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Aug-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Head Change has shown a consistent presence in the Concentrates category, maintaining a top 10 position from May to August 2025. However, there is a noticeable downward trend, as their rank slipped from 6th in May to 9th by August. This decline is mirrored in their sales figures, which saw a decrease from $380,334 in May to $248,432 in August. In the Vapor Pens category, Head Change has struggled to maintain a stable rank, starting at 33rd in May and falling out of the top 30 by August, indicating challenges in this segment. The absence of Head Change in the top 30 for Pre-Roll category rankings suggests an area that might need strategic attention, as they were ranked 78th by August, a sign that they are not yet competitive in this space in Missouri.
The data reflects that while Head Change has a strong foothold in the Concentrates category in Missouri, there are opportunities for growth and improvement, particularly in the Vapor Pens and Pre-Roll categories. The fluctuations in rankings and sales, especially in the Vapor Pens category, where they dropped from 30th to 37th over the span of four months, highlight potential volatility or increased competition. Meanwhile, the lack of ranking in the top 30 for Pre-Roll suggests that Head Change may need to enhance its offerings or marketing strategies to capture more market share in this category. These insights could be crucial for stakeholders looking to capitalize on market opportunities or address existing challenges in Missouri’s competitive cannabis market.
Competitive Landscape
In the Missouri concentrates market, Head Change has experienced some fluctuations in its competitive standing from May to August 2025. Initially ranked 6th in May, Head Change saw a slight decline to 7th place in June and July, before dropping to 9th in August. This downward trend in rank coincides with a decrease in sales, particularly notable in August when sales fell to their lowest point over the four months. In contrast, Amaze Cannabis improved its position significantly, climbing from 13th in May to 8th by August, with a corresponding increase in sales, especially in the last month. Meanwhile, Heartland Labs consistently performed well, moving up from 9th in May to 7th in August, maintaining stable sales figures. These shifts highlight the competitive pressures Head Change faces, particularly from brands like Amaze Cannabis, which are gaining momentum and market share in Missouri's concentrates category.
Notable Products
In August 2025, the top-performing product from Head Change was Sour Space Suit Live Rosin (1g) in the Concentrates category, ascending from fourth place in July to first place, with sales reaching 282 units. Terp Guru Live Resin Badder (1g) secured the second position, marking its debut in the rankings with significant sales figures. Tropelation Live Rosin (1g) took the third spot, also appearing for the first time in the monthly rankings. Trop Trap Doorz Hash Hole Infused Pre-Roll (2g) and Sour Space Suit Live Rosin Cartridge (0.5g) rounded out the top five, both making their initial entry into the rankings at fourth and fifth positions, respectively. This shift indicates a strong performance by newly ranked products in August, with Sour Space Suit Live Rosin (1g) showing consistent sales strength from July to August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
