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Nov-2025
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Overview
Market Insights Snapshot
Head Change is demonstrating a strong presence in the Missouri market, particularly in the Concentrates category. Over the last few months, the brand has maintained a consistent ranking, hovering around the 6th to 8th position. This stability indicates a robust demand and a solid foothold in this category. However, there is a noticeable fluctuation in sales numbers, with a peak in October followed by a decline in November. In the Vapor Pens category, Head Change's rankings have shown slight improvements, moving from 43rd to 41st position from September to November, suggesting a slow but positive trajectory. Unfortunately, in the Pre-Roll category, Head Change's absence from the top 30 in September is a signal of potential challenges or market dynamics that might have affected their performance, though they managed to reappear in October at 80th position.
Analyzing Head Change's performance across categories reveals interesting patterns. In the Concentrates category, while the brand has successfully maintained its position, the sales figures suggest a need for strategic initiatives to counter the recent dip in November. The Vapor Pens category is where Head Change might find opportunities for growth, given the gradual climb in rankings. However, the Pre-Roll category poses a different scenario, with the brand struggling to maintain a consistent presence in the top rankings. Their brief disappearance from the top 30 in September highlights a potential area for improvement. Understanding the underlying factors contributing to these trends could be crucial for Head Change to enhance its market share and optimize its product offerings in Missouri.
Competitive Landscape
In the Missouri concentrates market, Head Change has shown a consistent presence, maintaining a rank within the top 10 brands from August to November 2025. Despite a slight dip in October to 8th place, Head Change rebounded to maintain this position in November, indicating stable performance amidst fluctuating market conditions. Notably, Cloud Cover (C3) experienced a drop from 4th to 7th place in November, while Elevate (Elevate Missouri) saw a more significant decline from 2nd to 9th place over the same period. This shift highlights Head Change's resilience and potential to capitalize on competitors' volatility. Meanwhile, Vivid (MO) improved its rank to 6th in November, surpassing Head Change, which suggests a competitive landscape where Head Change must strategize to enhance its market position. Overall, Head Change's stable sales figures, compared to the declining sales of some competitors, underscore its potential for growth in the Missouri concentrates category.
Notable Products
In November 2025, the top-performing product from Head Change was Terp Tickler Live Rosin (1g) in the Concentrates category, achieving the number 1 rank with sales of 258 units. Hash Hole - Trop Trap Doorz Infused Pre-Roll (2g) maintained a strong presence, ranking 2nd, despite a slight drop in sales to 220 units from its peak in October. Papa Burger Live Rosin (1g) debuted at 3rd place, indicating a strong market entry in the Concentrates category. Cabana Mane Live Resin Sauce Cartridge (0.5g) and French 42 Live Rosin (1g) rounded out the top five, ranking 4th and 5th respectively, showcasing the popularity of live resin products. Notably, Hash Hole - Trop Trap Doorz Infused Pre-Roll saw a slight decline from its top position in October, reflecting changing consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
