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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Head Change’s category mix in May 2026 concentrated around Concentrates at 51.02% share while Vapor Pens held 46.86%, with Pre-Roll at 2.12% as a minor contributor. Concentrates contracted sharply with year-over-year sales down 49.37% and month-over-month down 30.84%, while Vapor Pens moved the other way with year-over-year down 11.17% but month-over-month up 18.48%; the brand’s average price fell 15.91% year-over-year as Concentrates’ average price sat higher at $45.11 versus Vapor Pens at 34.93. Despite overall brand sales down 34.87% year-over-year, the near 4.16 percentage-point gap between Concentrates and Vapor Pens suggests a near-dual-core mix rather than a single-category anchor, implying short-term volatility is being driven more by Concentrates declines than by Vapor Pens gains.
The shift implies a repositioning tailwind toward Vapor Pens as the operational hedge against Concentrates softness, with share stability hinging on whether Vapor Pens can close the 4.16-point share gap while maintaining a month-over-month growth cadence like May 2026’s 18.48%. In Missouri Concentrates, a rank of 14 indicates middle-of-pack exposure that can tolerate some margin from a lower-priced Vapor Pens mix at 34.93 average price, but the 30.84% month-over-month drop in Concentrates versus the 50.02% month-over-month drop in Pre-Roll points to a deliberate focus on two categories rather than breadth. The pattern implies Head Change’s near-term positioning benefits from leaning into Vapor Pens to stabilize mix while selectively defending Concentrates in Missouri where rank 14 offers room to climb without overextending assortment.
Competitive Landscape
Head Change sits at rank #14 in MO Concentrates in May 2026, down 10 positions year over year from #4, and 11 spots lower than its rank #3 three months ago, while its historical peak was #1 in November 2024; by contrast, Vibe Cannabis (MO) holds #1 with a 1-position YoY gain and Sinse Cannabis climbed from #7 to #2 alongside a 31.0% YoY sales lift. Further, Proper Cannabis moved from #8 to #3 and Amaze Cannabis advanced from #14 to #4 with a 171.9% YoY sales increase, while Vivid (MO) slipped to #5 with a 24.9% YoY sales decline; this pattern implies Head Change’s rank trajectory is one of displacement by faster-rising peers rather than category contraction, signaling a need to address share erosion against brands accelerating into the top 5.
Notable Products
Durban Boogaloo Live Rosin (1g) posted the steepest movement in May 2026 with a -47.3% month-over-month drop while holding rank 5, and Tropical Zerb Rosin Hash Hole Infused Pre-Roll (1.25g) slid -41.2% at rank 6. At the top, Rainbow Push Pop + Too Much Starburst Live Rosin (1g) sat at rank 1 and Modified Grape Live Rosin (1g) at rank 2, while Sunset Slaps Live Badder (1g) fell -32.5% at rank 8. Five of the top ten are Concentrates SKUs, clustering power at the very top even as volatility deepens mid-pack; this mix implies Head Change is leaning into flagship rosin leadership while absorbing sharper corrections in secondary formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
