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Oct-2025
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Overview
Market Insights Snapshot
Head Change has shown varied performance across different product categories in Missouri. In the Concentrates category, the brand maintained a fairly strong presence, although there was a noticeable decline in ranking from 5th in July 2025 to 9th by October 2025. This downward trend in ranking corresponds with a gradual decrease in sales over the same period. In contrast, their presence in the Pre-Roll category was less consistent, with Head Change not making it into the top 30 in July and September, but experiencing a slight improvement by October, ranking 79th. This fluctuation suggests potential challenges in maintaining a stable market position within this category.
In the Vapor Pens category, Head Change experienced a downward trajectory in rankings from July to September, moving from 35th to 43rd, before slightly recovering to 42nd in October. This performance indicates a struggle to maintain competitive standing amidst other brands in Missouri. Despite the overall decline in rankings, there was a notable uptick in sales from September to October, which could signal a potential turnaround or seasonal influence. This mixed performance across categories highlights the dynamic nature of the cannabis market and underscores the importance of strategic positioning and adaptation to consumer preferences.
Competitive Landscape
In the competitive landscape of concentrates in Missouri, Head Change has experienced notable fluctuations in its market position over the past few months. As of October 2025, Head Change has slipped to the 9th rank, down from its 5th position in July 2025. This downward trend in rank is indicative of a competitive pressure from brands such as Amaze Cannabis, which has climbed from 12th to 7th place, showcasing a significant upward trajectory in sales. Similarly, Vivid (MO) has maintained a relatively stable presence, hovering around the 6th to 8th positions, while Heartland Labs and Buoyant Bob have shown less volatility, with Heartland Labs dropping slightly to 10th and Buoyant Bob remaining at 11th. The competitive dynamics suggest that Head Change may need to innovate or adjust its strategies to regain its earlier standing and counteract the rising momentum of its competitors.
Notable Products
In October 2025, the top-performing product for Head Change was the Rainbow Resin Rush Live Badder in the Concentrates category, which ranked first, maintaining its leading position from September. The Galaxy Gush Live Rosin, also in the Concentrates category, newly entered the rankings at second place with notable sales of 218 units. Funkenstein Live Rosin, another Concentrates product, followed closely at third, indicating a strong presence of Concentrates in the top ranks. The Raspberry Cake Pop Live Resin Sauce Cartridge from the Vapor Pens category climbed to third place from fourth in September, showing an increase in popularity. Hash Hole - Trop Trap Doorz Infused Pre-Roll, which was previously first in September, did not appear in the top ranks for October, marking a significant shift in product performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
