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Dec-2024
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Overview
Market Insights Snapshot
Head Change has shown a dynamic performance in the Missouri market, particularly within the Concentrates category. The brand made a notable ascent from third place in September 2024 to clinch the top spot in November 2024, before settling back to third in December. This fluctuation suggests a strong competitive presence and a capacity to lead in the Concentrates space, despite the drop in sales from November to December. Meanwhile, in the Vapor Pens category, Head Change has maintained a more modest presence, consistently ranking in the mid-20s throughout the period. This consistency, albeit outside the top 20, indicates a stable foothold in the Vapor Pens market, though there's room for improvement to break into higher ranks.
While Head Change's performance in Concentrates highlights its potential to dominate in certain categories, the brand's inability to rise above 24th position in the Vapor Pens category in Missouri suggests challenges in expanding its influence across different product lines. The brand's rank dropped to 28th by December 2024, which could be a point of concern for maintaining competitiveness in this segment. The disparity between their leading position in Concentrates and their lower ranking in Vapor Pens may reflect strategic prioritization or market dynamics that favor their Concentrates offerings. Understanding these trends is crucial for stakeholders aiming to leverage Head Change's strengths and address its weaknesses in the Missouri market.
Competitive Landscape
In the Missouri concentrates market, Head Change has demonstrated a dynamic performance over the last few months, reflecting both opportunities and challenges in its competitive landscape. Starting from a strong position in September 2024, Head Change was ranked 3rd, and it climbed to the 2nd spot in October, reaching the top position in November. However, by December, it slipped back to 3rd place. This fluctuation indicates a highly competitive environment, particularly with brands like Vivid (MO), which consistently maintained a top-two position, including securing the 1st rank in both October and December. Meanwhile, Proper Cannabis and Infinity (MO) have also shown resilience, with Infinity (MO) notably improving its rank from 6th in September to 2nd in December. Despite these shifts, Head Change's sales peaked in November, suggesting that while rank changes are significant, the brand still managed to capture substantial market share, indicating potential for growth and the need for strategic positioning against strong competitors.
Notable Products
In December 2024, the top-performing product for Head Change was Krown Candy Mane Live Badder (1g) in the Concentrates category, securing the number one rank with notable sales of 347 units. Space Kitty Live Badder (1g) and Stanky Leg Limit Live Badder (1g) shared the second position, each with 322 sales, indicating a strong performance in the Concentrates category. Blaze Breath Live Badder (1g) followed closely, ranking third, while Orange Orbit Live Badder (1g) rounded out the top five. Compared to previous months, these products have maintained strong positions with minimal rank fluctuations, highlighting consistent consumer demand. This stability in rankings suggests a robust market presence for these specific concentrates from Head Change.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
