implies Head Change is tilting commercial energy toward Vapor Pens and away from certain Queen Tea concentrates as underperformance in that family consolidates focus on pen-ready strains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
